The document discusses Facebook's new timeline design for brand fan pages, presented at the marketing conference on February 29th. Key features include the ability to pin posts, add milestones, and new admin tools for managing content and user interactions. The timeline aims to enhance brand storytelling and improve user engagement through a more visual and organized presentation of the brand's history and activities.

1. V 1.1
SIGN
DE
N EW
INE
IMEL 12 Things
Tyou need to know about
Timeline on Brand Fan
Helping companies
to understand
A
summary
about
the
new
Timeline
dPages
esign
the future of digital
for
brand
FanPages
on
Facebook
Version
1.1
by
Emmanuel
Vivier
&
Jean
Noel
Chaintreuil
|
+33
6
11
62
37
94
|
emmanuel.vivier@hubinsBtute.com
©
HUB
InsBtute
All
rights
reserved
.
www.hubinsBtute.com

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3. Context
“Facebook
MarkeBng
Conference”
on
February,
29th
• On
Wednesday,
February
29th,
Facebook
hosted
its
“Facebook
Marke+ng
Conference”
in
NY.
• The
main
objecBve
of
this
event
(also
available
on
live
streaming)
was
to
communicate
to
brands
how
they
can
use
the
new
design
«
Timeline
»
for
their
Fan
Pages,
in
terms
of
funcBonaliBes,
administraBon
and
Ads.
• Here
is
a
quick
summary,
including
key
issues
to
focus
on.
©
HUBinsBtute.com
3

4. TIMELINE,
NEW
DESIGN
FOR
FAN
PAGES
12
key-­‐points
to
focus
on
4

5. 12
Key-­‐Points
to
Focus
On
1.
«
Timeline
»,
a
new
design
Cover
Its goal is to symbolize what the
Profic Picture organization is all about.
For your logo. It will appear along
the timeline and in feeds of
others.
Stats
Your total Likes and the number Pictures and Page Apps
of “people talking about this”
About section
For shortly presenting your Friend Activity
company. See the count and faces of friends
who Like your Page, followed by
one update from a friend
mentioning the Page
Pinned post
You can select to pin one of your
best new or old posts to the top
left spot of the Timeline feed for
seven days at a time.
Composer
In addition to traditional status,
you can select to publish special
Milestone stories, such as your
founding date.
©
HUBinsBtute.com
5

6. 12
Key-­‐Points
to
Focus
On
1.
«
Timeline
»,
a
new
page
design
Milestones
Facebook Timeline for Pages gives you the ability to add Milestones to the past
and give them more visibility. For example, you could feature things like:
- When the company was founded
- When the company switches to a new logo
- When the company opened a new location…
©
HUBinsBtute.com
6

7. 12
Key-­‐Points
to
Focus
On
2.
Cover
photo
:
5
best
pracBces
Facebook
has
stated
that
cover
images
must
not
contain:
• Price
or
purchase
informa+on
:
Fill
this
wide,
open
space
with
a
unique
image
that
represents
you
best.
It's
the
first
thing
people
see
when
they
visit
your
Bmeline.
No
price
or
purchase
informaBon
such
as
“40%
off”
or
“Download
it
at
our
website”
• Contact
informa+on
:
such
as
web
address,
email,
mailing
address
or
other
informaBon
intended
for
your
Page’s
About
secBon
• References
to
user
interface
elements
:
such
as
Like
or
Share,
or
any
other
Facebook
site
features
• Calls
to
ac+on
:
such
as
“Get
it
now”
or
“Tell
your
friends”.
Facebook
tries
to
create
a
safe
environment
for
easing
the
dialogue
and
the
engagment
of
your
fans.
• LIES
:
It
could
be
obvious
in
all
situaBons
but
in
that
parBcular
case,
keep
in
mind
that
all
cover
images
are
public,
which
means
anyone
visiBng
your
Page
will
be
able
to
see
the
image
you
choose.
Covers
must
not
be
false,
decepBve
or
misleading,
and
must
not
infringe
on
third
parBes’
intellectual
property.
You
may
not
encourage
or
incenBvize
people
to
upload
your
cover
image
to
their
personal
Bmelines.
©
HUBinsBtute.com
7

8. 12
Key-­‐Points
to
Focus
On
2.
Some
Timeline
Examples
Coca-­‐Cola
Nike
©
HUBinsBtute.com

