M-Brain Group provides business intelligence services to help companies monitor their brand performance across different markets and media channels. They harvest large amounts of data from various sources using their own technology, and experts analyze and filter the information to deliver timely, relevant insights. The document discusses how M-Brain can help companies build their brands through social media by listening to conversations, identifying key influencers, creating engaging content, and measuring various metrics to track performance and ROI across platforms like Facebook, Twitter, blogs and more.
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...IABmembership
With more brands using mobile as a marketing platform to engage with customers, measuring the performance of mobile campaigns is now becoming more essential. Measurement is at the heart of mobile, giving brands the data they need to target and personalize their offerings and more importantly to build customer engagement.
This webinar will provide information on how to measure your mobile campaigns directly from the experts. Bango, mobile agency Somo, Yahoo!, and mobile advertising network Millennial Media will provide tips to understanding the performance of mobile campaigns.
You’ll learn:
*An overview of the mobile marketing landscape
*The importance of measuring mobile campaigns
*What marketers should watch out for
*How to measure mobile campaigns
*How to get the most accurate view of active, ongoing mobile campaigns
*What matters to brand marketers
SPEAKERS:
Martin G. Harris, SVP Strategic Accounts, Bango
Marcus Startzel, Senior Vice President, Sales, Millennial Media
Ed Chater, Group Account Director, Somo
Brian Morel, Strategic Account Director, Yahoo!
Bango mobile measurement IAB webinar, 12 January 2011Bango
Presentation from IAB webinar - Mobile Campaigns Measurement - 12th January 2011. With contributions from Martin Harris, Bango, Ed Chater, Somo, Brian Morel, Yahoo and Marcus Startzel, Millennial Media
Methods and Techniques for Segmentation of Consumers in Social MediaÓscar Muñoz García
Social media has revolutionised the way in which consumers relate to each other and with brands. The opinions published in social media have a power of influencing purchase decisions as important as advertising campaigns. Consequently, marketers are increasing efforts and investments for obtaining indicators to measure brand health from the digital content generated by consumers.
Given the unstructured nature of social media contents, the technology used for processing such contents often implements Artificial Intelligence techniques, such as natural language processing, machine learning and semantic analysis algorithms.
This thesis contributes to the State of the Art, with a model for structuring and integrating the information posted on social media, and a number of techniques whose objectives are the identification of consumers, as well as their socio-demographic and psychographic segmentation. The consumer identification technique is based on the fingerprint of the devices they use to surf the Web and is tolerant to the changes that occur frequently in such fingerprint. The psychographic profiling techniques described infer the position of consumer in the purchase funnel, and allow to classify the opinions based on a series of marketing attributes. Finally, the socio-demographic profiling
techniques allow to obtain the residence and gender of consumers.
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...IABmembership
With more brands using mobile as a marketing platform to engage with customers, measuring the performance of mobile campaigns is now becoming more essential. Measurement is at the heart of mobile, giving brands the data they need to target and personalize their offerings and more importantly to build customer engagement.
This webinar will provide information on how to measure your mobile campaigns directly from the experts. Bango, mobile agency Somo, Yahoo!, and mobile advertising network Millennial Media will provide tips to understanding the performance of mobile campaigns.
You’ll learn:
*An overview of the mobile marketing landscape
*The importance of measuring mobile campaigns
*What marketers should watch out for
*How to measure mobile campaigns
*How to get the most accurate view of active, ongoing mobile campaigns
*What matters to brand marketers
SPEAKERS:
Martin G. Harris, SVP Strategic Accounts, Bango
Marcus Startzel, Senior Vice President, Sales, Millennial Media
Ed Chater, Group Account Director, Somo
Brian Morel, Strategic Account Director, Yahoo!
Bango mobile measurement IAB webinar, 12 January 2011Bango
Presentation from IAB webinar - Mobile Campaigns Measurement - 12th January 2011. With contributions from Martin Harris, Bango, Ed Chater, Somo, Brian Morel, Yahoo and Marcus Startzel, Millennial Media
Methods and Techniques for Segmentation of Consumers in Social MediaÓscar Muñoz García
Social media has revolutionised the way in which consumers relate to each other and with brands. The opinions published in social media have a power of influencing purchase decisions as important as advertising campaigns. Consequently, marketers are increasing efforts and investments for obtaining indicators to measure brand health from the digital content generated by consumers.
