This presentation was delivered at the HCE+Tokenization Summit Amsterdam by Alexander Rensink, Vice Chairman of NFC Forum.
Presentation reviews:
- NFC and the Connected World
- Latest Market Developments
- HCE in Action
MIT Enterprise Forum event on December 17 "NFC Circle" Mobile Wallet Wars and Warriors" Just about everyone in the NFC space has or plans to release a mobile wallet for one big reason – control of the consumer. But how many wallets can a consumer have or will they want? How many wallets can or will a merchant want to support? And what do both of these big stakeholders do while this is all being sorted? And what is the role of other key stakeholders like mobile operators, bank issuers and payments networks?
Our panel consists of the most important mobile wallet warriors who are on the front lines of this very exciting commerce battleground where the winner could really “take all.” They’ll speak openly about what they are doing, how merchants and consumers are responding, and where they see all of this ending up.
Presentation by Hisashi Yamamoto of NXP Semiconductors from the Tokyo Tap Into NFC Seminar on February 9, 2016.
NXP presents solutions for the next generation of NFC applications. Presentation includes a general overview of NFC and NXP’s achievements, and then focuses on the steady growing number of NFC applications in gaming, automotive, the connected home, payment, access, and marketing.
This presentation was delivered at the HCE+Tokenization Summit Amsterdam by Alexander Rensink, Vice Chairman of NFC Forum.
Presentation reviews:
- NFC and the Connected World
- Latest Market Developments
- HCE in Action
MIT Enterprise Forum event on December 17 "NFC Circle" Mobile Wallet Wars and Warriors" Just about everyone in the NFC space has or plans to release a mobile wallet for one big reason – control of the consumer. But how many wallets can a consumer have or will they want? How many wallets can or will a merchant want to support? And what do both of these big stakeholders do while this is all being sorted? And what is the role of other key stakeholders like mobile operators, bank issuers and payments networks?
Our panel consists of the most important mobile wallet warriors who are on the front lines of this very exciting commerce battleground where the winner could really “take all.” They’ll speak openly about what they are doing, how merchants and consumers are responding, and where they see all of this ending up.
Presentation by Hisashi Yamamoto of NXP Semiconductors from the Tokyo Tap Into NFC Seminar on February 9, 2016.
NXP presents solutions for the next generation of NFC applications. Presentation includes a general overview of NFC and NXP’s achievements, and then focuses on the steady growing number of NFC applications in gaming, automotive, the connected home, payment, access, and marketing.
droidcon 2012: What's the Hack is NFC .., Hauke Meyn, NXPDroidcon Berlin
NFC, the intuitive contactless technology is finding its way into more and more mobile phone devices. NFC stands for Near Field Communication and is a contactless technology gearing to massively ease information gathering and content sharing. It's very easy to use and allows short range, point to point communication between NFC enabled devices as well as access to content on passive tags and cards. The presentation will focus to provide a technology introduction, some hints on already available applications with a life demonstration of the technology. We will discuss the use cases driving the technology, the level of NFC integration in Android. The NCF API and it's classes will be presented and last but not least we plan to run a little life coding session to show how easy applications can be enabled and can benefit from NFC.
VISIONFC – an NFC Forum event: The future of NFC in Marketing & Brand present...NFC Forum
At the recent VISIONFC sessions hosted by the NFC Forum, Purple Deck, ArjoWiggins, Cellotape, and Cell Soul shared their perspective on what the future holds for NFC and brand marketing. Visit http://nfc-forum.org/ to learn more about NFC.
Presentation Abstracts:
Purple Deck - Connecting the Physical with the Virtual
Over the last four years, Purple Deck has been working with a variety of verticals on implementing NFC technology to bridge the gap between the physical and the virtual. In this presentation, real life examples are used to illustrate why an NFC enabled world is needed to advance society forward and enable rapid access to information, in addition to why standardization of NFC marking is important.
ArjoWiggins - Creative Papers: Sharing your Story with Smart Paper
This presentation explores printed electronics and NFC tags embedded directly into paper enables valuable and engaging communication opportunities between brand owners, innovators, and customers by bridging the gap between the physical medium and the digital story in packaging, magazines, business cards, signs and displays, and more.
