2019 Stackie Awards from MarTech Conference West in San JoseMarTech Conference
The document appears to be a series of tweets from @chiefmartec discussing a stackie competition and donations. It includes references to entries, year-over-year comparisons of 2018 and 2019, non-tech brand stackies, and congratulations to winners.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
The 5th Seminar in our Bootstrap Business Seminar series looks at how to create an awesome brand with Creative Director at Branding Agency One Ltd, Ben Mumby-Croft.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Dreaming, Exploring, Locating: Understanding the new customer journeyFITCH
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers? FITCH believes Seamless Retail Experiences require a new approach. - See more at: http://www.fitch.com/think-article/dreaming-exploring-locating-understanding-the-new-customer-journey/#sthash.rQV6aDg4.dpuf
Viviamo nella Customer Age, un'epoca in cui il consumatore non si accontenta più di prodotti standard ma ricerca esperienze memorabili che sappiano superare le sue aspettative e continuare a farlo nel tempo. Il compito dei brand, quindi, non è più tanto quello di trovare nuove forme di "racconto dell'offerta" - diversificazione del messaggio e dei touchpoint di comunicazione - ma di progettare e offrire ai propri consumatori esperienze rilevanti, capaci di generare valore a prescindere del tipo di canale/strumento/touchpoint utilizzato per veicolarle.
Il punto non è (più): "Come i brand comunicano ai consumatori" MA "che tipo di esperienza i brand fanno vivere ai propri consumatori e come ridefiniscono i loro prodotti/servizi per rispondere a questo mutato scenario competitivo?"
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
2019 Stackie Awards from MarTech Conference West in San JoseMarTech Conference
The document appears to be a series of tweets from @chiefmartec discussing a stackie competition and donations. It includes references to entries, year-over-year comparisons of 2018 and 2019, non-tech brand stackies, and congratulations to winners.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
The 5th Seminar in our Bootstrap Business Seminar series looks at how to create an awesome brand with Creative Director at Branding Agency One Ltd, Ben Mumby-Croft.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Dreaming, Exploring, Locating: Understanding the new customer journeyFITCH
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers? FITCH believes Seamless Retail Experiences require a new approach. - See more at: http://www.fitch.com/think-article/dreaming-exploring-locating-understanding-the-new-customer-journey/#sthash.rQV6aDg4.dpuf
Viviamo nella Customer Age, un'epoca in cui il consumatore non si accontenta più di prodotti standard ma ricerca esperienze memorabili che sappiano superare le sue aspettative e continuare a farlo nel tempo. Il compito dei brand, quindi, non è più tanto quello di trovare nuove forme di "racconto dell'offerta" - diversificazione del messaggio e dei touchpoint di comunicazione - ma di progettare e offrire ai propri consumatori esperienze rilevanti, capaci di generare valore a prescindere del tipo di canale/strumento/touchpoint utilizzato per veicolarle.
Il punto non è (più): "Come i brand comunicano ai consumatori" MA "che tipo di esperienza i brand fanno vivere ai propri consumatori e come ridefiniscono i loro prodotti/servizi per rispondere a questo mutato scenario competitivo?"
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
The document discusses branding strategies for 2023. It emphasizes that good branding creates a lasting impression and differentiates a business from competitors through a complex combination of visual elements and storytelling. Successful brands in 2023 will have a clear purpose to better the world, engage customers through branded memes and online communities, and respond to shifting consumer expectations around diversity and social issues. Brands must be genuine and transparent in their mission in order to foster deeper loyalty from purpose-driven consumers.
1. The document describes a customer experience mapping for a brand experience design project focused on sugar cane harvesting.
2. Various engagement tools are outlined, including contextual posters, ambassador conversations, visitor comment books, commenting cups, and benches for conversation.
3. The goal is to understand visitor and consumer perceptions of a new product category through authentic feedback and insights gathered via the different engagement methods.
Cresent pure(harvard business school case) pushkar sarafPushkar Saraf
PDB is launching Crescent Pure, an organic energy drink. It contains herbal stimulants with 80mg of caffeine and 70% less sugar than competitors. PDB sees opportunity in the growing organic and natural drinks market but cannot launch nationally until 2015 due to production constraints. Sarah must evaluate positioning strategies and her promotion depends on Crescent's success. Research shows the 18-34 age group prefers energy drinks while 12-24 favors sports drinks. Crescent is priced competitively and has advantages over competitors in being organic and healthier. With proper marketing, Crescent can break even in its first year.
The document outlines branding guidelines for Ogilvy, including:
- The history and evolution of the Ogilvy logo since 1964, maintaining the basic Baskerville typeface.
