The Direct Marketing Association projects that email marketing returns $28.50 for each dollar spent – the highest ROI of any other direct response channel. Join Jeanne Jennings, Vice President of Global Strategic Services for Alchemy Worx, to learn how business-to-business organizations are leveraging email to generate and nurture leads, build relationships, help close sales and grow bottom-line revenues.
This fast-paced session will provide real-world examples of inexpensive strategies and tactics you can implement with your own email program. We’ll cover:
• Practical tips for building your own in-house email list
• Ways to more effectively use third-party email lists for lead generation
• Tips for developing an effective email DRIP campaign for lead nurturing
• Building relationships and helping close the sale with email
• Leveraging what’s new in email marketing: video, social sharing, mobile and more
You’ll gain practical tips you can take back, test and implement with your own email program. Learn how Jeanne has helped clients generate:
• A 300% increase in monthly email list growth, thanks to inexpensive but effective optimization of the online sign-up process
• A 220% increase in leads generated, driven by making the most of email snippet and preview pane content
• A 75% increase in online orders, the result of incorporating standards and best practices into existing email creative
Where permitted, Jeanne will share quantitative results as well as the strategic, tactical and creative changes that made them possible.
In this presentation, originally developed for an American Marketing Association webinar, I cover:
> Website calls-to-action
> The online email sign-up page(s)
> Incentives
> Double opt-in tactics
> Social media strategies
> Events and webinars
The presentation includes a couple case studies with quantitative results -- so you can learn from those who are actually implementing these strategies and tactics.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesAnne Bell-Fysh
Putting the right message in front of the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will takeaway:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Using examples and data from the Blackbaud 2013 benchmark study; we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
The Joys and Failures of the Holiday Season: What Worked, What Didn't in Digi...RedEngine Digital
Packed with digital fundraising, membership and lead-gen dos & don’ts, and ROI-driven ideas, this session will inspire your 2015 digital campaigns and supercharge your results. RedEngine Digital will highlight case studies from Special Olympics and other nonprofits and associations that will stimulate new ideas and deliver best-practice takeaways.
Twitter: @redengine | @DMANF
Liz Murphy
Founder
RedEngine Digital
Olga Woltman
Director, Online Giving
Special Olympics
Rosa Del Angel
VP of Strategy and Client Services
RedEngine Digital
Twitter: @rdelangel
Walk in Your Donor Prospect's Shoes and Learn How to Drive Them to Action - R...RedEngine Digital
Presentation Summary:
Come to this session and walk a mile in your donor's shoes. We'll walk you through the donor conversion funnel - from the donor's perspective - from awareness to engagement to transaction, and help you understand how to use specific tactics to create your ideal donor multi-channel funnel. You'll learn how content marketing, advertising, social media, mobile and conversion optimization collaborate and integrate to form the funnel that drives a prospect to become your donor.
Learning Outcome #1:
Understand what a donor prospect sees during the process of first becoming interested in a cause, through finding a nonprofit, and finally making a donation
Learning Outcome #2:
See how different marketing strategies impact each other and eventually lead to compounding results
Learning Outcome #3:
Understand how collaboration is vital to success and apply learned tips and tactics to your fundraising efforts
- Liz Murphy, Founder, RedEngine Digital @lizred
- Rosa Del Angel, VP of Strategy, RedEngine Digital, @rdelangel
- Brian Rogel, Associate Director of SEO and SEM, RedEngine Digital, @BrianRogel
Multichannel Strategies to Convert Online-Acquired Supporters Into Donors4Good.org
Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
In this presentation, originally developed for an American Marketing Association webinar, I cover:
> Website calls-to-action
> The online email sign-up page(s)
> Incentives
> Double opt-in tactics
> Social media strategies
> Events and webinars
The presentation includes a couple case studies with quantitative results -- so you can learn from those who are actually implementing these strategies and tactics.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesAnne Bell-Fysh
Putting the right message in front of the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will takeaway:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Using examples and data from the Blackbaud 2013 benchmark study; we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
The Joys and Failures of the Holiday Season: What Worked, What Didn't in Digi...RedEngine Digital
Packed with digital fundraising, membership and lead-gen dos & don’ts, and ROI-driven ideas, this session will inspire your 2015 digital campaigns and supercharge your results. RedEngine Digital will highlight case studies from Special Olympics and other nonprofits and associations that will stimulate new ideas and deliver best-practice takeaways.
