The document outlines the balanced scorecard, a strategic planning and management system used by organizations worldwide. It introduces the balanced scorecard, discusses its four key perspectives of financial, customer, internal business process, and learning and growth measures. The balanced scorecard aims to align business activities with organizational vision/strategy, improve communications, and monitor performance against strategic goals by balancing both financial and non-financial as well as short and long-term measures.

1. Balanced Scorecard

2. Outline…
Introduction to the Balanced Scorecard.
What is it ?
Why do it ?
The Four Perspectives.
Conclusion.
References.

3. Introduction…
The balanced scorecard is a strategic planning and
management system that is used extensively in
business and industry, government, and nonprofit
organizations worldwide to align business activities
to the vision and strategy of the organization,
It improve internal and external communications,
and monitor organization performance against
strategic goals.
Balances financial and non-financial measures
Balances short and long-term measures