Given the unstructured nature of social media contents, the technology used for processing such contents often implements Artificial Intelligence techniques, such as natural language processing, machine learning and semantic analysis algorithms.
This thesis contributes to the State of the Art, with a model for structuring and integrating the information posted on social media, and a number of techniques whose objectives are the identification of consumers, as well as their socio-demographic and psychographic segmentation. The consumer identification technique is based on the fingerprint of the devices they use to surf the Web and is tolerant to the changes that occur frequently in such fingerprint. The psychographic profiling techniques described infer the position of consumer in the purchase funnel, and allow to classify the opinions based on a series of marketing attributes. Finally, the socio-demographic profiling
techniques allow to obtain the residence and gender of consumers.
Was die Top eCommerce Firmen über Ihre Performance auf Web & MobileSOASTA
Firmen, die im eCommerce ein Standbein haben, wissen, dass schlechte Ladezeiten Nutzerabwanderungen bedeuten. Dies kann nicht nur dem Umsatz schaden, sondern auch langfristig das Image der Firma schädigen. Deshalb ist es umso beindruckender, wie viele eCommerce Websites heute noch ohne jegliches Monitoring und Optimieren betrieben werden.
In diesem Webinar lernen Sie:
die Risiken kennen, welchen Sie sich aussetzen, wenn Sie mit unpassenden, zu kleinen oder gar keinen Lösungen arbeiten
wie Sie international problemlos und schnell einen Test skalieren können, um ein Abbild der Realität zu erhalten
wie mit Real-User-Monitoring die genauen Ladezeiten und Latenzzeiten Ihrer Kunden erkennen und wie Sie in diesem Bereich Optimierungen machen können.
welche Rolle Informationen in Echtzeit spielen, um direkt Kundenabwanderungen zu vermeiden
wie Sie Testszenarios aus echten User-Journeys generieren
wie die SOASTA Platform Ihnen Kontrolle, Sichtbarkeit und eCommerce Sicherheit gibt
Melden Sie sich jetzt an, um von den Performance Experten zu lernen und auch von Kunden zu hören, die bereits durch die SOASTA Platform Umsatzpotentiale optimieren und Kundenabwanderungen verhindern konnten.
The Fintech Indonesia Report 2016 aims on the formative structural change and the digitization of the financial services industry of Indonesia. We will give the first Fintech Market Overview of new supply forms and settlement processes in areas of banking such as Lending, Crowdfunding, Personal Finance Management and Cryptocurrencies in Indonesia.
Ar report from www.Fintechnews.sg about all Philippine Fintech Startups. Check out also the List here, http://fintechnews.sg/fintech-startups-philippines/
Southeast Asia's Top 75 FinTech Startups ReportTechsauce Media
FinTech sector has globally seen substantial growth over recent years. What's about the FinTechs in Southeast Asia? Who are they? and how are they doing?
Our research shows an engrossing extension of fintech startups which are a combination of technology and financial services resulting in the rise of a disruption taking place in the services industry.
The companies mentioned in the report are just one dimension of the changes in technology and financial services, where creativity is the key to build traction, to attract capital gain and to put consumer demands as the center of business.
The 75 Fintech Startups are entrepreneurial ventures which are typically newly emerged, fast-growing businesses, aiming to meet a marketplace need by developing or offering innovative products, processes or services. These companies are typically involved in the design and implementation of the innovative processes of development, validation and research for target markets.
A report about Fintech Indonesia and all Fintech Statups in Indonesia powered by www.Fintechnews.sg/Indonesia. Also Check Out the Facebook Page: https://www.facebook.com/Fintech-Indonesia-177477972669098/
Thailand Fintech landscape 2016 special report by techsauce Techsauce Media
Thailand Fintech landscape 2016 by techsauce.co including:
- What is Fintech?
