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Mobile Marketing Seminar
The document discusses how mobile marketing can effectively increase sales and profits by leveraging various mobile technologies and strategies. It outlines the importance of understanding consumer behavior in mobile contexts, as well as employing techniques such as SMS marketing, QR codes, and location-based services. Additionally, it emphasizes the need for businesses to develop a targeted mobile strategy that aligns with consumer preferences and integrates with overall marketing efforts.
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Mobile Marketing Seminar
- 1. How mobile Marketingcan increase your sales and profits 01/02/11 – Puerto Rico 1 "NOTICE: Proprietary and Confidential
- 2. 2 "NOTICE: Proprietary andConfidential
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- 4. http://www.youtube.com/watch?v=Ytt0cXKi-NM 4 "NOTICE: Proprietary and Confidential
- 5. 5 "NOTICE: Proprietary andConfidential
- 6. Salomon Dayan: Email: sdayan@lih.com Twitter : http://twitter.com/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayan Slideshare: http://www.slideshare.net/sedayanr Google+: https://plus.google.com/109134724726450874915 Website: http://lih.com/ 6 "NOTICE: Proprietary and Confidential
- 7. #LopitoWorkshop 7 "NOTICE: Proprietary and Confidential
- 8. "NOTICE: Proprietary andConfidential All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to LIH. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of LIH” http://mashable.com/2011/12/13/mobile-trends-2011/#view_as_one_page-gallery_box3467 http://www.slideshare.net/jeremiah_owyang/developing-a-mobile-strategy http://www.mobilemarketer.com/cms/opinion/columns/11308.html http://www.marketingdirecto.com/especiales/marketing-movil/por-primera-vez-en-la-historia-se-venden-mas-smartphones-que-ordenadores/ http://mashable.com/2012/01/02/text-messages-decline-worldwide/ http://onlinebusiness.volusion.com/cats/marketing-promotion-ecommerce/content-marketing http://www.pocket-lint.com/news/38795/what-is-augmented-reality-ar http://www.digitalfamily.com/mobile/app-v-web-Chart.html http://www.slideshare.net/eMarketerInc/emarketer-webinar-mobile-advertising-and-marketingkey-trends-and-benchmarks-9925333 http://www.mobilemarketer.com/cms/opinion/columns/11811.html http://www.rohitbhargava.com/2011/01/a-guide-to-geolocation-geosocial-marketing-in-2011.html http://www.slideshare.net/dlin5/geo-loc-services01-4491918 http://www.roseindia.net/technology/LBS/types-of-lbs.shtml http://en.wikipedia.org/wiki/Location-based_service http://www.forbes.com/sites/ciocentral/2011/11/07/the-benefits-of-geolocation-marketing/ http://www.socialmediaexaminer.com/how-to-use-geolocation-in-your-marketing-initiatives/ http://www.youtube.com/watch?v=hpwiU5Kigic http://www.slideshare.net/360digitalinfluence/ogilvy-on-how-to-use-foursquare-for-business http://www.intomobile.com/2011/12/23/were-top-mobile-trends-2011-infographic/ http://thenextweb.com/socialmedia/2011/01/18/the-rules-of-geolocation-marketing/ http://www.youtube.com/watch?v=N2Q1BEC0mnk&feature=related http://searchengineland.com/14-differences-between-smartphone-search-desktop-search-results-74687 http://www.digitaltrends.com/mobile/verizon-att-t-mobile-back-isis-mobile-wallet-system/ http://en.wikipedia.org/wiki/Near_field_communication http://www.macrumors.com/2011/11/22/apple-on-track-for-nfc-enabled-iphone-in-2012/ http://techcrunch.com/2011/10/05/lack-of-nfc-in-iphone-4s-wont-impact-market-say-analysts/ http://creative.discovery.com/thedigitalist/?p=854 http://www.youtube.com/watch?v=N2Q1BEC0mnk&list=FLYTbOwyStXkmOte_UBO_vtg&feature=mh_lolz http://www.taketheleap.ca/2011/12/the-medium-is-the-message/ http://searchengineland.com/local-search-a-multi-site-cross-platform-affair-report-86530 http://searchengineland.com/google-mobile-query-growth-dramatically-higher-than-pc-38203 http://searchmobilecomputing.techtarget.com/definition/mobile-search http://mobruleblog.com/post/4206538682/infographic-state-of-mobile-marketing-2011 8 "NOTICE: Proprietary and Confidential http://mashable.com/2011/11/10/smartphone-multi-tasking/
