8. COMMUNICATION The procurement of the stock is done on the consignment terms. The wholesaler provides the stock to them and at the end of the month takes away the unsold stock at the discounted prices.
10. CRM INITIATIVES Customers are given the first most priority. Even the minor complaints are handled on personalized basis. Regular feedback is observed from the customers through proper communication. Initiatives taken by the sales team includes one to one interaction with the customers. Need is catered in such a manner that next visit is sure. Potential customers are given special offers like discounts, free service, gifts etc.