The document provides an overview of the business environment, outlining key factors that influence business decisions such as government policies, economic conditions, socio-cultural trends, and global developments. It discusses characteristics of the Indian business environment, types of environments, environmental factors and forces driving industry competition. The strategic management process and common entry barriers in business are also summarized.

1. AN OVERVIEW OF
BUSINESS ENVIRONMENT
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2. M eaning of Business Environm ent
 Business Environment consists of all those factors that have a
bearing on the business, such as the strengths, weaknesses, internal
power relationships and orientations of the organisation; government
policies and regulations; nature of the economy and economic
conditions; socio-cultural factors; demographic trends; natural factors;
and, global trends and cross-border developments.
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3. Characteristics of Indian Business
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4. Factors Influencing Business D ecision
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5. Business
Business Objectives
Critics
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6. Types of E nvironment
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7. Environmental Factors and their Features
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8. Forces D riving Ind ustry C om petition
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9. Environment of Business
L inkage am ongst
stages
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10. The C om m on Entry Barriers
1. Government Policy
2. Economies of Scale
3. Cost Disadvantages Independent of Scale
4. Product Differentiation
5. Monopoly Elements
6. Capital Requirements
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11. Strategic M anagem ent Process
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