Project report on ANAND POLYMERS

1
A
PROJECT
ON
ANAND POLYMERS
A detailed study done in
STUDY DIFFERENT TYPES SELECT SHOES PRODUCTS
SUMMER TRAINING PROJECT
Submitted in Partial Fulfillment of the Requirement for the Award of
Degree of Bachelor of Business Administration (BBA)
2013-2016
SUBMITTED BY UNDER THE GUIDENCE OF
RAHUL MS. SURINDER KAUR WALIA
BHARATI VIDYAPEETH DEEMED UNIVERSITY
SCHOOL OF DISTANCE EDUCATION
Academic Study Center- BVIMR, New Delhi
An ISO 9001:2008 Certified Institute
Re-accredited Accredited Grade “A” University

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DECLARATION
This is to certify that I have completed a Project title "ANAND POLYMERS.” under the
guidance of MS. SURINDER KAUR WALIA in the partial fulfillment of the requirement for
the award of Bachelors of Business Administration of Bharati Vidyapeeth University, New
Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.
RAHUL

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PREFACE
It is designed in such a way that student can grasp maximum knowledge and can get practical
exposure to the corporate world in minimum possible time. Business schools of today realize the
importance of practical knowledge over the theoretical base. The research report is necessary as
it provides an opportunity to the researcher in understanding the industry with special emphasis
on the development of skills in analyzing and interpreting practical problems through the
application of management theories and techniques. It is a new platform of learning through
practical experience.

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ACKNOWLEDGEMENT
I wish to record my gratitude to the entire person with whom I interacted and have contributed
significantly for the completion of the project. It is very difficult to put their names individually
but their contribution cannot be underestimated without their help and co-ordinate their project
would not have been possible.
I sincerely thank MR. A.R. DESHMUKH Director of Distance Education, BVIMR, and New
Delhi for providing me a good environment to undergo this project. I wish to express my
profound gratitude and regards to MS. SURINDER KAUR WALIA faculty guide, Institute of
Management and Research, New Delhi for providing the inspiration to undertake this topic and
continuous support, encouragement and guidance at all stages of the project. I am indebted to all
faculty members for their generous help and kind cooperation throughout the course. Lastly I am
greatly, indebted to those people who helped me indirectly on completion of my project.
Last but not least I would like to thank my parents and friends for their valuable contribution at
every moment.
Signature of the student
(RAHUL)

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Table of Content
S.No. Topic Page No.
1. Chapter 1: Introduction
1. About the Company (Formation, Vision, Mission, Objectives,
Functions, Product & services, Organizational Structure, SWOT
Analysis)
2. Environmental Scanning –Political environment, Economic
environment, Socio-Cultural Environment, technological
environment,
Environmental issues (Green environment) and Legal
environment.
3. Porters five forces model of competition –Michael Porter
6-39
6-27
28-38
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2. Chapter 2: ResearchMethodology
1. Statement of the Problem
2. Objectives & Scope of Study
3. Managerial usefulness of study
4. Type of Research and research Design
5. Data Collection Methods
6. Limitations of Study
40-46
40
42
43
44
45
46
3. Chapter 3: Conceptual Discussion 47-49
4. Chapter 4: Data Analysis
1. Methods and techniques of data analysis (Questionnaire, Graphs,
Statistical
Methods, SPSS etc.)
2. Primary Data Analysis
3. Secondary Data Analysis
4. Working Capital
50-68
50-61
62
63
64-68
5. Chapter 5: Findings 69-70
6. Chapter 6: Conclusions and Suggestions 71-72
7. ANNEXURES 73-76
8. BIBLIOGRAPHY 77

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Chapter-1: Introduction
About the Company
The Select group is one of the India’s leading business conglomerates. The
company is concerned with providing footwear items for all kinds age group.
With over a decadeof experience in footwear industry. Select is synonymous
with quality footwear products for the whole family ranging from casual to
formals; from daily wear to sportswear and an elegant collection for ladies to fun
range for kids.
Apart from other footwear companies which only focuses on production matters
the Select Company apart from production matter also emphasis on R&D
(RESEARCH AND DEVELOPMENT DEPARTMAENT) and acquiring latest
technology in order to capture large market share.

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We have in house manufacturing facilities as well as our company do some kind
of out sourcing in order to meet demand of the market.
Each Select productis the productof relentless quest for quality, high level of
workmen ship and a true commitment to a customer satisfaction. At select we
strive to listen to the customers in their local market and identify their footwear
needs and then provide products that exceed the customer’s expectations in
terms of quality, style, comfort and value.
Select has carved a special niche in the Indian footwear market and in the hearts
of its customers throughout the country.

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Formation
• It is a brand of shoes.
• It was founded in 2003 in India.
• Its CEO is AJAY ANAND.
• Its net sales of 5 CRORES.
• In the commencement of the business there was a showroomfor selling
shoes as the demand of products rises they commenced their own shoe
manufacturing business with the brand name of SELECT
• It is a small scale industry to producethe shoes in India.
• it is producemany types of shoes like sports shoes, party wear shoes, baby
shoes and etc.
• They also producethe sandals and sillipers.

