The document discusses key stakeholders in financial services and the challenges they face regarding availability of management and performance information. It also discusses trends around empowering employees and shifting to broader, more continuous information delivery. Common challenges included fragmentation of systems and a lack of structured and inclusive approaches to meeting information needs.

1. Intelligent BI Defining the Requirement IT Week Web Seminar – 3 rd July 2008 Dale Vile Freeform Dynamics Ltd +44 1425 620008 [email_address] www.freeformdynamics.com

2. Some Important Stakeholders Chief Accountant Chief Finance Officer Client Service Director Client Business Manager Client Services Director Client Services Manager Client Services Manager Commercial Manager Director of Client Marketing Director of Marketing Divisional Director Finance Controller Finance Director Finance Manager Financial Controller Financial Controller Financial Controller Financial Controller Financial Director Financial Director Financial Manager Financial Services Products Mgr Foreign Exchange Dept Fund Manager Growth Fund Manager Head of Equity Administration Head of Finance Head of Finance Head of Infrastructure Funds Head of Investment Unit Head of Loan & Trading Ops Head of Marketing Head of Operations Head of Operations Head of Private Banking Information Manager Institution Markets Manager Marketing & Strategy Manager Marketing Director Marketing Manager Marketing Manager Media & Marketing Manager Mgr, Global Institutional Operations Director Operations Director Operations Director Part of CEO policy team Sales & Marketing Director Senior Client Manager Senior Director Senior Mgr, Reconciliation UK Equity Fund Manager RESEARCH STUDY REPORT Business Performance Management Getting smarter about cause and effect Freeform Dynamics, November 2007 (Based on 52 interviews with senior managers within UK Financial Services sector)

3. How well do you think your IT department is tuned into the needs of the business in general and requirements for management and performance information in particular?

4. Do you suffer from any of the following challenges with regard to availability of management and performance related information?

5. How would you rate the management information available to the business in the following areas

6. IT capabilities generating the most impact on user satisfaction Percentage of sub-group with facility fully in place where required

7. Some other important trends and realities Drive towards employee empowerment Pushing of responsibility down the hierarchy Employees need the means to manage Information is an obvious requirement Yet users often left to ‘fend for themselves’ Fragmentation of systems causes pain Users complain about how hard it is IT complains about supporting user DIY activity

8. Impact on information delivery Shift from selective to broad deployment Need for structured and inclusive approach Use of familiar desktop and mobile front ends Shift from retrospective to continuous monitoring Embedding of BI within business processes Intelligent delivery