The document provides guidance for leaders on how to effectively communicate and build trust. It emphasizes that (1) the way leaders communicate matters, as their words and tone can inspire or undermine trust; (2) it is important to focus on benefits rather than just features to gain buy-in; and (3) effective communication involves staying on message, addressing needs, appearing positive, speaking to emotions, listening, being aware of how you are perceived, and being authentic.

1. Take Charge
Be a LEADER

2. Take Charge
– Introduction: One minute presentation
What do I do?
• Share expectations
• Share one interested fact about yourself
– Take Charge - Give feedback

3. • I am a business consultant / trainer
• I am an avid floral photographer

4. Take CHARGE
• This may make you wonder…And? So?
• … As leaders ‘You’ are the linking pin
between
Communication and Trust
Really!?!

5. Communication is
• … like a doughnut, it’s delicious when it’s
fresh and warm, but sometimes it’s cold.
Trust is
• … difficult to see the picture when you’re
inside the frame

6. Let’s get out of the frame and Take CHARGE …
1. Inspire, gain trust and support
2. Your words and tone matter
3. Benefit-based (W.I.F.M.)
4. Buy-in is essential
5. Stay on message
6. Influence and persuade

7. The way you communicate matters…
Message –
WORK smarter, harder and longer to accomplish
your objectives on time.”

8. A better message might be –
FOCUS on providing strong individual
contribution in order to accomplish our
objectives in a more timely basis.

9. Buy-in…
1. Address real or perceived need
2. Is need sufficiently strong
3. Emotions interfere with primary objective
4. FAB - emphasized features (facts)
more than benefits (emotions)
5. Plan on how to sell your ideas

10. 1. People want to know
• Information builds trust and reduce rumors/emotions
2. Communicate
• On message as to be interpreted constructively
3. Appear positive
• What does your demeanor project?
4. Speak to emotions
• Motivate, inspire, influence and persuade
5. Ask questions and listen
• Understand to be understood
6. Be aware
• Unguarded moments
7. Be authentic
• Be real
8. Give the ‘why and the what’ and the how to