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Net sales(crore)
As we know that select shoes net sales of recent yesrs is 5 crore. As we know that
select company is small scale industry
0
1
2
3
4
5
6
2011 2012 2013 2014 2015
select sales
group sales

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Vision of the company
Select company works with the vision to nurture a financially strong, growth
oriented group through leadership and innovation and to widen future options
by entering newly emerging footwear markets where the potential seems
enormous.
We work with motive that there must be development of both organization as
well as the members of the organization by providing them several of
development opportunities like training etc. so that it helps in getting quality of
employees which helps in effectiveness of the organization.
We as a group shall continue to seek opportunities where we can leverage our
resources and skills.
Mission of the company
At SELECT our mission is to work together, respecting each other, our skills and
knowledge to:
 Build higher quality of footwear products and provide services related to it.
 Continually strive to enhance customer satisfaction.
 Improve customer relation and loyalty.
 Gain a competitive advantage and larger market share by analyzing the
business environment.

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 Elimination of scrap, waste, defects, and errors.
 To create a great place to work.
 To provide goods better than the exceptions of the customers.
 No compromise in outsourcing the footwear work.
 Be welcomed in the communities in which we operate.
Values of the company
How we accomplish our mission is as important as the mission itself.
Fundamental to the success ofthe company are the three basic values.
 Teamwork
 Learning and innovation
 Energy and passion

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Objective
The objectives of this particular study are:-
 to know the personal views of the people regarding various branded
shoes.
 to study which branded shoes is mostly preferred by people as per thier
choices.
 comparison between various shoes.
 find out factors influecing the people at the time of purchasing shoes
such as Quality, Durability, Variety, Price and use in sport’s.
 facilitate producttransportation and protection
 The initiative hopes to increase GDP growth and Tax revenue.
 To increasing employment rate.
 To providing Flexible Packaging.

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Functions
The name of the showroomwith sportfootwear having new technology, apparels
and various accessories of men, women and kids is Select planet.The showroom
design of an environment through visual communications, lightings, colours, scent
to stimulate custromers preceptual and emotional responses and ultimately to affect
thier purchase behaviour.
o lighting-
 highlight merchandise.
 structure spaceand capture a mood.
 energy effiecient lighting
 downplay features

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o colour-
 warm colours and active responses.
 coolcolours have a peaceful,gentle effect.
 culturally bonded

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o music-
 control the the paceof store traffic, create an image and attract or direct
consumer attention
Employees are engaged in this shopwroomwhere is 1 general manager,1 sales
manager, 1 accountant,2marketing are present. all staff is well behaved, helpful
and co-operative

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Product & Services
Anand polymers is engaged in the business of sanals, shoes provide to its
customers in India
The products ofthe company are:
• Main Products
 shoes
 sandals
 mens sportwear shoes
 Baby shoes
 baby sandals

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Step “n” toes
The Step and toes and SELECT are the article or productline of ANAND
POLYMERS is concerned with the wide range of footwear products forkids
only. Some features of these products are:
 They are very light in weight as they are made for the kids
 They are highly durable as they didn’t torn out while kids playing any
sport
 The base or Sole of these sandals are made of material called PU.
 They are made with Rexene which makes them more comfortable.

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 They give cushioning effect due to their materials.
FLORENCE
The FLORENCE is the article or productline of SELECT is concerned with
the wide range of footwear products forTeenage girls and ladies only. Some
features of these products are:
 These products are concerned with ladies footwear so that they are quit
fashionable.
 Apart from fashionable they are quit comfortable.
 The sole of these lines of products are made of PU and material called EVA.
 They are very light as their sole are made of EVA material.

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YANKEES
The YANKEES are the article or productline of SELECT is concerned with
the wide range of footwear products forTeenage boys and also for adult’s
men only. Some features of these products are:
 They are very light in weight so that it helps in sportactivities
 They are highly durable as they didn’t torn out while kids playing any
sport
 They are made withering called PATENT which makes them more
comfortable.

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PU-SELECT
The PU-SELECT are the article or productline of SELECT is concerned
with the wide range of footwear products for adult’s men only. They looks
quite formal and are widely used in various types workers of an organization
.Some features of these products are:
 They are very light in weight so that it helps in sportactivities
 They are highly durable.
 They are made withering called MOUKA which makes them more
comfortable.
 Apart its sole the insole of its sandal are also build of PU material

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Any operating organization should have its own structure in order to operate efficiently. For an
organization, the organizational structure is a hierarchy of people and its functions.
The organizational structure of an organization tells you the character of an organization and the values it
believes in. Therefore, when you do business with an organization or getting into a new job in an
organization, it is always a great idea to get to know and understand their organizational structure.
Depending on the organizational values and the nature of the business, organizations tend to adopt one of
the following structures for management purposes.
Although the organization follows a particular structure, there can be departments and teams following
some other organizational structure in exceptional cases.
Sometimes, some organizations may follow a combination of the following organizational structures as
well.
OrganizationalStructure Types