Twitter: @redengine | @DMANF
Liz Murphy
Founder
RedEngine Digital
Olga Woltman
Director, Online Giving
Special Olympics
Rosa Del Angel
VP of Strategy and Client Services
RedEngine Digital
Twitter: @rdelangel
Walk in Your Donor Prospect's Shoes and Learn How to Drive Them to Action - R...RedEngine Digital
Presentation Summary:
Come to this session and walk a mile in your donor's shoes. We'll walk you through the donor conversion funnel - from the donor's perspective - from awareness to engagement to transaction, and help you understand how to use specific tactics to create your ideal donor multi-channel funnel. You'll learn how content marketing, advertising, social media, mobile and conversion optimization collaborate and integrate to form the funnel that drives a prospect to become your donor.
Learning Outcome #1:
Understand what a donor prospect sees during the process of first becoming interested in a cause, through finding a nonprofit, and finally making a donation
Learning Outcome #2:
See how different marketing strategies impact each other and eventually lead to compounding results
Learning Outcome #3:
Understand how collaboration is vital to success and apply learned tips and tactics to your fundraising efforts
- Liz Murphy, Founder, RedEngine Digital @lizred
- Rosa Del Angel, VP of Strategy, RedEngine Digital, @rdelangel
- Brian Rogel, Associate Director of SEO and SEM, RedEngine Digital, @BrianRogel
Multichannel Strategies to Convert Online-Acquired Supporters Into Donors4Good.org
Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Digital Fundraising strategy guide with online fundraising campaign examples and case studies. This online fundraising presentation also makes recommendations on the systems and infrastructure you need to put in place and getting the right resources into the team.
Digital fundraising includes Email, Websites, Mobile, Social Media, Search, Content Marketing and more.
There is a shorter version of this presentation that just focuses on emerging Mobile, Content and Social Media fundraising.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Supporting Community Goals Using the Higher Logic IntegrationInformz
Get inspired and see how your organization can integrate your online community and digital communications to increase engagement. You could see a huge lift in engagement, just like NHPCO did (to the tune of 58%)!
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
The Facebook Conversion Formula: A Blueprint for Turning Fans into CustomersHeyo
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.
On this webinar, Nathan covered:
Generate more fans through relevant content and driving virality
Turn fans into leads with engaging promotions
Successfully close more sales via lead nurturing and pipeline management
Do all of the above through one specific promotion
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMailStrongView
eMarketer’s Senior Analyst, Debra Aho Williamson, and StrongMail’s VP of Emerging Media, Ryan Deutsch, tackle the myth that “email is dead” and provide hard-hitting statistics on why email is still the preferred sharing channel across all age groups, how business is leveraging email marketing and social media to extend the reach of their brand, why companies are investing in both channels in 2010 and prioritizing their integration to drive ROI.
Nestled within your existing Participant Center, Boundless Fundraising Social represents a significant advancement for cause-based organizations who are looking to more seamlessly empower their participants to leverage existing social channels.
Join Kathy Kempff, Product Guru for Boundless Fundraising, as she walks through how this new offering can help your organization:
• Leverage the full power of Facebook, LinkedIn, Twitter, and [coming soon] Text-on-Mobile
• Enable hands-off, yet incredibly powerful, fundraising via scheduled posts
• Better capture the data from new donors and more effectively track their actions
• And much more!
In addition, we will discuss how Blackbaud's new integration with Facebook will fit into the context of Boundless Fundraising Social. We have three event options, so sign up now!
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
∙ Act on data to improve marketing performance
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
Wordpress and Joomla! are the two most popular content management systems out there. But which one works best? Our infographic will point gives you the stats you need to make a decision. For more detailed information check out the following article by copying and pasting the following link into your browser. http://blog.jdrgroup.co.uk/digital-prosperity-blog/wordpress-vs-joomla-which-cms-system-works-best
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Digital Fundraising strategy guide with online fundraising campaign examples and case studies. This online fundraising presentation also makes recommendations on the systems and infrastructure you need to put in place and getting the right resources into the team.
