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Barriers to Open Textbook
Adoption
Sarah Faye Cohen
North Dakota University System
October 6, 2015
Thank you.
Oregon
Community
College Distance
Learning
Association
Oregon
Community
College Distance
Learning
Association
After lunch….
https://www.flickr.com/photos/rowdykittens/8334220943
LET’S FOCUS AGAIN ON WHY
WE’RE HERE…..
#textbookbroke
#textbookbroke
#textbookbroke
Open textbooks are a solution.
• Introductory, algebra-based, two-
semester college physics
• 1272 pages
• Available in
– PDF
– ePub
– Print
– Web
– Bookshare (accessible)
• Instructor solution manual
• PowerPoint slides
• 5+ reviews in the Open Textbook
Library
Complete, openly licensed, and freely
available
…that faculty evaluate and find to be
pretty good.
0 0
5
1
9
44
73 72
0
10
20
30
40
50
60
70
80
1.0 - 1.5 1.5 - 2.0 2.0 - 2.5 2.5 - 3.0 3.0 - 3.5 3.5 - 4.0 4.0 - 4.5 4.5 - 5.0
Reviews
Ratings
https://www.flickr.com/photos/kalexanderson/7176605114
With Creative Commons licenses,
you are free to…
Copy Mix
Share Keep
Edit Use
63.6% Not purchase the required textbook
49.2% Take fewer courses
45.1% Not register for a specific course
33.9% Earn a poor grade
26.7% Drop a course
17.0% Fail a course
http://www.openaccesstextbooks.org/pdf/2012_Florida_Student_Textbook_Survey.pdf
In your academic career, has the cost of
required textbooks caused you to:
An opportunity for faculty.
https://www.flickr.com/photos/helloturkeytoe/4932748746
A whole new world of options to explore.
http://hubblesite.org/newscenter/archive/releases/2013/06/image/a/
So why don’t they?
https://www.flickr.com/photos/mugley/2966571740
WHAT DO YOU HEAR
(OR ANTICIPATE HEARING)
FROM FACULTY?
They don’t know much about them.
They’re busy:
• Prepping for their
courses
• Responding to students
• Grading
• Mentoring
• Research
• Grant writing
• Committee Work
• The list goes on…
http://www.onlinelearningsurvey.com/reports/openingthecurriculum2014.pdf
Let’s unpack that….
https://www.flickr.com/photos/basykes/7131116
Barriers to Faculty Adoption
• Faculty don’t know where to find open textbooks
• Faculty don’t understand the urgency of student
financial stress, and how it can impact students
academically
• Faculty aren’t aware that open textbooks are an option
• Faculty don’t know what open textbooks are
• Faculty confuse open textbooks with electronic
textbooks
• Faculty are skeptical of the quality of open textbooks
• Faculty have limited time to engage in reviewing open
textbooks
Barriers to Faculty Adoption
• Faculty don’t understand the urgency of student
financial stress, and how it can impact students
academically
• Faculty aren’t aware that open textbooks are an option
• Faculty don’t know what open textbooks are
• Faculty confuse open textbooks with electronic
textbooks
• Faculty don’t know where to find open textbooks
• Faculty are skeptical of the quality of open textbooks
• Faculty have limited time to engage in reviewing open
textbooks
EducateEngage
Let’s get more familiar with the
barriers.
Barriers to Faculty Adoption
• Faculty don’t know where to find open textbooks
• Faculty don’t understand the urgency of student
financial stress, and how it can impact students
academically
• Faculty aren’t aware that open textbooks are an option
• Faculty don’t know what open textbooks are
• Faculty confuse open textbooks with electronic
textbooks
• Faculty are skeptical of the quality of open textbooks
• Faculty have limited time to engage in reviewing open
textbooks
That’s
where
we come in.
