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Nikunj Shah    06
Nilesh Mishra   39
 Gaurav Bora    15
 Anand Singh    12
  Palak Shah    38
What is business environment?

Business environment includes the ‘climate’ or set
    of conditions: economic, social, political or
    institutional which have a direct or indirect
       bearing on the functioning of business

It signifies external forces, factors and institutions
    that are beyond the control of the business and
       they affect the functioning of a business
                       enterprise.
Business Environment
 Business decisions are influenced by two sets of factors
   Internal factors (The Internal Environment
   External Factors( The External Environment)

 Business Environment presents two challenges to the
  enterprise
   The challenge to combat the environmental threats
   Exploit the business opportunities

 Environmental Analysis is one of the first steps in
  Strategic Management
Types of environment



Internal environment             External environment




             Micro environment        Macro environment




                        ENVIRONMENT OF BUSINESS
Internal environment
The internal environment is the environment that has
a direct impact on the business.
              Important internal factors which have a
               bearing on the decisions of a business
               firm and which are generally controllable
                because the company has control over
                these factors:

                Value system
                Vision, mission and objectives
                Management structure and nature
                Internal power relationship
                Human resources
                Company image
 External environment
Micro environment consists of the actors in the
 company’s immediate environment that affect
   the performance of the company. They are
   more intimately linked with the company.

Macro environment consists of larger societal
    forces that affect all the actors in the
       company’s micro environment.
Input
                   suppliers


Workers &                           Public
their unions


                  BUSINESS


    Customers                    Competitors

                Marketing
                intermediaries
Macro environment




                    BUSINESS
What is SWOT Analysis?
        A technique that enables a group or individual to
  move from everyday problems and traditional strategies to
  a fresh perspective.

• Factors affecting an organization can usually be classified
  as:

• Internal factors               Strengths     Weaknesses
   – Strengths (S)
   – Weaknesses (W)

• External factors
   – Opportunities (O)         Opportunities    Threats
   – Threats (T)
The SWOT matrix
Parent Company    Mahindra

Category          Sedans, SUV’s, Two-wheelers

Sector            Automobiles

Tagline/ Slogan   Rise; Every 2 minutes a Mahindra is born




                  Mahindra SUV’s have a stronghold in the Indian commercial taxi
USP               market which have good performance o tough terrains
1. Mahindra has been one of the strongest brands in the Indian
              automobile market
              2. Mahindra group give employment to over 110,000 employees
              3. Excellent and , and low after service cost
 Strength     4. Sturdy SUV’s good for Indian roads and off-road terrain




              1. Mahindra’s partnership with Renault did not live up to
Weakness      international quality standards through their brand Logan

              1. Developing hybrid cars and fuel efficient cars for the future
              2.Tapping emerging markets across the world and building a
              global brand
              3.Fast growing automobile market
              4.Growing in the market through electric car Reva (controlling
Opportunity   stake) and entry into two-wheeler segments
              1. Government policies for the automobile sector across the world
              2. Ever increasing fuel prices
              3. Intense competition from global automobile brands
              4. Substitute modes of public transport like buses, metro trains
  Threats     etc
THANK YOU….

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Be

  • 1. Nikunj Shah 06 Nilesh Mishra 39 Gaurav Bora 15 Anand Singh 12 Palak Shah 38
  • 2. What is business environment? Business environment includes the ‘climate’ or set of conditions: economic, social, political or institutional which have a direct or indirect bearing on the functioning of business It signifies external forces, factors and institutions that are beyond the control of the business and they affect the functioning of a business enterprise.
  • 3. Business Environment  Business decisions are influenced by two sets of factors Internal factors (The Internal Environment External Factors( The External Environment)  Business Environment presents two challenges to the enterprise The challenge to combat the environmental threats Exploit the business opportunities  Environmental Analysis is one of the first steps in Strategic Management
  • 4. Types of environment Internal environment External environment Micro environment Macro environment ENVIRONMENT OF BUSINESS
  • 5. Internal environment The internal environment is the environment that has a direct impact on the business.  Important internal factors which have a bearing on the decisions of a business firm and which are generally controllable because the company has control over these factors:  Value system  Vision, mission and objectives  Management structure and nature  Internal power relationship  Human resources  Company image
  • 6.  External environment Micro environment consists of the actors in the company’s immediate environment that affect the performance of the company. They are more intimately linked with the company. Macro environment consists of larger societal forces that affect all the actors in the company’s micro environment.
  • 7. Input suppliers Workers & Public their unions BUSINESS Customers Competitors Marketing intermediaries
  • 8. Macro environment BUSINESS
  • 9. What is SWOT Analysis? A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh perspective. • Factors affecting an organization can usually be classified as: • Internal factors Strengths Weaknesses – Strengths (S) – Weaknesses (W) • External factors – Opportunities (O) Opportunities Threats – Threats (T)
  • 11.
  • 12. Parent Company Mahindra Category Sedans, SUV’s, Two-wheelers Sector Automobiles Tagline/ Slogan Rise; Every 2 minutes a Mahindra is born Mahindra SUV’s have a stronghold in the Indian commercial taxi USP market which have good performance o tough terrains
  • 13. 1. Mahindra has been one of the strongest brands in the Indian automobile market 2. Mahindra group give employment to over 110,000 employees 3. Excellent and , and low after service cost Strength 4. Sturdy SUV’s good for Indian roads and off-road terrain 1. Mahindra’s partnership with Renault did not live up to Weakness international quality standards through their brand Logan 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 4.Growing in the market through electric car Reva (controlling Opportunity stake) and entry into two-wheeler segments 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains Threats etc