How can we measure the ROI of Social Media? So best practices are suggested in this presentation given to a group of Social Media practitioners in list 2011, Johannesburg, South Africa.
B2B B2C Marketing Strategies That Work for BothSilverpop
This document discusses strategies for cross-over marketing between business-to-business (B2B) and business-to-consumer (B2C) contexts. It notes that while B2B and B2C differ in aspects like purchasing cycles and lead scoring techniques, they are similar in facing issues like cluttered inboxes and tighter budgets. The document recommends learning from each other by listening to customers, letting customers shape marketing, incorporating social media, using lead scoring to enhance sales returns, and automating marketing processes. The key is to engage customers at the right time through the right channels.
Replace attribution myths with optimal allocationKoen Pauwels
Does your organization get stuck with attribution and marketing mix modeling? This presentation shows you how companies use both consumer-level and aggregate data to optimize their media allocation with double-digit performance gains. The cases include an online retailer and L'Occitane's multi-channel and multinational optimization of customer segment targeting, which got the 2018 MSI/Informs Practice Prize Award. I also offer a conceptual and modeling framework to your company
Insights, Measurement Model Analytics ExampleJoel Benavidez
The document analyzes data from October 2016 to mid-January 2017 to evaluate acquisition, behavior, and outcomes across marketing channels. It finds that paid social media has a lower cost per acquisition and higher application rate than search engine marketing. Recommendations include concentrating testing and budget on paid social, improving landing pages to reduce bounce rates, and joining social groups to advertise organically. Next steps are to delete underperforming SEM campaigns and keywords, test different content across channels, and segment visitors to identify opportunities to enhance the user experience.
Steve Moskowitz - Nature Box Integrated Marketing Plan / DeckSteve Moskowitz
I earned a certificate in Digital Marketing from NYU in Summer 2015. This is one a final project that I led in a digital advertising strategies course I took that explores integrated marketing ideas for Naturebox.
Leverage the Power of Inbound Marketing for Your BusinessJonathan Berthold
The advent of the Internet and the evolution of marketing has paved the way for inbound strategies to replace outbound tactics as the preferred method of marketing to users. Digital strategies such as search engine optimization, PPC advertising, and social media have led to business professionals pulling budgets away from traditional advertising and allocating resources to inbound marketing.
The document discusses managing the sales funnel for eCommerce businesses. It covers topics like acquiring customers through various marketing channels, qualifying leads by proving value and allowing self-selection, monetizing customers at different stages of the funnel, understanding the customer lifecycle through repeat behavior and recency, calculating customer lifetime value, and optimizing the website through testing. Key aspects of the sales funnel discussed are acquisition, monetization at different stages, understanding customer behavior over time, and continuously optimizing the user experience.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
The document discusses the key components of developing an effective digital marketing strategy including defining clear business objectives and audience personas, choosing appropriate digital marketing channels, developing tactics and content for each channel, measuring performance, and continually evaluating and improving the strategy. It provides frameworks for digital strategy planning including SOSTAC and RACE and includes case studies of digital marketing campaigns.
B2B B2C Marketing Strategies That Work for BothSilverpop
This document discusses strategies for cross-over marketing between business-to-business (B2B) and business-to-consumer (B2C) contexts. It notes that while B2B and B2C differ in aspects like purchasing cycles and lead scoring techniques, they are similar in facing issues like cluttered inboxes and tighter budgets. The document recommends learning from each other by listening to customers, letting customers shape marketing, incorporating social media, using lead scoring to enhance sales returns, and automating marketing processes. The key is to engage customers at the right time through the right channels.