- Fintech in Asia
- Fintech in Thailand
- Collaboration between big enterprises and startups
The Fintech Vietnam Startup Overview. Now counting 39 original Vietnamese Fintech Startups. Any feedback more than welcome.
Check also the article here http://fintechnews.sg/2838/studies/vietnam-fintech-startup-report-update-explores-vietnams-massive-fintech-opportunities/
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Visual Communication Planner: Communication made easyGabriele Carboni
Please refer to the v 3.0 slides.
Communication strategy doesn’t have to be complicated. Analyse, outline & create a visual plan of your web communication strategy with our free download
Oscar Muñoz: Content Analytics for Media Agenciesmbruemmer
Oscar Muñoz (HAVAS Media) shortly introduced the company. HAVAS Media is an agency that offers market studies which extend traditional market survey with social media analysis. The presentation mainly focused on how relevant touch points between brands and the consumers can be established. Therefore, consumer profiles are created by gathering information on the awareness, evaluation, purchase intention and post-purchase experience (e.g. integrated sentiment analysis with UPM) of the user. This intelligent consumer profiling further includes time series analysis, e.g. event detection and explanation, of relations between social buzz and advertising pressure. Another method used is the social graph analysis which detects influences, brand ambassadors, detractors, viralisers and content propagation. Due to the large volume of data sources (e.g. over thousands of brands) as well as their heterogeneity several challenges arise. These are summarized in the following questions:
-How is it possible to associate different data sources from social media, search engine marketing, customer date, site analytics, offline advertising and digital display advertising?
-Can we arrive at Big Linked Data integrating multiple heterogeneous and unstructured data sources at scale?
-How can we tackle the problem of the variety and velocity of data sources to decrease the integration costs which are incurred by the lack of social media formats?
-In what ways must a consumer connection platform be improved to enable a cross platform information tracking that is able to infer online and offline user behavior?
-How is high a high accuracy ensured by a rising complexity resulting of multilingual processing?
Evolution Not Revolution: The Social Intelligence Maturity ModelTodd Todd
http://synthesio.com/corporate/en/resources/#guides | Intelligence on social media interaction is constantly evolving. In the increasingly interconnected world we live in today, the need for a model to encompass this topic has become very relevant for businesses and organizations. Synthesio answers this with the social intelligence maturity model.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
Was die Top eCommerce Firmen über Ihre Performance auf Web & MobileSOASTA
Firmen, die im eCommerce ein Standbein haben, wissen, dass schlechte Ladezeiten Nutzerabwanderungen bedeuten. Dies kann nicht nur dem Umsatz schaden, sondern auch langfristig das Image der Firma schädigen. Deshalb ist es umso beindruckender, wie viele eCommerce Websites heute noch ohne jegliches Monitoring und Optimieren betrieben werden.
In diesem Webinar lernen Sie:
die Risiken kennen, welchen Sie sich aussetzen, wenn Sie mit unpassenden, zu kleinen oder gar keinen Lösungen arbeiten
wie Sie international problemlos und schnell einen Test skalieren können, um ein Abbild der Realität zu erhalten
wie mit Real-User-Monitoring die genauen Ladezeiten und Latenzzeiten Ihrer Kunden erkennen und wie Sie in diesem Bereich Optimierungen machen können.
welche Rolle Informationen in Echtzeit spielen, um direkt Kundenabwanderungen zu vermeiden
wie Sie Testszenarios aus echten User-Journeys generieren
wie die SOASTA Platform Ihnen Kontrolle, Sichtbarkeit und eCommerce Sicherheit gibt
Melden Sie sich jetzt an, um von den Performance Experten zu lernen und auch von Kunden zu hören, die bereits durch die SOASTA Platform Umsatzpotentiale optimieren und Kundenabwanderungen verhindern konnten.
The Fintech Indonesia Report 2016 aims on the formative structural change and the digitization of the financial services industry of Indonesia. We will give the first Fintech Market Overview of new supply forms and settlement processes in areas of banking such as Lending, Crowdfunding, Personal Finance Management and Cryptocurrencies in Indonesia.