Cellotape - How to Engage with your Audience using NFC
The presentation included live examples of ways that NFC can engage your audience, such as a custom NFC smart tattoo and interactive, gamified products.
Cell Soul - Proximity-Enabled Digital Gesture Tracking
Digital gestures performed by user-interfaces operating on smartphones, tablets, and other hand-held devices and computers may be identified and confirmed for proximity and a relative degree of relevancy. Validation of proximity of a user device can be used to gain the lost value of social media based gestures and messages.
Visit http://nfc-forum.org/ to learn more about NFC.
[Presentation from May 14 Tap into NFC Meetup]
At the Tap into NFC Meetup in Boston on May 14, 2015, attendees learned about NFC technology and where the Internet of Things is headed in 2015 and beyond. Slide deck includes:
-NFC ecosystem overview + Why NFC Should be on Your Radar ~ Paula Hunter, Executive Director, NFC Forum
-NFC Everywhere – bringing new, secure and convenient user experiences and enabling the Internet of Things with a simple touch of your mobile device ~ Suresh Palliparambil, NXP
-Lightning talks from Identiv, TapTrack, Purple Deck Media, and Couchbase
Get involved in or meet us at one of our upcoming events: http://nfc-forum.org/nfc-forum-events/
Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
To assess licensing potentials of the key IPR holders, forward citation based Amber Cluster Search was used. Identified NFC patents of a specific IPR holder were used as an input to the cluster search to evaluate licensing opportunities. All the values of licensing potential higher than one are aggregated for a specific potential licensee. Thus, higher in licensing potential value for a specific potential licensee means higher in licensing opportunity.
Authentifusion: Clarifying the Future of User AuthenticationKelly Colbert
In January, PwC’s The Global State of Information Security declared its top 8 goals for 2016. Among these it asserted CISOs need to focus on “Replacing passwords with advanced authentication.” With terms like advanced authentication being thrown into a mix that already includes adaptive, contextual, behavioral, risk-based, multifactor and dozens more, it’s easy to give up and let confusion reign over the authentication space. And the idea of replacing passwords altogether? Is that even possible?
In this on demand webinar, iovation’s Michael Thelander will clarify the authentication landscape and make sense of a rapidly evolving field that brings together the needs of both information security and fraud prevention teams.
You’ll learn:
* What analysts like PwC mean by “advanced security,” and what it might provide
* Some ways password-less authentication might be achieved at scale
* How different technologies might be combined to bring to the nirvana state of “continuous authentication”
Connecting People Print and Mobile: an Intro to QR CodesMike Craig
Presentation on QR Codes to the Midwest Direct Marketing Association's 2011 Direct Marketing Conference.
This presentation provided an overview of QR and other 2-D barcodes, their relationship with mobile marketing best practices, and examples of QR code use in printed material.
This is the fifth deck in our summer series 20 Interesting Things. It takes a quick look at what is happening in the Crowdsourcing space from both a marketing and general use perspective. Look for our other decks on Foursquare, Augmented Reality, Crowdsourcing and Goodness.
YOU Lead Technology - Technology Leads YOU... concerning creativity, technology, business concepts, for University of Waterloo Stratford Campus by Dr. David H. Jacobson
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
droidcon 2012: What's the Hack is NFC .., Hauke Meyn, NXPDroidcon Berlin
NFC, the intuitive contactless technology is finding its way into more and more mobile phone devices. NFC stands for Near Field Communication and is a contactless technology gearing to massively ease information gathering and content sharing. It's very easy to use and allows short range, point to point communication between NFC enabled devices as well as access to content on passive tags and cards. The presentation will focus to provide a technology introduction, some hints on already available applications with a life demonstration of the technology. We will discuss the use cases driving the technology, the level of NFC integration in Android. The NCF API and it's classes will be presented and last but not least we plan to run a little life coding session to show how easy applications can be enabled and can benefit from NFC.
VISIONFC – an NFC Forum event: The future of NFC in Marketing & Brand present...NFC Forum
At the recent VISIONFC sessions hosted by the NFC Forum, Purple Deck, ArjoWiggins, Cellotape, and Cell Soul shared their perspective on what the future holds for NFC and brand marketing. Visit http://nfc-forum.org/ to learn more about NFC.