Replace attribution myths with optimal allocationKoen Pauwels
Does your organization get stuck with attribution and marketing mix modeling? This presentation shows you how companies use both consumer-level and aggregate data to optimize their media allocation with double-digit performance gains. The cases include an online retailer and L'Occitane's multi-channel and multinational optimization of customer segment targeting, which got the 2018 MSI/Informs Practice Prize Award. I also offer a conceptual and modeling framework to your company
Insights, Measurement Model Analytics ExampleJoel Benavidez
The document analyzes data from October 2016 to mid-January 2017 to evaluate acquisition, behavior, and outcomes across marketing channels. It finds that paid social media has a lower cost per acquisition and higher application rate than search engine marketing. Recommendations include concentrating testing and budget on paid social, improving landing pages to reduce bounce rates, and joining social groups to advertise organically. Next steps are to delete underperforming SEM campaigns and keywords, test different content across channels, and segment visitors to identify opportunities to enhance the user experience.
Steve Moskowitz - Nature Box Integrated Marketing Plan / DeckSteve Moskowitz
I earned a certificate in Digital Marketing from NYU in Summer 2015. This is one a final project that I led in a digital advertising strategies course I took that explores integrated marketing ideas for Naturebox.
Leverage the Power of Inbound Marketing for Your BusinessJonathan Berthold
The advent of the Internet and the evolution of marketing has paved the way for inbound strategies to replace outbound tactics as the preferred method of marketing to users. Digital strategies such as search engine optimization, PPC advertising, and social media have led to business professionals pulling budgets away from traditional advertising and allocating resources to inbound marketing.
The document discusses managing the sales funnel for eCommerce businesses. It covers topics like acquiring customers through various marketing channels, qualifying leads by proving value and allowing self-selection, monetizing customers at different stages of the funnel, understanding the customer lifecycle through repeat behavior and recency, calculating customer lifetime value, and optimizing the website through testing. Key aspects of the sales funnel discussed are acquisition, monetization at different stages, understanding customer behavior over time, and continuously optimizing the user experience.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
The document discusses the key components of developing an effective digital marketing strategy including defining clear business objectives and audience personas, choosing appropriate digital marketing channels, developing tactics and content for each channel, measuring performance, and continually evaluating and improving the strategy. It provides frameworks for digital strategy planning including SOSTAC and RACE and includes case studies of digital marketing campaigns.
This document provides an overview of email marketing best practices. It discusses how email marketing works by allowing targeting, being data-driven, and driving sales. It then covers topics like choosing an email service provider, growing email lists, email design, content, and testing. Key recommendations include sending permission-based emails, using effective subject lines and calls to action, and continually improving through A/B testing and deliverability work.
This ppt will give you an overview of Digital Marketing Course. Its a new industry which is booming after IT sector. Digital Marketing has a great exposure nowadays. So be Digitised!!!
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
∙ Act on data to improve marketing performance
This document outlines the course content and schedule for an online marketing and digital strategy course taught by Keith Feighery. The 12-week course covers key topics in digital marketing including digital strategy, social media, search engine optimization, pay-per-click advertising, and analytics. Students will complete a final project developing a digital marketing plan for a business. The course aims to provide tools for researching, planning, creating and optimizing digital marketing programs.
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
The document provides resources and information for measurement and analytics including key performance indicators (KPIs) and goals. It discusses creating a measurement framework with objectives, goals and KPIs. It also covers tools for tracking site performance and customizing analytics like segmentation, goals, funnels and gathering customer feedback.
Research paper analysis on Internet Marketing Vs. Traditional MarketingSambit Biswal
This research paper analyzes and compares internet marketing versus traditional marketing. It conducts a survey of 500 respondents in Gujarat, India to understand consumer preferences. Three hypotheses are tested: 1) There is no difference between internet and personal buying preferences, 2) There is no difference between e-catalog and traditional catalog preferences, 3) E-purchasing and traditional purchasing are independent. The results show that internet marketing is more preferred over traditional marketing, and e-catalogs are similarly preferred to traditional catalogs. However, e-purchasing and traditional purchasing are found to be independent preferences. The conclusion is that online marketing has a bright future in Gujarat.
