Over the course of its storied history, which spans more than 150 years, Bacardi has grown to become one of the most prominent spirit producers in the world.
Loyalty: Bacardi is seeking an innovative way to tap into consumer loyalty programs in the on and off-premise.
Gaming: The creation of a relevant gaming platform that will excite 21 to 24 year-old men.
Home Delivery: Bacardi seeks a way to integrate with home delivery services or re-order subscription technology.
http://connect.switchpitch.com/site/welcome/
Over the course of its storied history, which spans more than 150 years, Bacardi has grown to become one of the most prominent spirit producers in the world.
Loyalty: Bacardi is seeking an innovative way to tap into consumer loyalty programs in the on and off-premise.
Gaming: The creation of a relevant gaming platform that will excite 21 to 24 year-old men.
Home Delivery: Bacardi seeks a way to integrate with home delivery services or re-order subscription technology.
http://connect.switchpitch.com/site/welcome/
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
Bacardi Storage Facility Adds Sustainable FeaturesBacardi Cuba
As part of its Good Spirited sustainability environmental initiative, Bacardi Limited has implemented energy-efficient, environmentally conscious practices at production facilities across the globe.
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
Bacardi Storage Facility Adds Sustainable FeaturesBacardi Cuba
As part of its Good Spirited sustainability environmental initiative, Bacardi Limited has implemented energy-efficient, environmentally conscious practices at production facilities across the globe.
Bacardi Farm Program Advances Sugarcane Standards in FijiBacardi Cuba
The manufacturer of some of the world’s most popular spirits, Bacardi Limited has teamed up with the World Wildlife Fund (WWF) in an effort to create a model sugarcane farm program in Fiji. Bacardi uses molasses, which is a byproduct of sugarcane, as one of the main ingredients in its world famous BACARDÍ rum. The goal of the program is to preserve Fiji’s tropical farmland and the Great Sea Reef, aid the country's economy, and promote sustainable practices.
Bacardi Implements "Good Spirited" InitiativeBacardi Cuba
Bacardi, which has long maintained a commitment to protecting the environment, continues to implement improvements that reduce greenhouse gas emissions and the use of non-reusable energy. The company-wide “Good Spirited: Building a Sustainable Future” environmental sustainability program is improving Bacardi’s sourcing, packaging, and operational efficiencies. The company’s international MARTINI facilities, for example, are working toward a net-zero environmental impact and have reduced their water use and solid waste production over the course of the past eight years.
European Airports Help Launch Bacardi SpiritsBacardi Cuba
Bacardi Global Travel Retail launched a new sipping rum in 2014 at major airports across Europe with eye-catching displays that included Havana-style bars and musicians playing Cuban music. BACARDÍ Gran Reserva Maestro De Ron is a super-premium rum based on a recipe handed down through generations of the company’s Master Blenders. The rum is aged for as long as three years before it is blended and slow filtered through a coconut shell charcoal.
Bacardi Reaches Water Efficiency GoalsBacardi Cuba
Since its establishment in Cuba more than 150 years ago, Bacardi has undertaken a variety of charitable and social responsibility initiatives. In recent years, the company has focused on reducing its environmental impact and implemented a plan to improve water efficiency by 15 percent by 2012. Thanks in part to its Environment, Health, and Safety efforts, Bacardi met and exceeded this goal.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
1. Bacardi Limited At-A-Glance
Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur.
Family-owned Bacardi was founded 152 years ago in Santiago de Cuba, on February 4, 1862, and employs nearly 6,000 people and sells in more than 150 countries globally. The Company operates 29 production facilities, including bottling, distilling and manufacturing facilities, located in Puerto Rico, Scotland, Italy, India, France, Spain, Germany, England and Mexico, among others.
Bacardi Limited is headquartered in Hamilton, Bermuda. The Company opened offices in Bermuda in 1965 and moved into its current Ludwig Mies van der Rohe-inspired landmark building in 1972. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. For additional information, please visit www.BacardiLimited.com.
