This document provides summaries of the visions, missions, and values of 10 successful companies in Bangladesh. It summarizes Unilever Bangladesh's vision as growing its business while reducing environmental impact and increasing social impact. For Nestle Bangladesh, it summarizes the vision as being a leading food company and the mission as providing nutrition, health and wellness. It summarizes PRAN Company's mission as generating employment and dignity for Bangladeshis through profitable enterprises.

1. INDEPENDENT UNIVERSITY, BANGLADESH (IUB)
A REPORT ON VISION&MISSION AND VALUES OF TEN SUCCEFUL
COMPANY
Strategic Management (MGT-490)
Section: 01
Submitted by:
Md Fattah Hossain Ratul
ID:1410486
Submitted to
Prof. Mohd Aminul Karim
School of Business
Independent University, Bangladesh (IUB)
30 January,2018

2. Unilever Bangladesh Limited
Unilever Bangladesh Ltd. was formed in 1973 as Lever Brothers Bangladesh. It is the largest
consumer goods company in home and personal care, and foods. It has been constantly
introducing new world-class products for the Bangladeshi consumers, and adding vitality to their
lives. Over 90% of the country’s households use one or more of products. According to the
constitution, Unilever Bangladesh Ltd. has 60.75% market shares with a 39.25% stake belonging
to the Government. Unilever Bangladesh Ltd. Company slogan is:
“Feel good, look good and get more out of life”
Vision & Mission & Value
Vision:
Our vision is to grow our business, while decoupling our environmental footprint from our
growth and increasing our positive social impact.
Mission:
In the last five years, Unilever has built business by focusing on its brands streamlining their
work, improving insight into the evolving needs and tastes of consumers. Unilever's mission is to
strengthen life of the Peoples of Bangladesh. Mission statement of Unilever:
“We
meet every day needs for nutrition; hygiene and personal care with brands that help people look
good, feel good and get more out of life.
”
Value:
We want to work with suppliers who have values similar to our own and work to the same standards we
do. Our Supplier Code, aligned to our own Code of Business Principles, comprises eleven principles
covering business integrity and responsibilities relating to employees, consumers and the environment

3. Reckitt Benckiser Bangladesh Ltd
Reckitt Benckiser started its business operation in Bangladesh on the 15th of April 1961, under name of
“Robinson’s Foods (Pakistan) Limited”. After the liberation war in 1971, the name of the company was
changed to “Robinson’s Foods (Bangladesh) Limited”. Finally, after the merger with Benckiser, in
accordance with parent company, the name of the company was changed to Reckitt Benckiser
(Bangladesh) Limited
Vision & Mission & Value
Vision:
Reckitt Benckiser is about passionately delivering better solutions in household cleaning and
health & personal care to customers and consumers, wherever they may be, for the ultimate
purpose of creating shareholder value.
This vision defines both Reckitt Benckiser’s purpose and values as a Company and encompasses
the commitment to product quality and safety, customer service, innovation, global reach and
corporate social responsibility.
Mission:
Is to retain its position & sell more products of different kinds. And vision is before 2015 become the
number 1 house hold sellers in Bangladesh & sell all types of products it has. Influencing people to use
new products through making celebrity endorsement & making Daily life usage product & make them
highly using products for all.
Values:
The core values are a set of guiding principles through which Reckitt Benckiser think, behave and
conduct the business in order to deliver on the vision, they are:
• Achievement
• Teamwork
• Entrepreneurship
• Commitment

4. Nestle Bangladesh Ltd – Nestlé Bangladesh
Nestlé started its operation in 1994 in Bangladesh and its factory is situated in Sreepur,
Gazipur. Nestlé Bangladesh directly employs more than 650 people and more than 1000 people
are employed by suppliers and distributors in connection to Nestlé. Vastly sold products
in Bangladesh are Nido, Nescafé, Maggi noodles and soup, Maggi Shad-e-Magic, breakfast
Cereals such as Corn Flakes and Koko Crunch, Coffee-Mate, Munch rolls and many more.
Vision & Mission & Value
Vision:
• To be a leading and competitive food Company in Bangladesh.
• To build the respected and trustworthy leading food, beverage, nutrition, health and
wellness Company in Bangladesh ensuring long-term sustainable and profitable growth.
• Its aim is to preferred supplier selling preferred products in Bangladesh.
• It focuses to ensure that the vision is implemented in every aspect.
Mission:
• Provide nutrition, health and wellness to the people of Bangladesh.
• As “Good Food, Good Life” is the mission of Nestlé S.A., its mission is also same as for
Bangladesh.
• The aim of the Company by providing consumers with the best tasting, most nutritious choices
in a wide range of food and beverage categories and eating occasions in Bangladesh.
• Its mission is to produce foods for the consumers of Bangladesh from morning to night.
Value:
Our values are reflected in the way we do business, always acting legally and honestly with
respect both for our own people and those we do business with. Read more about our business
principles.

5. Vinarco Services (Thailand) Limited
Vinarco Service (Thailand) Limited is a multinational company in Bangladesh Headquartered in
Thailand. The Vinarco Group was established in Asia in 1993 and has become a market leader
in providing diversified technical and professional consultancy services across Asia-Pacific, and
is now extending its activities to other fast-developing regions, such as the Middle East and
Africa.
Vision & Mission & Value
Vision:
Vision to deliver Superior Technical Services to major Industry Sectors In South-East Asia. Of
course, this Vision could only be realized if we had truly Professional People to deliver the
Superior Services
Mission:
Our business is to provide highly qualified technical services for the industry (O&G / Power and
ICT) across South East Asia
Value:
We deliver our services with the highest ethical standards and believe in human resources as the
foundation of our expertise.