This document outlines a social media tactical plan for a jewellery company to increase brand awareness and drive sales. The plan details goals of increasing website traffic, conversions, and brand awareness. It recommends activities on blogs, social networks, microblogging, photo sharing and bookmarking/tagging. Metrics for evaluating success are provided for each channel. The plan also provides examples of promotional campaigns that could be run on social media and outlines how return on investment from social media marketing can be calculated based on traffic to priority website pages.
The document summarizes Keith Feighery's presentation on developing a digital marketing strategy. It covers components of a digital strategy like understanding online usage, objectives, key tactics, frameworks for planning, and case studies. It also provides tips on social media, search engine optimization, and measuring digital marketing programs.
In this digital era when each and every individual has become techno savvy, marketing too has become more dependent over social media platforms and is resulted more powerful than ever before.
SEO for recruitment career microsite and beyond gi group v1S.P.CHATELAIN LTD
This document provides guidance on SEO strategies for recruitment websites. It discusses setting SEO goals and KPIs focused on traffic and rankings. Key factors for SEO success include having relevant content and links from authoritative websites. The document recommends optimizing the site structure and content for keywords, as well as managing expired job listings. It also provides tips for utilizing features like Google for Jobs, featured snippets, and voice search to help candidates find jobs.
The document discusses developing targeted digital marketing personas, channels, and content. It covers defining personas, understanding buyer journeys and lead qualification, and developing relevant B2B content. Examples are provided of different types of content that can be created and distributed across various channels to engage identified personas at different stages of the buyer journey.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
Digital marketing is an umbrella term that refers to marketing products or services using digital technologies on the internet and other digital mediums. It involves strategies like SEO, SEM, content marketing, influencer marketing, email marketing, social media marketing, display advertising, and more. SEO is the process of improving a website's visibility in search engines through on-page and off-page optimization. SEM involves promoting websites through paid search advertising. Content marketing creates and shares media and content to attract and retain customers. Influencer marketing identifies individuals with influence over potential buyers and orients marketing around them. Email marketing uses email to send ads, requests, or solicit sales. Social media marketing uses social media to achieve organizational goals by creating value
The growing need for truck drivers in the United States continues to surpass the number of incoming applications. This shortage is creating separation between small trucking companies with limited resources and their larger competitors.
This talk outlines some new digital marketing techniques that can be used to increase driver applications. Approaching the shortage as a marketing problem helps identify a bridge between the firm's value proposition and the target user through new digital channels.
This document discusses measuring return on investment (ROI) for social media marketing. It defines social media ROI as a measure of efficiency comparing returns to investments. Returns include sales, leads, brand awareness, while investments are campaign costs. The document provides examples of quantifying returns and relating them to monetary values to calculate ROI percentages. It emphasizes starting by benchmarking metrics before campaigns and testing variables through continuous improvement.
This document discusses approaches for measuring social media return on investment (ROI). It outlines a 4-step model for determining social ROI: 1) segmenting and targeting audiences, 2) setting expectations based on industry, 3) determining key performance indicators to measure returns, and 4) using measurement approaches like attribution of online conversions, engagement/advocacy metrics, and analyzing awareness/affinity through sentiment. The document provides examples for each approach and estimates potential ROI values. It emphasizes the importance of optimization and governance for social media measurement and ROI.
Social Marketing Strategy for Equine Veterinarians - EBMS 2013Ali Kelly
Presentation on social media marketing strategy for equine veterinary practices, focusing on aligning goals with measurable results. Presented to the Equine Business Management Strategies conference on September 11, 2013
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
The document discusses return on investment (ROI) for social media marketing. It provides examples of goals companies may want to achieve through social media, such as increasing sales or attracting new employees. It also distinguishes between diagnostic metrics that show how campaigns are progressing and objective metrics like sales that show if goals are achieved. Finally, it provides examples of how some companies have measured ROI from their social media efforts.
This document provides an overview of email marketing best practices. It discusses how email marketing works by allowing targeting, being data-driven, and driving sales. It then covers topics like choosing an email service provider, growing email lists, email design, content, and testing. Key recommendations include sending permission-based emails, using effective subject lines and calls to action, and continually improving through A/B testing and deliverability work.
