3 Key Facts of the 3-Screen Environment of Hispanics; including Hispanics mobile user profile
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
Critical issues in India , understanding the difference between conventional behavior vs Sustainable behavior , sustainable development , what are the issues ,which media should focus on? ,
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Critical issues in India , understanding the difference between conventional behavior vs Sustainable behavior , sustainable development , what are the issues ,which media should focus on? ,
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
This presentation is an overview of the 2nd Screen Market.
It provides many figures about tablets, smartphones and consumer behaviour. Everything dealing with the relation between tablets, smartphone and television
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Glocal Conference - Inside Social Media: Changes in the media landscape and the resulting influences on society and consumer behavior.
Aspects of the changing media landscape, especially through the proliferation of digital media (Internet/IPTV) and increasing communication on Social Media platforms. Both societal issues as well as communication policy issues will be covered and a critical outlook on the long-term changes in these trends are given.
There are more searches on Apps on mobile devices than on the mobile versions of the Search Engines. This session will focus on local search as it relates to mobile application optimization.
Communications Excellence: Tactics Used by BioPharma Execs to Increase Organi...Best Practices
This report will help organizations to improve their efficiency and effectiveness through the creation of internal and external communication processes. It also provides key insights like effective channels for internal and external communication, as well as preferred medium for communications frequently used by executives and others.
Otago Polytechnic BIT Project Dragons's Den
Explanation and videos: https://project.ict.op.ac.nz/index.php?title=February_start_2014_communications/Dragons%27_Den_Semester_1_2014
This presentation is an overview of the 2nd Screen Market.
It provides many figures about tablets, smartphones and consumer behaviour. Everything dealing with the relation between tablets, smartphone and television
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Glocal Conference - Inside Social Media: Changes in the media landscape and the resulting influences on society and consumer behavior.
Aspects of the changing media landscape, especially through the proliferation of digital media (Internet/IPTV) and increasing communication on Social Media platforms. Both societal issues as well as communication policy issues will be covered and a critical outlook on the long-term changes in these trends are given.
There are more searches on Apps on mobile devices than on the mobile versions of the Search Engines. This session will focus on local search as it relates to mobile application optimization.
Communications Excellence: Tactics Used by BioPharma Execs to Increase Organi...Best Practices
This report will help organizations to improve their efficiency and effectiveness through the creation of internal and external communication processes. It also provides key insights like effective channels for internal and external communication, as well as preferred medium for communications frequently used by executives and others.
Otago Polytechnic BIT Project Dragons's Den
Explanation and videos: https://project.ict.op.ac.nz/index.php?title=February_start_2014_communications/Dragons%27_Den_Semester_1_2014
Facebook F8 2015: What you need to know - Sound Bitessalomon dayan
This deck is a compilation of my notes and several articles related to the Facebook F8 Developers Conference 1st day keynote that took place in SF on 03/26
Breaking Destructive Habits in Online Marketing was a great session with Michelle LeBlanc https://twitter.com/michellebluesky at the HiMA annaul event Interactive Strategis Conference.
The session discussed the pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix.
This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014
You will learn:
1.- The importance of the Hispanic Millennial Influence Power
2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions
Acknowledgement:
I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content
SXSW 2014 - Summary of a 2.5-hour workshop session with Nancy Duarte (@NancyDuarte)
The key learnings included how to:
Refine Big Idea: Improve your core message with a unique point of view.
Make your audience: Move From – Move To; define the audience transformation.
Make better Calls to Action: Clearly state what you want the audience to do.
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Reaching Hispanic Audiences in Social Mediasalomon dayan
3 Key Facts to be considered in a
Social Media Plan for Hispanics
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
Startup Weekend Houston winners - iOS App prototype that we made with Keynotopia.
I developed the prototype to be tested. App was part f the presentation that made us won the 1st place
What Marketers need to know about new Facebook Brands Pagessalomon dayan
On Wednesday February 29th 2012, Facebook made timeline available to all pages
This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now
Key changes include:
1.- Having a more visual canvas to present the brand history (story)
2.- Admin have more control of post
3.- More social, engaging and retail oriented ads
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
Facebook Redesign - What marketers need to knowsalomon dayan
Summarize several articles on how the new Facebook redesign implies challenges in marketing and what marketers need to know and do.
What marketers need to know about Timeline, Ticker, OpenGraph, Applications, Facebook ads.
Facebook Promotional Guidelines Mayo 2011salomon dayan
Explica como afecta a las promociones las Nuevas Políticas de Facebook para concursos y Sorteos.
Hasta hace poco se estaba usando la plataforma de Facebook para Sorteos, Publicar Bases Legales, Dar Conocer Ganadores.
Sin embargo cambios en las políticas promocionales de Facebook nos hace usar aplicaciones especiales y no directamente las funcionalidades de la plataforma.
4. Hispanics are Advanced Mobile Users
85%
147%
122%
-52%
-62%
155%
Source: Forrester Research – North American Technographic – 2011
4
5. Hispanics are Advanced Mobile Users
85%
147%
122%
-52%
-62%
155%
Source: Forrester Research – North American Technographic – 2011
5
6. Hispanics are
Advanced Users of
Mobile Services
Source: The Nielsen Company – State of the Hispanic Consumer: The Hispanic Imperative Report – 2012 - http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf
6
7. Hispanics Consume Media across
Devices
Media consumption – Hours per week
Weekly time
spent with the
Internet across all
screens exceeds
the amount of
time spent
watching TV
Source: Forrester Research – North American Technographic – 2011 & ComScore Hispanic Digital Consumer 2012 – Retrieved: 02/28/13 - http://www.terra.com/advertise/hispanic_consumer.php
7
8. Data Shows the Potential
for Multi-Screen
Engagement
For Hispanics, Portability is
Key to Stay Connected 24/7
Source: The Nielsen Company – State of the Hispanic Consumer: The Hispanic Imperative Report – 2012 - http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf
8
9. Mobile Device as a Computer
•Hispanic Consumers are more likely to own a smartphone or a tablet
•And less likely to own a desktop computer than the general population
-8%
-2%
26%
43%
0%
Source: ComScore Hispanic Digital Consumer 2012 – Retrieved: 02/28/13 - http://www.terra.com/advertise/hispanic_consumer.php
9
10. Mobile Device as a Computer
•Hispanic Consumers are more likely to own a smartphone or a tablet
•And less likely to own a desktop computer than the general population
-8%
-2%
26%
43%
0%
Source: ComScore Hispanic Digital Consumer 2012 – Retrieved: 02/28/13 - http://www.terra.com/advertise/hispanic_consumer.php
10
11. Mobile Devices are a
Substitute for PCs, rather
than to Complement the Online
Experience
Source: The Nielsen Company – State of the Hispanic Consumer: The Hispanic Imperative Report – 2012 - http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf
11
12. Hispanic 3-Screen
Environment
TV Tablet Phone
Source: The Nielsen Company – State of the Hispanic Consumer: The Hispanic Imperative Report – 2012 - http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf
12
13. Key Takeaways
Build campaigns from the mobile consumer
perspective and integrate into campaign
strategy
Explore new platforms to increase the ROI of your
Hispanic campaigns (i.e Tablets)
Explore Hispanic digital space within the SoLoMo (Social,
Local, Mobile) environment
13
Multi-Screen: Data Shows the Potential for Multi-Screen Engagement Weekly time spent with the Internet across all screens exceeds the amount of time spent watching TV
Hispanic 3 rd Screen environment differ from Mass as Mass 3 rd screen includes TV, Phone and Computer but Hispanic are more likely to have: TV, Phone and Tablet instead