9. 12
Key-­‐Points
to
Focus
On
2.
Some
Timeline
Examples
©
HUBinsBtute.com
9

10. 12
Key-­‐Points
to
Focus
On
New
funcBonaliBes
&
Best
pracBces
3. When
will
my
Pages
get
the
new
design?
Get
the
new
Pages
design
by
turning
on
your
preview
now,
or
you
can
wait
unBl
all
Pages
automically
get
upgraded
on
March
30,
2012.
4. Pinned
Posts.
A
pinned
post
always
appears
in
the
top
les
of
a
Page's
Bmeline.
A
post
a
Page
admin
pins
to
the
top
of
their
Page
will
remain
there
for
7
days.
Aser
that,
it’ll
return
to
the
date
it
was
posted
on
the
Page’s
Bmeline.
5. Milestones.
Milestones
are
key
moments
you've
decided
to
highlight
on
your
Page,
such
as
your
founding
date,
and
other
big
accomplishments
like
acquisiBons
or
hitng
a
notable
number
of
customers.
©
HUBinsBtute.com
10

11. Facebook
Timeline
for
Fan
Pages
New
funcBonaliBes
&
Best
pracBces
6. Add
Milestones
to
the
past.
And
thus,
you
have
the
opportunity
for
enriching
the
social
story
of
your
brand.
When
you
tell
stories
of
the
past,
the
important
is
to
include
imagery.
7. Interest
Lists.
For
a
beRer
management
of
pages,
like
a
RSS
reader.
8. Pages
Insights.
Facebook
is
now
revealing
data
about
Page’s
fanbases
to
non-­‐admins,
including
a
1
month
historical
graph
of
“People
Talking
About”
and
“New
Likes
per
Week”.
Also,
the
most
popular
week,
city
and
age
group.
©
HUBinsBtute.com
11

12. Facebook
Timeline
for
Fan
Pages
New
funcBonaliBes
&
Best
pracBces
9. Tabs
and
Apps
are
less
visible.
Views
and
apps
appear
under
your
Page's
cover.Y
ou
have
to
make
a
wise
choice
of
what
you
want
to
focus
on.
10. End
of
the
Landing
page.
With
the
new
Bmeline
design,
everyone
who
visits
your
Page
will
land
on
your
Page's
Bmeline.
In
order
to
create
a
consistent
user
experience,
you
can
no
longer
set
a
default
landing
view
for
your
Page.
However,
you
can
sBll
direct
people
to
an
app
on
your
Page
by
pin-­‐posBng
a
link
to
it.
11. Change
of
formats.
Now,
you
can
use
your
width
:
520px
or
810
px,
for
the
the
Timeline.
Meaning
50%
more
for
apps.
Watch
out
for
icons,
you
need
to
resize
them
(111×74),
for
a
beRer
display.
©
HUBinsBtute.com
12

13. Facebook
Timeline
for
Fan
Pages
New
funcBonaliBes
&
Best
pracBces
12. Messages
Default
Visibility
for
Posts
by
Others
• From
here,
admins
can
choose
whether
to
hide
or
delete
posts,
and
can
also
highlight
them
in
a
double
width
feature
on
their
Timeline.
• Page
admins
also
have
the
opBon
to
hide
fan
posts
from
the
page
unBl
approved
in
the
AcBvity
Log
–
this
will
undoubtedly
be
a
useful
feature
for
brands
in
Bme
of
crisis,
allowing
them
to
monitor
and
manage
conversaBons
without
going
to
the
drasBc
measure
of
turning
fan
posts
off
all
together.
Private
Messages
• Page
Timelines
allow
users
to
send
direct,
private
messages
to
your
Page.
• This
creates
a
new
customer
service
channel
where
you
can
address
users’
concerns
without
having
to
discuss
issues
publicly
on
your
Page’s
Timeline.
• Pages
cannot
proacBvely
send
messages,
you
can
only
respond
to
users
that
have
already
contacted
you.
©
HUBinsBtute.com
13

14. hRp://www.allfacebook.com/facebook-­‐Bmeline-­‐features-­‐2012-­‐03
The
AdministraBon
Page
3
new
elements
to
keep
in
mind
1. New
Spam
Filter.
The
algorithm
Facebook
uses
to
determine
what
is
spam
on
your
fan
page
sBll
needs
a
lot
of
work.
Now,
you
can
use
the
acBvity
log
feature
to
view
all
the
spam
in
one
place
and
filter
(or
unhidden)
some
content.
2. Comment
Management.
Facebook
is
adding
a
lot
of
self-­‐help
tools
into
the
fan
page
acBvity
log,
including
a
new
comment
moderaBon
window,
for
a
beRer
management
of
comments
and
content
posted
by
others.
3. User-­‐friendly
Third-­‐Par+es
Interface.
A
friendlier
interface
to
control
how
third
parBes
post
to
your
page,
with
a
beRer
control
of
their
sharings
(from
public
to
custom
list
setngs).
©
HUBinsBtute.com

