Facebook F8 2015: What you need to know - Sound Bitessalomon dayan
This deck is a compilation of my notes and several articles related to the Facebook F8 Developers Conference 1st day keynote that took place in SF on 03/26
Breaking Destructive Habits in Online Marketing was a great session with Michelle LeBlanc https://twitter.com/michellebluesky at the HiMA annaul event Interactive Strategis Conference.
The session discussed the pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix.
This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014
You will learn:
1.- The importance of the Hispanic Millennial Influence Power
2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions
Acknowledgement:
I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content
SXSW 2014 - Summary of a 2.5-hour workshop session with Nancy Duarte (@NancyDuarte)
The key learnings included how to:
Refine Big Idea: Improve your core message with a unique point of view.
Make your audience: Move From – Move To; define the audience transformation.
Make better Calls to Action: Clearly state what you want the audience to do.
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Reaching Hispanic Audiences in Social Mediasalomon dayan
3 Key Facts to be considered in a
Social Media Plan for Hispanics
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
Understanding the 3-Screen Hispanic User in Today’s Media Environmentsalomon dayan
3 Key Facts of the 3-Screen Environment of Hispanics; including Hispanics mobile user profile
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
Facebook F8 2015: What you need to know - Sound Bitessalomon dayan
This deck is a compilation of my notes and several articles related to the Facebook F8 Developers Conference 1st day keynote that took place in SF on 03/26
Breaking Destructive Habits in Online Marketing was a great session with Michelle LeBlanc https://twitter.com/michellebluesky at the HiMA annaul event Interactive Strategis Conference.
The session discussed the pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix.
This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014
You will learn:
1.- The importance of the Hispanic Millennial Influence Power
2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions
Acknowledgement:
I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content
SXSW 2014 - Summary of a 2.5-hour workshop session with Nancy Duarte (@NancyDuarte)
The key learnings included how to:
Refine Big Idea: Improve your core message with a unique point of view.
Make your audience: Move From – Move To; define the audience transformation.
Make better Calls to Action: Clearly state what you want the audience to do.
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Reaching Hispanic Audiences in Social Mediasalomon dayan
3 Key Facts to be considered in a
Social Media Plan for Hispanics
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
Understanding the 3-Screen Hispanic User in Today’s Media Environmentsalomon dayan
3 Key Facts of the 3-Screen Environment of Hispanics; including Hispanics mobile user profile
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
The document appears to be from a teacher log-in portal for an elementary school, showing a teacher logging tasks and grades for student work, including planning a writing draft for a 4th grade science class. It also allows parents to log in to view their children's work and grades from the teacher's portal.
What Marketers need to know about new Facebook Brands Pagessalomon dayan
On Wednesday February 29th 2012, Facebook made timeline available to all pages
This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now
Key changes include:
1.- Having a more visual canvas to present the brand history (story)
2.- Admin have more control of post
3.- More social, engaging and retail oriented ads
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
This document contains information about social media vocabulary related to Facebook, as well as templates for conducting an environmental analysis for a social media plan. It defines key Facebook terms like News Feed and Timeline. It also provides templates to analyze customers, competitors, and brand, including identifying customer types, listing competitors and their metrics, defining brand keywords, and setting objectives and value.
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
Facebook Redesign - What marketers need to knowsalomon dayan
Summarize several articles on how the new Facebook redesign implies challenges in marketing and what marketers need to know and do.
What marketers need to know about Timeline, Ticker, OpenGraph, Applications, Facebook ads.
The document provides tips for creating effective display banner ads, summarizing research findings and best practices. It recommends keeping messages simple, highlighting benefits, prominently featuring brands and logos, using promotions to increase clicks, leveraging emotions through images and messaging, using strong headlines and creating urgency, coordinating colors and images, balancing text and visuals, varying ad sizes, and including clear calls-to-action.
Basic SEO mini workshop for copywriter salomon dayan
The document provides tips on search engine optimization (SEO) best practices for content, links, keywords, social media, and more. It recommends writing content for users rather than search engines, using keyword research tools to identify relevant keywords, optimizing titles, descriptions and images with alt text, and leveraging social media to drive search traffic and links. Tips include using headings, common words, and the inverted pyramid structure for content; internal links with descriptive text; and filling out metadata and properties for images, video and other media.
Facebook Promotional Guidelines Mayo 2011salomon dayan
Explica como afecta a las promociones las Nuevas Políticas de Facebook para concursos y Sorteos.
Hasta hace poco se estaba usando la plataforma de Facebook para Sorteos, Publicar Bases Legales, Dar Conocer Ganadores.
