This document discusses how adopting a service-oriented architecture (SOA) approach can help organizations respond to economic pressures. While SOA is often touted for cost and efficiency benefits, these are not always realized. To be effective during downturns, SOA requires a balanced approach that streamlines application development and maintenance, enhances business visibility and responsiveness, and drives process automation and optimization, rather than just focusing on cost cutting. The document provides advice on taking a strategic yet tactical approach to SOA adoption by beginning with real project requirements, reviewing existing initiatives, managing expectations, and ensuring business impact is considered.