- Details of the current logo, which is a redesigned typeface with connecting letters, or ligatures, in the ratio of 330:129.
- Proper uses of the logo color (black, white, or Ogilvy Red) and appropriate size scales for different applications like stationery, presentations, and architectural signage.
Red Bull conducted a PESTEL analysis of the Czech market which found it favorable for expansion. The energy drinks category was growing 5% annually in the Czech Republic. Red Bull has 43% market share but faces restrictions from some politicians. Red Bull's marketing focuses on extreme sports sponsorships and events. Its target market includes students and young professionals aged 16-30. Red Bull prices its products at a premium but sees low threats of substitution or new entrants given its strong brand. It aims to leverage universities to promote the message that Red Bull can help achieve both academic and fun results.
Cadbury campaign pitch presentation (naked idea agency)yanahada
1. Naked Idea Agency has over 15 years of experience advising leading brands on advertising, marketing, strategy, analytics, campaign management, and data.
2. It helps clients develop effective creative campaigns, select the ideal media mix, and determine the best way to reach their target audiences.
3. The agency offers full-service support backed by expertise in various areas of marketing.
Este documento describe los conceptos de branding e identidad de marca. Explica que el branding es el proceso de definición y construcción de una marca a través de la gestión de procesos gráficos, comunicacionales y de posicionamiento. La identidad de marca forma parte del branding y se enfoca en los aspectos visuales y tangibles de una marca como el logotipo, colores, tipografía e imágenes. También analiza elementos clave de la identidad de marca como la misión, visión y valores de una organización.
Targeting E-Commerce Fashion-Conscious Apparel Consumers in South AfricaOliver Ribic
The main purpose of this report is to identify key traits (the constructs of this study) of fashion-conscious online buyers, develop an effective marketing mix to target these consumers in South Africa and to calculate the Customer Lifetime Value (CLV) in e-commerce. These conceptualised constructs have been aligned to the problem statement. Study compiled in 2014.
Archetype Overview with brand examples & character compass Emily Hean
A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The document provides an overview of a brand strategy toolkit that is designed to help marketers and students create and implement effective brand strategies. It defines brand strategy as a plan to systematically develop a strong, coherent brand to enhance revenue and profits. The brand strategy process involves conducting a brand audit, analyzing the target market, developing brand elements, and creating an integrated communications strategy to ensure consistency across touchpoints.
Presentation on IBMs brand strategy as given during the launch of the Interbrand 2012 Best Global Brands, in which IBM ranked #3 as only B2B player in the top 10.
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
This document discusses key aspects of branding, including:
1) A brand is not just a logo, identity, or product - it is how the company communicates quality and builds trust with customers.
2) Important characteristics for strong brands include being distinctive, brief, appropriate, easy to spell/pronounce, and likeable.
3) Branding provides navigation for customers, reassurance in their purchase, and engagement through distinctive imagery.
Marketing Strategy - Chennai Super KingsTushar Arora
The document outlines strategies to increase the brand value of the Chennai Super Kings cricket team. It proposes leveraging existing brand assets like consistent performances, ticket sales, fan clubs, and merchandise. It also suggests creating new brand assets such as a CSK mobile app, credit cards, mobile vans, theme cafes, and foraying into emerging cricket nations. The overall goal is to use an increased brand value to demand higher prices and create new revenue streams.
A well-designed Customer loyalty program can boost your restaurant business but despite the obvious benefit, this program might not be for everyone. Why? Check out!
1. The document discusses the concept of "Disruption®" which refers to surprising the market in a positively different way to achieve a shared vision and accelerate business growth by breaking conventions.
2. It emphasizes that incremental improvements will only lead to incremental results, while disruption aims for a 10x breakthrough in areas like marketing, products/services, and business models.
3. The key takeaways are to make people the differentiator, create and nurture a unique culture, and find real problems to solve to create real value for customers.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. This presentation explores what makes a thought leader, best practices for thought leadership, and why a content strategy is essential to help companies grow and sustain their thought leadership — helping with everything from navigating internal politics to prioritizing resources.
The document discusses branding strategies for 2023. It emphasizes that good branding creates a lasting impression and differentiates a business from competitors through a complex combination of visual elements and storytelling. Successful brands in 2023 will have a clear purpose to better the world, engage customers through branded memes and online communities, and respond to shifting consumer expectations around diversity and social issues. Brands must be genuine and transparent in their mission in order to foster deeper loyalty from purpose-driven consumers.
1. The document describes a customer experience mapping for a brand experience design project focused on sugar cane harvesting.