- 9. Main Objective Outline available mobile technologies so clear the path for your mobile strategy 9 "NOTICE: Proprietary and Confidential
- 10. Today’s Discussion • Why Mobile? • Value Chain & Context • Mobile Marketing Funnel 10 "NOTICE: Proprietary and Confidential
- 11. 11 "NOTICE: Proprietary andConfidential
- 12. http://prezi.com/etk7c6mz8t5e/smarphone-trends-2011/ 12 "NOTICE: Proprietary and Confidential
- 13. 13 "NOTICE: Proprietary andConfidential
- 14. Wireless Line Growth Wireless Landline 77% of Puerto Rico Population have a Mobile Phone Source: Junta Reglamentadora de Telecomunicaciones & TGI 14 "NOTICE: Proprietary and Confidential
- 15. Type of Device Regular Phone Smartphone Doesn’t Know / Not Answered Source: SME Puerto Rico - 2010 15 "NOTICE: Proprietary and Confidential
- 16. Browse Mobile Internet No Si Source: SME Puerto Rico - 2010 16 "NOTICE: Proprietary and Confidential
- 17. Media cannot livewithout From the following, which cannot you live without? Mobile Internet iPod Cable TV Local TV Radio Not Answered Newspapers Magazine Source: SME Puerto Rico - 2010 17 "NOTICE: Proprietary and Confidential
- 18. Generic Value Chain Source: Chetan Sharma 2006 18 "NOTICE: Proprietary and Confidential
- 19. Generic Value Chain Source: Chetan Sharma 2006 19 "NOTICE: Proprietary and Confidential
- 20. Basic Mobile MarketingTypes Connect Messagin Real Platforms LBS Ads g World Location QR Code / AR SMS Apps/Sites Based- Display/Search Services Thanks for visiting Six Flags Magic Mountain. We hope you had a great time. 20 "NOTICE: Proprietary and Confidential
- 21. What QR Codesare 21 "NOTICE: Proprietary and Confidential
- 22. QR Codes QR codes, or quick response codes, are two-dimensional barcodes QR code can be produced on any surface with sufficient contrast 22 "NOTICE: Proprietary and Confidential
- 23. QR Capabilities • Offline: Make Call Automatic info to a SMS • Online: Go to site Watch video Facebook Like 23 "NOTICE: Proprietary and Confidential
- 24. Examples 24 "NOTICE: Proprietary and Confidential
- 25. AT&T Parranda Commercialhas more than 15,000 video views 25 "NOTICE: Proprietary and Confidential
- 26. Take into consideration Consider that consumer must have a Scanning App in their phones Know what and how many media channel will be used Branded or Unbranded Development and testing might take between 2 days to a week (depending on variables) Remember that the linked page must be mobile friendly 26 "NOTICE: Proprietary and Confidential
- 27. Augmented Reality 27 "NOTICE: Proprietary and Confidential
- 28. Technology now availablefor consumers 28 "NOTICE: Proprietary and Confidential Source: Google Insight Trends for Website
- 29. Augmented Reality Super-imposing of computer generated content over a live view of the world. What is does is to enhance the world around us 29 "NOTICE: Proprietary and Confidential
- 30. Take into consideration All this initiatives need that Consumers have an Scanning App Consider the production behind your tactic; so as to be engaging and meet objectives 30 "NOTICE: Proprietary and Confidential
- 31. 31 "NOTICE: Proprietary andConfidential
- 32. Text Messages 32 "NOTICE: Proprietary and Confidential
- 33. SMS/MMS Club 33 "NOTICE: Proprietary and Confidential
- 34. SMS/MMS Club Send Keyword to Short Code 123456 34 "NOTICE: Proprietary and Confidential
- 35. SMS/MMS Club When subscribed customers get targeted Messages Recuerda hoy Miércoles estamos en Festival Belleza de Plaza. Más info 35 "NOTICE: Proprietary and Confidential
