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- 1. BANKING INDUSTRY 30106562 Deewesh Dhakal 30106331 Subash Thapa 30110687 Vincent Tarus
- 2. INTRODUCTION Traditionally banking refers to the act of deposit and withdrawal of financial transaction. Banking Industries easily and rapidly accepts the new technologies. Now a days transfer of fund, withdrawal, deposits, and many more activities can be done staying at home with use of latest technologies. This presentation consist of three recent technologies use by the banking sector. Mobile Banking. Online Marketing. Online Document Sharing. We have chosen Commonwealth Bank as our organization for the use of mentioned technology.
- 3. MOBILE BANKING Mobile banking has given more freedom to customers to deal with their accounts without requiring them to actually step into a branch. • The goal of mobile banking is to expand that freedom to users even more, by making it so the user is not even required to be near a computer. • One of the newest interface of mobile technology that is becoming widely popular is the iPhone and android application . • Currently, mobile banking applications for the smart phone allow the user to view account balances, make transfers, and pay bills.
- 4. TYPES OF MOBILE BANKING Banking Transaction Account related request Fund transfer Card services Statement ATM/Branch Search. Personal Payment Remittance Utility bill payments Mobile wallet (NFC)
- 5. BENEFITS OF MOBILE BANKING Time Effective- paying visits to banks is no longer essential, it saves up on time for a customer. Easy to use- banking mobile apps are designed in such a way as will enable even a non technical customer to conduct financial operations anytime and from anywhere. Secure option-security codes to their mobile customers in order to ensure added security while using apps for making transactions. (Net code SMS) Two way benefits- it helps the banks understand the way their customers make monetary transactions, and hence they can improvise on means to better their customer care services.
- 6. DEMONSTRATION OF MOBILE BANKING
- 7. WHAT IS ONLINE MARKETING? Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model
- 8. MARKETING STRATEGIES OF COMMONWEALTH BANK Websites and blogs are pull strategies Build websites & Blogs Company’s social media profiles long-term success the company tries to draw in customers through different kinds of advertising, such as TV ads, online banner ads and social media
- 9. ADVANTAGES OF ONLINE MARKETING One to one approach Cater to specific interests Different content by choice Geo- marketing Relatively inexpensive Global business Measuring statistics is easy Accountability
- 10. SCOPE OF ONLINE MARKETING Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives Companies grappling with the issue of whether to market via the Internet are already behind Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods
- 11. DEMONSTRATION OF ONLINE MARKETING Online Brochure
- 12. DEMONSTRATION OF ONLINE MARKETING Websites
- 13. DEMONSTRATION OF ONLINE MARKETING Social Media
- 14. ONLINE DOCS SHARING An online file sharing is a way to store and access documents, data, photos and video in the cloud rather than storing the information locally on a device hard drive or removable media It allows a number of people to use the same file or file by some combination of being able to read or view it, write to or modify it, copy it, or print it More and more businesses are turning to document management software to help boost productivity and reduce costs Helps us access file anywhere Send unlimited files and folders without size limitation
- 15. ONLINE DOC SHARING Types of document sharing used by banks Egnyte Maytech Zoho
- 16. BENEFITS OF ONLINE DATA SHARING Reduced Storage space Flexible Retrieval Controlled and Improved Document distribution Improved Security Improved customer service and satisfaction Preparing plans and schedules among staff Collect feed back and data Gather customers application and data electronically
- 18. DEMONSTRATION
- 19. CONCLUSION Commonwealth bank has been hugely benefit by the used of it and they are able to have more customer and their business are growing rapidly compare to the last few years back. They can be found in first search result, gaining huge advantage over the competitiors,attending the highest rate of traffic for their websites . After they start using technologies their profit is in billions and their business has new peak level and the sustainability.
- 20. CONCLUSION There is decline in fraud transaction since everybody can track their account by the use of emerging technology. Business can reach a wide array of targeted audience for a fraction of the cost by the use of online marketing. Emerging technology is the very powerful medium of advertising. More and more business are taking marketing strategies online with the use of it.
- 21. REFERENCES Balouch, f. (2013). Still in its infancy, mobile banking has major scope for growth . Karachi: The Express Tribune. Fiserv. (2013). Next Generation Mobile Banking:Potential Return on Investment. Fiserv White Paper. Adams, Barry (2012). "Geo-targeting Based on IP Address is Broken". Retrieved 29 September 2014. Google Docs documentation for offline use. Accessed 27 September 2014. "Commonwealth Bank of Australia Annual Report 2013" . Retrieved 2014-09-06.