This ppt will give you an overview of Digital Marketing Course. Its a new industry which is booming after IT sector. Digital Marketing has a great exposure nowadays. So be Digitised!!!
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
∙ Act on data to improve marketing performance
This document outlines the course content and schedule for an online marketing and digital strategy course taught by Keith Feighery. The 12-week course covers key topics in digital marketing including digital strategy, social media, search engine optimization, pay-per-click advertising, and analytics. Students will complete a final project developing a digital marketing plan for a business. The course aims to provide tools for researching, planning, creating and optimizing digital marketing programs.
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
The document provides resources and information for measurement and analytics including key performance indicators (KPIs) and goals. It discusses creating a measurement framework with objectives, goals and KPIs. It also covers tools for tracking site performance and customizing analytics like segmentation, goals, funnels and gathering customer feedback.
Research paper analysis on Internet Marketing Vs. Traditional MarketingSambit Biswal
This research paper analyzes and compares internet marketing versus traditional marketing. It conducts a survey of 500 respondents in Gujarat, India to understand consumer preferences. Three hypotheses are tested: 1) There is no difference between internet and personal buying preferences, 2) There is no difference between e-catalog and traditional catalog preferences, 3) E-purchasing and traditional purchasing are independent. The results show that internet marketing is more preferred over traditional marketing, and e-catalogs are similarly preferred to traditional catalogs. However, e-purchasing and traditional purchasing are found to be independent preferences. The conclusion is that online marketing has a bright future in Gujarat.
This document outlines a social media tactical plan for a jewellery company to increase brand awareness and drive sales. The plan details goals of increasing website traffic, conversions, and brand awareness. It recommends activities on blogs, social networks, microblogging, photo sharing and bookmarking/tagging. Metrics for evaluating success are provided for each channel. The plan also provides examples of promotional campaigns that could be run on social media and outlines how return on investment from social media marketing can be calculated based on traffic to priority website pages.
The document summarizes Keith Feighery's presentation on developing a digital marketing strategy. It covers components of a digital strategy like understanding online usage, objectives, key tactics, frameworks for planning, and case studies. It also provides tips on social media, search engine optimization, and measuring digital marketing programs.
In this digital era when each and every individual has become techno savvy, marketing too has become more dependent over social media platforms and is resulted more powerful than ever before.
SEO for recruitment career microsite and beyond gi group v1S.P.CHATELAIN LTD
This document provides guidance on SEO strategies for recruitment websites. It discusses setting SEO goals and KPIs focused on traffic and rankings. Key factors for SEO success include having relevant content and links from authoritative websites. The document recommends optimizing the site structure and content for keywords, as well as managing expired job listings. It also provides tips for utilizing features like Google for Jobs, featured snippets, and voice search to help candidates find jobs.
The document discusses developing targeted digital marketing personas, channels, and content. It covers defining personas, understanding buyer journeys and lead qualification, and developing relevant B2B content. Examples are provided of different types of content that can be created and distributed across various channels to engage identified personas at different stages of the buyer journey.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
Digital marketing is an umbrella term that refers to marketing products or services using digital technologies on the internet and other digital mediums. It involves strategies like SEO, SEM, content marketing, influencer marketing, email marketing, social media marketing, display advertising, and more. SEO is the process of improving a website's visibility in search engines through on-page and off-page optimization. SEM involves promoting websites through paid search advertising. Content marketing creates and shares media and content to attract and retain customers. Influencer marketing identifies individuals with influence over potential buyers and orients marketing around them. Email marketing uses email to send ads, requests, or solicit sales. Social media marketing uses social media to achieve organizational goals by creating value
The growing need for truck drivers in the United States continues to surpass the number of incoming applications. This shortage is creating separation between small trucking companies with limited resources and their larger competitors.
This talk outlines some new digital marketing techniques that can be used to increase driver applications. Approaching the shortage as a marketing problem helps identify a bridge between the firm's value proposition and the target user through new digital channels.
