This document discusses the process of designing a band name and logo. The band members settled on the name "Brittney and the New Generation" for various reasons, including connecting it to the artist of a copyright-free track they used. They experimented with different fonts and designs, taking inspiration from other artists' logos. In particular, they liked how Nicola Roberts and Cher Lloyd used girly, colorful fonts that suited their music genres.

1. 

2. This was my first trial at designing on
Photoshop the first choice of our
band name. I really wanted to make
it girly, colourful and eye catching.
Katrina and I, after some time of researching and coming up with different ideas, from trying on the computer to making
spider diagrams, we came up with the name ‘Brittney and the Ladette Generation’ . (Which then we changed to ‘Brittney
and the New Generation’- the explanation is below).
There are multiple reasons as to why we chose this band name.
The first is because we both agreed that we really liked the idea of having a sentence or a phrase for the name, this is
because we thought that the target audience could abbreviate it to ‘B.L.G.’
We chose to have the name ‘Brittney’ because of the fact that the artist which we took the copy right free track from was
called Brittney, we thought it had a connection it made sense to us.
The other reason as to why we wanted a phrase or a sentence is because we know a few artists with a phrase as their title/
logo/ name. Two examples are ‘Marina and the Diamonds’ and ‘Florence and the Machine’. The ending of their names, ‘and
the Diamonds’ and ‘and the Machine’, are the audience. They did this so that the audience felt special and like part of a
group and feel wanted. We also want the audience to feel like part of the band but also, since we had a name ‘Brittney’ we
thought that one of the band members could be Brittney but the rest could be ‘and the Ladette Generation’.
We wanted the word ‘Ladette’ because we thought ‘Ladette’, in French, meant lady but we realised shortly after that,
‘Ladette’, in English is a completely different meaning to lady so, we changed the word to ‘New’.
We decided that the name was going to be ‘Brittney and the New Generation’ because we thought that the word ‘New’ and
the word ‘Generation’ worked well together because the meaning is like ‘a breath of fresh air’. We chose the word
‘Generation’ to reinforce the fact that we wanted the audience to feel like part of a group/ to feel unique. The fact that the
band is made up of 4 young girls and that the target audience was mainly young girls, gave us the idea that we wanted to
have girl power so, that is another reason why we chose ‘New Generation’ to bring all girls together.
I tried a bright and bold
font just to experiment.

3. I really liked Nicola Roberts
name logo so I tried a few
experiments to see if they
work. I don’t think I will be
using these for my band
name design because they
look too serious and strict.
Although one thing which I really like and that
I will be using for my band name design is the
BRITTNEY AND THE
fact that for every new cd, album, poster NEW GENERATION
etc….she keeps the font the same but the
colour changes. This is really clever because
the audience can recognize her logo but she
adds a slight variety to adjust with the
A few fonts which I
background so that it pleases the eye.
tried out:
I got inspiration
for my font from
Cher Lloyd’s logo.
I like it because
it’s girly, swirly,
sweet and very
appropriate for
the kind of music
genre we are
working with.