2. Various engagement tools are outlined, including contextual posters, ambassador conversations, visitor comment books, commenting cups, and benches for conversation.
3. The goal is to understand visitor and consumer perceptions of a new product category through authentic feedback and insights gathered via the different engagement methods.
Cresent pure(harvard business school case) pushkar sarafPushkar Saraf
PDB is launching Crescent Pure, an organic energy drink. It contains herbal stimulants with 80mg of caffeine and 70% less sugar than competitors. PDB sees opportunity in the growing organic and natural drinks market but cannot launch nationally until 2015 due to production constraints. Sarah must evaluate positioning strategies and her promotion depends on Crescent's success. Research shows the 18-34 age group prefers energy drinks while 12-24 favors sports drinks. Crescent is priced competitively and has advantages over competitors in being organic and healthier. With proper marketing, Crescent can break even in its first year.
The document outlines branding guidelines for Ogilvy, including:
- The history and evolution of the Ogilvy logo since 1964, maintaining the basic Baskerville typeface.
- Details of the current logo, which is a redesigned typeface with connecting letters, or ligatures, in the ratio of 330:129.
- Proper uses of the logo color (black, white, or Ogilvy Red) and appropriate size scales for different applications like stationery, presentations, and architectural signage.
Red Bull conducted a PESTEL analysis of the Czech market which found it favorable for expansion. The energy drinks category was growing 5% annually in the Czech Republic. Red Bull has 43% market share but faces restrictions from some politicians. Red Bull's marketing focuses on extreme sports sponsorships and events. Its target market includes students and young professionals aged 16-30. Red Bull prices its products at a premium but sees low threats of substitution or new entrants given its strong brand. It aims to leverage universities to promote the message that Red Bull can help achieve both academic and fun results.
Cadbury campaign pitch presentation (naked idea agency)yanahada
1. Naked Idea Agency has over 15 years of experience advising leading brands on advertising, marketing, strategy, analytics, campaign management, and data.
2. It helps clients develop effective creative campaigns, select the ideal media mix, and determine the best way to reach their target audiences.
3. The agency offers full-service support backed by expertise in various areas of marketing.
Este documento describe los conceptos de branding e identidad de marca. Explica que el branding es el proceso de definición y construcción de una marca a través de la gestión de procesos gráficos, comunicacionales y de posicionamiento. La identidad de marca forma parte del branding y se enfoca en los aspectos visuales y tangibles de una marca como el logotipo, colores, tipografía e imágenes. También analiza elementos clave de la identidad de marca como la misión, visión y valores de una organización.
Targeting E-Commerce Fashion-Conscious Apparel Consumers in South AfricaOliver Ribic
The main purpose of this report is to identify key traits (the constructs of this study) of fashion-conscious online buyers, develop an effective marketing mix to target these consumers in South Africa and to calculate the Customer Lifetime Value (CLV) in e-commerce. These conceptualised constructs have been aligned to the problem statement. Study compiled in 2014.
Archetype Overview with brand examples & character compass Emily Hean
A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The document provides an overview of a brand strategy toolkit that is designed to help marketers and students create and implement effective brand strategies. It defines brand strategy as a plan to systematically develop a strong, coherent brand to enhance revenue and profits. The brand strategy process involves conducting a brand audit, analyzing the target market, developing brand elements, and creating an integrated communications strategy to ensure consistency across touchpoints.
Presentation on IBMs brand strategy as given during the launch of the Interbrand 2012 Best Global Brands, in which IBM ranked #3 as only B2B player in the top 10.
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
This document discusses key aspects of branding, including:
1) A brand is not just a logo, identity, or product - it is how the company communicates quality and builds trust with customers.
2) Important characteristics for strong brands include being distinctive, brief, appropriate, easy to spell/pronounce, and likeable.
3) Branding provides navigation for customers, reassurance in their purchase, and engagement through distinctive imagery.
Marketing Strategy - Chennai Super KingsTushar Arora
The document outlines strategies to increase the brand value of the Chennai Super Kings cricket team. It proposes leveraging existing brand assets like consistent performances, ticket sales, fan clubs, and merchandise. It also suggests creating new brand assets such as a CSK mobile app, credit cards, mobile vans, theme cafes, and foraying into emerging cricket nations. The overall goal is to use an increased brand value to demand higher prices and create new revenue streams.
A well-designed Customer loyalty program can boost your restaurant business but despite the obvious benefit, this program might not be for everyone. Why? Check out!
1. The document discusses the concept of "Disruption®" which refers to surprising the market in a positively different way to achieve a shared vision and accelerate business growth by breaking conventions.
