Digital is Prime: It's Time to Move Marketing Online!
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Thank you for having us over today. It was truly a pleasure to interact with everyone at NMIMS and share a little bit of the digital marketing world that we work with every single day. If you have any more questions for us or would like to know absolutely anything about how we or the world of digital marketing function, get in touch with us on Twitter @amuratech or on our Facebook page. And if you'd like to explore opportunities in this complex and ever-expanding new world of digital marketing, visit our site at amuratech.com
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Digital is Prime: It's Time to Move Marketing Online!
- 1. DIGITAL IS PRIME “Customers have moved online… Its time marketing professionals do” Ketan Sabnis Atul Jethmalani
- 2. INTERNET USAGE IN INDIA Time spent online over PC, Mobile & Tablets is growing substantially every year in India Internet user-‐base grew by 40% in 2013 breaching 20.3 Crore user mark By June 2014, India will have 24 Crore internet users India has 2nd largest mobile internet user base 15+ Crore Facebook users in India
- 3. WHAT IS DIGITAL MARKETING
- 4. via WhiteSpace Branding Web Design
- 5. via WhiteSpace Branding Web Design
- 6. via WhiteSpace Branding Web Design
- 7. MEASUREMENT IS THE KEY Marketing approach should be data driven
- 8. Cost Per Impression (CPI) Click Through Rate (CTR) Time on site Bounce RateBranding( Lead%Genera)on% Customer)Loyalty) Direct Traffic Social Mentions Branded Keyword Search Marketing Cost Per Click (CPC) Cost Per Visit Cost Per Lead Cost Per Qualified Lead ROMI : Revenue / Cost Online Referrals Social Actions: Like, Share etc. Engagement on Social Media Lifetime Value of Customer Response to Emails Response to Phone Calls / SMS Churn Rate ROMI=Revenue by Referral/Cost METRICS SUCCESS RATE Sales Cost Per Site-‐Visit Cost Per Conversion
- 9. DIGITAL MARKETING DEMYSTIFIED a simplified process for digital marketing execution
- 13. FUTURE OF DIGITAL MARKETING and it’s not just the Internet
- 14. EVERYTHING TODAY AND IN FUTURE WILL BE ABOUT DATA Multi screen -‐ a connected world Tracking customers across all devices and providing them seamless customer experience Capture attention of today’s TIME POOR audience Display the right ad to the right customer at the right time on the right screen and driven by right data. Global brands but local advertising -‐ Geo fencing Connecting offline stores Wearable Devices -‐ Digital goes personal Extensive sharing of personal information 24*7 availability & connectivity
- 15. DIGITAL MARKETING STORY -‐ INDIA Amura’s contribution to the Real Estate Industry
- 16. Back in 2009, the digital marketing industry was all fragmented Real Estate -‐ one the biggest spenders offline had no preference for digital We saw a big opportunity waiting to explode Our initial phase Educating real estate companies about #digitalmarketing Getting them onboard for pilot initiatives Minuscule online spends year 2009
- 17. Post the initial phase & a few pilot campaigns later We proved -‐ Global reach is possible only via digital Made companies realize effectiveness of this channel for brand / product communication But found its still treated as an organic medium Still not the primary channel for lead generation year 2010
- 18. Digital becomes mainstream -‐ the Reverse Trend Brands understand digital strategy is a must Made paid advertising for lead generation primary 60% of marketing spends via digital media Companies consider social as another customer touchpoint We started experimenting with mobile and handhelds Digital spends go USD 5+ million per year year 2012
- 19. Customer focus becomes the key Lead%Genera)on% Its not about showing ads Customers voice their opinion and expect correspondence Customer connect -‐ Social gains prominence -‐ We decided to venture into ORM Multi devices become a norm -‐ found ways to track customers across devices Content marketing is the King year 2013
- 20. Become a digital enabler for mid/small segment Real Estate companies Create personalized home buying experience #bigdata driven marketing Real time bidding and programmatic buying Expand across industries -‐ changing how marketing in India works THE FUTURE FOR AMURA
- 21. THANK YOU