Digital fundraising includes Email, Websites, Mobile, Social Media, Search, Content Marketing and more.
There is a shorter version of this presentation that just focuses on emerging Mobile, Content and Social Media fundraising.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Supporting Community Goals Using the Higher Logic IntegrationInformz
Get inspired and see how your organization can integrate your online community and digital communications to increase engagement. You could see a huge lift in engagement, just like NHPCO did (to the tune of 58%)!
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
The Facebook Conversion Formula: A Blueprint for Turning Fans into CustomersHeyo
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.
On this webinar, Nathan covered:
Generate more fans through relevant content and driving virality
Turn fans into leads with engaging promotions
Successfully close more sales via lead nurturing and pipeline management
Do all of the above through one specific promotion
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMailStrongView
eMarketer’s Senior Analyst, Debra Aho Williamson, and StrongMail’s VP of Emerging Media, Ryan Deutsch, tackle the myth that “email is dead” and provide hard-hitting statistics on why email is still the preferred sharing channel across all age groups, how business is leveraging email marketing and social media to extend the reach of their brand, why companies are investing in both channels in 2010 and prioritizing their integration to drive ROI.
Nestled within your existing Participant Center, Boundless Fundraising Social represents a significant advancement for cause-based organizations who are looking to more seamlessly empower their participants to leverage existing social channels.
Join Kathy Kempff, Product Guru for Boundless Fundraising, as she walks through how this new offering can help your organization:
• Leverage the full power of Facebook, LinkedIn, Twitter, and [coming soon] Text-on-Mobile
• Enable hands-off, yet incredibly powerful, fundraising via scheduled posts
• Better capture the data from new donors and more effectively track their actions
• And much more!
In addition, we will discuss how Blackbaud's new integration with Facebook will fit into the context of Boundless Fundraising Social. We have three event options, so sign up now!
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
∙ Act on data to improve marketing performance
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
Wordpress and Joomla! are the two most popular content management systems out there. But which one works best? Our infographic will point gives you the stats you need to make a decision. For more detailed information check out the following article by copying and pasting the following link into your browser. http://blog.jdrgroup.co.uk/digital-prosperity-blog/wordpress-vs-joomla-which-cms-system-works-best
Возможности e-mail маркетинга:
- на что обратить внимание?
- как превратить рассылку в драйвер вашего бизнеса?
- о важных аспектах работы с email
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Katalog architektur, DDD, mikroserwisy, czysta i cebulowa architektura a także kilka słów wprowadzających do tematu, w tym czym jest architektura, jej poziomy, rola w dokumentowaniu rozwiązań i problemy przy próbach egzekwowania.
Презентация Александра Гончара "Как найти резервы внутри компании с помощью бизнес-аналитики ".
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PostgreSQL SQL-MED, the talk was don at the European PostgreSQL Conference 2016 in Tallinn, Estonia.
It is about what you are able to do with Foreign Data Wrappers. During the talk there have been live data examples accessing MariaDB, SQLite, PostgreSQL, and CSV file.
As enterprises move to the cloud, robust connectivity is often an early consideration. AWS Direct Connect provides a more consistent network experience for accessing your AWS resources, typically with greater bandwidth and reduced network costs. This session dives deep into the features of AWS Direct Connect and VPNs. We discuss deployment architectures and demonstrate the process from start to finish. We’ll show you how to configure public and private virtual interfaces, configure routers, use VPN backup, and provide secure communication between sites by using the AWS VPN CloudHub.
Презентация Михаила Викторовича Шаповалова, управляющего директора - начальника управления кредитных продуктов малого и микро бизнеса ПАО «Сбербанк России» на Конференции партнеров Сбербанка в Крыму 22 октября 2015 года
Current MVCC model of PostgreSQL relies on snapshots which contain enumeration of transactions which are currently running. This solution served very well when it was invented. That time, typical server could have 2 or 4 sockets with single-core processors at maximum.
Much time has elapsed since then. Nowadays, you can't surprise anyone with 72-cores machine. And we have really reached the limitation of our snapshot representation. Consistent snapshot taking require shared ProcArrayLock. On heavily loaded system, contention for ProcArrayLock is very high. Even group commit optimization in 9.6 doesn't remove this problem.