- 36. SMS/MMS Club Festival de Belleza en Sears. Ofertas e info en m.MiSite.com 36 "NOTICE: Proprietary and Confidential
- 37. Take into consideration Who are my Consumers SMS campaigns gatherLate Adopters? Are they Tech-savvy or database and start the conversation with consumer Would from Set up investment an App or fit Apart they download and use (short code, better in mobile web? system), also consider the cost of Messages (MT) and Platform Maintenance Are they still use Blackberry or have Ensure complying with Advertising and Opt-in guidelines andor iOS? to move to Android easy way Opt-out (legal) Shall we use QR Code or Augmented Development and testing might take around Reality? Will they know? 2 - 4 weeks (depending on Carrier’s Short Code approvals) 37 "NOTICE: Proprietary and Confidential
- 38. Apps & Web 38 "NOTICE: Proprietary and Confidential
- 39. Native App Web App 39 "NOTICE: Proprietary and Confidential
- 40. App fragmentation Source: E-Marketer Webinar – Feb 2011 40 "NOTICE: Proprietary and Confidential
- 41. Native Vs. Web Native App Web App ✓ Downloaded from the iTunes Store, the Android Market, the Amazon Appstore, or a similar service If you want to publish to many devices at once ✓ Flash animations (normal in ✓ If you want to create high-end interactive desktop) does not work on games or other rich media with Apple (and other) devices, advanced interactive features but HTML5 is becoming the new interactive option If you want to spend as little money as possible . ✓ 41 "NOTICE: Proprietary and Confidential
- 42. Take into consideration Users do not want to be overloaded by content. They want what they want, when they want it, and then they move on Evolve from point+click to touch-and- swipe. Take full advantage of the new and simpler way that mobile users interact with content Are they still use Blackberry or have move to Android or iOS? 42 "NOTICE: Proprietary and Confidential
- 43. Take into consideration Mobile Responsive Design allows us to adapt with ease Mobile features to Tablets 43 "NOTICE: Proprietary and Confidential
- 44. Location Based-Services & Near Field Communications 44 "NOTICE: Proprietary and Confidential
- 45. Location Based-Services Location-Based Service (LBS) is an information or entertainment service and utilizes the Global Positioning System (GPS) of the mobile device 45 "NOTICE: Proprietary and Confidential
- 46. Location Based-Services Local targeting through geolocation gives merchants the tools they need to get information for Thanks for visiting Six Flags Magic Mountain. We hope discount coupons, you had a great time. Come back next for for the upcoming Labor Day online deals weekend and get 2 for 1 tickets. 46 "NOTICE: Proprietary and Confidential
- 47. Types of LBS Created and generated direct by the brand 3rd party LBD Platforms 47 "NOTICE: Proprietary and Confidential
- 48. 3rd Party LBS 2 platforms currently dominate the space: Foursquare and Gowalla Although differences, At their core, they are very similar 48 "NOTICE: Proprietary and Confidential Source: Google Insight Trends for Website
- 49. 3rd Party LBS 49 "NOTICE: Proprietary and Confidential Source: Google Insight Trends for Website
- 50. Take into consideration Incentivize your most loyal brand advocates Create rewards and reinforcements that meet your business objectives 3rd Party LBSs are games above anything else; be entertainment and encourage social sharing Effectively target consumers at the most important point in the consideration cycle – POS but also train your staff 50 "NOTICE: Proprietary and Confidential
- 51. Near Field Communication 51 "NOTICE: Proprietary and Confidential
- 52. Mobile Ads 52 "NOTICE: Proprietary and Confidential
