Department of Journalism And Mass Communication- Basics of design & graphics To describe basics of design and graphics Basics of Design and Graphics 2. Elements and principles of design WHAT IS DESIGN. PROCESS OF DESIGN Approaches to Design Transgenerational design

1. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Affiliated Institution of G.G.S.IP.U, Delhi
BJMC
Basics of Design & Graphics
(24107)

2. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
On completion of the course students should be
able to:
1. To describe basics of design and graphics.
2. To apply various elements and principles of
design to various forms of visual and
graphic communication for Print Media.

3. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
FIRST SEMESTER
BASICS OF DESIGN & GRAPHICS
Unit-I [Principles of Design & Graphics]
1. Basics of Design and Graphics
2. Elements and principles of design
3. Typography : Physical form, aesthetics and classifications
4. Colour : Physical forms, psychology, colour scheme and production
Unit-II [Layout]
1. Components of layout and layout planning
2. Advertisement layout
3. Broadsheet and Tabloid layout
4. Magazine & Book Layout

4. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Unit-III [Visuals and Design]
1. Visuals : Physical forms, functions
& editing
2. Poster Design
3. Logo Design
4. Brochure Design
Unit-IV [DTP & Printing]
1. Basics of Desktop Publishing
2. Printing Process
3. Printing Methods - Letter Press,
Screen, Offset
4. Paper and finishing

5. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
WHAT IS DESIGN???
• a plan or drawing produced to show the look
and function or workings of a building,
garment, or other object before it is made.
• a decorative pattern.
• purpose or planning that exists behind an
action, fact, or object.

6. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
• Design is the creation of a plan or convention
for the construction of an object or
a system
• Design is a work process which has a user
perspective and drives development
based on your specific customers' needs.

7. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
PROCESS OF DESIGN
THINK
PLAN
CONSTRUCT

8. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Approaches to design
Some popular approaches include:
• KISS Principle: (Keep it Simple Stupid), which
strives to eliminate unnecessary complications.
• There is more than one way to do it
(TIMTOWTDI): a philosophy to allow multiple
methods of doing the same thing.
• Use centered design : which focuses on the
goals and tasks associated with the use of the
artifact, rather than focusing on the end user.

9. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
• Critical Design : uses designed artifacts as an embodied
critique or commentary on existing values, morals, and
practices in a culture.
• Service design : designing or organizing the experience
around a product, the service associated with a
product's use.
• Transgenerational design : the practice of making
products and environments compatible with those
physical and sensory impairments associated with
human aging and which limit major activities of daily
living.

10. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75