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Functional Structure
The organization is divided into segments based on the functions when managing. This
allows the organization to enhance the efficiencies of these functional groups. As an
example, take a software company.
Software engineers will only staff the entire software development department. This way,
management of this functional group becomes easy and effective.
Functional structures appear to be successful in large organization that produces high
volumes of products at low costs. Thelow cost can be achieved by such companies due to
the efficiencies within functional groups.
In addition to such advantages, there can be disadvantage from an organizational
perspective if the communication between the functional groups is not effective. In this
case, organization may find it difficult to achieve some organizational objectives at the
end.
DivisionalStructure

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These types of organizations divide the functional areas of the organization to divisions.
Each division is equipped with its own resources in order to function independently. There
can be many bases to define divisions.
Divisions can be defined based on the geographical basis, products/services basis, or any
other measurement.
As an example, take a company such as General Electric’s. It can have microwave
division, turbine division, etc., and these divisions have their own marketing teams,
finance teams, etc. In that sense, each division can be considered as a micro-company with
the main organization.

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‘S’ (strength) of ‘select’
Some are the strength of the SELECT shoe company:
 Having good brand image among the customers of northern India
 Having large market share on the sandals based footwear market
 Having good market on kids and ladies footwear products
 Use of new technology advancement
 Great emphasis on R&D DEPARTMENT
 Having a good channel of distribution
 Use of mixed way of production than the labour intensive technique of production
“W” weakness of ‘select’
Some are the weaknesses of the SELECT shoe company are:
 Having less market share on shoe products
 Having no market share on sports footwear products
 Having less customers on age group of adults customers
 Target only small market of the footwear industries
 Financing problems
 Outsourcing of their work leads to reduction in quality of products
 Limited number of distributers
 Their policies are highly rigid

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“O” Opportunities ‘select’
 Can make new type of footwear products based on transfer printing as it is a new
concept
 Try to hit schoolfootwear products as less footwear companies are engage in it.
 Can use Rubber-based soles as they high in demand in current markets
 Try to hit market of teenage customers
“T” Threats of select
Some are threats which may affect the company:
 Local companies like Lancer shoe , today shoes etc. can affect the market of select
 Need to diversify their range of products
 Need to focus on teenage age group market
Environmental Scanning
Political Environment
Political environment is the outcome of a combination of various ideologies
advocated by different political parties.
Factors connected with the activities of the government are included in it, e.g., the
type of government (single-party government or multi-party government), the
attitude of the government towards different industries, progress in passing
different laws.

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The platforms of the political parties, the tendency of the applicants for different
posts, efforts by various groups to get effective supportfor themselves, etc. Every
political party has a different attitude towards business community.
A living example of this can be seen during elections in the shape of fluctuations in
the share market. It is quite possible that the mere possibility of a particular
political party coming into power can make the prices of share rise sky high. It is
true conversely when the possibility of some other political party coming into
power may bring the price of shares really nose-diving.
It clearly shows that the attitude of the first political party towards business is
positive which gets reflected in the positive effect on the share market. On the
other hand, the negative attitude of the second political party towards business is
reflected in the nose-diving of prices of shares in the share market merely on the
possibility of its coming to power.
The following are some of the examples of the impact of the political environment
on business:
(i) In 1977, the Janata Government adopted a stringent attitude towards the
multinational companies. As a result of this attitude, the multinational companies
like the IBM and the Coca-Cola had to ignore India.
(ii) The new government encouraged the multinational companies for investment
in India. This led to the opening of the doors of the Indian market for the
multinational companies. Consequently, the Coca-Cola entered the Indian market
once again.
(iii) It was only because of the political interest that Hyderabad came to be known
as Cyber bad In other words; it came to be recognized as the centre of Information
Technology (IT). As a result, many IT companies came to be established there.
Some aspects of political environment:
 Present political system.
 Constitution of the country
 Profile of political leaders.
 Foreign policy of government
 Values and ideology of political parties

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 Government intervention in business
Affect of Political environment on
Select company
 Various government schemes helps manufacturing units in order to
their growth and development
 MAKE IN INDIA helps many footwear companies in order to
compete the with foreign companies
 Many taxation benefits by government of India.
 Apart from other manufacturing industries the government also
provides export benefits to several of footwear companies in order to
capture international markets which act as increase in export earnings.
Economic environment
Economic environment consists of factors like gross domestic product, income
level at national level and per capita level, profit earning rate, productivity and
employment rate, industrial, fiscal policy of government etc.
The Economic environment factors have immediate and direct impact on the
businessman so businessman must scanthe economic environment and take
immediate actions to deal with these environments.
Economic environment may put constraints and may offer opportunities to the
businessman. The common factors that affect the Indian economic environment
are:

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 Banking sectors reform has led to many attractive schemes of
Deposits and lending money. The banks are offering loans at very nominal
rate of interest and with minimum formalities to be completed
 Recent changes in fiscal policy of our country have encouraged NRIs and
foreign investors to invest in India.
 Lots of economic reforms are taking place in leasing and financial
institutions.
 Some aspects of economic environment:
1. Role of private and public sector
2. Rate of growth of GDP, GNP, per capita income.
3. Rate of savings and investment.
4. Balance of trade.
5. Balance of payment
6. Transportand communication system.
7. International debt.
Affect of economic environment on
Select company
ClientDependence
If a single client makes up more than half of your income, you are more of an
independent contractor than a business owner. Diversifying the client base is vital
to growing a business, but it can be difficult – especially when the client in
question pays well and on time. For many small businesses, having a client willing
to pay on time for a productor service is a godsend.
Unfortunately, this can result in a longer term handicap because, even if you have
employees and so on, you may be still acting as a sub-contractorfor a larger