Ar report from www.Fintechnews.sg about all Philippine Fintech Startups. Check out also the List here, http://fintechnews.sg/fintech-startups-philippines/
Southeast Asia's Top 75 FinTech Startups ReportTechsauce Media
FinTech sector has globally seen substantial growth over recent years. What's about the FinTechs in Southeast Asia? Who are they? and how are they doing?
Our research shows an engrossing extension of fintech startups which are a combination of technology and financial services resulting in the rise of a disruption taking place in the services industry.
The companies mentioned in the report are just one dimension of the changes in technology and financial services, where creativity is the key to build traction, to attract capital gain and to put consumer demands as the center of business.
The 75 Fintech Startups are entrepreneurial ventures which are typically newly emerged, fast-growing businesses, aiming to meet a marketplace need by developing or offering innovative products, processes or services. These companies are typically involved in the design and implementation of the innovative processes of development, validation and research for target markets.
A report about Fintech Indonesia and all Fintech Statups in Indonesia powered by www.Fintechnews.sg/Indonesia. Also Check Out the Facebook Page: https://www.facebook.com/Fintech-Indonesia-177477972669098/
Thailand Fintech landscape 2016 special report by techsauce Techsauce Media
Thailand Fintech landscape 2016 by techsauce.co including:
- What is Fintech?
- Fintech in Asia
- Fintech in Thailand
- Collaboration between big enterprises and startups
The Fintech Vietnam Startup Overview. Now counting 39 original Vietnamese Fintech Startups. Any feedback more than welcome.
Check also the article here http://fintechnews.sg/2838/studies/vietnam-fintech-startup-report-update-explores-vietnams-massive-fintech-opportunities/
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Visual Communication Planner: Communication made easyGabriele Carboni
Please refer to the v 3.0 slides.
Communication strategy doesn’t have to be complicated. Analyse, outline & create a visual plan of your web communication strategy with our free download
Oscar Muñoz: Content Analytics for Media Agenciesmbruemmer
Oscar Muñoz (HAVAS Media) shortly introduced the company. HAVAS Media is an agency that offers market studies which extend traditional market survey with social media analysis. The presentation mainly focused on how relevant touch points between brands and the consumers can be established. Therefore, consumer profiles are created by gathering information on the awareness, evaluation, purchase intention and post-purchase experience (e.g. integrated sentiment analysis with UPM) of the user. This intelligent consumer profiling further includes time series analysis, e.g. event detection and explanation, of relations between social buzz and advertising pressure. Another method used is the social graph analysis which detects influences, brand ambassadors, detractors, viralisers and content propagation. Due to the large volume of data sources (e.g. over thousands of brands) as well as their heterogeneity several challenges arise. These are summarized in the following questions:
-How is it possible to associate different data sources from social media, search engine marketing, customer date, site analytics, offline advertising and digital display advertising?
-Can we arrive at Big Linked Data integrating multiple heterogeneous and unstructured data sources at scale?
-How can we tackle the problem of the variety and velocity of data sources to decrease the integration costs which are incurred by the lack of social media formats?
-In what ways must a consumer connection platform be improved to enable a cross platform information tracking that is able to infer online and offline user behavior?
-How is high a high accuracy ensured by a rising complexity resulting of multilingual processing?
Evolution Not Revolution: The Social Intelligence Maturity ModelTodd Todd
http://synthesio.com/corporate/en/resources/#guides | Intelligence on social media interaction is constantly evolving. In the increasingly interconnected world we live in today, the need for a model to encompass this topic has become very relevant for businesses and organizations. Synthesio answers this with the social intelligence maturity model.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
In a survey of client-side marketers worldwide it was found that only 17% of marketers reporting that mobile was “very integrated” into overall marketing strategy. With 84% of consumers expecting a consistent experience across all channels, including mobile, marketers need to make sure that they are delivering consistent and relevant communication across all consumer touch-points. Customers expect seamless interactions with a brand cross channel and for that brand to evolve with their digital usage. Delivering a well-rounded campaign doesn't start with tactics, it needs a strategy. During this webinar we will discuss tips on how to create a strategy and share case studies.
