BACARDI PRESENTATION
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This document outlines a creative strategy and campaign for Bacardi to build its brand in South Africa. The objectives are to establish Bacardi as a global, "untamable" brand and increase loyalty through trial. The target audience is described as urban, unconventional rebels. The big idea is to activate Bacardi symbols across the country simultaneously to create mystery and buzz. The creative strategy involves partnering with 7 influential South African personalities in different cities to represent the "7 Wonders of Bacardi." A content calendar and estimated budget are provided for campaign elements like a mobile game, events, merchandise, and paid social media. The goal is to drive awareness of the brand and position it as for those who see themselves
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Week3portfolio1
Marcus Taylor has over 16 years of experience in the music industry as the CEO and owner of Uptown Money Records. He realized his passion for music at age 7 and studied music business in college. His goals are to use his experience to help develop new artists and innovate the music industry. In the short term, he aims to get an entry level job at a studio and work his way up. Long term, he wants to have his own A&R department to develop future artists. Marcus plans to network at industry events, start a podcast, and use social media to build his personal brand as an experienced innovator who keeps authenticity in music.
Week3portfolio1
Marcus Taylor has over 16 years of experience in the music industry as the CEO and owner of Uptown Money Records. He realized his passion for music at age 7 and studied music business in college. His goals are to use his experience to help develop new artists and innovate the music industry. In the short term, he aims to get an entry level job at a studio and work his way up. Long term, he wants to have his own A&R department to develop future artists by 2045. Marcus plans to network at industry events, start a podcast, and build his personal brand on social media and music platforms.
Brand identity webinar
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
MarcosBhardwaj Personal Brand (BAANC ENT)
Marcos Bhardwaj created a personal brand profile exploring a career in artist management. He wants to help established record labels discover and build new artists by motivating them and providing resources. His short term goals include getting an entry level marketing job at RocNation and connecting with their employees on LinkedIn. His long term goals are to start his own record label and entertainment company that discovers 10 artists and saves $250,000 by 2040. He plans to market himself through a podcast called "Breaking Da Baanc" on YouTube and social media to showcase up-and-coming artists.
20150209 Jamie Anderson - Strategy Lady Gaga
The document discusses Lady Gaga's successful career strategy across five dimensions:
1. She demonstrated a clear vision of achieving superstardom and acted single-mindedly to pursue this goal.
2. She developed a deep understanding of her customers and how the music industry was changing with new technologies.
3. She leveraged her strengths in image and trend development while addressing weaknesses through her support network.
4. She implemented her strategy consistently over time through three consistent storylines about her identity and vision.
5. She continuously renewed her image, sound, and creative activities to stay relevant with changing styles and attitudes.
Why your next planner/strategist should be a traveler
IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN
MARKETING / ADVERTSING / BRAND STRATEGY
Deva partner presentation 10 december 2012 v9
The document proposes repositioning Cape Town from a leisure destination focused on scenery, wine, and indulgence to a hub for creativity, business, and investment focused on becoming the "Silicon Valley of Africa." It introduces a new high-end tourism company called DEVA that will offer customized tours and visitor experiences through different "experience lenses" to meet the needs of busy professionals and showcase Cape Town's potential as the 2014 World Design Capital. DEVA is a partnership between two experts in tourism and urban development who will use their local expertise and network of consultants to provide exceptional personalized experiences.
Similar to BACARDI PRESENTATION (18)
Why your next planner/strategist should be a traveler
Why your next planner/strategist should be a traveler
BACARDI PRESENTATION
- 1. Straight & Chaser Untamable Brief
- 2. AGENDA: Objectives Target Audience Big Idea Creative Strategy Content Conclusion Q&A
- 3. OBJECTIVES: Build a Platform to Entrench the Global Brand Idea “UntamableSince 1862” In South Africa Build emotional connection with Bacardi Brand Dispell Negative Preconceptions Trial & Loyalty Brand Awareness & Meaning Active Selection/ Conversion at POP
- 7. Catch the untamable Light: Activate Bacardi Symbols around the country simultaneously Creates Mystery & Buzz
- 9. 7 Wonders of Bacardi
- 11. Cassper Nyovest: MafTown Motswako Artist Mr. Fill Up The Dome Hometown Glory
- 13. DJ Tira: Durban Houshold Dj & Producer Ezase Afro Put Durban on the Map
- 14. Twinz on Decks: Cape Town Urban Dj’s Double the Trouble
- 15. Dj Speedsta: Vaal Club & Radio Dj New Kid on the Block
- 17. Print Ad
- 18. Caracara
- 19. Gusheshe
- 24. 1 2 3
- 25. 4 5 6 7
- 26. Social Media
- 33. Content Calendar
- 34. Week 1 Gamification Competition Catch The Light Launch Campaign Promotional Campaign The Chosen 154 Venue Teaser YouTube Video Launch Facebook Ads Activations – Every Friday Week 2 Week 3 Week 5
- 35. Land a Positioning Provide More Info Internalize & Amplify Ambassadorship Medium Message Purpose Digital Media Facebook & BTL, YouTube & Influencers Drive Awareness Are you Untameable? This Party Is for you Terms and Conditions & How you can better your chances of winning This is the Party we have been talking about, checkout who is involved Communicate To A Large Market of Participants Increase credibility and Hype around events
- 36. Estimated BUDGET Expenses R Promotion Merchandise • Engraved mugs 26 950 • CaraCara( 10 per province) 245 000 • Gusheshe( 6 per province) 63 000 • Branding signage 47 250 • Print Ad 36 000
- 37. Estimated BUDGETExpenses R Media • Facebook 4 696 • You tube Instream ads 20 790 • Twitter - • Instagram -
- 38. Estimated BUDGETExpenses R App Development • Estimated cost 80 000
- 39. Thank You