The Actian Analytics Platform™ Accelerate your transition to Big Data 2.0. Transform big data into business value with the Actian Analytics Platform. - Create transformational value along with many innovative companies - Deliver next generation analytics with our comprehensive platform - Accelerate your on-ramp for big data with disruptive price performance The Actian Analytics Platform-Hadoop SQL Edition accelerates Hadoop and makes it enterprise-grade by providing high-performance data enrichment, visual design and SQL analytics on Hadoop without the need for MapReduce skills. The platform edition uniquely enhances and extends Hadoop natively for both discovery and time-sensitive analytics using next generation capabilities: - Parallelized Pipelining – run high performance analytics natively on Hadoop 10X+ faster - Data Science Workbench – visually prep and analyze Hadoop data without coding - Ultrafast SQL on Hadoop – deliver industrialized access to Hadoop data to business users With Actian, you can run Hadoop at the speed and scale needed to help your organization transform big data into business value.

1. Actian Analytics Platform –
Hadoop SQL Edition
- Vector in Hadoop
- DataFlow
- DataConnect
Alessandro Salvatico – alessandro.salvatico@actian.com
November 2014
Confidential 1 © 2014 Actian Corporation

2. Actian Turns Data into Transformational Value
Data Explosion Transformational Value
Confidential 2 © 2014 Actian Corporation
Actian Analytics PlatformTM
?
Connect Analyze Act
Customer
Delight
Competitive
Advantage
World-Class Risk
Management
Disruptive New
Business Models
Best in Class Usage
Discovery without limitations
Low latency at any scale
Reactive to predictive
Static to dynamic
Segment of 1
Best in Class Capabilities
Design-time & run-time optimization
Linear parallelism
Rich analytics DNA
Pipeline architecture
Affordable unlimited scale

3. Actian Analytics Platform – Hadoop SQL Edition
- End to End Analytics Platform 100% Inside of Hadoop
Expansive Connectivity  Data Blending & Enrichment  Discovery  Data Science  Analytics  Operational BI
Amazon
Redshift
Data Warehouse
Confidential 3 © 2014 Actian Corporation
Actian Analytics Platform – Hadoop SQL Edition
Libraries of Analytics
Visual Data Science and Analytic Workbench
Hadoop
High Performance
Dataflow Engine
High Performance,
Industrialized SQL
Analytics Database
Connections for Any Data
Users
Machines
Business
Processes
Applications
Enterprise Data
Machine Data
Social Data
SaaS Data

4. Confidential 4 © 2014 Actian Corporation
Extreme
Performance
Edition
Hadoop
SQL
Edition
Express
Extreme
Performance
Edition
Express
Hadoop SQL
Edition
Data Science Workbench    
Library of 1500+ Analytics Functions    
Parallelized Data Flow Engine    
200+ Data Connectors  
High Performance Data Integration
Engine
 
Industrialized SQL in Hadoop
Database
 
High Speed Database Loader    
Vector-based Columnar Database  
Massive Parallel Columnar Database 
On Demand Integration Modules 
Pricing Options Capacity,
Subscription,
Right to Deploy
Capacity,
Subscription,
Right to Deploy
Free for up to
250GB of data
Free for up to
500GB of data
Actian Analytics Platform Edition Comparison

5. Actian Analytics Platform – Hadoop SQL Edition
Industrialized, High-Performance SQL in Hadoop
How is this unique?
Only end-to-end analytic processing natively in Hadoop – covers the full
analytics processes: data blending & enrichment, discovery & data science,
analytics & operational BI
Highest performing, most industrialized SQL access to Hadoop data
What unique value should I expect?
Turns Hadoop into a High-Performance, Fully-Functional Analytics Platform
Removes all barriers for business access to big data analytics
Unleashes millions of business-savvy, SQL users with no constraints on
Hadoop data
Accelerates time to value and turns Hadoop data into transformational
value
Confidential 5 © 2014 Actian Corporation

6. Removes all barriers for business access to big data
analytics
Expansive Connectivity  Data Blending & Enrichment  Discovery  Data Science  Analytics  Operational BI
Amazon
Redshift
Data Warehouse
Confidential 6 © 2014 Actian Corporation
Actian Analytics Platform – Hadoop SQL Edition
Libraries of Analytics
Visual Data Science and Analytic Workbench
Hadoop
High Performance
Dataflow Engine
High Performance,
Industrialized SQL
Analytics Database
Connections for Any Data
Users
Machines
Business
Processes
Applications
Enterprise Data
Machine Data
Social Data
SaaS Data

