The document discusses the operationalization of GDPR compliance through effective data management, highlighting the importance of balancing privacy with business interests. It addresses the challenges surrounding consent, data access rights, and the right to be forgotten, while providing use cases across various industries like banking and transportation for managing personal data. Overall, it emphasizes the need to establish trust and enhance data governance to ensure compliance and improve customer relationships.

1. OPERATIONALISING
GDPR COMPLIANCE WITH
DATA MANAGEMENT
Jean-Michel Franco
Data Innovation Summit 2018, 22/03/2018

2. 2
DATA IS THE NEW OIL… BEWARE OF THE OIL SPILL
Personalization can deliver 5 to 8
times ROI on marketing spend
and lift sales by 10% +
*Mc Kinsey Research: Big Data, Analytics, and the Future of Marketing & Sales
BREAKING NEWS
Last year’s privacy fines would
be 79 times higher under GDPR
and Data Flaws
It’s Time to Build the System of Trust
Equifax breach exposed
data for 143M consumers
Need to maintain balance between
privacy and national interest, says
Supreme Court on Aadhaar

3. 3
GLOBAL DATA PRIVACY:
THE STAKES ARE HIGH
• Rapidly changing regulations
• Multiple subject areas
• Data Privacy meets Big Data
• Jurisdictions everywhere
NORAM: CASL (Canada), HIPAA, GLBA (USA)…
EMEA: GDPR (EU), PoPI (South Africa)…
APAC: APP (Australia), NZ-IPP (New Zealand),
PDPA (Singapore), PIPA (South Korea)…
Source: Sirius Decision

4. 4
GDPR is a Data Management Challenge
TOP 3 Challenges
CONSENT
Won’t be able
to automate
access request
DATA SUBJECT
ACCESS RIGHT
See it as the
toughest
aspect
RIGHT TO BE
FORGOTTEN
3 2 1
90% 89% 71%
Don’t believe
their consent
data is accurate

5. 5
WHAT’S INVOLVED?
√
• Foster accountability
• Make personal data
available for data subjects
• Reconcile your data
• Capture and track personal data
√
√
√
√ √
√
• Enforce compliance
Customers
Employees
Visitors
Users
Suppliers

6. 6
DATA
SUBJECT
360°
DATA
MAPPING
DATA
PROTEC-
TION
DATA
STEWARD
SHIP
DATA
SERVICES
ENACTING THE 5
PILLARS FOR DATA
PRIVACY
COMPLIANCE

7. 7
BANKING USE CASE
Delivering precision scoring
for consumer credit
CAPTURING 10TB OF
CUSTOMER DATA EACH
WITH CONSENT
• Leading consumer credit provider in
Europe
• Multi channel operations in 19
countries
• Speed-up online credit simulation
and issuance
• Delivering customer data as a
service to employees, agencies and
call centers
• Managing Clickstreams for best
offers
• Leveraging Social networks with
Social sign-on

8. 8
MAPPING PERSONAL
DATA ALL ALONG THE
CUSTOMER JOURNEY
TRANSPORTATION USE CASE
Protecting customer privacy
in the age of hyper
personalization
• Realtime personalization across
customer journeys
• 90M customers, including 27M in
loyalty program
• 1B+ e-mails delivered per year
• Capture, reconcile and remediate
personal data at scale
• Minimize personal data through
anonymization
• Track & trace personal data
footprints across information chain

9. 9
CHARITIES USE CASE
Combatting donor fatigue
with consent management
• Automate data quality & protection
controls across 50 data streams
• Reinforce consent management
across channels
• Reduce the cost and time of manual
intervention through workflows
• Manage the feedback loop for
attrition and finer grained targeting
• Delivers health, nutrition, education,
protection .for millions children
across the world
• Struggling for funding issues,
compliance and transparency
• Need for speed and efficiency for
emergency campaign
TALKING TOTAL CONTROL
OVER PERSONAL
DATA FLOWS

10. 10
• Research data for automotive
• 70M individuals
• 80 Employees
Data experts : 25
IT professionals : 30
$
Trust &
Insight
Capture
Cleanse
Activate
Enrich
Comply
ACCELERATING THE
INFORMATION SUPPLY
CHAIN THROUGH COLLABORATION
DATA BROKERING USE CASE
Collaborating for perfect data

11. 11
RIGHTS OF THE DATA SUBJECTS
Creating the privacy control center for the data subject
Rights of Access
Consent Management
Data Portability
Rights to be Forgotten

12. 12
Wrap-Up
01 Data Privacy is a big thing
02 Move away from paper works, build
the system of trust
03 A Step up in your Data Governance
and Customer Intimacy Programs