This document discusses measuring return on investment (ROI) for social media marketing. It defines social media ROI as a measure of efficiency comparing returns to investments. Returns include sales, leads, brand awareness, while investments are campaign costs. The document provides examples of quantifying returns and relating them to monetary values to calculate ROI percentages. It emphasizes starting by benchmarking metrics before campaigns and testing variables through continuous improvement.
This document discusses approaches for measuring social media return on investment (ROI). It outlines a 4-step model for determining social ROI: 1) segmenting and targeting audiences, 2) setting expectations based on industry, 3) determining key performance indicators to measure returns, and 4) using measurement approaches like attribution of online conversions, engagement/advocacy metrics, and analyzing awareness/affinity through sentiment. The document provides examples for each approach and estimates potential ROI values. It emphasizes the importance of optimization and governance for social media measurement and ROI.
Social Marketing Strategy for Equine Veterinarians - EBMS 2013Ali Kelly
Presentation on social media marketing strategy for equine veterinary practices, focusing on aligning goals with measurable results. Presented to the Equine Business Management Strategies conference on September 11, 2013
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
The document discusses return on investment (ROI) for social media marketing. It provides examples of goals companies may want to achieve through social media, such as increasing sales or attracting new employees. It also distinguishes between diagnostic metrics that show how campaigns are progressing and objective metrics like sales that show if goals are achieved. Finally, it provides examples of how some companies have measured ROI from their social media efforts.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services. Reach and convert leads into customers and retain them.
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
This document discusses how web analytics can be used to optimize marketing strategies. It explains that web analytics provides insights into customer behavior across channels to understand what is driving conversions. Effective attribution methods are needed to give credit to all contributing marketing channels. Emerging trends in web analytics include removing data silos, predictive analytics, and personalizing experiences based on individual shopping behaviors. The future of web analytics involves better integrating online and offline data to analyze complex multi-channel customer journeys.
The document discusses measuring the impact of social media campaigns and communications. It provides examples of how to set measurable objectives, calculate key performance indicators like impressions, engagement, and return on investment. Case studies are presented that demonstrate how social media can increase event registrations, build an online following to support clinical trials, and amplify charitable giving campaigns. The importance of benchmarking, isolating variables, and using controls is discussed to accurately measure social media's impact.
The document provides information about digital advertising and Facebook ads. It discusses media buying models, including media planning, buying, and optimization. It then focuses on Facebook ads, explaining how to set up an ad account and create campaigns, ad sets, and ads. It covers choosing objectives, targeting audiences, formats, placements, budgets, and scheduling for Facebook ads. Finally, it provides examples of ad formats and objectives that can be used, such as for brand awareness, traffic, engagement, app installs, video views, lead generation, and messages. The goal is to help advertisers understand how to effectively set up and optimize their Facebook ad campaigns.
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Andrew Reid, co-founder and C.T.O., SponsorHub
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this session, Andrew Reid of SponsorHub will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
Simply Measured provides a full-funnel social analytics solution to help marketers measure the impact of social media across their entire marketing funnel, from awareness to conversions. It offers listening tools to analyze social conversations, engagement tools to measure performance across channels, and web analytics to track content sharing and social referrals. The solution aims to provide marketers with a unified view of social metrics and insights from impressions to conversions in order to optimize strategies and prove social's impact. Pricing starts at $199 per month and packages are customized based on user needs and goals.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
The document discusses metrics and measurement for social media return on investment (ROI). It notes the challenges in measuring social versus traditional media. Quantitative metrics include leads, sales, and costs. Qualitative metrics involve authority, loyalty, and intangible benefits. Case studies show how SeaWorld measured a coaster campaign ROI through links and visitors. Southwest Airlines attributes $1 million in additional ticket sales to Twitter. Marriott credits $5 million in bookings to their blog. The document advises determining valuable metrics and reporting them clearly to demonstrate social media value.
