Cirqle Media provides mobile and social marketing services to allow businesses to increase customer engagement and growth through social media campaigns. Their services include developing reward programs that encourage customers to share their experiences for incentives, conducting surveys on customer profiles and experiences, and analyzing data to provide businesses insights into customer behaviors. Cirqle Media works with businesses on a quarterly basis to establish objectives, implement reward programs and surveys, and support events to help businesses better understand and engage their customer base through mobile and social media channels.

1. mobile | social marketing
kiq
START
Viral growth using social reward campaigns - allowing new customers
to share their experience to neighborhood friends and family.
PRESENTATION by Cirqle Media
CirqleMedia LLC | 2012 | cirqlemedia.com

2. 1 NEW MESSAGE FOR
“Increase the size of your
circle with Cirqle Media.
Encourage those that
love you to tell others
easily and simply with
rewards and offers...
grow your fans from
the inside out.”

3. kiqSTART | customer insight
TO KNOW YOUR BUSINESS
IS TO KNOW YOUR CUSTOMER.
Every time you
launch a new
If I could improve menu item or
one thing during seasonal special
my dining text me at ___ I love your menu,
experience I would I would love to
change ____ see the following
I am 22, dietary options
live in the metro _______
area, eat out
2-3 times per
week for lunch.

4. kiqSTART | social share
HOW IS WORD OF MOUTH HELPING
TO SHAPE YOUR BUSINESS?
I am sharing
a link today,
like it and
you too will be I just enjoyed a
This is the best entered to win. Everyone in Belgian Sugar,
lunch menu my social circle it was the best!
in the state, like gets 1 free topping (posting reach
my post and try or small coffee this of 224 friends)
a waffle for free month. Hurry in.

5. CUSTOMER INSIGHT 75% of people do not report or provide
feedback when they’ve had a bad experience,
they simply don’t return to that business...
• CUSTOMER PROFILES identify service issues or operational miscues
before they ever infect your business.
• SERVICE AND RATINGS - ANALYTICS
• GAIN OPERATIONAL INSIGHT
• DETECT BEHAVIORAL TRENDS
Follow Your Best Customers and Their Evolving Behaviors:
The success of every business relies on the ability to forecast the
purchase behaviors of their customers. Trends, technology and culture BONTÉ
continue to change - by keeping a kiqSTART on those behaviors helps WIN A FREE ENTREE
you continue to meet and exceed the expectations of your customers. » How often do you eat out each
month with your family?
» Please rate your service today.
Mobile Access Provides Timely Engagement: » What’s most important to you
when visiting our restaurant?
Our mobility program engages your customer at the time of service.
Studies show, over 65% of those that complete surveys at home, or Submit to Win
BONUS: Social Share with 5 friends
more then 2 hours after their experience, submit information that is less and increase your entry count
relevant. Our program connects your customer at the time of service or
immediately after by using tools that enable their mobile device. They
can provide immediate response and relevant, actual data regarding
their experience. Better data provides better position and strategy.
MEASURING FOR SUCCESS
Annual kiqSTART Program Provides 4 Categories for Measurement, Each Executed at Quarterly Stages
Q1 | Profile Q2 | Operations Q3 | Service Q4 | Future
Survey Tools Include: Survey Tools Include: Survey Tools Include: Survey Tools Include:
Customer Profile Price and Value Quality of Service Additional Menu Desires
Demographics Top Influences Speed and Time Mgt Incentives
Customer Location Likes and Dislikes Customer Ratings Seasonal Trends
How to Reach Your Customer Other Competitors Customer Retention Purchase Patterns
CirqleMedia LLC | 2012 | cirqlemedia.com

6. SOCIAL SHARE 88% of people are more likely to make
a purchase when a friend has made a
recommendation...
• REACH THOUSANDS VIRALLY THROUGH SOCIAL MEDIA
• BUILD LOYALTY AND BRAND ADVOCATES
• AWARENESS AND TOP-OF-MIND MARKETING WITH RICH CONTENT
Get Louder Outside by Using Your Inside Voice:
kiqSTART empowers those that already love you - those that follow your
brand and product line - those that believe in your brand and offerings.
kiqSTART crafts quarterly programs and strategies designed to engage,
attract and transform customers into lifelong friends and fans. These SHARE
programs are designed to enhance the relationship you have with your Each scan provides
an average share-rate of
customer, provide you with invaluable customer insight while improving 178 impressions.
retention with value-add offerings and annual reward programs.
Mobile Access Provides Timely Engagement:
kiqSTART provides a daily shot of caffeine to your business. By adding a Advocate with your loyal, loving
customers and reach hundreds
powerful outward social media strategy, your best customers become of others with similar
your best advocates. This occurs naturally - without banner ads, paid likes and habits.
clicks or intrusive listings. Our strategy pushes engagement using
reward campaigns and tactics that stimulate authentic word of mouth.
This encourages participation through limitless social circles.
ENCOURAGING WORD OF MOUTH
Annual kiqSTART Program Provides 4 Categories for Social Growth and Reach
Q1 | Jump Start Q2 | Lateral Q3 | Fan Share Q4 | Vote
Reward Program Includes: Reward Program Includes: Reward Program Includes: Reward Program Includes:
Merchandise Sweepstakes Coupons and Discounts Photo Contest Vote on New Menu Items
Viral Share for Added Entries One-to-One This creates a collaborative
(sponsorships, events) relationship with customers
Designed to increase Designed to drive sales Designed to build loyalty Designed to encourage
reach in your social circle. through online channels and awareness local sharing and interest
CirqleMedia LLC | 2012 | cirqlemedia.com

