SlideShare a Scribd company logo
A BRIEF INTRODUCTION TO
TYPOGRAPHY
Basics of Typography
https://www.veda-edu.com
Categories of
types
https://www.veda-edu.com
Serifs are bracketed.
Examples of Old Style
typefaces include
Garamond, Caslon, and
Palatino.
Transitional ModernOld Style
Transitional typefaces
are a mix between Old
Style and Modern
typefaces. Examples
include Baskerville,
Georgia, and Times
New Roman. The axis
of symmetry is vertical
as seen in the image
below.
Modern typefaces have
extremely large
variations between thick
and thin lines. These are
good for headlines (as
seen in Vogue, Elle, etc.)
Examples include
Didot, Bodoni, and
Elephant.
Categories oftypes -Serif Fonts
https://www.veda-edu.com
Categories oftypes -Serif Fonts
https://www.veda-edu.com
Course in Multimedia & Animation
Different courses offered by VEDA, includes degree
as well as diploma and certification.
 B.Sc. Animation course
 M.A. in Animation Diploma In Graphic Design & Creative
Writing
 Diploma in Web Designing & E-learning
 Diploma in 3D Animation & Film-making
 VFX Courses
 Game Designing Course ( Not for 2016-17 )
 Animation & Media Graphics Professional
For complete information on all courses visit:
https://www.veda-edu.com/courses/
Advertising Slide
https://www.veda-edu.com
Categoriesof types - Sans Fonts
Grotesque
Transitional or realist
Humanist
Geometric
Arial:
The Quick Brown
Fox Jumps Over
The Lazy Dog.
g
https://www.veda-edu.com
Basic Type Anatomy
https://www.veda-edu.com
LetterSpacing
https://www.veda-edu.com
Ascender
On lowercase letters the vertical stroke that extends above the x-height
Typographic Terms
Baseline
Invisible line on which the letters in a font rest
Cap height
Height of a capital letter measured from the baseline
Counter
An area partially or entirely enclosed in a letterform or symbol like an ‘o’,
‘p’ or ‘c’
Descender
Parts of lowercase letters that extend below the baseline
http://www.fontsmith.com/blog/2016/06/29/the-a-z-of-typographic-terms
https://www.veda-edu.com
MCE Society’s P.A. Inamdar College of
Visual Effects,Design & Art
Ground floor, Hotel Management Building,
Azam Campus, Camp,
Pune – 411001.
Maharashtra, India.
Contact No:(020) 64013441/44
Email :enquiry[at]veda-edu[dot]com
Web : https://www.veda-edu.com
For any question or admission query please contact
Disclaimer: Images used in this presentation is purely for the reference purpose. We do not own any copyright on
Images other then Veda college. Source of images www.topdesignmag.com.

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Basics of typography - 1

  • 1.
  • 2. A BRIEF INTRODUCTION TO TYPOGRAPHY Basics of Typography https://www.veda-edu.com
  • 4. Serifs are bracketed. Examples of Old Style typefaces include Garamond, Caslon, and Palatino. Transitional ModernOld Style Transitional typefaces are a mix between Old Style and Modern typefaces. Examples include Baskerville, Georgia, and Times New Roman. The axis of symmetry is vertical as seen in the image below. Modern typefaces have extremely large variations between thick and thin lines. These are good for headlines (as seen in Vogue, Elle, etc.) Examples include Didot, Bodoni, and Elephant. Categories oftypes -Serif Fonts https://www.veda-edu.com
  • 5. Categories oftypes -Serif Fonts https://www.veda-edu.com
  • 6. Course in Multimedia & Animation Different courses offered by VEDA, includes degree as well as diploma and certification.  B.Sc. Animation course  M.A. in Animation Diploma In Graphic Design & Creative Writing  Diploma in Web Designing & E-learning  Diploma in 3D Animation & Film-making  VFX Courses  Game Designing Course ( Not for 2016-17 )  Animation & Media Graphics Professional For complete information on all courses visit: https://www.veda-edu.com/courses/ Advertising Slide https://www.veda-edu.com
  • 7. Categoriesof types - Sans Fonts Grotesque Transitional or realist Humanist Geometric Arial: The Quick Brown Fox Jumps Over The Lazy Dog. g https://www.veda-edu.com
  • 10. Ascender On lowercase letters the vertical stroke that extends above the x-height Typographic Terms Baseline Invisible line on which the letters in a font rest Cap height Height of a capital letter measured from the baseline Counter An area partially or entirely enclosed in a letterform or symbol like an ‘o’, ‘p’ or ‘c’ Descender Parts of lowercase letters that extend below the baseline http://www.fontsmith.com/blog/2016/06/29/the-a-z-of-typographic-terms https://www.veda-edu.com
  • 11. MCE Society’s P.A. Inamdar College of Visual Effects,Design & Art Ground floor, Hotel Management Building, Azam Campus, Camp, Pune – 411001. Maharashtra, India. Contact No:(020) 64013441/44 Email :enquiry[at]veda-edu[dot]com Web : https://www.veda-edu.com For any question or admission query please contact Disclaimer: Images used in this presentation is purely for the reference purpose. We do not own any copyright on Images other then Veda college. Source of images www.topdesignmag.com.