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhurySaptarshi Roy Chaudhury
This presentation of Digital Marketing framework and some case studies around creative digital marketing was presented by Saptarshi Roy Chaudhury at DigitalFest Conference 2016 in Hyderabad.
Tubular DealMaker - Analytics for Sponsored Video ContentTubular Labs
DealMaker helps brands and media partners build successful sponsored video campaigns. Sponsored video is the world’s fastest growing marketing channel. In 2017 there will be over 24B views on sponsored content - that’s over $1.2B in media value. But with thousands of competing media companies and millions of influencers, selecting the right partners to build effective campaigns is challenging.
How To Drive Conversions with Content Marketing - NewsCredChase Neinken
This is a presentation delivered by Chase Neinken at the Argyle Executive Forum for Financial Services in New York City, June 2017.
In my talk we cover how to:
- Use distribution channels to generate more conversions than traditional paid media
- Use content via email to generate qualified leads
- Monetize traffic coming to your content hub
- Build a formula to track the ROI of your content marketing efforts
This document discusses measuring social media return on investment (ROI). It begins by outlining the benefits of social media for businesses in communicating with customers and saving costs over traditional channels. It then notes that most organizations do not measure social media ROI due to difficulties in tracking metrics and setting clear objectives. The document provides examples of key social media metrics like fan growth, website visits, and transactions. It emphasizes focusing on metrics most important to the business and calculating the value of each. Finally, it discusses building business cases by illustrating short and long-term impacts to justify increased resources for social media efforts.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
2. Social Media is like teen sex, everyone wants to
do it. No one actually knows how. When finally
done, there is surprise it's not better.
- Avinash Kaushik: Google's analytics evangelist
via Twitter 2009
{ }
3. • Add Social Media to your
existing marketing channels
and hope to reach as many
people as possible – Wrong!
SOCIAL
MEDIA
MAXIMS
• Post, Listen, Reply, Encourage
feedback
• Search and Social are integrated
5. The Altimeter Group asked 140 corporate social
strategists about their 2011 planning
22.0%
24.6%
26.3%
29.7%
32.2%
34.7%
34.7%
37.3%
48.3%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Policies and Procedures
Resources: Increasing budget/headcount
Getting Tools and Technologies in Place
Developing a Listening/Monitoring Solution
Getting Buy-In from Stakeholders
Applying Social Insights to Product Roadmap
Determining an Organizational Model
Internal Education and Training
Creating ROI Measurements
Source: Survey of Corporate Social Strategists, Altimeter Group, November 2010
6. WHAT IS SOCIAL MEDIA ROI?
‘Social Media ROI is defined as a
measure of the efficiency of a
social media marketing campaign’
- DAG HOLMBOE, 2011
8. 1 Compare the efficiency of marketing campaigns;
Negotiate budgets with your management;2
Analyze and optimize current and future
campaigns;
3
WHY SHOULD WE MEASURE IT?
Financial accountability - as social media
becomes mainstream, executives are holding
them to the same accountability as other
business initiatives, demanding financial returns
and ROI on social media investments.
4
10. Social Media ROI =
(SM return – SM investment) %
SM investment
LET’S
ADAPT IT
11. A WORKING EXAMPLE
Last month, we attributed R50,000 in sales to our
social media campaign. This is our ‘social media
return’. Let’s assume that our investment in our
social media campaign was R10,000.
Using the ROI formula: Social media ROI =
(R50,000 – R10,000) / R10,000 % = 400%
12. SOCIAL
MEDIA
RETURN?
• Sales
• Customer Insights
• Net New Customers
• Brand Awareness
• Etc…
• *Not Likes
• *Not Followers
SOCIAL MEDIA
RETURN IS
THE VALUE THAT YOU
DERIVE FROM YOUR
SOCIAL MEDIA
CAMPAIGN
13. QUANTIFYING SM RETURN
• Sales
• Net New Customers
HOW DO WE QUANTIFY A RETURN ON THE QUALITATIVE?
