Outbound Marketing The Importance of Google PageRank: A Guide For Small Business Executives How to Use Twitter for Marketing & PR 20 Examples of Great Facebook Fan Pages Steve Jobs & Guy Kawasaki -- Powerpoint Best Practices How to Create a Facebook Page Vanity URLRecommendations 13 Mind-Bending Social Media Marketing Statistics 479 people recommend this. 10 Social Media Cartoons Guaranteed to Make You Smile 341 people recommend this. The Ultimate Google+ Cheat Sheet 272 people recommend this. 9 Amazing Mobile Marketing Statistics Every Marketer Should Know 32 people recommend this. 12 Awesome LinkedIn Infographics in 2011 71 people recommend this. 6 Ways to Use LinkedIn for Lead Generation 44 people recommend this. 17 Things Marketers Should Delete From Their Facebook Strategy NOW 176 people recommend this.Facebook social pluginWork at HubSpot! 9 Amazing Mobile Marketing Statistics Every Marketer Should Know Posted by Jeanne Hopkins Tue, Sep 06, 2011 @ 08:00 AM Comments .
This is a guest blog post written by JamieTurner. As the founder of the 60 SecondMarketer, he is an in-demand marketingspeaker and is currently writing a bookentitled Go Mobile with Jeanne Hopkins,the director of marketing for HubSpot.I attended Dreamforce in San Franciscolast week to learn about new sales andmarketing tools and techniques.The hot topic this year was mobile.(Okay, truth be told, there were three hottopics – cloud computing, social media,and mobile marketing. But for thisarticles sake, let’s focus on mobile.)Of course, all this begs the question:What data do we have that supports thepremise that mobile marketing is the nextbig thing?Glad you asked.Here are 9 amazing facts and figuresabout mobile marketing that’ll help youwrap your head around why mobile is going to be bigger than radio, TV, and thepersonal computer – combined.9 Amazing Mobile Marketing Statistics1. The growth of the iPhone was 10 times faster than the growth of America Online.(This is an amazing statistic for those of us who remember mailboxes stuffed with AOLdiscs during the 1990s.) (Tweet This Stat!)2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes forthem to report a lost phone. (Tweet This Stat!)3. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, butonly 4.2 billion own a toothbrush. (Tweet This Stat!)4. In some countries, there are more mobile subscriptions than there are people.(How can this be? It’s because some people own more than one mobile phone.) (TweetThis Stat!)5. It takes 90 minutes for the average person to respond to an email. It takes 90seconds for the average person to respond to a text message. (Tweet This Stat!)6. 70% of all mobile searches result in action within 1 hour. (Tweet This Stat!)7. Mobile coupons get 10 times the redemption rate of traditional coupons. (TweetThis Stat!)8. There are more mobile phones on the planet than there are TVs. (Tweet This Stat!)9. 91% of all U.S. citizens have their mobile device within reach 24/7. (Tweet ThisStat!)(Source: Mobile Marketing Association)Mobile Marketing TakeawaysTry mobile marketing for yourself. If you’re like most people, you’ve never scanned a QRcode or clicked on a mobile banner ad. But you have to use mobile marketing tounderstand mobile marketing, so dive in.In addition, make sure you have a mobile-optimized website. There’s no point gettinginto mobile if your business website isnt mobile-friendly.The bottom line? Mobile is here to stay, and your consumers are using it virtually everyday of their lives. Given that, isn’t it time for you to get started and dive into the world ofmobile? Hopefully, the statistics and takeaways I’ve outlined above will lay thefoundation for you to take the next step.Image credit: LGEPR
COMMENTSIn regards to the comparison between email and text message, Im a little bit worriedabout the possibility that people will be spammed and overwhelmed by messages andnotifications on their phones as it happened on email too.posted on Tuesday, September 06, 2011 at 8:32 AM by Flavius SaracutInteresting facts. But regarding fact 3, how can anyone possibly know how many peopleown a toothbrush?!posted on Tuesday, September 06, 2011 at 8:53 AM by AnonAs a no-brainer and best practice, please ALWAYS include sources where you got yourinformation.posted on Tuesday, September 06, 2011 at 9:42 AM by Charles BoisseauThanks Charles - The stats - and tons more - are all available from the Mobile MarketingAssociation. Jeanneposted on Tuesday, September 06, 2011 at 9:46 AM by Jeanne HopkinsHi Anon -According to the American Academy of Cosmetic Dentistry, 5.1 billion people have acell phone but only 4.2 billion people have a toothbrush.Jeanneposted on Tuesday, September 06, 2011 at 9:49 AM by Jeanne HopkinsThese really are amazing (and amazingly tweetable!) statistics, with potentially hugeimplications for marketing.By the way, I love the format of these posts...I like being able to pick a statistic to tweetabout, instead of just the article title.posted on Tuesday, September 06, 2011 at 9:51 AM by Juli Durante Post Comment Name * Email * Website (optional) Comment * Allowed tags: <a> link, <b> bold, <i> italics Receive email when someone replies.