Presentation Abstracts:
Purple Deck - Connecting the Physical with the Virtual
Over the last four years, Purple Deck has been working with a variety of verticals on implementing NFC technology to bridge the gap between the physical and the virtual. In this presentation, real life examples are used to illustrate why an NFC enabled world is needed to advance society forward and enable rapid access to information, in addition to why standardization of NFC marking is important.
ArjoWiggins - Creative Papers: Sharing your Story with Smart Paper
This presentation explores printed electronics and NFC tags embedded directly into paper enables valuable and engaging communication opportunities between brand owners, innovators, and customers by bridging the gap between the physical medium and the digital story in packaging, magazines, business cards, signs and displays, and more.
Cellotape - How to Engage with your Audience using NFC
The presentation included live examples of ways that NFC can engage your audience, such as a custom NFC smart tattoo and interactive, gamified products.
Cell Soul - Proximity-Enabled Digital Gesture Tracking
Digital gestures performed by user-interfaces operating on smartphones, tablets, and other hand-held devices and computers may be identified and confirmed for proximity and a relative degree of relevancy. Validation of proximity of a user device can be used to gain the lost value of social media based gestures and messages.
Visit http://nfc-forum.org/ to learn more about NFC.
[Presentation from May 14 Tap into NFC Meetup]
At the Tap into NFC Meetup in Boston on May 14, 2015, attendees learned about NFC technology and where the Internet of Things is headed in 2015 and beyond. Slide deck includes:
-NFC ecosystem overview + Why NFC Should be on Your Radar ~ Paula Hunter, Executive Director, NFC Forum
-NFC Everywhere – bringing new, secure and convenient user experiences and enabling the Internet of Things with a simple touch of your mobile device ~ Suresh Palliparambil, NXP
-Lightning talks from Identiv, TapTrack, Purple Deck Media, and Couchbase
Get involved in or meet us at one of our upcoming events: http://nfc-forum.org/nfc-forum-events/
Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
To assess licensing potentials of the key IPR holders, forward citation based Amber Cluster Search was used. Identified NFC patents of a specific IPR holder were used as an input to the cluster search to evaluate licensing opportunities. All the values of licensing potential higher than one are aggregated for a specific potential licensee. Thus, higher in licensing potential value for a specific potential licensee means higher in licensing opportunity.
Authentifusion: Clarifying the Future of User AuthenticationKelly Colbert
In January, PwC’s The Global State of Information Security declared its top 8 goals for 2016. Among these it asserted CISOs need to focus on “Replacing passwords with advanced authentication.” With terms like advanced authentication being thrown into a mix that already includes adaptive, contextual, behavioral, risk-based, multifactor and dozens more, it’s easy to give up and let confusion reign over the authentication space. And the idea of replacing passwords altogether? Is that even possible?
In this on demand webinar, iovation’s Michael Thelander will clarify the authentication landscape and make sense of a rapidly evolving field that brings together the needs of both information security and fraud prevention teams.
You’ll learn:
* What analysts like PwC mean by “advanced security,” and what it might provide
* Some ways password-less authentication might be achieved at scale
* How different technologies might be combined to bring to the nirvana state of “continuous authentication”
Connecting People Print and Mobile: an Intro to QR CodesMike Craig
Presentation on QR Codes to the Midwest Direct Marketing Association's 2011 Direct Marketing Conference.
This presentation provided an overview of QR and other 2-D barcodes, their relationship with mobile marketing best practices, and examples of QR code use in printed material.
This is the fifth deck in our summer series 20 Interesting Things. It takes a quick look at what is happening in the Crowdsourcing space from both a marketing and general use perspective. Look for our other decks on Foursquare, Augmented Reality, Crowdsourcing and Goodness.
YOU Lead Technology - Technology Leads YOU... concerning creativity, technology, business concepts, for University of Waterloo Stratford Campus by Dr. David H. Jacobson
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
This is the handout for a three hour Broker CE program in Virginia. Realtors benefit from marketing online, but this benefit comes with some risks. This program explores some risk reduction techniques, as well as great tools for brokers to engage their agents. More information is available at www.TheAgentTrainer.com
Mobile Monday Amsterdam had the honor of having Ben van den Burg (WebAds) as a speaker. He presented his view on the mobile advertising ecosystem in the presentation of "a brand new world"
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Facebook F8 2015: What you need to know - Sound Bitessalomon dayan
This deck is a compilation of my notes and several articles related to the Facebook F8 Developers Conference 1st day keynote that took place in SF on 03/26
Breaking Destructive Habits in Online Marketing was a great session with Michelle LeBlanc https://twitter.com/michellebluesky at the HiMA annaul event Interactive Strategis Conference.