The possible solution is switching to commit sequence numbers (CSNs). When using CSN one can easily determine which of them commits earlier just by comparing their CSNs. This approach completely removes contention for ProcArrayLock during taking snapshots. However, another problem arises: we need really fast XID => CSN map. Slow map in this place can completely nullify advantages of CSN approach.
In this talk I'll present a patch with elegant solution of XID => CSN map problem. Idea is to minimize usage of this map the same way we minimize clog accesses. While setting hint bits we can rewrite XIDs with CSNs. That arises set of technical problems but all of them appears to be solvable.
In this presentation Jeanne provides guidance on the following aspects of a successful B2B email marketing program:
> List Growth
> Content Marketing
> Third-Party Lists
> Lead Nurturing
> Video
> Mobile
> Testing
> Analytics
IwP Delivering the social housing digital dividend NHF FC mar 2018Golden Marzipan
This presentation attempts to show how housing association can deliver cashable benefits from their digital initiatives by utilising 6 key principles. It is supported by a case study from Accent Group.
Email Marketing: Beyond Opens and Clicks into an Advanced Analytics AdventureJeanneJennings.com, Inc.
Like the quantitative side of email marketing and hungry to learn some new metrics you can use to improve your performance? Not so comfortable with the quantitative side of email but know that you need to be to advance your program and your career? Either way, this is the presentation for you!
Concerned that it will be dry and boring? It won’t be, I promise! It will be fun and playful — and you’ll leave with the quantitative tools you need to improve your email marketing program and become a rock star in your marketing department!
Why go beyond open and clicks? Because they’re nice, but if you’re like most organizations it’s revenue generated that pays the bills and keeps the doors open. Join us for this presentation to learn how to calculate and apply quantitative metrics to help you improve the effectiveness -- and profitability — of your email program. Topics we’ll cover include (but are not limited to):
• Data trees
• Reach Metrics
• Revenue per email sent
• Value of an email address
• Verifying Statistical Significance
Bring your questions and biggest email marketing challenges — chances are the quantitative tools that can help you solve them are here.
Sales and Marketing Alignment: Bridging the Great Divide through ABMDemandbase
Featuring Peter Isaacson
Chief Marketing Officer, Demandbase
Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.
2016 Email Marketing Best Practices - Kuala Lumpur Marketing MeetupFreelance
When it’s done right, Email Marketing can easily be one of the most efficient and effective ways to keep customers regularly coming back to do business with you – over and over again.
Learn how to gain the most from this powerful marketing channel – at all key stages of the process.
In this training guide, veteran marketer Nikki Johnson presents various tips, tricks, and best practices to help you capture maximum value through this tool.
Learn how B2B marketers searching for new ways to engage customers add interactivity to their content marketing flow to make their content stand out. Examine the basics of interactive content, why it works, use cases, and metrics. See how interactive content, content marketing, and automation work together to drive leads. Observe real examples of how companies are using interactive content across their Web, social, mobile, and email channels to drive leads, collect data, and accelerate sales.
Advanced measurement: Proving Business Value to Expand or Sustain Your CommunityClaire Flanagan, MBA
Presentation co-delivered with Corey Matthews and Josh Ricau at JiveWorld14 to help customers measure the right things to prove adoption, engagement, health and value.
How Account-Based Marketing Increases Close Rates by More Than 57%Demandbase
Most B2B marketers have accepted that the sales team will never be satisfied with their efforts. Buyers are moving online and conducting more than 2/3 of their research anonymously before contacting a vendor, leaving sales and marketing pointing fingers at each other as to why they are missing their forecasts. But there is a way to break the cycle and beat those forecasts; and it’s called Account-Based Marketing (ABM).