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business. This arrangement allows the client to avoid the risks of adding payroll in
an area where the work may dry up at any time. All of that risk is transferred from
the company to you and your employees. This can work out fine provided that your
main clients have a consistent need for your productor service. However, it is
generally better for a business to have a diversified client base to pick up the slack
when any single client quits paying.
Money Management
Having enough cash to cover the bills is a must for any business, but it is also a
must for every individual. Whether it is your business or your life, one will likely
emerge as a capital drain that puts pressure on the other. In order to head off this
problem, small businesses owners must either be heavily capitalized or be able to
pick up extra income to shore up cash reserves when needed. This is why many
small businesses start out with the founders working a job and building a business
simultaneously. While this split focus can make it difficult to grow a business,
running out of cashmakes growing a business impossible.
Money management becomes even more important when cash is flowing into the
business and to the owner. Although handling business accounting and taxes may
be within the capabilities of most business owners, professional help is usually a
good idea. The complexity of a business' books go up with each client and
employee, so getting an assist on the bookkeeping can prevent it from becoming a
reason not to expand..
Founder Dependence
If you get hit by a car, is your business still producing income the next day? A
business that can't operate without its founder is a business with a deadline. Many
businesses suffer from founder dependence, and this dependence is often caused by
the founder being unable to let go of certain decisions and responsibilities as the
business grows. Meeting this challenge is easy in theory –a business owner merely

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has to give over more control to their employees or partners. In practice, however,
this is a big stumbling block for founders because it usually involves
compromising (at least initially) on the quality of work being done until the person
doing the work learns the ropes.
BalancingQualityand Growth
Even when a business is not founder dependent, there comes a time when the issue
from growth seems to match or even outweigh the benefits. Whether a service or a
product, at some point a business must sacrifice in order to scale – this may mean
not being able to personally manage every client relationship or not inspecting
every widget.
Socio-cultural environment
Business originates and develops in society. Therefore, the effect of various social
factors on business is but natural.
Social factors include customs, fashions, traditions, wishes, hopes, level of
education, population, standard of living of the people, religious values,
distribution of income, corruption, family set-up, consumers’ consciousness, etc.
All social factors influence business in some way or the other. Forexample, the
production of things should be according to the fashion. Similarly, religious values
also influence business. Forexample, some years ago the manufacturers of
Vanaspati Ghee used to import animal fat for manufacturing ghee.
On the basis of the strong public protests, the government cancelled the import
license of these manufacturers. Similarly, with the news that some popular cold
drinks contain pesticide elements, people protested against it and minimized the
consumption of these cold drinks.

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Some aspects of social environment:
 Quality of life.
 Importance or place of women in workplace.
 Birth and death rates.
 Literacy rates.
 Consumption habits.
 Population
 Customs and habits of people.
Affect of social environment on
Select company
 Consumption of more sandals productthan the shoes.
 Consumption of sports footwear than the formal one.
 High in demand for kids footwear products.
 Customer emphasis more on looks of the productthan the durability of the
product.
 Increase in consumption of footwear products per person.
Technological Environment
Technological environment includes the discovery of new methods and
implements for the productionof goods and services. Technological changes make

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available better methods of production and that makes the optimum use of the raw
material possible.
The technological changes offer both the possibilities and threats for business. In
case a company understands these things well in time it can achieve its objective,
otherwise the very existence of the company is threatened.
For example, it becomes a technological change for the automobile industry to
producevehicles which consume less petrol in view of the ever increasing prices of
petrol.
Only that company will be able to survive which can move with the changes taking
place in the environment. Therefore, the companies should constantly watch the
technological changes so that they are able to exploit the business opportunities.
The following are the examples of impact of technological environment on
business:
(i) With the advent of television in the market, the cinema and the radio industry
were adversely affected.
(ii) With the arrival of the Photostatmachines in the market, the carbonpaper
industry suffered a setback.
(iii) With the entry of synthetic thread in the market, the cotton cloth industry was
badly affected.
(iv) The digital watches have almost eliminated the market of the traditional
watches

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The recent technological changes of Indian market are:
 Digital watches have killed the business of traditional watches
 Color T.V. has closed the business of black and white T.V.
 Artificial fabric has taken the market of traditional cottonand fabrics
 Shift in demand from vacuum tubes to transistors
 From typewriter to world processors
 Photo copier machines closed the carbonpaper business
 From steam locomotives its diesel and electric engines
Some aspects of Technological Environment:
1. Various innovations and inventions
2. Scientific improvements
3. Developments in IT sector
4. Import and export of technology
5. Technological advances in computers

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Affect of Technological environment on
Select company
 Use of machine made fabrication of shoes and sandals rather than the
handmade
 Use of printing machines in order to print on REXINES and PU as earlier
printing was donewith the hands
 Use of new type machineries for sole making of footwear products
 Mixed type of production is adaptive than the labour technique of production
 Use of new techno in order to compete in market
Legal Environment
Legal environment constitutes the laws and various legislations passed in the
parliament. The businessman cannot overlook the legislation because he has to
perform all his business transactions within the framework of these legislations or
legal environment
Many Acts are passed from time to time in order to control and regulate business
activities.