The session discussed the pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix.
This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014
You will learn:
1.- The importance of the Hispanic Millennial Influence Power
2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions
Acknowledgement:
I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content
SXSW 2014 - Summary of a 2.5-hour workshop session with Nancy Duarte (@NancyDuarte)
The key learnings included how to:
Refine Big Idea: Improve your core message with a unique point of view.
Make your audience: Move From – Move To; define the audience transformation.
Make better Calls to Action: Clearly state what you want the audience to do.
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Reaching Hispanic Audiences in Social Mediasalomon dayan
3 Key Facts to be considered in a
Social Media Plan for Hispanics
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
Understanding the 3-Screen Hispanic User in Today’s Media Environmentsalomon dayan
3 Key Facts of the 3-Screen Environment of Hispanics; including Hispanics mobile user profile
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
Startup Weekend Houston winners - iOS App prototype that we made with Keynotopia.
I developed the prototype to be tested. App was part f the presentation that made us won the 1st place
What Marketers need to know about new Facebook Brands Pagessalomon dayan
On Wednesday February 29th 2012, Facebook made timeline available to all pages
This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now
Key changes include:
1.- Having a more visual canvas to present the brand history (story)
2.- Admin have more control of post
3.- More social, engaging and retail oriented ads
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
Facebook Redesign - What marketers need to knowsalomon dayan
Summarize several articles on how the new Facebook redesign implies challenges in marketing and what marketers need to know and do.
What marketers need to know about Timeline, Ticker, OpenGraph, Applications, Facebook ads.
Facebook Promotional Guidelines Mayo 2011salomon dayan
Explica como afecta a las promociones las Nuevas Políticas de Facebook para concursos y Sorteos.
Hasta hace poco se estaba usando la plataforma de Facebook para Sorteos, Publicar Bases Legales, Dar Conocer Ganadores.
Sin embargo cambios en las políticas promocionales de Facebook nos hace usar aplicaciones especiales y no directamente las funcionalidades de la plataforma.
Presentación explicativa de que son los Quick Response Codes (QR Codes).
Esos 'códigos de barras' que están saliendo en los anuncios y nos permiten a través de nuestros smartphones tener contenido directo en nuestros teléfonos.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
8. "NOTICE: Proprietary and Confidential
All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements
and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to LIH. This document includes
ideas and information based on the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall not be
used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties
to the public, without the express and written consent of LIH”
http://mashable.com/2011/12/13/mobile-trends-2011/#view_as_one_page-gallery_box3467
http://www.slideshare.net/jeremiah_owyang/developing-a-mobile-strategy
http://www.mobilemarketer.com/cms/opinion/columns/11308.html
http://www.marketingdirecto.com/especiales/marketing-movil/por-primera-vez-en-la-historia-se-venden-mas-smartphones-que-ordenadores/
http://mashable.com/2012/01/02/text-messages-decline-worldwide/
http://onlinebusiness.volusion.com/cats/marketing-promotion-ecommerce/content-marketing
http://www.pocket-lint.com/news/38795/what-is-augmented-reality-ar
http://www.digitalfamily.com/mobile/app-v-web-Chart.html
http://www.slideshare.net/eMarketerInc/emarketer-webinar-mobile-advertising-and-marketingkey-trends-and-benchmarks-9925333
http://www.mobilemarketer.com/cms/opinion/columns/11811.html
http://www.rohitbhargava.com/2011/01/a-guide-to-geolocation-geosocial-marketing-in-2011.html
http://www.slideshare.net/dlin5/geo-loc-services01-4491918
http://www.roseindia.net/technology/LBS/types-of-lbs.shtml
http://en.wikipedia.org/wiki/Location-based_service
http://www.forbes.com/sites/ciocentral/2011/11/07/the-benefits-of-geolocation-marketing/
http://www.socialmediaexaminer.com/how-to-use-geolocation-in-your-marketing-initiatives/
http://www.youtube.com/watch?v=hpwiU5Kigic
http://www.slideshare.net/360digitalinfluence/ogilvy-on-how-to-use-foursquare-for-business
http://www.intomobile.com/2011/12/23/were-top-mobile-trends-2011-infographic/
http://thenextweb.com/socialmedia/2011/01/18/the-rules-of-geolocation-marketing/
http://www.youtube.com/watch?v=N2Q1BEC0mnk&feature=related
