The document discusses the "consumerisation of IT" where trends and technologies originating from consumer markets are increasingly being used in business settings. This is driven by factors like improved mobile devices, cloud services, and changing user expectations of consumer technologies in their personal and professional lives. While this poses risks to corporate IT like security and manageability issues, it also presents opportunities if IT can understand and adapt to these trends rather than fight them. The document provides examples of consumer technologies entering businesses and survey results on the extent companies are seeing this occur independently of IT strategy. It also outlines a balancing act for IT in addressing concerns while embracing opportunities and tips for policies, processes and skills to help manage the consumerisation of IT.

1. Copyright 2010 Freeform Dynamics Ltd The Consumerisation of IT BCS Meeting, Leeds, 21 st October 2010 Dale Vile Managing Director Freeform Dynamics Ltd www.freeformdynamics.com

2. About Freeform Dynamics Industry analyst firm Track IT industry developments and offerings Track the use of IT in business and evolving requirements Advise both end user organisations and suppliers Research approach IT vendor and service provider briefings Large scale studies - face to face, telephone and online Community research programme Investigate strategy, business case, architecture, best practice Vendor patronage model allows free distribution Media partnerships for both input and output

3. Impact of technology trends Improved collaboration More efficient processes Greater visibility Better decision making Cost & overhead reduction Business optimisation Hot-desking Field working Home working Overall workforce enablement and flexibility

4. The business technology lag Consumer activity Business activity LAG PERIOD

5. What proportion of PCs installed at the moment would you regard as ‘current’ or ‘up to date’ in terms of specification (CPU, memory, disk, etc)? Source: Freeform Dynamics, 455 online survey respondents

6. Bleed over from consumer to business Personal ‘solutions’ entering the workplace Changing expectations

7. Examples Social media (e.g. LinkedIn, Facebook, …) Web based comms (Skype, MSN, …) Hosted ‘cloud’ applications/utilities Phones, Smart Phones, PDAs, Slates Mobile applications and services Desktop/notebook hardware/software

8. The ‘Apple Phenomenon’ (From a recent survey of 482 users of Apple in the workplace) Source: Freeform Dynamics, 2010

9. Overall, to what degree are you seeing a general trend towards local departmental or user driven adoption of Apple equipment independent of IT strategy or policy? Over half either seeing or anticipating unilateral user/dept Apple adoption Source: Freeform Dynamics 2010, 482 respondents

10. Do you see a particular trend towards any of these being brought into the workplace by users independently of IT? Source: Freeform Dynamics 2010, 445 online respondents

11. Consumerisation in a nutshell Mix of risk and opportunity Either way, the traditional status quo is challenged

12. The good old days(?) Requirements Technology Solutions The Business IT Dept Users IT Suppliers

13. Today’s complex (and scary) reality Corporate IT Dept Users Official Suppliers Departments Unofficial Suppliers Business pros and cons IT pros and cons

14. Understanding of customer requirements Agree or disagree? Source: Freeform Dynamics 2010, 482 respondents

15. Consumerisation balancing act Some things to consider: Security & compliance Information integrity Format inconsistency Policy enforcement Management Support User distraction IT distraction

16. Tips and imperatives

17. Core IT activities particularly affected Impact of Consumerisation Need to review Policies Processes Skills Tools Opportunity to future proof?

18. Final thoughts The senior business guys are often the worst culprits or the leading edge scouts, whichever way you look at it The ‘fortress IT’ lock down approach can damage IT’s image, and is likely to just drive activity underground anyway Whether you see consumerisation as a problem or opportunity is more a question of mindset than practicality

19. But what do you think?

20. Copyright 2010 Freeform Dynamics Ltd The Consumerisation of IT BCS Meeting, Leeds, 21 st October 2010 Dale Vile Managing Director Freeform Dynamics Ltd www.freeformdynamics.com