TripAdvisor is the world's largest travel site, with over 1.8 million businesses listed on its site. It has over 60 million unique monthly visitors, with 73% coming from international IP addresses. TripAdvisor launched in 2000 and now operates in 30 countries with 21 languages. It is looking to improve its localization workflow and processes to better manage its rapid international growth. Welocalize proposes using its Localization Maturity Model and Operational Excellence approach to help TripAdvisor scale its localization capabilities.

1. TripAdvisor
®
International Supply Chain
Antoine Rey
Senior Director
EU/APAC Sales

2.  World’s largest travel site*
 1.8M+ businesses
 114,000+ destinations
 655,000+ hotels
 1.2M+ restaurants & attractions
 60M+ unique monthly visitors
 75M+ reviews & opinions
 60+ contributions/minute
*Source: comScore Media Metrix, Worldwide, July 2012

3. Global Footprint
- 2000
- 2006
- 2013
.com launch
FIGS launch
30 countries, 21 languages

4. International Presence
- 60M+ unique monthly visitors, 73% from international IP**
- 45% of 2011 revenue from international points-of-sale
**Source: TripAdvisor Fourth Quarter and Year End 2011 Conference call, February 2012

5. TripAdvisor Mobile
-
26M app downloads
28 downloads/minute
21 languages
90 countries

6. L10N @ TripAdvisor
 Internal team of 3
 Customers:
Product, Marketing , SEO,
PR, Legal, new acquisitions
 Machine-Translations:
User-Generated Content
 Human-Translation:
Everything else
 Supporting:
30 markets & 21 languages

7. L10N @ TripAdvisor
-
Launched 21 new markets & 15 new languages within 3 years
300k wds/month
186%+ words for translation in last year
423% words for translation in last 2 years

8. TripAdvisor Workflow
■
■
■
Core task
Engineering
Email

9. Welocalize Approach
LMM
OPEX

10. L10N Maturity Model (LMM)

11. Operational Excellence (OPEX)
Customer
intimacy
OPEX – Remove ‘waste’,
create convenience
and value added tasks
Product
Leadership
Operational
Excellence
The Value disciplines model by
Michael Treacy and Fred Wiersema

12. OPEX
PM
PM
Email
SW
Email
PM
Email
SW
Email
PM
Email
Email
Email
TX
PM
Email
Email
PM
Email
Email
Email
RE
PM

13. TripAdvisor Workflow - Phase1
■
■
■
Core task
Engineering
Email

14. TripAdvisor Workflow - Phase 2
■
■
■
Core task
Engineering
Email

15. TripAdvisor Workflow – Phase 3

16. OPEX Who benefits from it?
•PM time: 70% in 2012
•Eng. Time: 1,300 hours in 2012
•Time to market: Simship enabled
Concentrate on strategic GPO
Evolve in LMM
•PM time: 35% of time
•VM time
•LQA time
Higher value tasks
Program management
Team health
•Admin time reduced by 50%
•Productivity/Revenue increased
Better retention
Better quality
Healthier relationship
Clients
Welocalize
Supplier

17. Quickfacts
 120+ languages
 660M+ Words translated in 2012
 $125M in revenue in 2012
 600+ employees
 12 offices in 6 countries
 USA
 Europe
 Asia

18. Q&A
Antoine Rey
antoine.rey@welocalize.com