http://searchengineland.com/14-differences-between-smartphone-search-desktop-search-results-74687
http://www.digitaltrends.com/mobile/verizon-att-t-mobile-back-isis-mobile-wallet-system/
http://en.wikipedia.org/wiki/Near_field_communication
http://www.macrumors.com/2011/11/22/apple-on-track-for-nfc-enabled-iphone-in-2012/
http://techcrunch.com/2011/10/05/lack-of-nfc-in-iphone-4s-wont-impact-market-say-analysts/
http://creative.discovery.com/thedigitalist/?p=854
http://www.youtube.com/watch?v=N2Q1BEC0mnk&list=FLYTbOwyStXkmOte_UBO_vtg&feature=mh_lolz
http://www.taketheleap.ca/2011/12/the-medium-is-the-message/
http://searchengineland.com/local-search-a-multi-site-cross-platform-affair-report-86530
http://searchengineland.com/google-mobile-query-growth-dramatically-higher-than-pc-38203
http://searchmobilecomputing.techtarget.com/definition/mobile-search
http://mobruleblog.com/post/4206538682/infographic-state-of-mobile-marketing-2011 8
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http://mashable.com/2011/11/10/smartphone-multi-tasking/
9. Main Objective
Outline available mobile
technologies so clear the
path for your mobile
strategy
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10. Today’s Discussion
• Why Mobile?
• Value Chain & Context
• Mobile Marketing Funnel
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14. Wireless Line Growth
Wireless
Landline
77% of Puerto Rico Population have a
Mobile Phone
Source: Junta Reglamentadora de Telecomunicaciones & TGI 14
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15. Type of Device
Regular Phone Smartphone Doesn’t Know / Not
Answered
Source: SME Puerto Rico - 2010 15
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16. Browse Mobile Internet
No Si
Source: SME Puerto Rico - 2010 16
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17. Media cannot live without
From the following, which cannot you live without?
Mobile
Internet
iPod
Cable TV
Local TV
Radio
Not Answered
Newspapers
Magazine
Source: SME Puerto Rico - 2010 17
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18. Generic Value Chain
Source: Chetan Sharma 2006 18
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19. Generic Value Chain
Source: Chetan Sharma 2006 19
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20. Basic Mobile Marketing Types
Connect
Messagin
Real Platforms LBS Ads
g
World
Location
QR Code / AR SMS Apps/Sites Based- Display/Search
Services
Thanks for visiting Six
Flags Magic
Mountain. We hope
you had a great time.
20
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21. What QR Codes are
21
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22. QR Codes
QR codes, or quick
response codes,
are two-dimensional
barcodes
QR code can be
produced on any
surface with
sufficient contrast
22
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23. QR Capabilities
• Offline:
Make Call
Automatic info to a
SMS
• Online:
Go to site
Watch video
Facebook Like
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24. Examples
24
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25. AT&T Parranda Commercial has
more than 15,000 video views 25
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26. Take into consideration
Consider that consumer must have a
Scanning App in their phones
Know what and how many media
channel will be used
Branded or Unbranded
Development and testing might take between 2
days to a week (depending on variables)
Remember that the linked page must be
mobile friendly
26
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28. Technology now available for
consumers
28
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Source: Google Insight Trends for Website
29. Augmented Reality
Super-imposing of
computer generated
content over a live
view of the world.
What is does is to
enhance the world
around us
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30. Take into consideration
All this initiatives need that Consumers have an
Scanning App
Consider the production behind your tactic; so
as to be engaging and meet objectives
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32. Text Messages
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33. SMS/MMS Club
33
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34. SMS/MMS Club
Send Keyword to
Short Code
123456
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35. SMS/MMS Club
When subscribed
customers get
targeted Messages
Recuerda hoy Miércoles
estamos en Festival
Belleza de Plaza. Más info
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36. SMS/MMS Club
Festival de Belleza en
Sears. Ofertas e info en
m.MiSite.com
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37. Take into consideration
Who are my Consumers
SMS campaigns gatherLate Adopters?