7. Unleash thousands of business-savvy users with no
constraints on Hadoop data
Confidential 7 © 2014 Actian Corporation
Ubiquitous Skills > Actian
■ 1 Million+ SQL Users
■ $ Inexpensive
■ Easy to find, in most
companies
■ Embedded in the business
Specialty Skills > Hadoop
■ 150K MapReduce
Programmers
■ $$$ Expensive
■ 170K Shortage, hard to find
■ Separate from the business
Actian Analytics PlatformTM
Connect Analyze Act +

8. Accelerate time to value and turn Hadoop data into
transformational value
Data Scientist
Discover new
opportunities,
build and test
models. Come up
with candidate
models.
Confidential 8 © 2014 Actian Corporation
Data Miner
Validate models,
apply data mining
techniques.
Choose and
maintain
contender
models.
Business Analyst
Select model for
deployment based
on business
impact.
Operational User
Use models for
operational
intelligence and
embed analytics
in real-time
systems.
COMMON DATA & ANALYTICS ACCESS
COLLABORATIVE DATA SCIENCE ENVIRONMENT

9. 35
30
25
20
15
10
5
“Impala Subset” of TPC-DS at Scale Factor 3000 (3TB)
Both Executed on the Same Hardware and Software Environment:
5 Node Cluster with 64GB of RAM per node and 12x2TB Hard Disks.
Confidential 9 © 2014 Actian Corporation
Up to 30X Faster
Than Impala
0
Actian vs Impala
Q3 Q7 Q19 Q27 Q34 Q42 Q43 Q46 Q52 Q53 Q55 Q59 Q63 Q65 Q68 Q73 Q79 Q89 Q98
Impala Actian
Background to “Impala Subset “of TPC-DS benchmark can be found here:
http://blog.cloudera.com/blog/2014/01/impala-performance-dbms-class-speed/
Average
Highest Performing SQL in Hadoop
Times Faster Than Impala

10. Most Industrialized SQL in Hadoop
Comprehensive – covers full analytic process: data blending & enrichment, discovery &
data science, analytics & operational BI
Accessible – standard ANSI SQL-92 to support standard BI tools; plus key advanced
analytics including cube, grouping sets and windowing functions
Optimized – mature, proven planner and optimizer; optimal use of every node, CPU,
memory, and cache
Secure – native DBMS security including authentication, user and role-based security,
data protection, and encryption
Reliable - fully ACID-compliant with multi-version read consistency, plus system-wide
failover protection
Manageable – resources managed automatically in Hadoop via YARN
Consumable – now usable by millions of users with every SQL tool and application on
the planet
Scalable – unlimited expansion to handle extreme #s of users, nodes, data
Confidential 10 © 2014 Actian Corporation

11. Resources
Download Free SW and FAQ
■ Express EPE: http://bigdata.actian.com/express
■ Express HSE: http://bigdata.actian.com/sql-in-Hadoop
Collateral
■ Platform Brochure: Hadoop SQL Edition
■ http://wwwcdn.actian.com/wp-content/uploads/2014/06/PB02-ActianAnalyticsPlatform-
HadoopSQL.pdf
■ Business White Paper
■ http://www.actian.com/wp-content/uploads/2014/10/Hadoop-Analytics-Whitepaper-WP09-
0914.pdf
■ SQL in Hadoop Buyers' Guide
■ http://bigdata.actian.com/BuyersGuide
Confidential 11 © 2014 Actian Corporation

12. Actian Turns Data into Transformational Value
Data Explosion Transformational Value
Confidential 12 © 2014 Actian Corporation
Actian Analytics PlatformTM
?
Connect Analyze Act
Customer
Delight
Competitive
Advantage
World-Class Risk
Management
Disruptive New
Business Models
Best in Class Usage
Discovery without limitations
Low latency at any scale
Reactive to predictive
Static to dynamic
Segment of 1
Best in Class Capabilities
Design-time & run-time optimization
Linear parallelism
Rich analytics DNA
Pipeline architecture
Affordable unlimited scale

13. Thank You
www.actian.com
facebook.com/actiancorp
@actiancorp
Confidential 13 © 2014 Actian Corporation