7. Display Stands
Menu Boards
Table Toppers
To-Go Flyers
Cirqle365
We Identify Your Hot Spots for Best Engagement
As part of our program and partnership, we support your success.
We will provide a complete site analysis from retail experts in the
business with 15 years experience in market presence and retail
positioning. We will provide a recommendation of areas that will
entice your customers to participate while keeping your environment
in tune with product and service expectations.
Hot Spots are the most important component in driving your
program results. It can be a mix of in-store and takeaway collateral
items and exhibits, all designed under your brand standards.
CirqleMedia LLC | 2012 | cirqlemedia.com

8. MOBILE TO SOCIAL = BIG REACH
kiqSTART
Reward Program
XL BURGER
VALUE MEAL
Burgers N Fries
cirqle-rewards
reward choice = value meal
» How often do you eat out?
» Please rate your service today.
» How many times do you visit DOUBLE HOME CUT
Burgers N Fries each year?
FRIES
CHEESEY cirqle-rewards
cirqle-rewards
Thank you for participating
Enter to Win
Social Share
with 3 friends to Enter
Survey your best customers
With Cirqle Survey, your customer is directed
to answer short questions. We limit this to 3 per
scan/engagement to keep it easy and reduce
an early exit. These questions are short and
can be fun while still providing valid response
in support of understanding the behavioral
patterns of your customer as it relates to Share Your Reward With Your Social Circle
your business and industry. At this stage, about 20 seconds in, your customer has moved from a
scan preference to a quick survey and is now ready to post to their friends.
Emblazoned as a hero, they hold the key to the offer and once a predetermined
number of friends have engaged and liked your fan page - the reward is
unleashed and all those in participation receive the reward.
There is no other form of media that provides the impression count,
credibility and assurance as social share using kiqSTART.
CirqleMedia LLC | 2012 | cirqlemedia.com

9. MONTHLY MEASURE Each month we provide an overview
of each active reward program
Track your active reward programs each month.
Follow redemption, surveys and sharing from a single
report download. Grow your social media network,
attract new fans and followers. Analyze your program,
increase your reach, extend your expiration dates...
or scale back your redemptions.
You control the reach, frequency
and invites each month.
cirqlemedia.com/234ert3
14,788 2,152 891 990 528
50% REWARD OFFER
First time visitor at location number 312 / inside chain
Receives a HALF PRICE Value Meal #3 / Medium
11,423 62,258
CirqleMedia LLC | 2012 | cirqlemedia.com

10. CUSTOMER INSIGHT
EXAMPLE
» What menu item would you like to see
19% added to our restaurant line up?
Beer or Wine
44%
Quick Grab Dessert
37%
More Side Items
Each month we provide an overview
of each active reward program
Track your active reward programs each month.
Follow redemption, surveys and sharing from a single
report download. Grow your social media network,
attract new fans and followers.
EXAMPLE
» How many times per month
18% 21%
less then once 4-5 times
do you and your family dine out?
9%
2-3 times
52%
6 or more
CirqleMedia LLC | 2012 | cirqlemedia.com

11. NEXT STEPS
• DISCUSS QUARTER 1 OBJECTIVES
• DETERMINE REWARD PROGRAM AND SURVEY
• UPCOMING EVENTS AND OUTREACH SUPPORT | COLLATERAL NEEDS
Q1 Survey Discussion
Q1 | Profile
Survey Tools Include:
Customer Profile
Demographics
Customer Location
How to Reach Your Customer
Q1 Reward Program
Q1 | Jump Start
Reward Program Includes:
Sweepstakes Incentive
Viral Share for Added Entries
Designed to increase
reach in your social circle.
Collateral Needs | Hot Spot Review
Events | Shows | Outreach Support
CirqleMedia LLC | 2012 | cirqlemedia.com