The document summarizes Bajaj's RE60 vehicle, which was aimed at capturing the rickshaw market. Some key points: - The RE60 is a fuel-efficient (35 kmpl) and affordable (Rs. 1.1-1.3 lakhs) hatchback targeted at rickshaw drivers and rentals as a modern alternative to rickshaws. - It has a 200cc engine, 4-speed manual transmission, and seats 4 people. Marketing strategies included attractive exchange offers, financing schemes, and test drives at gas stations. - Bajaj saw opportunities in the large rickshaw driver segment of over 5 million people. Competitors included other r