• Brand Awareness
• Customer Insights
VS
14. { }
SM IS A MEANS TO AN END
“We often approach social media like it’s
the destination rather than the vehicle”
- Hal Thomas
A ‘like’ or a ‘follower’ can be compared to a
business card handed out at an event.
It represents potential, but needs to be acted on.
17. THE SNAPSHOT (BENCHMARK
• Before you start the clock it is a good idea to benchmark
where you’re at...
• Make a note of the numbers (number of Facebook
fans, Twitter followers, referrals from social media sites,
plus existing website traffic).
• Make a note of the less obvious benchmarks (such as
SEO rankings and referrals, customer satisfaction scores
and other business data).
• Make a note of ROI benchmarks. How much are you
paying to acquire customers via other marketing
channels? How vast is that advertising budget, and how
is it being split up? And what proportion is being directed
into channels that you cannot accurately measure?
19. QUANTITATIVE
• Sales, unique visits, page views, followers,
demographics, age, bounce rate, length of visit, etc…
QUALITATIVE
• Metrics that have an emotional component to them. For
example, if 75% of the people who mention your product
online call it “cheap” and only 25% call it “inexpensive,”
that’s a qualitative metric that has an impact on your
business.
TYPES OF
SM ROI
MEASUREMENT
20. ESTIMATING SOCIAL MEDIA RETURN
HARD NUMBERS ARE NOT ALWAYS AVAILABLE
HOW DO WE MEASURE RETURN?
Finally, define how you will tie hard
Rands to the social media return.
THREE STEPS:
2.
1.Define your social media goal.
Based on the goal, define your social media return.
3.
21. SOCIAL MEDIA ROI ON SALES
THREE STEPS:
1. Define the Goal: We want to increase sales.
2. Define the Sales that can be attributed to the Social
Media campaign (Social Media Return)
3. What is the Rand value of those sales?
22. • ANALYTICS
• CAMPAIGN ONLY COUPON CODES
• FORECASTED VS. ACTUAL SALES FOR THE
PERIOD
ATTRIBUTING SALES
23. THREE STEPS:
1. Define the goal: Generate a high number of high-quality
consumer insights from the social media campaign.
2. Define the social media return as the value of these
consumer insights
3. Tie in hard Rands to the return by comparing what it
would cost to generate the same quantity and quality of
consumer insights using a focus group.
SOCIAL MEDIA ROI ON CONSUMER INSIGHTS
24. WE COMPARE…
We use consumer insights equivalency.
Traditional Focus group cost: R5000
No. consumer insights generated: 20
Ave Cost per consumer insight: R250
Count all consumer insights determined to be of equal or higher quality
as the consumer insights from a focus group.
Social media ROI =
(consumer insights x R250 – cost of SM campaign)
cost of SM campaign
= ROI %
HOW DO WE ATTACH A RAND VALUE TO
CONSUMER INSIGHTS
25. WE COMPARE AGAIN…
1. DEFINE THE GOAL
2. DEFINE THE SM RETURN
3. TIE IN A HARD RAND VALUE
ALL SUPPORT CENTRES KNOW THE COST OF A SUPPORT CALL
Social media ROI =
(Support calls x Ave cost p/call – cost of SM campaign)
cost of SM campaign
= ROI %
HOW DO WE ATTACH A RAND VALUE TO
CUSTOMER SUPPORT CALLS
26. • Forecast the number of calls without social media with
historical data.
• Over the period, the number of prevented support calls
is the difference between forecasted and actual support
calls. This is the social media return.
HOW DO WE ATTACH A RAND VALUE TO
CUSTOMER SUPPORT CALLS WITHOUT A
HARD RAND VALUE
28. • Customer Lifetime Value (CLV) is the amount of
revenue a customer will bring to a company over the
course of their lifetime with the brand.
• Eg. If you are an Internet Service Provider (ISP), and
you know that the average customer stays with you
for 3 years and spends R300 p/month. The CLV is
R300 x 12 x 3 = R10 800.