- 53. Mobile Display Ads Sold on Cost Per Click (CPC), Cost Per Impression (CPM) Platforms include iAd (Apple), Ad Mob (Google) and all main Portals 53 "NOTICE: Proprietary and Confidential
- 54. Banner + Video Custom Ads App Integration 54 "NOTICE: Proprietary and Confidential
- 55. Shine on iPad with banner 55 "NOTICE: Proprietary and Confidential
- 56. Full ad canvas with multiple videos - Video plays automaticall y 56 "NOTICE: Proprietary and Confidential
- 57. Mobile CTR vs.Desktop CTR 57 "NOTICE: Proprietary and Confidential
- 58. Mobile Search Ads 58 "NOTICE: Proprietary and Confidential
- 59. 59 "NOTICE: Proprietary andConfidential
- 60. Mobile Search Ads Users are much more likely to be conducting local searches for information specific to the area they're connecting from 60 "NOTICE: Proprietary and Confidential
- 61. Mobile Search Ads Less competition vs. traditional desktop search Include Click-To- Call and Click-to- Map 61 "NOTICE: Proprietary and Confidential
- 62. Mobile Targeting Options Geographic (by country, State) Demographic (age, gender) By Platform (iOS, Android, Blackberry) Day and/or Time of Day 62 "NOTICE: Proprietary and Confidential
- 63. Mobility Context 63 "NOTICE: Proprietary and Confidential
- 64. Medium & Context Features What it means: GPS Location-Aware Intimate & Touch Interactive Physical Sensor (A/V) intelligence Personal & Contacts Social Relevant at Portability POC Source:Jeremiah Owyang - Presentation: Developing a Mobile Strategy 64 "NOTICE: Proprietary and Confidential
- 65. Mobility Definition ‘Mobile’ refers to the user, and not the device or the application. Source: Book - Designing the Mobile User Experience - Barbara Ballard 65 "NOTICE: Proprietary and Confidential
- 66. Who are myConsumers Are they Tech-savvy or Late Adopters? Would they download and use an App or fit better in mobile web? Are they still use Blackberry or have move to Android or iOS? Shall we use QR Code or Augmented Reality? Will they know? 66 "NOTICE: Proprietary and Confidential
- 67. Mobile Funnel 67 "NOTICE: Proprietary and Confidential
- 68. Marketers’ Mobiles Objectives Source: E-Marketer 68 "NOTICE: Proprietary and Confidential
- 69. Traditional Marketing Funnel 69 "NOTICE: Proprietary and Confidential
- 70. New Marketing Funnel Awareness Consideration Intent Purchase Support Loyalty Advocacy 70 "NOTICE: Proprietary and Confidential
- 71. 2012 Mobile Marketerof the Year 71 "NOTICE: Proprietary and Confidential
- 72. New Marketing Funnel Awareness Consideration Intent Purchase Support Loyalty Advocacy 72 "NOTICE: Proprietary and Confidential
- 73. New Marketing Funnel • SMS Short Codes Awareness • QR/Image Codes • Display/Search Ads Consideration Intent Purchase Support Loyalty Advocacy 73 "NOTICE: Proprietary and Confidential
- 74. Starbucks drives summerdrink sales via targeted mobile campaign 74 "NOTICE: Proprietary and Confidential
- 75. 75 "NOTICE: Proprietary andConfidential
- 76. 76 "NOTICE: Proprietary andConfidential
- 77. 77 "NOTICE: Proprietary andConfidential
- 78. New Marketing Funnel • SMS Short Codes Awareness • QR/Image Codes • Display/Search Ads • SMS Alerts Consideration • QR/Image Codes • Display Ads • Mobile site/Apps Intent Purchase Support Loyalty Advocacy 78 "NOTICE: Proprietary and Confidential
- 79. 79 "NOTICE: Proprietary andConfidential
- 80. 80 "NOTICE: Proprietary andConfidential
- 81. 81 "NOTICE: Proprietary andConfidential
- 82. 82 "NOTICE: Proprietary andConfidential
- 83. 83 "NOTICE: Proprietary andConfidential
- 84. New Marketing Funnel • SMS Short Codes Awareness • QR/Image Codes • Display/Search Ads • SMS Alerts Consideration • QR/Image Codes • Display Ads • Mobile site/Apps • SMS Geo-Fence Intent • Location-Based services • Mobile Apps (Coupons) • IVR/Click-to-Call Purchase Support Loyalty Advocacy 84 "NOTICE: Proprietary and Confidential