The History of Bacardi: At a Glance
1862 Bacardi is founded by Don Facundo Bacardí Massó in Santiago de Cuba, when he revolutionizes rum as a spirit and the rum-making process by creating a smooth, light-bodied spirit – what the world now knows BACARDÍ rum.
1888 BACARDÍ rum is appointed “Purveyors to the Royal Spanish Household.”
1898 In Daiquirí, Cuba, American mining engineer Jennings S. Cox originates the Daiquirí cocktail with BACARDÍ rum.
1900 The world’s first Cuba Libre is created in Cuba when BACARDÍ rum and Coca-Cola® are mixed with lime to celebrate the end of the Spanish-American War.
1910 Bacardi becomes Cuba’s first multi-national company by opening operations in Spain when BACARDÍ rum is bottled outside Cuba for the first time in Barcelona, Spain.
1919 Prohibition becomes law in the United States and Americans flock to Cuba to drink and enjoy BACARDÍ rum.
1930 The iconic Edificio Bacardi opens in Havana and celebrities frequent its Art Deco bar.
1930s Bacardi establishes facilities in Mexico and Puerto Rico—to date two of the largest production facilities within Bacardi with the facility in Cataño, Puerto Rico, being the largest premium rum distillery in the world.
1936 In a landmark consumer rights court case, the New York Supreme Court declares: “A BACARDÍ cocktail must be made with BACARDÍ rum.”
2. 1944 Bacardi establishes an imports company in New York City to supply the United States market.
1958 Puerto Rico’s governor christens the new Bacardi distillery in Cataño as the “Cathedral of Rum.”
1960 Bacardi operations in Cuba are illegally confiscated without compensation by the Cuban government. Bacardi continues its operations from five other countries: United States, Mexico, Puerto Rico, Spain and The Bahamas.
1961 Bacardi starts production in Recife, Brazil.
1965 Bacardi opens a distillery in Nassau, The Bahamas.
1965 Bacardi International Limited relocates from the Bahamas to Bermuda.
1972 Bacardi International Limited inaugurates new headquarters building in Bermuda inspired by an original design by Ludwig Mies van der Rohe.
1978 BACARDÍ rum becomes the number one premium distilled spirits brand in the United States with more than 7 million 9-liter cases sold.
1979 BACARDÍ rum recognizes worldwide sales close to 16 million 9-liter cases making it the world’s number one selling premium spirit brand.
1983 BACARDÍ celebrates the production of its 200 millionth 9-liter case of rum since being exiled from Cuba in 1960.
1992 Bacardi Limited is formed, unifying five separate strategic operating units of the Company (Bacardi International Limited – Bermuda; Bacardi & Company Limited – Bahamas; Bacardi Corporation – Puerto Rico; Bacardi Imports, Inc. – United States; and Bacardi y Compañía S.A. de C.V. – Mexico).
1993 Bacardi finalizes the acquisition of General Beverage, owner of the MARTINI & ROSSI Group. With this acquisition, Bacardi doubles in size and becomes one of the five largest premium spirits companies in the world.
1995 Bacardi launches BACARDÍ LIMÓN in the United States. The following year the launch is proclaimed by the industry as “The most successful new spirit launch of all time.”
1998 Bacardi acquires DEWAR’S Scotch whisky and the BOMBAY and BOMBAY SAPPHIRE gin brands. Bacardi becomes one of the top four spirits companies in the world.
2002 Bacardi acquires CAZADORES 100% blue agave tequila, a top-selling premium tequila.
2002 Bacardi opens a facility in China.
2003 Bacardi opens the Casa Bacardi Visitor Center at the Bacardi distillery at Cataño, Puerto Rico—a multimillion dollar, state-of-the-art tourist experience celebrating the Bacardí family, Company history, and unique qualities of BACARDÍ rum.
2004 Bacardi purchases GREY GOOSE vodka, the world’s number one super premium vodka.
2005 Facundo L. Bacardi, great-great grandson of the Company founder, becomes chairman of the board of directors of Bacardi Limited.
2007 Bacardi purchases a stake in LEBLON Cachaça, an ultra-premium luxury spirit from Brazil and the most award-winning cachaça on the market.