EXPLANATION AND CALCULATION
29. • How much are you willing to spend to acquire that
customer?
• 10% of CLV?
• If CLV is R10 800 then the company is willing to
spend R1080 to acquire a customer.
• So with a budget of R500 000, 463 customers should
be acquired, bringing in roughly R10,000 000 over
the next 3 years.
THE USE OF CLV
30. • The companies current marketing budget is
R3,000 000 p/annum.
• From current print and online advertising 2 500 new
customers are acquired each year.
• So for every R1200 spent, the company gets 1 x new
customer.
• Let’s allocate 10% of the annual marketing budget to
social media (R300,000)
• To allocate budget to Social Media (away from
traditional media), 250+ new customers need to be
generated from social media.
APPLICATION AND CALCULATION
31. CALCULATIONS
TRADITIONAL SOCIAL MEDIA
ROI = SM return – investment %
investment
ROI = SM return – investment %
investment
Budget = R3,000 000
Value of a Customer = R10 800
CLV Spend = 11%
Customer acquisition cost = R1 200
Customers acquired = 2500
Budget = R300 000
Value of a Customer = R10 800
CLV Spend = 10%
Customer acquisition cost= R1 080
Customers acquired = 277.77
ROI = 27,000 000 – 3,000 000 %
3,000 000
ROI = 3,000 000 – 300 000 %
300 000
ROI = 800% ROI = 900%
32. • Raise awareness of a recently launched practice.
Source: Techcrunch - 2010/07/17
CASE STUDY: DENTISTRY PRACTICE
33. • TOOLS: Facebook, Youtube, Twitter, Groupon
• PROBLEM: A new practice in a building that houses
hundreds of other dentists that have more
established practices.
• SOLUTION: 70 facebook fans (@ publication on
Techcrunch, July 2010), posting Yelp reviews on the
page, posting educational dentistry clips on
Youtube, a Groupon deal for patient exam and x-ray
that attracted 320 new patients!
CASE STUDY: DENTISTRY PRACTICE
38. SOCIAL AND SEARCH
• Both Google and Bing have confirmed that their search
results are positively affected by social signals, such as
tweets, Facebook Like and +1’s
• Google is king because it’s algorithm measured which
websites were “voting” for others by linking to them.
• Enter social media, and search engines have taken what
people are saying about brands and companies to heart.
If people share your content, it’s probably pretty good.
40. GREAT TOOLS
GOOGLE ANALYTICS
• ITS FREE, IT IS A MUST FOR ANY WEBSITE/SOCIAL
MEDIA CAMPAIGN
HOOTSUITE
• BASIC REPORTS FOR FREE; $5.99 FOR A PRO
SUBSCRIPTION.
• ACCESS TO (INSERT TABLE)
SOCIAL MENTION
• http://www.socialmention.com/
41. TAKE AWAYS
CONCEPTS
Social Media Return
Social Media ROI
Customer Lifetime Value
Benchmarking
PROCESSES
Continuous Improvement (Kaizen)
Compare Compare Compare
(A/B Split Testing, for landing pages)
The tough part of social media ROI is to tie a hard-rand value to the social media return.
The tough part of social media ROI is to tie a hard-rand value to the social media return.
you use the ROI number to compare to other social media campaigns and also your TV, print, radio and other campaigns.
if you increase your return while keeping your investment the same, then you increase your ROI.
Measure the financial efficiency of an investment.
Because the ROI formula uses only two inputs – the return and the investment – the ROI formula is an easy way to measure and compare marketing campaigns.
Likes are a vehicle not a destination/goal
Likes are a vehicle not a destination/goal
Brand awareness and customer insights are softer issues, but can still have rand values attached.
*develop this more, either remove roi metrics or expand.
look at each type of social media return and develop a method for dollar quantification.
a combination of methods could give us a more accurate picture.
Plug the numbers into an ROI calculation
These numbers look good, so how do we present them to management/cfo to allocate budget to Social Media?