Are they Tech-savvy or database and
start the conversation with consumer
Would from Set up investment an App or fit
Apart they download and use (short code,
better in mobile web?
system), also consider the cost of Messages
(MT) and Platform Maintenance
Are they still use Blackberry or have
Ensure complying with Advertising and
Opt-in guidelines andor iOS? to
move to Android easy way
Opt-out (legal)
Shall we use QR Code or Augmented
Development and testing might take around
Reality? Will they know?
2 - 4 weeks (depending on Carrier’s Short Code
approvals)
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38. Apps & Web
38
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39. Native App Web App
39
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40. App fragmentation
Source: E-Marketer Webinar – Feb 2011 40
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41. Native Vs. Web
Native App Web App
✓
Downloaded from the iTunes Store, the
Android Market, the Amazon Appstore,
or a similar service
If you want to publish to many devices at
once ✓
Flash animations (normal in
✓
If you want to create high-end interactive desktop) does not work on
games or other rich media with Apple (and other) devices,
advanced interactive features but HTML5 is becoming the
new interactive option
If you want to spend as little money as
possible . ✓
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42. Take into consideration
Users do not want to be overloaded by
content. They want what they want, when
they want it, and then they move on
Evolve from point+click to touch-and-
swipe. Take full advantage of the
new and simpler way that mobile users
interact with content
Are they still use Blackberry or have
move to Android or iOS?
42
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43. Take into consideration
Mobile
Responsive
Design allows us
to adapt with ease
Mobile features to
Tablets
43
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45. Location Based-Services
Location-Based
Service (LBS) is an
information or
entertainment
service and utilizes
the Global
Positioning System
(GPS) of the mobile
device
45
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46. Location Based-Services
Local targeting
through geolocation
gives merchants the
tools they need to
get information for Thanks for visiting Six Flags
Magic Mountain. We hope
discount coupons, you had a great time. Come
back next for for the
upcoming Labor Day
online deals weekend and get 2 for 1
tickets.
46
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47. Types of LBS
Created and generated direct by the
brand
3rd party LBD Platforms
47
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48. 3rd Party LBS
2 platforms currently
dominate the space:
Foursquare and
Gowalla
Although differences,
At their core, they
are very similar
48
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Source: Google Insight Trends for Website
49. 3rd Party LBS
49
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Source: Google Insight Trends for Website
50. Take into consideration
Incentivize your most loyal brand
advocates
Create rewards and
reinforcements that meet your
business objectives
3rd Party LBSs are games above
anything else; be entertainment and
encourage social sharing
Effectively target consumers at the most
important point in the consideration cycle –
POS but also train your staff
50
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52. Mobile Ads
52
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53. Mobile Display Ads
Sold on Cost Per
Click (CPC), Cost
Per Impression
(CPM)
Platforms include
iAd (Apple), Ad Mob
(Google) and all
main Portals
53
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54. Banner + Video Custom Ads App Integration
54
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55. Shine on
iPad with
banner
55
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56. Full ad
canvas with
multiple
videos
- Video
plays
automaticall
y
56
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57. Mobile CTR vs. Desktop CTR
57
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60. Mobile Search Ads
Users are much more
likely to be conducting
local searches for
information specific to
the area they're
connecting from
60
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61. Mobile Search Ads
Less competition
vs. traditional
desktop search
Include Click-To-
Call and Click-to-
Map
61
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62. Mobile Targeting Options
Geographic (by country,
State)
Demographic (age, gender)
By Platform (iOS, Android,
Blackberry)
Day and/or Time of Day
62
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64. Medium & Context
Features What it means:
GPS Location-Aware
Intimate &
Touch
Interactive
Physical
Sensor (A/V)
intelligence
Personal &
Contacts
Social
Relevant at
Portability
POC
Source:Jeremiah Owyang - Presentation: Developing a Mobile Strategy 64
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65. Mobility Definition
‘Mobile’ refers to the user,
and not the device or the
application.
