1. WORDBANK: RUSSIAN SEO
THE SECRETS TO GAINING STRONG RANK
IN YANDEX
HEAD OF
MARKETING SERVICES
@sem_markburns
@markburns
globalsem.wordbank.com
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2. SETTING THE SCENE
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3. YANDEX IS IMPORTANT
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4. IT’S MORE THAN JUST RUSSIA
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5. YANDEX & GOOGLE ARE DIFFERENT
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6. ON-PAGE
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7. GET YOUR TITLES ACCURATE
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8. META-KEYWORD TAG DILEMMA
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9. YANDEX MACHINE LEARNING
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10. OFF-PAGE
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11. YOU CAN BUY
BUT YOU DON’T WANT TO
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12. BUT THEN AGAIN
YOU MIGHT WANT TO
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13. YANDEX SPECIFIC LINK GUIDANCE

Local

Site Age

Correct Grammatical Content

Anchor Text & Link Profile

Look to Yandex specifically

Link Directories?
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14. STANDING OUT IN A SERP
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15. MAKE YOUR URLS TITLE CASING
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16. MAKE YOUR URLS TITLE CASING
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17. STAND OUT WITH FAVICONS
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18. THINK ABOUT SOCIAL LINKS
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19. THINK ABOUT SOCIAL LINKS
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20. THERE’S MORE FOR E-COMMERCE
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21. THERE’S MORE FOR NON E-COMMERCE
 Hotels
 Restaurants
 Spas
 Tour Operators
 Travel Agencies
 Theatres
 Airports
 Nightclubs
 Pharmacies
 Bars
 Insurance
 Schools
 Entertainment
 Vets
 Gyms
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22. PUTTING IT ALL TOGETHER
Favicon
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23. PUTTING IT ALL TOGETHER
Favicon
Strong title &
description
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24. PUTTING IT ALL TOGETHER
Favicon
Strong title &
description
Site links
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25. PUTTING IT ALL TOGETHER
Favicon
Strong title &
description
Site links
Product feed
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26. PUTTING IT ALL TOGETHER
Favicon
Strong title &
description
Site links
Product feed
Social links
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27. PUTTING IT ALL TOGETHER
Favicon
Strong title &
description
Site links
Product feed
Social links
Address & contact
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28. PUTTING IT ALL TOGETHER
Favicon
Strong title &
description
Site links
Product feed
Social links
Address & contact
Capitalise URLs
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29. COMBINED WITH
YANDEX OPTIMIZATION
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30. TAKE-AWAYS FOR YANDEX SEO
1.
Yandex is on the way up not on
the way down!
2.
The quality of what you say is
important.
3.
Think about Yandex specifically
when link building.
4.
Make your listing stand out on the
results pages.
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31. COME VISIT US AT STAND E6052
If you have any questions or would like more information,
please do not hesitate to contact us.
ADDRESS: 33 Charlotte St, London
WEBSITE: www.wordbank.com
PHONE: +44 (0) 20 7903 8880
EMAIL: mark_burns@wordbank.com
TWITTER: @wordbankltd
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32. THANK YOU
FOR YOUR TIME
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