Barriers to Faculty Adoption
• Faculty don’t know where to find open textbooks
• Faculty don’t understand the urgency of student
financial stress, and how it can impact students
academically
• Faculty aren’t aware that open textbooks are an option
• Faculty don’t know what open textbooks are
• Faculty confuse open textbooks with electronic
textbooks
• Faculty are skeptical of the quality of open textbooks
• Faculty have limited time to engage in reviewing open
textbooks
$400
$500
$600
$700
$800
$900
$1,000
$1,100
$1,200
$1,300
2006 2007 2008 2009 2010 2011 2012 2013 2014
$Billions
US Debt
Consumer Revolving Credit Student Loan Debt
Federal Reserve http://www.federalreserve.gov/releases/g19/Current/
Barriers to Faculty Adoption
• Faculty don’t know where to find open textbooks
• Faculty don’t understand the urgency of student
financial stress, and how it can impact students
academically
• Faculty aren’t aware that open textbooks are an option
• Faculty don’t know what open textbooks are
• Faculty confuse open textbooks with electronic
textbooks
• Faculty are skeptical of the quality of open textbooks
• Faculty have limited time to engage in reviewing open
textbooks
That’s where YOU come in.
• You are leaders on
your campus.
• You work with and
support faculty on
your campus.
• You share resources,
options, ideas, and
tools with faculty.https://www.flickr.com/photos/tomicpasko/14139726176
Barriers to Faculty Adoption
• Faculty don’t know where to find open textbooks
• Faculty don’t understand the urgency of student
financial stress, and how it can impact students
academically
• Faculty aren’t aware that open textbooks are an option
• Faculty don’t know what open textbooks are
• Faculty confuse open textbooks with electronic
textbooks
• Faculty are skeptical of the quality of open textbooks
• Faculty have limited time to engage in reviewing open
textbooks
Faculty do know what textbooks are.
https://www.flickr.com/photos/timuiuc/4232485465
• Introductory, algebra-based, two-
semester college physics
• 1272 pages
• Available in
– PDF
– ePub
– Print
– Web
– Bookshare (accessible)
• Instructor solution manual
• Powerpoint slides
• 5+ reviews in the Open Textbook
Library
Barriers to Faculty Adoption
• Faculty don’t know where to find open textbooks
• Faculty don’t understand the urgency of student
financial stress, and how it can impact students
academically
• Faculty aren’t aware that open textbooks are an option
• Faculty don’t know what open textbooks are
• Faculty confuse open textbooks with electronic
textbooks
• Faculty are skeptical of the quality of open textbooks
• Faculty have limited time to engage in reviewing open
textbooks
They aren’t alone.
Barriers to Faculty Adoption
• Faculty don’t know where to find open textbooks
• Faculty don’t understand the urgency of student
financial stress, and how it can impact students
academically
• Faculty aren’t aware that open textbooks are an option
• Faculty don’t know what open textbooks are
• Faculty confuse open textbooks with electronic
textbooks
• Faculty are skeptical of the quality of open textbooks
• Faculty have limited time to engage in reviewing open
textbooks
Evaluated by faculty for faculty.
0 0
5
1
9
44
73 72
0
10
20
30
40
50
60
70
80
1.0 - 1.5 1.5 - 2.0 2.0 - 2.5 2.5 - 3.0 3.0 - 3.5 3.5 - 4.0 4.0 - 4.5 4.5 - 5.0
Reviews
Ratings
Barriers to Faculty Adoption
• Faculty don’t know where to find open textbooks
• Faculty don’t understand the urgency of student
financial stress, and how it can impact students
academically
• Faculty aren’t aware that open textbooks are an option
• Faculty don’t know what open textbooks are
• Faculty confuse open textbooks with electronic
textbooks
• Faculty are skeptical of the quality of open textbooks
• Faculty have limited time to engage in reviewing open
textbooks
Incentivizing them
https://www.flickr.com/photos/uncle-leo/7439857916
https://www.flickr.com/photos/donkeyhotey/5665492077
A few words of caution.
https://www.flickr.com/photos/pictureperfectpose/76138988
BEWARE
of
demonizing
https://www.flickr.com/photos/post406/242630595
Do what you already do.