Considerations for helping you clearly define your objectives & goals
Identify channels that will work to satisfy them – research who your customers are and their marketing touch-points
And then how to tie it all together in order to craft a cross channel mobile strategy
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Sara Kowal VP, Product Innovation HelloWorld
Aaron Clark VP of Mobile Sales and Operations HelloWorld
Live Webinar Date: February 11, 2014
Social Media Marketing Training In Lahore-Burraq IT Solutions.pdfIrfanAkram38
Social media marketing is a dynamic and powerful tool that can help businesses and individuals achieve their marketing goals. By understanding the basics, exploring different platforms, implementing effective strategies, and following best practices, you can use the full potential of social media marketing to expand your online presence and reach your target audience. Stay informed and adapt to the ever-changing social media landscape to stay ahead of the competition.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Securing your Kubernetes cluster_ a step-by-step guide to success !
70% of companies don't know how their brands are performing. Do you know? M-Brain
1. 70% of companies don't know how their
brands are performing. Do you know?
Susanna Tirkkonen
susanna.tirkkonen@m-brain.com
Twitter: @MBrainFI
2. M-Brain Group: What Do We Do?
• M-Brain Group provides decision-makers with speedy and accurate
business information tailored to their needs. We enable them to
benefit from information-based insight, regardless of time and
language barriers, in order to excel in their business environment.
3. Geographical Footprint
• M-Brain Group has offices in 7
countries:
–
–
–
–
–
–
–
Finland
Sweden
Russia
UK
France
Germany
Malaysia
• Production, sales and customer
focus in Europe, Asia providing
production resources
6. Start listening
• What interest groups are thinking/talking about your company? (who are
talking, where they are talking and how?)
• Make difference between different medias and channels:
– Paid (FB ads), Own (FB page) vs. Earned (other’s FB profiles)
– Facebook, YouTube, Pinterest, Twitter, forums, blogs, LinkedIn
• Choose Key Performance Indicators
– Quantitative vs. qualitative
– Pay attention to different
channels/arenas
14. SoMe indicators that are current right now
1.
Increasing awareness: presence, orders, 3F (fans, friends,
followers): who they are?
2.
Find opinion leader : likes, sharing, sentiment
3.
Building Commitment: comments, answers, likes, sharing,
recommendations, re-tweets
4.
ROI/ROE: conversion/sales/profit – sale costs
In addition:
1. NPS (Net Promoter Score): combination of 2. and 3.
2.
SOV: development of conversation volumes vs. competitors and
sentiment etc.
15. IN A NUTSHELL
•
M-Adaptive gives you a real-time view of what is being
discussed and written about on the web, independent of
media type, channel, language or geographical area,
and…
•
…offers excellent tools and technology for efficient
processing, analysing and comparing of the huge
amount of information through an intuitive and unified
user interface
M-ADAPTIVE OFFERS YOU THE FOLLOWING
BENEFITS:
•
Always be aware of WHERE the discussion is
happening, WHO is discussing and in WHAT tone-ofvoice
•
You can easily analyse the results and, if needed,
modify the message or change the channel used
•
A solution that covers both social and editorial media
(including paywalled content)
16. HELPS YOU TO:
•
Record your communication and marketing
activity systematically
•
Monitor, measure and compare the response
across any number of channels, relating to your:
•
•
•
•
Brands
Partners
Competitors
Industry
•
Track the effects of your activities across
different media types and geographies at one
glance
•
Receive sophisticated alerts
•
Make smart actions based on real-time data
16
17. – React to rising opportunities
– Recognize critical influencers in the
media, in order to focus your efforts
– Get instant results and know your
public’s reactions
– Communicate in social media
through the communication console
17
21. Thank
You
M-Brain is a competitive intelligence company monitoring
and analyzing social and editorial media online as well as
traditional printed media and radio and television.
M-Brain's services are based on a unique combination of the
company's own superior harvesting technology and
intelligent human filtering and re-editing. We provide fast and
relevant information for decision making on a global basis.