This document outlines information about Trap Records, an independent music label based in Lahore, Pakistan. It provides details on the label's founding, objectives, target market, marketing strategies, and future plans. Trap Records was established in 2016 by Babar Saadat and Robinson Yousaf to develop Pakistan's underground hip hop scene and provide opportunities for local talent. The label markets through Facebook, Instagram, YouTube and SoundCloud, targeting urban youth aged 15-35. Its goals include brand recognition and cultivating financial backers to help the label grow.

2. Group Members (in order of appearance)
 M. Qasim Butt L1F16BBAM0079
 M. Nofal Sheikh L1F16BBAM0090
 Babar Saadat L1F16BBAM0087
 Danyaal Bin Raza L1F16BBAM0084
 Musa Shahid (MIA) L1F16BBAM0092

3. Trap Records
MUSIC RECORD LABEL

4. Organization Overview
 Trap Records is an independent music label based in Lahore.
 It was established in 2016 by Babar Saadat & Robinson Yousaf.
 Located at 188 Nargis Block, Allama Iqbal Town, Lahore
 The label specializes in music production, audio engineering (mixing and mastering)
 They specialize in modern hip hop/trap and pop music but delve in other genres as well
 The label also collaborates with freelancer video-makers, photographers & graphic designers.
 In business & prospering for 3-4 years now!

5. Objectives, Aims & Aspirations
 Building Pakistan’s first international level music label that rivals the likes of Zee
& Sony Music
 Breaking the monopoly of the gatekeepers & corporate leeches
 Developing and fostering the underground music scene of Pakistan
 Providing opportunities to untapped and undiscovered local talent
 Encouraging a more artist focused “DIY” environment

6. Industry Analysis
 Apart from big international labels it is scattered & based on independent low
budget home studios
 Majorly based in middle class urban areas esp. in Lahore, Karachi, Islamabad
etc.
 Growing awareness and hence demand
 Notable influencing acts: Bohemia, Young Stunners, Emiway,
DesiHipHop.com etc.

7. Competitors
 Gawky Records
 Aesthetic Records
 Puthi Topi Gang
 Young Stunners
 Chen-K
 Artisttaan etc.

8. Target Market
 Capitalize on the budding hip hop underground scene of Pakistan
 Target urban youth, aged 15-35 years with hip hop/trap music
 Male: 75%
 Female: 25%
 Target general music inclined audience with softer, conventional pop music

9. Consumer Persona
 Young (22), university educated (graphic designer) & lives in an urban
environment
 Rebellious, creative, passionate, introspective
 Favorite Activities: vlogging, photography, tourism, attending local gigs,
networking
 Inspirations: Nas, Eminem, Bohemia, Tupac, Biggie, Wu Tang, Immortal
Technique etc.

10. Marketing Platforms
 Trap Records uses multiple platforms to communicate with their audience,
market & upload music.
 YouTube: music videos
 Facebook: fan engagement, updates, news, hyping & ads
 Instagram: fan engagement & ads
 SoundCloud: audio streaming

11. Marketing Platforms
continued…

12. Budget
Expense Variables Approximate Cost (Rs.)
Video-making:
Location, makeup artist, model etc.
15,000 – 20,000
Dressing/attire:
Haircut, grooming, outfits
5,000 – 7,000
Transportation:
Pick & drop
2,000 – 2,500
Advertising Campaign:
Facebook ads
4,000 – 6,000
TOTAL 26,000 – 35,500

13. Marketing Strategy
 Facebook, Instagram ads; interest keywords & promos
 Used to reach a broader audience on the basis of the interests (keywords) &
descriptive information provided
 Facebook algorithms target the audience accordingly
 Website is under development currently
 YouTube ads
 Networking*

15. Promo – Sample 1
“Trap Cypher 2.0”
By Asli B.R., Babar
Saadat, Zaidi & Robinson
Yousaf
Directed by Ch. Humza Ali
Color Grading & Editing by
Murtaza Zaidi
Mix/Mastered by Babar
Saadat

16. Promo – Sample 2
“Tanhai”
By Zaidi & Asli B.R.
Composed, Recorded &
Mix/Master by Babar
Saadat
Directed by Murtaza Zaidi
& Jezzi Khan
DOP by Murtaza Zaidi

17. Promo – Sample 3
“Jeene De Na”
Cover by Omer Atif
Recorded & Mix/Mastered
by Babar Saadat
DOP & Directed by
Murtaza Zaidi

18. Organization Marketing Goals
 Awareness: Brand recognition through advertising, quality output & touring
 Inspiration: Everything is possible in life if one is willing to sacrifice even if the odds against you. Rise up!
 Cultivate financiers: Currently no one is offering us funds but in the future it is a possibility we have under
consideration.
 Recruit volunteers: Currently we are handling everything.
 Networking & Touring:
• Beacon House with Akcent
• LGS with RDB
• Alhamra Cultural Complex with Kamal Raja
• Bahawalpur Islamia University with Bilal Saeed and Abdullah Qureshi,
• Valencia March Show etc.

20. Performance Metrics
 Likes
 Comments
 Shares
 Views
 Reactions (on Facebook)

21. Account Performance

22. Future Strategies
 Search engine optimization (SEO)
 Website currently under development
 More extensive promotion on YouTube
 Email marketing – newsletter
 Extensive merchandising & establishing an online store

23. Weekly Plans Summary
Major Developments:
 Week 1: Role allocation, idea sharing & selection, brainstorming
 Week 2: Commencing the composing & recording process of the song for the final project
 Week 3: Further discussion with regards to the website & application of concepts on the practical
output so far
 Week 4: Meeting & negotiating with website developers to develop a customized website suited
to our needs

24. Thank You!
Please feel free to ask questions.