- 85. Starbucks brings coffeeto life via interactive augmented reality app 85 "NOTICE: Proprietary and Confidential
- 86. Starbucks brings coffeeto life via interactive augmented reality app 86 "NOTICE: Proprietary and Confidential
- 87. Starbucks brings coffeeto life via interactive augmented reality app 87 "NOTICE: Proprietary and Confidential
- 88. Starbucks location-based mobilecampaign with major carrier 88 "NOTICE: Proprietary and Confidential
- 89. Starbucks location-based mobilecampaign with major carrier 89 "NOTICE: Proprietary and Confidential
- 90. 90 "NOTICE: Proprietary andConfidential
- 91. 91 "NOTICE: Proprietary andConfidential
- 92. 92 "NOTICE: Proprietary andConfidential
- 93. New Marketing Funnel • SMS Short Codes Awareness • QR/Image Codes • Display/Search Ads • SMS Alerts Consideration • QR/Image Codes • Display Ads • Mobile site/Apps Intent • SMS Geo-Fence • Location-Based services • Mobile Apps (Coupons) • IVR/Click-to-Call Purchase • Mobile Apps (check-ins, deposits) Support • Mobiles Sites (FAQ, Info) Loyalty Advocacy 93 "NOTICE: Proprietary and Confidential
- 94. Starbucks targets youngerdemo with Lady Gaga scavenger hunt 94 "NOTICE: Proprietary and Confidential
- 95. Starbucks targets youngerdemo with Lady Gaga scavenger hunt 95 "NOTICE: Proprietary and Confidential
- 96. New Marketing Funnel • SMS Short Codes Awareness • QR/Image Codes • Display/Search Ads • SMS Alerts Consideration • QR/Image Codes • Display Ads • Mobile site/Apps Intent • SMS Geo-Fence • Location-Based services • Mobile Apps (Coupons) • IVR/Click-to-Call Purchase • Mobile Apps (check-ins, deposits) • Mobiles Sites (FAQ, Info) Support • LBS 3rd Party Loyalty • Mobile Apps Advocacy 96 "NOTICE: Proprietary and Confidential
- 97. Starbucks Foursquare Baristabadge 97 "NOTICE: Proprietary and Confidential
- 98. 98 "NOTICE: Proprietary andConfidential
- 99. New Marketing Funnel • SMS Short Codes Awareness • QR/Image Codes • Display/Search Ads • SMS Alerts Consideration • QR/Image Codes • Display Ads • Mobile site/Apps Intent • SMS Geo-Fence • Location-Based services • Mobile Apps (Coupons) • IVR/Click-to-Call Purchase • Mobile Apps (check-ins, deposits) • Mobiles Sites (FAQ, Info) Support • LBS 3rd Party Loyalty • Mobile Apps • SMS Alerts Advocacy • Mobile Apps (i.e rewards) 99 "NOTICE: Proprietary and Confidential
- 100. Starbucks mobile paymentprogram exceeds 26M transactions 100 "NOTICE: Proprietary and Confidential
- 101. Starbucks mobile paymentprogram exceeds 26M transactions 101 "NOTICE: Proprietary and Confidential
- 102. Final Takes Understand how your audience interact with mobile and integrated with media mix Create opt-in database, as it is uniquely personal and intimate medium and connected to your Customer Relationship Marketing (CRM) Let the message and product/company cycle choose the medium and deliver several mobile tactics to provide a mobile presence Not only Marketing; Seek input from different departments: marketing, sales, support and customer relationship Measure everything 102 "NOTICE: Proprietary and Confidential
- 103. One More thing… 103 "NOTICE: Proprietary and Confidential
- 104. 80% of people multitask on a mobile device while watching TV 104 "NOTICE: Proprietary and Confidential
- 105. 105 "NOTICE: Proprietary andConfidential
- 106. 106 "NOTICE: Proprietary andConfidential
- 107. Instagram Instagram has been consistently growing in PR; reaching up to 1,000 monthly searches Instagram Searches – Puerto Rico Source: Google inc. 107 "NOTICE: Proprietary and Confidential
- 108. Instagram Early adoption by designers, artist, photographer; Trendsetters but extending to regular consumers Source: Google inc. 108 "NOTICE: Proprietary and Confidential
- 109. 109 "NOTICE: Proprietary andConfidential