2. It emphasizes that incremental improvements will only lead to incremental results, while disruption aims for a 10x breakthrough in areas like marketing, products/services, and business models.
3. The key takeaways are to make people the differentiator, create and nurture a unique culture, and find real problems to solve to create real value for customers.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. This presentation explores what makes a thought leader, best practices for thought leadership, and why a content strategy is essential to help companies grow and sustain their thought leadership — helping with everything from navigating internal politics to prioritizing resources.
3. Brand Archetype Wheel
@2023 ROBOT COMMUNICATIONS INC. ALL Right Reserved.
“パーソナリティ”のタイプは4つの指標の下、
“ブランドが目指す目的”に合わせ大きく4つに
分類されます。
“ブランドが目指す目的”
BRAND
ARCHETYPE
F
R
E
E
DOM
E
X
P
L
O
R
E
S
P
IRITUALITY
O
R
DER
PURSURE
C
O
N
N
E
C
T
I
O
N
SOC
I
A
L
LEG
A
C
Y
LEAVE
L
E
G
A
C
Y
P
R
O
V
I
D
E
S
TRUCTURE
FREEDOM
U
N
D
E
R
S
TANDING
S
A
F
E
T
Y
C
O
N
T
RO
L
I
N
N
O
V
A
T
I
O
N
SERVICE BELONGING
ENJO
Y
M
E
N
T
I
N
T
I
M
A
C
Y
LIBERATION
PO
W
E
R
M
A
S
T
E
R
Y
EXPLORER OUTLAW
S
A
GE
I
N
N
O
C
E
N
T
MAGI
C
I
A
N
H
E
R
O
L
O
V
E
R
JES
T
E
R
EVERYMAN
CAREGIVER
R
ULER
C
R
E
A
T
O
R
FREEDOM
EXPLORE SPIRITUALITY
精神的な充足を
探求すること
ORDER
PROVIDE STRUCTURE
秩序や概念を
創造すること
LEGACY
LEAVE LEGACY
記憶に残る
足跡を作ること
SOCIAL
PURSUE CONNECTION
他者とのつながりを
求めること
1
4
2
3
内向
Introvert / Order | 内向的 / 秩序
主張
Assertive / Me | 独断的 / 個人
協調
Affiliative / We | 融和 / 他者
外向
Extrovert / Freedom | 外向的 / 自由
4. Brand Archetype Wheel
@2023 ROBOT COMMUNICATIONS INC. ALL Right Reserved.
4つの象限ごとに“パーソナリティ”が
3
タイプ
存在し、
“ブランドが最も重視する価値観”を
それぞれが持つとされます。
BRAND
ARCHETYPE
F
R
E
E
DOM
E
X
P
L
O
R
E
S
P
IRITUALITY
O
R
D C
I
A
LEG
A
C
Y
LEAVE
L
E
P
R
O
V
I
D
E
FREEDOM
U
N
D
E
R
S
TANDING
S
A
F
E
T
Y
I
N
N
O
V
A
T
I
O
N
LIBERATION
EXPLORER OUTL
S
A
GE
I
N
N
O
C
E
N
T
C
R
E
ブランドの“パーソナリティ”
Explorer | 探検家
ブランドが最も重視する価値観
FREEDOM | 自由
5. @2023 ROBOT COMMUNICATIONS INC. ALL Right Reserved.
FREEDOM
EXPLORE SPIRITUALITY
精神的な充足を
探求すること
1
I
N
T
I
M
A
C
Y
E
R
M
A
S
T
E
R
Y
MAGI
C
I
A
N
H
E
R
O
R
日常に飽きたらず、
自ら外へ飛び出していく大胆で冒険的な性格。
虚無感や閉塞感を
嫌い、
より充実した人生を求め常にチャレンジしていく
ことで自身の内面と向き合い、
自分を理解していく
ことを信念としている。
Explorer | 探検家
FREEDOM | 自由
真実
・
知識
・
知恵の探求者であり、
洞察力に優れ客観的に分析することで人の行動や
選択をより賢明な方向へと導く。
自らは生涯、
学び続けたいと思う一方、
世界に変革を
もたらすことができる人へ知識や経験を伝授することを望んでいる。
Sage | 賢者
UNDERSTANDING | 理解
誠実で楽観的な人生観を持つ前向きな性格で、
自分や周りが幸せになることを望んでいる。
簡潔さ、
純粋さを好み、
物事の本質的な良さを見抜く
力を持ち、
否定や争いを嫌い、
誰もが
自分らしくあるべきと信じている。
Innocent | 純粋な人
SAFETY | 安心