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The sum total of all these Acts creates legal regulatory environment. Acts are
mossypassed to regulate such business activities as sale-purchase, industrial
disputes, labour, regulating partnership business, regulating company business,
foreign exchange, etc.
In India, the following Acts have been passed in connection with the above
business activities:
(i) Sale of Goods Act(ii) Industrial Disputes Act (iii) Minimum Wages Act (iv)
Indian Partnership Act (v) Companies Act (vi) Trademark Act (vii) Essential
Commodities Act (viii) Consumer Protection Act (ix) Standards of Weights and
Measures Act. All these Acts influence business decisions.
The following are the examples of the impact of the legal regulatory environment
on business:
(i) By removing control on the capital market, a huge amount of capital was
collected by issuing various new issues in the primary market.
(ii) With introduction of relaxation in Foreign Direct Investment (FDI) and Foreign
Exchange, many multinational companies entered the Indian market.
Consequently, there has been a tremendous increase in the foreign exchange
reserves in the country
Some aspects of legal environment are:
 Various laws and legislative acts.
 Legal policies related to licensing
 Legal policies related to foreign trade
 Statutory warnings essential to be printed on label
 Laws to keep a check on advertisements
 Foreign exchange regulation and management act

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Porter’s five forces model of competition

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Chapter 2: Research Methodology
A STATEMENTOF THE PROBLEM is a claim of one or two sentences in
length that outlines the problem addressed by the study. The statement of the
problem should briefly address the question: What is the problem that the research
will address?[1]
When bringing together a team to achieve a particular purpose, provide them with
a problem statement. A good problem statement should answer these questions:
1. What is the problem? This should explain why the team is needed.
2. Who has the problem or who is the client/customer? This should explain
who needs the solution and who will decide the problem has been solved.
3. What form can the resolution be? What is the scopeand limitations (in time,
money, resources, and technologies) that can be used to solve the problem?
Does the client want a white paper? A web-tool? A new feature for a
product?A brainstorming on a topic?
The primary purposeof a problem statement is to focus the attention of the
problem solving team. However, if the focus of the problem is too narrow or the
scopeofthe solution too limited, the creativity and innovativeness of the solution
can be stifled.
In project management, the problem statement is part of the project charter. It lists
what's essential about the project and enables the project manager to identify the
project scopeas well as the project stakeholders.[2]
A research-worthyproblem statement is the description of an active challenge
(i.e. problem) faced by researchers and/or practitioners that does not have adequate
solutions available. The adequate solutions include the simplified theoretical
foundation and argumentation for a viable solution based on respected peer-
reviewed sources. The research-worthyproblem statement should address all six
questions: what, how, where, when, why, and who.
A problem statement is a statement that briefly sums up the problem for the event

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Statement of the Problem
Intense segmentrivalry
The rivalry among existing competitors in the footware industry is quit high. Large
firms such as nike and adidas have grown immensely over the last two decades
their global reach has expanded all countries this is attributed to the emergences of
the internet and e-commerce. Online selling has enlarged the reach for these firms
allowing them to increase sales while minimizing operating costs. Mostindividual
in north america have access to high speed internet and online purchasing has
become the new trends for the twenty first century.
Threat of new entrants
Due to large sacale of both nike and adidas,these firm are able to control their costs
to retain performance advantages over emerging competitors in the industry. The
capial requirement for setting up an online shop is comparatively lower than
setting up a traditional bricks and mortar establishment. Therefore the online
footwear industry is highly abundant with hundreads of online merchants
Threar of substitute products
Consumer substitutes for athletic footwear products are low because there are little
alternatives to switch some sustitiutes for athlete footwear could be
boosts,therefore, there are no real substitutes for athletic footwear.

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Objectives & Scope of Study
The research study tends to follow and achieve specific objectives.
The objectives of this particular study are:-
 To know the personal views of the people regarding various branded shoes.
 To study which branded shoes is mostly preferred by people as per thier
choices.
 comparison between various branded shoes.
 Find out factors influecing the people at the time of purchasing shoes such as
quality, durability, variety, price, and use in sport’s.
The study helped in managing the finances for profit society. The findings can be
generalized from regional level. The product offerings of different companies to
create awareness and to increase market share were studied. The awareness of
endowment policies in particular was also studied. This provided scope for
understanding the consumer preferences and retaining present customers while
adding new ones. The study helped to understand the customer expectations, the
potential customers’ requirement and customers’ problems and has helped to keep
customers highly satisfied.