- 110. Questions Salomon Dayan: Email: sdayan@lih.com Twitter : http://twitter.com/sedayanr Slideshare: http://www.slideshare.net/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayan Google+: https://plus.google.com/109134724726450874915 Website: http://lih.com/ 110 "NOTICE: Proprietary and Confidential
Editor's Notes
- #43 1.- You need to prioritize the content on your mobile page. Organizations that throw too many links, images, videos and unrelated promos onto their site have mobile users running for the hills.
- #46 There is also others several technologies for determining the exact location of the mobile user. Here are some of the standard-based means for managing location information:GPSE911RFIDWi-Fihttp://www.roseindia.net/technology/LBS/types-of-lbs.shtml
- #47 There is also others several technologies for determining the exact location of the mobile user. Here are some of the standard-based means for managing location information:GPSE911RFIDWi-Fihttp://www.roseindia.net/technology/LBS/types-of-lbs.shtml
- #52 Devices that establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few centimetresCould be used to turn mobile phones into mobile wallets, enabling consumers to make point-of-sale purchases with their cell phones just by getting them within a few centimeters of a point of sale terminal, instead of swiping a cardNot NFC Chips (tags) in iOS devices. NFC standardization issues have been one problem slowing adoption of the technology, but with 45 wireless carriers including AT&T and Verizon now signed on to a SIM-based standard, those issues may be reaching a resolution
- #54 Mobile Ads appears when you access the web through your mobile device
- #55 Traditional – can be Geolocated or Make a Call or Contact infoApps – banners can be mini-apps (i.e upload photo)
- #57 Landing Page must be fun, entertaining and engaging
- #59 Mobile Ads appears when you make a search query in a mobile search engine
- #61 Mobile Ads appears when you make a search query in a mobile search engineThe information that users search for on mobile devices is typically different from computer-based searches.
- #62 Mobile Ads appears when you make a search query in a mobile search engine
- #72 Starbucks’ brilliant mobile marketing, from conception to execution and measurement in a multichannel contextNamed 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.
- #75 running targeted mobile banner ads within Pandora’s iPhone application.The Starbucks ad reads, “Handcrafted refreshment is waiting.”
- #76 When consumers tap on the banner ad, they are redirected to a mobile landing page where they are encourage to swipe the icy screen to reveal their ideal refreshment.
- #77 After users swipe the screen, they can choose a drink – an iced coffee with milk or the Tazo shaken iced passion tea lemonade.Additionally, consumers can click on either drink to learn more about it and see what ingredients are used to make it.
- #78 “The best part of what they’ve done is how they organized the experience,” Mr. Limongello said.“They’re featuring the product and giving people a choice – you want to start with the easiest decisions,” he said. “It starts light and gets heavier.”
- #80 The Starbucks banner ad reads “Pay faster, sip slower” and runs along the top of the Flixster app.Consumers can then click on the ad to be redirected to Apple’s App Store and download the app."Starbucks' simple tagline is also smart because it gives a quick value proposition."
- #81 The Starbucks banner above a video featuring The NationalOnce users tap on the banner, it expands into a full-screen ad experience featuring images of various Starbucks beverages.
- #82 Consumers are asked to “Select a Starbucks drink below” and informed that they can “Learn more at MyStarbucksSignature.com.