Source: Book - Designing the Mobile User Experience - Barbara Ballard 65
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66. Who are my Consumers
Are they Tech-savvy or Late
Adopters?
Would they download and use an
App or fit better in mobile web?
Are they still use Blackberry or have
move to Android or iOS?
Shall we use QR Code or
Augmented Reality? Will they know?
66
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67. Mobile Funnel
67
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99. New Marketing Funnel
• SMS Short Codes
Awareness • QR/Image Codes
• Display/Search Ads
• SMS Alerts
Consideration • QR/Image Codes
• Display Ads
• Mobile site/Apps
Intent • SMS Geo-Fence
• Location-Based services
• Mobile Apps (Coupons)
• IVR/Click-to-Call
Purchase
• Mobile Apps (check-ins,
deposits)
• Mobiles Sites (FAQ, Info)
Support
• LBS 3rd Party
Loyalty • Mobile Apps
• SMS Alerts
Advocacy • Mobile Apps (i.e rewards)
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100. Starbucks mobile payment program exceeds
26M transactions
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101. Starbucks mobile payment program exceeds
26M transactions
101
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102. Final Takes
Understand how your audience interact with mobile and
integrated with media mix
Create opt-in database, as it is uniquely personal and
intimate medium and connected to your Customer
Relationship Marketing (CRM)
Let the message and product/company cycle choose the
medium and deliver several mobile tactics to provide a
mobile presence
Not only Marketing; Seek input from different departments:
marketing, sales, support and customer relationship
Measure everything
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107. Instagram
Instagram has been consistently growing in
PR; reaching up to 1,000 monthly
searches
Instagram Searches – Puerto Rico
Source: Google inc. 107
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108. Instagram
Early adoption by designers, artist, photographer;
Trendsetters but extending to regular
consumers
Source: Google inc. 108
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1.- You need to prioritize the content on your mobile page. Organizations that throw too many links, images, videos and unrelated promos onto their site have mobile users running for the hills.
There is also others several technologies for determining the exact location of the mobile user. Here are some of the standard-based means for managing location information:GPSE911RFIDWi-Fihttp://www.roseindia.net/technology/LBS/types-of-lbs.shtml
There is also others several technologies for determining the exact location of the mobile user. Here are some of the standard-based means for managing location information:GPSE911RFIDWi-Fihttp://www.roseindia.net/technology/LBS/types-of-lbs.shtml
Devices that establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few centimetresCould be used to turn mobile phones into mobile wallets, enabling consumers to make point-of-sale purchases with their cell phones just by getting them within a few centimeters of a point of sale terminal, instead of swiping a cardNot NFC Chips (tags) in iOS devices. NFC standardization issues have been one problem slowing adoption of the technology, but with 45 wireless carriers including AT&T and Verizon now signed on to a SIM-based standard, those issues may be reaching a resolution
Mobile Ads appears when you access the web through your mobile device
Traditional – can be Geolocated or Make a Call or Contact infoApps – banners can be mini-apps (i.e upload photo)
Landing Page must be fun, entertaining and engaging
Mobile Ads appears when you make a search query in a mobile search engine
Mobile Ads appears when you make a search query in a mobile search engineThe information that users search for on mobile devices is typically different from computer-based searches.
Mobile Ads appears when you make a search query in a mobile search engine
Starbucks’ brilliant mobile marketing, from conception to execution and measurement in a multichannel contextNamed 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.
running targeted mobile banner ads within Pandora’s iPhone application.The Starbucks ad reads, “Handcrafted refreshment is waiting.”
When consumers tap on the banner ad, they are redirected to a mobile landing page where they are encourage to swipe the icy screen to reveal their ideal refreshment.
After users swipe the screen, they can choose a drink – an iced coffee with milk or the Tazo shaken iced passion tea lemonade.Additionally, consumers can click on either drink to learn more about it and see what ingredients are used to make it.
“The best part of what they’ve done is how they organized the experience,” Mr. Limongello said.“They’re featuring the product and giving people a choice – you want to start with the easiest decisions,” he said. “It starts light and gets heavier.”