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Managerial usefulness of study
The study gives the information regarding the market competition, innovative
products offered by competitors, present demand of the products in the market etc.
The main usefulness of the study on the manageriallevelis:
 Market survey will help to know the prevailing market condition and also
help in framing the policies accordingly.
 The study will help the management to understand the customer mindset and
also estimating the present and future market demand for the products.
 It will help to estimate the level of awareness established in the market and
in deciding the extent of promotion required.
 It will help in finding out the customers’ expectations about the product and
also help to know the customer physiology.

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Type of Researchand researchDesign
A research design is the “blue print” of the study. The design of a study defines the
study type (descriptive, co relational, semi-experimental experimental, review,
meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research
question, hypotheses, independent and dependent variables, experimental design,
and, if applicable, data collection methods and a statistical analysis plan. Research
design is the framework that has been created to seek answer to research questions.
Research design is the first and foremost step in methodology adopted and
undertaking research study. It is overall plan for the collection and analysis of data
in the research project. Thus it is an organized, systematic approachto be the
formulation, implementation and control of research project. In this project we
used descriptive research with the instrument of questionnaire. Descriptive
research is used to find out the perception of customer. There are various elements
used in descriptive research. Which are following as under:-
 Quality and price
 Demand and supply
 Purchasing power
 Branding
 Advertising
 Satisfaction level
 After sales service

46
Data CollectionMethods
Data collection is the process ofgathering and measuring information on variable
of interest, in an established systematic fashion that enables one to answer stated
research questions, test hypotheses, and evaluate outcomes. The data collection
components of research is common to all field of study including physical and
social sciences, humanities, business, etc.
Actually data is of two kinds which are following-
a) Primary data: primary data are those, which are a fresh and for the first
time and this happen to be original character.
b) Secondary data: secondarydata are those data which have already been
collected by someone else and which have already been used as per requied.
There are basically two sources to collect secondarydata
a) internally: provided by company/organization
b) Externally: various publication of central, state and local government.
 Books, magazines, newspapers
 internet
After only keeping in mind one can think about what type of data has to be
collected during research as our research is concerned i have to gether primary
data for customer preference.

47
Limitations of Study
While surveying i encounter with some problems like-
 In some of the retail showroom it is not allowed to get the questionnaire
filled.
 Many of the respondents were not willing to fill the questionaire.
 Some people were not willing to respond and few of them who responded
were in hurry hence the active participation was lacking. Due to which i
faced difficulties in collecting information’s regarding our questionnaire.
 Another problem which i face was that people were hesitating to give information about
thier views freely.

48
CHAPTER-3
CONCEPTUAL DISCUSSION
Ques No.1 What is shoes?
Answer. An external covering for the human foot, usu. of leather and consisting of
a more or less stiff or heavy sole and a lighter upper part ending a short distance
above, at, or below the ankle. 2. A horseshoe or a similar plate for the hoof of some
other animal.
Ques No 2.why we should was branded shoes?
Answer. It is possible to spend few rupees to get a shoes but we will not be
comfortable .if we are investing some more money it may cause to save my foot
also and also good for my fitness. Walking shoes should be light wait because it
can cause to be our comfortable. It can also create our impression in our friend
circle. Supportive and cushioned shoes encourage the wearer to land on the heel of
the foot when walking or running, as the shoeabsorbs the impact. This alters the
natural step and posture (watch babies who have just learned how to walk to see
the difference!) and creates a different walking pattern.

49
Ques No 3.who is the manufacturing company for shoes?
Answer. In modern days there are so many companies are there who make shoes,
like, Nike, Puma, Reebok these are the few companies who make shoes .These are
the branded company who make shoes .There on so many sports player who wear
shoes of this company. Thankfully, there are some great barefoot and minimalist
shoe options available, and even some that allow grounding/earthling! Below are a
few of my favorites that I’ve tried personally. They are in order from most
supportive/least barefoot to the most natural/barefoot.
Ques No 4.whatis the alternative of shoes?
Answer. There on so many alternatives of shoes brand is avail in our country as
well as outside the country .it’s not possibleto buy branded shoes for every one so
few people buy it from local manufacturers also. so it is possible to buy for
everyone and every one can afford it .few people also don’tlike these brand like
Nike shoes puma shoes arc .so they buy it from outside the country because it suit
their status. Few people buy it for status and few people buy it for comfortable
also. They think it is more comfortable than any other.

50
Ques No 5.what is the benefit of wearing shoes?
Answer .these are the befit.
1. Shoes protectyour feet from germs.
2. Shoes protectyour feet from injury.
3. Shoes give you better grip on car pedals.
4. Shoes improve your gait.
5. Shoes correctbad posture.
6. Shoes are required by health codes.
7. Shoes are required by OSHA.
8. Shoes are required for reasons of liability

51
Chapter 4: Data Analysis
Methods and techniques of data analysis
Q1. BRAND POSITIONING OF SELECT SHOES IN DELHI MARKET….?
Interpretation:-
The most preferred brand in delhi market is relaxo (43%) followed by select (32%) and lancer
(25%).
0
5
10
15
20
25
30
35
40
45
50
select lancer relaxo
respondent
respondent
Particular Respondent
Select 32
Lancer 25
Relaxo 43