Listen.
Have conversations.
Introduce new options.
http://www.flickr.com/photos/brandoncripps/3156373103
/ http://www.flickr.com/photos/riz94107/3357665840
BEWARE
of
overwhelming
Don’t come to me with the entire
truth.
Don’t bring me the ocean if I feel
thirsty, nor heaven if I ask for
light.
-from Olav Hauge’s
“Don’t come to me with the entire truth,”
translated by Robert Bly
Let the word spread.
http://www.flickr.com/photos/marcoveringa/3203134555/in/photostream/
Respect Academic Freedom
https://www.flickr.com/photos/basykes/7131116
Leave Quality Judgment to Faculty
+
+
PRACTICE TACKLING THE TOUGH
QUESTIONS
Active learning with embedded assessment time!
What are your next steps?
Go home and decide what
the right option is for your
campus.
• Reach out to Tanya
Spilovoy about solutions
available through NDUS
– Funding for workshops,
faculty stipends, joining the
OTN as a campus member,
or other initiatives.
– A proposal process will be
forthcoming.https://www.flickr.com/photos/dabinsi/3374255830
These are first steps.
https://www.flickr.com/photos/thedepartment/110775600
http://www.onlinelearningsurvey.com/reports/openingthecurriculum2014.pdf
Congratulations!
http://www.flickr.com/photos/quitepeculiar/4090855224/
The steps you take will lead to:
…students having free and open access to their course
content.
…students having access to course content on the first
day of class.
…course content which faculty and students can
contribute and keep the content after the course is
complete.
Thank you.
sfcohen@umn.edu
@thesheck ; @open_textbooks
z.umn.edu/otnetwork

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Barriers in Open Textbook Adoptions

  • 1. Barriers to Open Textbook Adoption Sarah Faye Cohen North Dakota University System October 6, 2015
  • 6. LET’S FOCUS AGAIN ON WHY WE’RE HERE…..
  • 10. Open textbooks are a solution.
  • 11. • Introductory, algebra-based, two- semester college physics • 1272 pages • Available in – PDF – ePub – Print – Web – Bookshare (accessible) • Instructor solution manual • PowerPoint slides • 5+ reviews in the Open Textbook Library Complete, openly licensed, and freely available
  • 12. …that faculty evaluate and find to be pretty good. 0 0 5 1 9 44 73 72 0 10 20 30 40 50 60 70 80 1.0 - 1.5 1.5 - 2.0 2.0 - 2.5 2.5 - 3.0 3.0 - 3.5 3.5 - 4.0 4.0 - 4.5 4.5 - 5.0 Reviews Ratings
  • 14. With Creative Commons licenses, you are free to… Copy Mix Share Keep Edit Use
  • 15. 63.6% Not purchase the required textbook 49.2% Take fewer courses 45.1% Not register for a specific course 33.9% Earn a poor grade 26.7% Drop a course 17.0% Fail a course http://www.openaccesstextbooks.org/pdf/2012_Florida_Student_Textbook_Survey.pdf In your academic career, has the cost of required textbooks caused you to:
  • 16. An opportunity for faculty. https://www.flickr.com/photos/helloturkeytoe/4932748746
  • 17. A whole new world of options to explore. http://hubblesite.org/newscenter/archive/releases/2013/06/image/a/
  • 18. So why don’t they? https://www.flickr.com/photos/mugley/2966571740
  • 19. WHAT DO YOU HEAR (OR ANTICIPATE HEARING) FROM FACULTY?
  • 20.