The Starbucks banner ad reads “Pay faster, sip slower” and runs along the top of the Flixster app.Consumers can then click on the ad to be redirected to Apple’s App Store and download the app."Starbucks' simple tagline is also smart because it gives a quick value proposition."
The Starbucks banner above a video featuring The NationalOnce users tap on the banner, it expands into a full-screen ad experience featuring images of various Starbucks beverages.
Consumers are asked to “Select a Starbucks drink below” and informed that they can “Learn more at MyStarbucksSignature.com.
Once users tap on their drink of choice, the next screen asks them to “Create your Starbucks Signature! With over 87,000 combinations of Espresso Beverages at Starbucks, you’re sure to find your signature.”The call-to-action is simply a button that reads “Create Yours.” Once tapped upon, users are able to sign or draw on a blank coffee cup by dragging their finger across the iPad screen.
After consumers complete their virtual signature, they are presented with the finished product, a coffee cup inscribed with their message or drawing.Users are given the option to create another one, browse the Signature Gallery to see what others have created or watch a video
Consumers can discover Starbucks holiday characters, which are found on the red cups, coffee bags and signage.
Once downloads the app; scan the red cups, holiday coffee bags or in-store signage by holding their device approximately 12 inches away from the item they are scanning.Then, once the animated characters appear, users can move their device left, right, up and down around the character.Consumers can also tap the character to interact.
The Starbucks Cup Magic app lets users share a snapshot of the holiday scene via email or Facebook.
When opted-in, O2 More customers are found to be within a geofenced area owned by Starbucks, those interested in food and drink receive a text message offering them money off Starbucks Via Ready Brew at a nearby branch.
One mobile coupon from Starbucks offers consumers 50-pence-off of their Via purchase.More than 1,500 geofences were created for Starbucks across Britain.the mobile messages contain unique alphanumeric discount codes that are trackable at the user level or the vendor level to keep track of redemptions. The partners may add a mobile bar code element down the road.
The SMS call to action is featured in a small framed poster.The call to action is positioned near the drink counter so that when consumers wait for their drinks they can text-in to be part of the My Starbucks Rewards program
Consumers can text-in to learn more about the program
When consumers tap on the link, they are redirected to a mobile-optimized page where they can register their Starbucks cardWhen users register their card they can protect their balance incase their card is stolen, earn rewards with each transaction, set up Auto-Reload for their card, view transaction history and transfer balances between their cards.Consumers can also download the My Rewards iPhone and Android application to keep up with their accountSMS is a great medium to engage consumers and helps marketers build their database.
The effort coincides with a limited-time in-store promotion kicking off today with Starbucks offering a special edition of Lady Gaga’s new CD, “Born this Way.”
Consumers will also be able to stream the entire album today from the in-store Starbucks Digital Network.Participants in “SRCH” have to follow a series of clues to locate and claim prizes that have been scattered across the digital universe.With each round of completion, participants have the chance to win Starbucks online gift cards that vary in value, along with many other prizes.
Starbucks has rewarded visitors who check in to multiple locations on Foursquare with a Barista badge, and their most loyal customers with a $1 off mayors special.Hey Starbucks fiends, Foursquare has another badge just for you! Starbucks is celebrating its 40th birthday this week and when you earn this badge, you will also be entered to win a $40 Starbucks card
Starbucks has rewarded visitors who check in to multiple locations on Foursquare with a Barista badge, and their most loyal customers with a $1 off mayors special.Hey Starbucks fiends, Foursquare has another badge just for you! Starbucks is celebrating its 40th birthday this week and when you earn this badge, you will also be entered to win a $40 Starbucks card
Starbucks has exceeded 26 million mobile transactions since the launch of its mobile payment program in January 2011In the first nine weeks of the program there were 3 million transactions. In comparison, for the nine-week period starting in October there were 6 million transactions. The data shows that there has been a significant jump in customer adoption and use.
Currently, the top five U.S. cities that have adopted the Starbucks mobile app include New York, Seattle, San Francisco, Chicago and San Jose.
During the 2010 Academy Awards, traffic on Yahoo! Mobile increased 12% on average during commercials, while Yahoo! Mobile Front Page activity bounced up by 39%. Even more impressively, mobile browsing activity rose by 125% on Yahoo! News, Yahoo! Search registered a 13% hike and email activity grew by 6%.ii