52
Q2. Which type of shoes do you like to purchase mostly
sports 47
formal 40
canvas 18
school shoes 5
Interpretation:-
In the above graph we find out which type of shoes company purchase. 47% company purchase
the order of sports shoes, 40% company purchase the order of formal shoes, 18% company
prefer steel canvas shoes, and remaining 5% company prefer school shoes.
0
5
10
15
20
25
30
35
40
45
50
sports formal canvas school shoes
respondents
respondents

53
Q3. How do you know select shoes”?
Advertisement 17
References 33
Past purchase 21
Sales persons visit 20
Other specify 9
Interpretation:-
In this question we have the survey about the how the other company should know about the
select shoes. Where the result is shown that 17% know through advertisement, 33% are
references, 21% are past purchase experience, 20% are sales person visit, 9% are other.
17
33
21
20
9
0
5
10
15
20
25
30
35
Adertisement References Past purchase Sales person
visit
Other specify
No. of Respondent

54
Q4. Have you heard the name of the select shoes”?
Yes 64
No 36
Interpretation:-
In this question we have observed the awareness to know about the name of select shoes. Where
graphically result shows that 64% people are known about the select shoes and 36% people are
not know about the name of select shoes.
64
36
0
10
20
30
40
50
60
70
Yes No
No. of Respondent

55
Q5. Which type of advertisement you do to attract more?
Internet 48
TV 22
Bill boards 9
Newspaper 21
Interpretation:-
In the above graph represent the result of which kind of advertisement attract mostly. Where the
result is 48% say internet, 22% say TV, 9% says bill boards, 21% newspaper this are the result in
this survey which suggest to improve the work more on advertisement which leads the growth of
company.
48
22
9
21
0
10
20
30
40
50
60
Internet TV Bill boards Newspaper
No. of Respondent

56
Q6. Effect of price ?
Interpretation:-
Analysis shows that 83% respondents change thier purchasing decision if there is any increse in
price and 17% respondents do not change thier decision even if there is any increase in price
because of brand image.
0
10
20
30
40
50
60
70
80
90
yes no
Series 1
Series 1
yes 83
no 17

57
Q7. factors affecting the purchasing decision….?
Factors Respondent
Price 27
Quality 29
Size 9
Brandimage 16
Design 7
Interpretation:-
studies reveals that price, quality, size, brandimage and design fall between large extent
and extent other attributes like colour of the shoes lies between the some extent and least
extent.
27
29
9
16
7
0
5
10
15
20
25
30
35
price quality size brandimage design
No. of Respondent

58
Q8. Quality of product select shoes
Poor 3
Fair 26
Average 22
Good 44
Excellent 5
Interpretation:-
In the above graph represent the quality of select shoes. Where the result is 3% is poor, 26% is
fair, 22% is average, 44% is good, and 5% is excellent quality of shoes. So from the above
analysis we conclude that mostly respondent are provide quality.
3
26
22
44
5
0
5
10
15
20
25
30
35
40
45
50
Poor Fair Average Good Excellent
No. of Respondent

59
Q9. Do you have any complaint regarding the productor brand?
A. Yes
B. No
Interpretation:-According to this question, we can see that 95% of people have no complaints
regarding the product or a brand and rest 5% of people are having the complaints about the
products or a brand.
0
10
20
30
40
50
60
70
80
90
100
yes no

60
Q10.Do you prefer buying the products online?
A. Yes
B. No
Interpretation:-According to this question, 60% of people are buying the products online and
rest 40% are not buying the products online.
0
10
20
30
40
50
60
70
yes no

61
Q11Whatkind of changes you want in the productof shoes.
(a) Quality (c)Design
(b) Price (d No change
Interpretation: 36% people want change in the design of shoes, 29% people says
that they want changes in the design of shoes. Whereas 21% people says that they
want changes in the price of shoes.only 14 % people does not want any changes in
the shoes.
Quality
29%
Design
36%
Price
21%
No change
14%

62
Q12 Do you have any complaints about the products ofthe company?
o Yes
o No
Interpretation: Almost 83% of the people say that they do not have any
complaints about the products ofthe company. So the customer satisfaction rate of
the company is very good. And only 17% people are not satisfied with its products.
YES
17%
NO
83%
YES
NO

63
Primary Data Analysis
Data which are collected fresh and for the first time and thus happens to be original
in character. Primary data are gathered for specific purpose. Primary research
consists of a collection of original primary data collected by the researcher. It can
be accomplished through various methods, including questionnaires and telephone
interview in market research, or experiments and direct observations in the
physical sciences, amongst others.
Primary data could be collected in three different ways, which is interview by visit,
interview by phone or by questionnaires. Every method has its advantages and
disadvantages. In this thesis, focus has been on telephone interviews.
The telephone interview have the advantages of that they are immediate, the
percentage of answers is high and the necessary complementary questions are easy
to ask. The disadvantages with telephone interview are that the questions have to
be rather easy to ask, that the affects by interviews could influence the respondent
and that sensitive questions are not that suitable in this kind of interview situation.