  • 21. They don’t know much about them. They’re busy: • Prepping for their courses • Responding to students • Grading • Mentoring • Research • Grant writing • Committee Work • The list goes on… http://www.onlinelearningsurvey.com/reports/openingthecurriculum2014.pdf
  • 23. Barriers to Faculty Adoption • Faculty don’t know where to find open textbooks • Faculty don’t understand the urgency of student financial stress, and how it can impact students academically • Faculty aren’t aware that open textbooks are an option • Faculty don’t know what open textbooks are • Faculty confuse open textbooks with electronic textbooks • Faculty are skeptical of the quality of open textbooks • Faculty have limited time to engage in reviewing open textbooks
  • 24. Barriers to Faculty Adoption • Faculty don’t understand the urgency of student financial stress, and how it can impact students academically • Faculty aren’t aware that open textbooks are an option • Faculty don’t know what open textbooks are • Faculty confuse open textbooks with electronic textbooks • Faculty don’t know where to find open textbooks • Faculty are skeptical of the quality of open textbooks • Faculty have limited time to engage in reviewing open textbooks EducateEngage
  • 25. Let’s get more familiar with the barriers.
  • 26. Barriers to Faculty Adoption • Faculty don’t know where to find open textbooks • Faculty don’t understand the urgency of student financial stress, and how it can impact students academically • Faculty aren’t aware that open textbooks are an option • Faculty don’t know what open textbooks are • Faculty confuse open textbooks with electronic textbooks • Faculty are skeptical of the quality of open textbooks • Faculty have limited time to engage in reviewing open textbooks
  • 28. Barriers to Faculty Adoption • Faculty don’t know where to find open textbooks • Faculty don’t understand the urgency of student financial stress, and how it can impact students academically • Faculty aren’t aware that open textbooks are an option • Faculty don’t know what open textbooks are • Faculty confuse open textbooks with electronic textbooks • Faculty are skeptical of the quality of open textbooks • Faculty have limited time to engage in reviewing open textbooks
  • 29.
  • 30. $400 $500 $600 $700 $800 $900 $1,000 $1,100 $1,200 $1,300 2006 2007 2008 2009 2010 2011 2012 2013 2014 $Billions US Debt Consumer Revolving Credit Student Loan Debt Federal Reserve http://www.federalreserve.gov/releases/g19/Current/
  • 31. Barriers to Faculty Adoption • Faculty don’t know where to find open textbooks • Faculty don’t understand the urgency of student financial stress, and how it can impact students academically • Faculty aren’t aware that open textbooks are an option • Faculty don’t know what open textbooks are • Faculty confuse open textbooks with electronic textbooks • Faculty are skeptical of the quality of open textbooks • Faculty have limited time to engage in reviewing open textbooks
  • 32. That’s where YOU come in. • You are leaders on your campus. • You work with and support faculty on your campus. • You share resources, options, ideas, and tools with faculty.https://www.flickr.com/photos/tomicpasko/14139726176
  • 33. Barriers to Faculty Adoption • Faculty don’t know where to find open textbooks • Faculty don’t understand the urgency of student financial stress, and how it can impact students academically • Faculty aren’t aware that open textbooks are an option • Faculty don’t know what open textbooks are • Faculty confuse open textbooks with electronic textbooks • Faculty are skeptical of the quality of open textbooks • Faculty have limited time to engage in reviewing open textbooks
  • 34. Faculty do know what textbooks are. https://www.flickr.com/photos/timuiuc/4232485465
  • 35. • Introductory, algebra-based, two- semester college physics • 1272 pages • Available in – PDF – ePub – Print – Web – Bookshare (accessible) • Instructor solution manual • Powerpoint slides • 5+ reviews in the Open Textbook Library
  • 36. Barriers to Faculty Adoption • Faculty don’t know where to find open textbooks • Faculty don’t understand the urgency of student financial stress, and how it can impact students academically • Faculty aren’t aware that open textbooks are an option • Faculty don’t know what open textbooks are • Faculty confuse open textbooks with electronic textbooks • Faculty are skeptical of the quality of open textbooks • Faculty have limited time to engage in reviewing open textbooks
  • 38. Barriers to Faculty Adoption • Faculty don’t know where to find open textbooks • Faculty don’t understand the urgency of student financial stress, and how it can impact students academically • Faculty aren’t aware that open textbooks are an option • Faculty don’t know what open textbooks are • Faculty confuse open textbooks with electronic textbooks • Faculty are skeptical of the quality of open textbooks • Faculty have limited time to engage in reviewing open textbooks
  • 39.