Sin embargo cambios en las políticas promocionales de Facebook nos hace usar aplicaciones especiales y no directamente las funcionalidades de la plataforma.
Presentación explicativa de que son los Quick Response Codes (QR Codes).
Esos 'códigos de barras' que están saliendo en los anuncios y nos permiten a través de nuestros smartphones tener contenido directo en nuestros teléfonos.
Touchpoints - Aliado Interactivo de las Agenciassalomon dayan
Este documento describe los servicios de una agencia digital llamada Touchpoint y cómo pueden ayudar a las empresas a desarrollar estrategias digitales efectivas. Explica el proceso general de desarrollo web que incluye fases como investigación, diseño, pruebas de usabilidad y medición. También menciona que Touchpoint puede ayudar a las empresas a llegar a sus consumidores a través de nuevos puntos de contacto como redes sociales, aplicaciones móviles y publicidad.
Touchpoints es una compañía de servicios especializada en la implementación de proyectos interactivos para terceras empresas, generando interacciones de la marcas con sus consumidores.
- Estrategias Interactivas
- Creatividad
- Desarrollos
- Colocación
- Optimización de Buscadores (SEO)
- Telefonía
- Aplicaciones
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
The document appears to be from a teacher log-in portal for an elementary school, showing a teacher logging tasks and grades for student work, including planning a writing draft for a 4th grade science class. It also allows parents to log in to view their children's work and grades from the teacher's portal.
What Marketers need to know about new Facebook Brands Pagessalomon dayan
On Wednesday February 29th 2012, Facebook made timeline available to all pages
This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now
Key changes include:
1.- Having a more visual canvas to present the brand history (story)
2.- Admin have more control of post
3.- More social, engaging and retail oriented ads
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
This document contains information about social media vocabulary related to Facebook, as well as templates for conducting an environmental analysis for a social media plan. It defines key Facebook terms like News Feed and Timeline. It also provides templates to analyze customers, competitors, and brand, including identifying customer types, listing competitors and their metrics, defining brand keywords, and setting objectives and value.
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
Facebook Redesign - What marketers need to knowsalomon dayan
Summarize several articles on how the new Facebook redesign implies challenges in marketing and what marketers need to know and do.
What marketers need to know about Timeline, Ticker, OpenGraph, Applications, Facebook ads.
The document provides tips for creating effective display banner ads, summarizing research findings and best practices. It recommends keeping messages simple, highlighting benefits, prominently featuring brands and logos, using promotions to increase clicks, leveraging emotions through images and messaging, using strong headlines and creating urgency, coordinating colors and images, balancing text and visuals, varying ad sizes, and including clear calls-to-action.
Basic SEO mini workshop for copywriter salomon dayan
The document provides tips on search engine optimization (SEO) best practices for content, links, keywords, social media, and more. It recommends writing content for users rather than search engines, using keyword research tools to identify relevant keywords, optimizing titles, descriptions and images with alt text, and leveraging social media to drive search traffic and links. Tips include using headings, common words, and the inverted pyramid structure for content; internal links with descriptive text; and filling out metadata and properties for images, video and other media.
Facebook Promotional Guidelines Mayo 2011salomon dayan
Explica como afecta a las promociones las Nuevas Políticas de Facebook para concursos y Sorteos.
Hasta hace poco se estaba usando la plataforma de Facebook para Sorteos, Publicar Bases Legales, Dar Conocer Ganadores.
Sin embargo cambios en las políticas promocionales de Facebook nos hace usar aplicaciones especiales y no directamente las funcionalidades de la plataforma.
Presentación explicativa de que son los Quick Response Codes (QR Codes).
Esos 'códigos de barras' que están saliendo en los anuncios y nos permiten a través de nuestros smartphones tener contenido directo en nuestros teléfonos.
Touchpoints - Aliado Interactivo de las Agenciassalomon dayan
Este documento describe los servicios de una agencia digital llamada Touchpoint y cómo pueden ayudar a las empresas a desarrollar estrategias digitales efectivas. Explica el proceso general de desarrollo web que incluye fases como investigación, diseño, pruebas de usabilidad y medición. También menciona que Touchpoint puede ayudar a las empresas a llegar a sus consumidores a través de nuevos puntos de contacto como redes sociales, aplicaciones móviles y publicidad.
Touchpoints es una compañía de servicios especializada en la implementación de proyectos interactivos para terceras empresas, generando interacciones de la marcas con sus consumidores.
- Estrategias Interactivas
- Creatividad
- Desarrollos
- Colocación
- Optimización de Buscadores (SEO)
- Telefonía
- Aplicaciones
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.