Bata is a large, family-owned shoe company with over 50,000 employees operating 5000 retail stores in 70 countries. It has six research centers and produces shoes using various departments like design, production, and distribution. Bata has a casual culture and sells various shoe brands. It focuses on customer satisfaction, supports local economies and charities, and won several brand of the year awards.

1. No one in the world knows shoes
we do

2. Topic of presentation
 Introduction
 Bata today….
 Bata in Pakistan
 Department
 Model used in Bata factory
 Culture
 Brands of Bata
 Research and development
 Customer satisfaction
 Economy and annual growth
 Bata-the helping hand
 Brand of year award

3. Introduction
Bata Shoes is a large, family owned shoe company
based in Bermuda but currently headquartered in
Lausanne, Switzerland.
The company is operating 3 business units world wide:
 Bata metro markets
 Bata emerging markets
 Bata branded business

4. The red part shows the
countries where BATA
provides its services.

5. Bata today…….
 Serves 1 million customers per day
 Employs more than 50,000 people
 Operates 5000 retail stores
 Manages a retail presence in over 70 countries
 Run 27 production facilities across 20 countries

6. Bata in Pakistan
Bata Pakistan was established in 1942 when
Pakistan came into being, it was ready to
serve the nation. It was incorporated in
Pakistan as Bata Shoe Company (Pakistan)
Limited in 1951 and went public to become
Bata Pakistan Limited in the year 1979.

7. Department
 Financial department
 Engineering department
 Designing department
 Production department
 Distribution department

8. Model used in Bata factory
Bata factory act upon on the administrative theory
because they fulfill the 14 principles of Henri Fayol.
 Division of work
 Authority
 Discipline member
 Unity of command
 Unity of direction
 Centralization
 Scalar chain
 Order

9. Culture
It is the shared values, principles, traditions
and ways of doing things that influence the
way organizational members act.
Bata is a well known organization which
culture very much influences the performance
of its employees as its culture is very casual
and family like. Its monologue is “people are
our essence.”

10. Brands of Bata

11. Continue……

12. Research and development
Bata operates 6 Shoe Innovation Centres
(S.I.C). Research is conducted into the
application of new technologies, materials
and designs for shoe comfort features.
Each S.I.C has a product focus to supply
complete packages of services for the
manufacturing and marketing of innovative
shoes.

13. Customer satisfaction
In any Bata store in the world, they guarantee
customer satisfaction.
They provide satisfaction to customer through these
strategies….
 Guaranteed purchase
 Wide collection
 Assured quality
 Personalized attention
 Product detail

14. Economy and annual growth
Bata is a multinational company and has played a vital roll
in the economic progress of Pakistan
It has transferred sophisticated technology and
business skills to the country and provides direct and
indirect employment to about 10,000 people. Bata also
supports a large number of local manufacturers by
buying raw materials from them.

15. Annual growth of 2009
 The Company
business witnessed
its record level with 7
net turnover of Rs. 6
6.429 billion
5
4
signifying a growth 3 3-D Colum n 2
of 26% 2
The Gross profit was
1

recorded at Rs.
0
net t urn gross
over profit
2.672 billion with
improvement of 23%

16. Continue…..
 Operating profit
increased from Rs.
691.095 million to Rs. 900
848.205 million also
800
700
showing an increase of 600
23% 500
400 East
 Profit after taxation 300
was Rs. 585.512 million
200
100
compared to Rs. 0
operat ing profit aft er
477.775 million of last
profit t ax at ion
year.

17. Bata-The Helping Hand
As corporate responsible citizen Bata is actively fulfilling its
responsibilities since when it’s started its business in the country.
They are permanently patronizing many charitable organizations
and helping them in the form of cash and free shoes.
The renowned names on our list are
 S.O.S children village
 Shoukat khanum cancer hospital
 Rising sun institute

18. Brand Of The Year Award
Bata have won the brand of the year award for 2009
and 2010 because it has been serving to the needs
and demands of a wide array of customer.
Bata won the award in following categories:
 Power
 Marie Claire
 Bubble gummers