  • 40. Evaluated by faculty for faculty. 0 0 5 1 9 44 73 72 0 10 20 30 40 50 60 70 80 1.0 - 1.5 1.5 - 2.0 2.0 - 2.5 2.5 - 3.0 3.0 - 3.5 3.5 - 4.0 4.0 - 4.5 4.5 - 5.0 Reviews Ratings
  • 41. Barriers to Faculty Adoption • Faculty don’t know where to find open textbooks • Faculty don’t understand the urgency of student financial stress, and how it can impact students academically • Faculty aren’t aware that open textbooks are an option • Faculty don’t know what open textbooks are • Faculty confuse open textbooks with electronic textbooks • Faculty are skeptical of the quality of open textbooks • Faculty have limited time to engage in reviewing open textbooks
  • 44. A few words of caution. https://www.flickr.com/photos/pictureperfectpose/76138988
  • 46. Do what you already do. Listen. Have conversations. Introduce new options. http://www.flickr.com/photos/brandoncripps/3156373103 / http://www.flickr.com/photos/riz94107/3357665840
  • 47. BEWARE of overwhelming Don’t come to me with the entire truth. Don’t bring me the ocean if I feel thirsty, nor heaven if I ask for light. -from Olav Hauge’s “Don’t come to me with the entire truth,” translated by Robert Bly
  • 48. Let the word spread. http://www.flickr.com/photos/marcoveringa/3203134555/in/photostream/
  • 51. + +
  • 52. PRACTICE TACKLING THE TOUGH QUESTIONS Active learning with embedded assessment time!
  • 53. What are your next steps? Go home and decide what the right option is for your campus. • Reach out to Tanya Spilovoy about solutions available through NDUS – Funding for workshops, faculty stipends, joining the OTN as a campus member, or other initiatives. – A proposal process will be forthcoming.https://www.flickr.com/photos/dabinsi/3374255830
  • 54. These are first steps. https://www.flickr.com/photos/thedepartment/110775600
  • 55.
  • 58. The steps you take will lead to: …students having free and open access to their course content. …students having access to course content on the first day of class. …course content which faculty and students can contribute and keep the content after the course is complete.
  • 59. Thank you. sfcohen@umn.edu @thesheck ; @open_textbooks z.umn.edu/otnetwork

Editor's Notes

  1. The 5Rs: Retain Reuse Revise Remix Redistribute
  2. Open textbooks would put an end to this unacceptable and tragic reality in higher ed.
  3. To tailor courses to meet the needs of courses by our own design.
  4. http://www.onlinelearningsurvey.com/reports/openingthecurriculum2014.pdf
  5. Open textbooks are best framed as another textbook to evaluate, just they would a traditionally published textbook, with a few additional factors: access, affordability, and adaptability.
  6. Emphasis on different formats available, including print versions.
  7. Stipends Grants Service credit.
  8. Publishers, the bookstore, faculty themselves—it’s easy to find culprits. But this is not about culprits, it’s about students.
  9. In most areas, we have so many resources available, we inundate people with choices. This is a first step in the right direction. Let them take it.
  10. That is what we do—the OTN’s method is to educate and engage faculty to cultivate and support open textbook adoptions. We invite faculty to learn more about issues in higher ed affordability, to understand the options open provides, and ask them to explore a textbook, to engage with it and evaluate it, and if it works for them, to adopt it.
  11. Remember this slide….faculty don’t know much about open resources.
  12. If they did have more awareness, they “might” be be open to them.
  13. Not going to do this on their…they need support. And if you choose to offer them support, the system and the Network will support you However you decide to move forward, we celebrate your interest and your actions, whatever they might be. You are the ones that will decide how to move this forward.