The document proposes repositioning Cape Town from a leisure destination focused on scenery, wine, and indulgence to a hub for creativity, business, and investment focused on becoming the "Silicon Valley of Africa." It introduces a new high-end tourism company called DEVA that will offer customized tours and visitor experiences through different "experience lenses" to meet the needs of busy professionals and showcase Cape Town's potential as the 2014 World Design Capital. DEVA is a partnership between two experts in tourism and urban development who will use their local expertise and network of consultants to provide exceptional personalized experiences.