15. ABOUT
THE
AUTHORS
©
HUBinsBtute.com

16. About
the
authors
Speakers
&
digital
experts
in
MarkeBng
&
Human
Resources
2.0
Emmanuel
Vivier Jean-­‐Noël
Chaintreuil
• emmanuel.vivier@gmail.com • jnchaintreuil@gmail.com
• hRp://www.emmanuelvivier.com • hRp://jnchaintreuil.com/
• hRp://pinterest.com/emmanuelvivier • hRp://pinterest.com/jnchaintreuil
• hRp://www.twiRer.com/emmanuelvivier • hRps://twiRer.com/jnchaintreuil
• Phone
:
+33
6
11
62
37
94 • Phone
:
+33
6
26
58
00
39
• Emmanuel
is
one
of
the
world
top
"digital
adver+sing
&
• Jean
Noel
has
been
a
top
execuBve
at
Air
Liquide
social
media
marke+ng"
expert.
He
has
been
assisBng
leading
for
more
than
10
years.
From
internaBonal
project
and
change
brands
such
as
BIC,
Orange,
Chanel,
Givenchy,
L'Oréal,
P&G,
Sony,
management
to
Human
resources,
he
helped
this
leading
brand
to
Warner
Bros,
Disney,
Fox,
CarBer,
Guerlain,
Jean
Paul
GaulBer,
TF1,
foster
innovaBon
in
its
organizaBon.
He
assisted
the
company
in
M6,
Fiskars,
ArcelorMiRal,
Danone,
Symantec,...
in
creaBng
more
than
16
countries,
gaining
an
extensive
mulB-­‐cultural
innovaBve
adverBsing
campaigns
that
engage
their
consumers
for
background.
more
than
12
years. • He
founded
Apéro
RH
(now
in
11
ciBes
from
Paris,
London,
• Emmanuel
Vivier
has
previously
been
the
cofounder
&
CEO
&
Brussels
to
Montreal)
Cofounder
of
Vanksen
-­‐
one
of
the
leading
internaBonal
social
• As
an
investor
and
entrepreneur,
Jean-­‐Noël
has
assisted
several
media,
buzz
&
digital
markeBng
agencies,
and
from
BuzzParadise,
innovaBve
startups
in
their
early
stage
development.
the
blogger
outreach
pla{orm
of
Vanksen
that
connects
brands
&
• He
is
a
renown
editor
for
Diateino
Publishing
House
with
a
strong
influenBal
bloggers
worldwide. experBse
on
Entrepreneurship,
Social
Media,
HR
and
Enterprise
2.0
• He
has
spoken
at
more
than
450
events,
conferences
and
seminars
• He
is
now
an
independent
consultant
(Air
Liquide,
Arcelor
MiRal,
worldwide
in
the
past
6
years Unilever,
Pôle
Emploi
Belgique,
Conseil
d'État…)
&
has
spoken
at
conferences
and
seminar
worldwide,
about
Social
Media,
HR
2.0
and
digital
change
for
companies.
©
HUBinsBtute.com

17. Contact
Main
office,
workshop
and
training
rooms
Vincent
Ducrey Emmanuel
Vivier
Digital communication expert Digital marketing expert
Email : vincent.ducrey@hubinstitute.com Email : emmanuel.vivier@hubinstitute.com
Twitter : http://www.twitter.com/vincent_ducrey Twitter : http://www.twitter.com/emmanuelvivier
Linkedin : http://fr.linkedin.com/in/vincentducrey Linkedin : http://fr.linkedin.com/in/emmanuelvivier
51 rue Pierre Charron 75008 Paris France
Phone : +33.1.77.10.69.04
©
HUBinsBtute.com 17

18. How
to
download
these
slides?
Just
click
on
the
link
below
and
fill
up
the
form
Click
on
this
link
hRp://www.hubinsBtute.com/reports
to
download
this
presenta2on
©
HUBinsBtute.com
18