During the interactive webinar, we’ll discuss how ABM is delivering on the promise of B2B marketing and sales performance by:
- Aligning the focus of both marketing and sales to work in harmony, not silos
- Making marketing and sales more effective by focusing on what matters the most; accounts
- Understanding the nature of a B2B Buyer and using the right metrics to measure success
- Increasing close rates by more than 57% and Annual Contract Values by more than 30%
Making Dollars and Cents of Social Media: Part 2Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
90% of all leads were coming from digital strategy but felt there was lots of room for increased lead generation
Website needed a refresher, needed new functionality including a catalogue
Current SEO and PPC were driving a lot of ‘untargeted’ traffic to the site based on keywords that were not relevant to their business offerings – needed to revamp campaigns to drive more targeted traffic
Increase Marketing Effectiveness and ROI with Big DataDemandbase
Caleb Whitmore Founder & CEO, Analytics Pros
Big Data is all the hype, but how does it actually apply to digital marketing? In this session, Caleb Whitmore will discuss how to leverage massive datasets for marketing optimization. Using the latest in digital analytics, programmatic media buying, and audience-based analysis, companies can achieve much higher marketing effectiveness and ROI while building stronger engagement with prospective customers. Specific topics covered will include real-world examples of using rich segmentation to drive audience-based marketing and re-engagement campaigns, multi-touch attribution analysis, and user-centric cross-device reporting.
Helping Local Marketers Sell, Partner and Evolve in 2014Localogy
The Local Search Association gives a look ahead at 2014 and shares some details about how they are bulking up membership benefits, developing stronger insights and analytics, creating more opportunities to partner and, overall, working to become leaders in local.
Under-mailing? Over-mailing? Email Frequency, Cadence and ROI -- JenningsJeanneJennings.com, Inc.
Are you over-mailing? Under-mailing? How do you know? What are the consequences (both positive and negative) of each? And how do you come up with the ‘perfect’ frequency and cadence (if there is such a thing)?
Please join us for this frank discussion on a topic that’s near and dear to the heart of all email marketers. You’ll walk away from this session with:
> Tools to tell whether you over- or under-mailing
> Tips for testing whether changes will benefit your program
> Techniques for talking to management about frequency and cadence issues
3 BIG Ideas to Improve Your Email and Digital Marketing - Jennings 2015-06JeanneJennings.com, Inc.
Email marketing is the most effective channel in terms of ROI according to the Direct Marketing Association. But even so, few organizations are making the most of their email marketing efforts.
If you’re looking to make REAL improvements in performance here’s where to start. Join Jeanne Jennings for this fast-paced Webinar with practical advice you can start leveraging as soon as the Webinar is over. Join us and you’ll learn about:
>>> Data
o The 4 ways you should be gathering it
o A multitude of ways you can use it to boost response
>>> Technology
o The 1 feature that will improve your team’s productivity as well as your bottom-line results
o The biggest reason that technology doesn’t deliver as anticipated – and how to address it
>>> Testing
o The 15 types of marketing tests you should be doing
o A simple way to ‘bake’ testing into your regular marketing program
You will leave the Webinar with an increased enthusiasm for email marketing – and with enough ideas to become an email marketing rock star in your organization.
How Retailers Can Keep Email Marketing Messages at the Top of the Inbox, Jean...JeanneJennings.com, Inc.
Triggered email messages, personalization, testing, attribution models -- in this deck you'll learn how to leverage these and other underutilized tactics to boost retail revenue.
Jeanne is a recognized expert in email marketing strategy. She has over 25 years of experience helping clients make their digital marketing efforts more effective and more profitable.
How to Finally Abandon Shopping Cart Abandonment Issues, Jeanne Jennings, Mar...JeanneJennings.com, Inc.
Retailers lose $18 billion annually due to abandoned shopping carts; here are industry statistics on the issue, as well as tips on how to recapture that revenue using email marketing. Also here: tips for keeping people from abandoning carts in the first place.
Jeanne is a recognized expert in email marketing strategy; she has over 20 years of experience helping companies make their digital marketing efforts more effective and more profitable.
B2B Drip Campaigns - 7 Case Studies - MarketingSherpa Jeanne Jennings Oct-2010JeanneJennings.com, Inc.
Drip email campaigns, which educate and nurture leads though the early stages of the sales cycle, are one of the most effective but underused tactics in the B2B world.
Join us to analyze case studies of successful drip email campaigns and learn how to cost-effectively develop and implement one for your business. We’ll cover:
• When a drip email program can help you – and when it can’t
• Creating effective message maps and content
• Timing and number of efforts
• How to effectively track and report on multi-effort drip campaigns
Whether you’re looking to start using drip campaigns or already have some in place that you want to optimize, this is a session you won’t want to miss.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models