6. GIZ Bangladesh
In particular, GIZ is working with political, civil society and private sector stakeholders to
develop strategies to promote compliance with social and environmental standards in garment
factories and achieve sustainable improvements in working conditions for garment industry
workers.
Vision & Mission & Value
Vision:
We work to shape a future worth living around the world.
Mission Statement:
• We manage change.
• We provide know-how.
• We develop solutions.
• We act as an intermediary.
Value:
• We believe that only by combining social responsibility, ecological balance, political
participation and economic capability will current and future generations be able to lead
secure and dignified lives.
• As a federally owned enterprise, we are guided by the principles of our social order, act
in the interests of Germany and, first and foremost, support the development policy of the
German Government.

7. Li & Fung (Bangladesh) Ltd
Li & Fung (Bangladesh) Ltd is under the global network of Li & Fung Limited which is member
of the Fung Group. Li & Fung Limited is the Hong Kong-headquartered multinational group and
recognized as the world's leader in consumer goods design, development, sourcing and
distribution. The Company specializes in supply chain management of high-volume, time-
sensitive goods for leading retailers and brands worldwide via an extensive global network.
Vision & Mission & Value
Vision:
Our reputation is built on the actions of our people and we believe our success is built on our
common vision of shared values and commitment to consistent and high standards, which are
outlined in our codes of conduct.
Mission:
• Our mission is to provide innovative supply chain and logistics solutions that meet the
needs of our customers and add long-term value to their businesses.
• Employer of Choose
• Partner of Choose
• Destination of Choose
Values:
• We are entrepreneurs: Fung Pak-liu and Li To-ming joined forces to create and develop
a successful business by identifying where the opportunity for sourcing products met
customer needs in faraway markets.
• We are humble: Having evolved from a ‘start-up’ to a global supply chain orchestrator,
creating value for our customers has been driving our success.
• We are family: We care about our people, our customers, vendors and communities and
about creating a sustainable future together

8. A.K. Khan & Company Ltd
Bangladesh is a young and developing nation with long history and culture. Over the last 20
years, Bangladesh has seen consistent GDP growth of above 5%. It is projected to become a
middle-income country by the year 2021. Today, Bangladesh is the 44th largest economy in the
world. Goldman Sachs, a leading Investment Bank, has included Bangladesh in the next 11
countries known as the N-11 as one of the emerging economies of the world after the BRIC
nations of Brazil, Russia, India and China. Similarly, Price Waterhouse Coopers (PWC) has
added B
Vision & Mission & Value
Vision:
To strive for business excellence through Joint Ventures to match the state of the art technologies
and R&D of our foreign partners coupled with the expertise and extensive industrial experience
of our group to compete in the global economy.
Mission:
• To create optimum value for all our stakeholders by adhering to the highest ethical
standards.
• To pursue customer satisfaction relentlessly through deliverance of high quality products
and services.
• To strive for providing employment opportunity to reduce unemployment.
• To create centers of excellence in industrial and service sectors through Joint Ventures.
• To contribute to the well-being of the society by acting as a responsible corporate citizen
through valuable CSR activities.
Value:
AKK’s mission is to create optimum value for all the stakeholders by adhering to the highest
ethical standards while ensuring top quality service and products. The core business value of the
company is to help create opportunities for employment, growth and prosperity for the nation.

9. The Coca-Cola Company
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the most
recognizable brands in the world. Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-
Cola was first offered as a fountain beverage at Jacob's Pharmacy by mixing Coca-Cola syrup with
carbonated water.
Vision & Mission & Value
Mission:
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Vision:
• People: Be a great place to work where people are inspired to be the best they can be.
• Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.
Values:
Our values serve as a compass for our actions and describe how we behave in the world.
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Passion: Committed in heart and mind

10. Grameenphone Ltd
Grameenphone the leading telecommunications operator of Bangladesh is part of Telenor Group
which has a presence in 13 markets across Europe and Asia. Before Grameenphone’s inception,
the phone was for a selected urbanized few. The cell phone was a luxury: a flouting accessory for
the select elite. The mass could not contemplate mobile telephony as being part of their lives.
Vision & Mission & Value
Vision:
We exist to help our customers get the full benefit of communications services in their daily lives.
We're here to help.
Mission:
Grameen phone is the only reliable means of communication that brings the people of Bangladesh
close to their loved ones and important things in their lives through unparalleled network, relevant
innovations & services.
Values:
• MAKE IT EASY: Everything we produce should be easy to understand and use. We
should always remember that we try to make customers' lives easier.
• KEEP PROMISES: Everything we do should work perfectly. If it doesn't, we're there to
put things right. We're about delivery, not over-promising. We're about actions, not words

11. PRAN Company
PRAN’ has started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Over
the years, the company has not only grown in stature but also contributed significantly to the
overall socio-economic development of the country.
Vision & Mission & Value
Mission:
"To generate employment and earn dignity & self-respect for our compatriots through profit-
able enterprises"
Vision:
• provide know-how.
• Improving Livelihood
Values:
• Discipline
• Commitment to Work
• Fair Judgement
• Service Orientation
• Continuous Improvement