- #83 Once users tap on their drink of choice, the next screen asks them to “Create your Starbucks Signature! With over 87,000 combinations of Espresso Beverages at Starbucks, you’re sure to find your signature.”The call-to-action is simply a button that reads “Create Yours.” Once tapped upon, users are able to sign or draw on a blank coffee cup by dragging their finger across the iPad screen.
- #84 After consumers complete their virtual signature, they are presented with the finished product, a coffee cup inscribed with their message or drawing.Users are given the option to create another one, browse the Signature Gallery to see what others have created or watch a video
- #86 Consumers can discover Starbucks holiday characters, which are found on the red cups, coffee bags and signage.
- #87 Once downloads the app; scan the red cups, holiday coffee bags or in-store signage by holding their device approximately 12 inches away from the item they are scanning.Then, once the animated characters appear, users can move their device left, right, up and down around the character.Consumers can also tap the character to interact.
- #88 The Starbucks Cup Magic app lets users share a snapshot of the holiday scene via email or Facebook.
- #89 When opted-in, O2 More customers are found to be within a geofenced area owned by Starbucks, those interested in food and drink receive a text message offering them money off Starbucks Via Ready Brew at a nearby branch.
- #90 One mobile coupon from Starbucks offers consumers 50-pence-off of their Via purchase.More than 1,500 geofences were created for Starbucks across Britain.the mobile messages contain unique alphanumeric discount codes that are trackable at the user level or the vendor level to keep track of redemptions. The partners may add a mobile bar code element down the road.
- #91 The SMS call to action is featured in a small framed poster.The call to action is positioned near the drink counter so that when consumers wait for their drinks they can text-in to be part of the My Starbucks Rewards program
- #92 Consumers can text-in to learn more about the program
- #93 When consumers tap on the link, they are redirected to a mobile-optimized page where they can register their Starbucks cardWhen users register their card they can protect their balance incase their card is stolen, earn rewards with each transaction, set up Auto-Reload for their card, view transaction history and transfer balances between their cards.Consumers can also download the My Rewards iPhone and Android application to keep up with their accountSMS is a great medium to engage consumers and helps marketers build their database.
- #95 The effort coincides with a limited-time in-store promotion kicking off today with Starbucks offering a special edition of Lady Gaga’s new CD, “Born this Way.”
- #96 Consumers will also be able to stream the entire album today from the in-store Starbucks Digital Network.Participants in “SRCH” have to follow a series of clues to locate and claim prizes that have been scattered across the digital universe.With each round of completion, participants have the chance to win Starbucks online gift cards that vary in value, along with many other prizes.
- #98 Starbucks has rewarded visitors who check in to multiple locations on Foursquare with a Barista badge, and their most loyal customers with a $1 off mayors special.Hey Starbucks fiends, Foursquare has another badge just for you! Starbucks is celebrating its 40th birthday this week and when you earn this badge, you will also be entered to win a $40 Starbucks card
- #99 Starbucks has rewarded visitors who check in to multiple locations on Foursquare with a Barista badge, and their most loyal customers with a $1 off mayors special.Hey Starbucks fiends, Foursquare has another badge just for you! Starbucks is celebrating its 40th birthday this week and when you earn this badge, you will also be entered to win a $40 Starbucks card
- #101 Starbucks has exceeded 26 million mobile transactions since the launch of its mobile payment program in January 2011In the first nine weeks of the program there were 3 million transactions. In comparison, for the nine-week period starting in October there were 6 million transactions. The data shows that there has been a significant jump in customer adoption and use.
- #102 Currently, the top five U.S. cities that have adopted the Starbucks mobile app include New York, Seattle, San Francisco, Chicago and San Jose.
- #106 During the 2010 Academy Awards, traffic on Yahoo! Mobile increased 12% on average during commercials, while Yahoo! Mobile Front Page activity bounced up by 39%. Even more impressively, mobile browsing activity rose by 125% on Yahoo! News, Yahoo! Search registered a 13% hike and email activity grew by 6%.ii