2008 Michael Schumacher, seven-time Formula One™ racing champion, becomes the first-ever Bacardi Limited Social Responsibility Ambassador, when the Company launches its social responsibility campaign “Champions Drink Responsibly.”
2008 Bacardi announces an agreement to purchase a significant stake in the parent company of Patrón® tequila.
2009 Bacardi Limited achieves “Triple Crown” certification and leads the industry as the only major spirits company in the world to have all its facilities globally certified to be operating in accordance with the world’s most recognized standards for quality, environment, and health and safety – ISO 9001, ISO 14001 and OHSAS 18001 – putting the company among an elite group of the world’s best-run companies.
2010 Bacardi Corporation, part of the Bacardi Limited group of companies, and home to the largest premium rum distillery in the world, unveils the largest wind turbine installation in Puerto Rico.
3. The turbines are designed to harness natural wind energy to help power Bacardi’s top global distillery near San Juan.
2010 BACARDÍ rum is awarded the International High Quality Trophy for BACARDÍ Gold, BACARDÍ 8, and BACARDÍ Reserva Limitada by the prestigious Monde Selection® International Institute for Quality Selections. BACARDÍ rums top 400 awards – the world’s most awarded rum.
2011 Rafael Nadal, ATP world-ranked number one and winner of nine Grand Slam championships, becomes the Bacardi Limited Social Responsibility Ambassador and face of the award-winning “Champions Drink Responsibly” international social responsibility campaign.
2011 BACARDÍ OakHeart, a spiced rum specialty, launches.
2012 On February 4, the Company and BACARDÍ rum celebrate their 150th anniversary – an extraordinary milestone few companies reach.
2012 Bacardi Limited announces Ed Shirley as its president and chief executive officer.
2012 The original Cuba Libre celebrates its 112th anniversary. The Cuba Libre, a BACARDÍ and Cola with lime juice and a lime wedge, is the number one cocktail in the world with more than 6 million ordered every day.
2012 BACARDÍ rum, the world’s most awarded rum, tops more than 550 awards for quality, taste and innovation making it the world's most awarded spirit.
2013 Bacardi acquires super-premium ST-GERMAIN liqueur, the world’s first elderflower liqueur, and one of the fastest-growing spirits brands in the United States. 2013 Bacardi celebrates the 150th anniversary of MARTINI, the world's leading vermouth and favorite Italian sparkling wines. 2014 Bacardi Limited unveils global environmental initiative called “Good Spirited: Building a Sustainable Future” with specific goals in sourcing, packaging and operations.
2014 Bacardi Limited announces Michael J. Dolan as interim chief executive officer.
Bacardi: Key Facts & Figures
The original Cuba Libre, a BACARDÍ & Coke®, is the number one cocktail in the world with more than 6 million ordered every day around the world.
The original Cuba Libre was created to celebrate the end of the Spanish American War, when American soldiers fighting for Cuba’s freedom asked for their Coca-Cola® to be mixed with BACARDÍ rum. They toasted to a free Cuba, naming it the “Cuba Libre.” In August 2013, the original Cuba Libre celebrated its 113th anniversary.
The original Daiquirí was created with BACARDÍ rum. It was created by an American working at the Daiquirí mines in Cuba who wanted a refreshing cocktail made with the fresh limes that grew there.
Mojitos have their roots traced back for centuries in Cuba. The Mojito rose in popularity in Cuba after the creation of BACARDÍ rum and the rum specified in the first recorded Mojito recipes is BACARDÍ.
The core products in the Bacardi portfolio are all icons in their category classes:
o BACARDÍ rum, with more than 550 awards, is the top-selling rum in the world, as well as the world’s most awarded rum and the world’s most awarded spirit
o MARTINI vermouth is the world’s leading vermouth
o MARTINI sparkling wines are the world's favorite Italian sparkling wines
o GREY GOOSE vodka is the world’s top-selling super premium vodka
o DEWAR’S Scotch whisky is the world’s most awarded blended Scotch and the favorite blended Scotch in the United States
o BOMBAY SAPPHIRE gin is the top-valued and fastest-growing premium gin in the world