64
Secondary Data Analysis
Data that collected from primary data I.E., they are already exiting somewhere. For
the purposeof our study we collected both the data.
For the purpose of this study we collected:
Secondary data through induction manual, Magazines, Corporate journals and Web
site
Primary Data through
A) Questionnaire Method.
B) Interview Method

70
Chapter 5: Findings
Findings
1. consumer reaction suggests that select is the marker leader among all its
counterparts in the sportshoes and apparel segments.
2. They arrange meeting of management personand discuss the problems with
each other. Its good thing for the company and makes strong companies
management.
3. In the select we have visited we saw that all the people are doing their work
is given to them the work is going on systematic only.
4. At the time of survey we find that there are many competitors who are
having the good technology to producepackaging.
5. Competitors are having very skilled people in the company.
6. select ltd having the lack of contractwith the domestic company nearby
Gujarat.
7. More than 20 companies are connected with the select. And from that 5
companies are within the Gujarat and other are situated out of Gujarat and
abroad.

71
8. Quality is the most important parameter for the select ltd. And company is
trying to work more to innovation in flexible packaging.
9. Company has maintained a good relationship with their supplier and
customer. This leads to growth of the company.

72
Chapter 6: Conclusions and Suggestions
Conclusions
the bottom line of the market research speaks that branded shoes in india has been
increasing on day by day basis that sounds good for international as well as
domestic market
Majority of the customers i.e. (89%) are aware about Reebok shoes.
Friends i.e. (74%) are the most important sourcethrough which
customers came to know about select shoes.
Price i.e.(30%) & quality i.e.(23%)are the factors which influence the customers
to purchase shoes.
i.e. (76%) is the most preferred brand of sports shoes in India.
SUGGESTIONS :
 Senior managers of the company should regularly review objectives,
strategies and processes associated with human resource management
practices in their organizations and make changes or introduce innovations
accordingly.
 Senior managers should monitor the satisfaction and commitment of
employees and the customers on a regular basis using standardized surveys.

73
 Senior managers need to monitor employee perceptions of the culture of
their organizations, examining areas which contribute towards a people-
orientated culture (e.g. the extent, to which employees are enabled,
supported and equipped to do their work).
 Marketing practices should be reviewed across the organization in the
following areas
6. Selling and introducing
7. Performance
8. Training
9. Reward systems
10.Design of jobs (responsibility and control)
11.Communication.
 Company should provide adequate training and support to the employees
and also check whether employees are able to acquire the given skills.
 The central element of each organization’s philosophy and mission should
be a commitment to the skill development, well-being and effectiveness of
all employees.
 Marketing practitioners must take a leadership role in identifying the people
issues and opportunities that the organization face and the specific initiatives
that will support the business strategy.

74
ANNEXURE:-
Questionnaire
Dear respondent,
I am the student of Bharati Vidyapeeth Deemed University, New
Delhi pursuing BBA as a part of our curriculum we have to submit a summer
project for which we have selected the topic “Working capital”
 Part-1 GENERAL
1. Company name:-………………………………………………………….......
2. Address (head office):- ..................................
3. BRAND POSITIONING OF SELECT SHOES IN DELHI MARKET….?
a) Select [ ]
b) Lancer [ ]
c) Relaxo [ ]
4. Which type of shoes do you like to purchase mostly
sports
formal
canvas
school shoes

75
 Part-2 INDIVIDUAL
5. How do you know select shoes?
a) Advertisement [ ]
b) References [ ]
c) Past purchase [ ]
d) Sales person visit [ ]
e) Other specify [ ]
6. Have you heard the name of select shoes”?
 Yes [ ]
 No [ ]
7. Which type of advertisement you do to attract more?
a) Internet [ ]
b) TV [ ]
c) Bill boards [ ]
d) Newspaper [ ]
8. Effect of price?
a) Yes [ ]
b) NO [ ]

76
8.factors affecting the purchasing decision….?
a) prize [ ]
b) quality [ ]
c) size [ ]
d) brandimage [ ]
e) design [ ]
9. Quality of product
a) Poor [ ]
b) Fair [ ]
c) Average [ ]
d) Good [ ]
10.Do you have any complaint regarding the productor brand?
a). yes [ ]
b).No [ ]
12.Do you prefer buying the products online?
a). yes
b). no

77
13.What kind of changes you want in the productof select shoes.
(a)quality
(b) price
(c)design
(d) no change
14.Do you have any complaints about the products of the company?
(a)Yes
(b)No

78
Bibliography
Bibliography
www.ememylopdnana.com
http://economictimes.indiatimes.com/aapastaeoaa-ltd/infocompanyhistory/companyid-
13781.cms
http://www.aapasttmydatnaapty.com/profile/profile.htm
http://www.moneycontrol.com/financials/select/balance-sheet/U01#U01
http://profit.ndtv.com/stock/ememylopdnana-ltd_aapast/reports
http://www.aapastaeoaa.com/blog/?tag=sustainable-packaging
Books
Anand polymers limited ( sixth annual reports 2014-2015) by anand polymers
We also use the book let. Anand polymers ltd.

Project report on ANAND POLYMERS

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