Bacardi is a family-owned global spirits company headquartered in Bermuda. It was founded in 1862 in Cuba and has since grown to include a portfolio of premium spirits brands. Bacardi employs nearly 6,000 people globally and operates 27 production facilities across 16 countries. The company values diversity and aims to recruit from a wide talent pool to drive business success. Bacardi expects its recruitment partners to help achieve these diversity goals by providing a diverse range of qualified candidates and acting as ambassadors for the Bacardi brand and culture.

1. CORPORATE
PRESENTATION
GLOBAL
RECRUITMENT

2. WHO ARE WE?
Bacardi is a family, a company and a brand
A family-owned company full of passionate
employees and iconic brands, shaped by our
rich history of spirited entrepreneurship.
Bacardi Limited has been built on an enduring legacy of a family.
Ours is a vibrant, family-owned spirits company – nurtured by seven
generations of the Bacardi family – now the third largest spirits
company in the world, as well as the world’s largest, privately held
spirits company. Bacardi was founded in 1862 in Santiago de Cuba,
when Don Facundo Bacardí Massó revolutionized the spirits industry
by creating the world’s first light-bodied rum.
Since then, we have grown to include an impressive portfolio of
premium spirits. Bacardi is the men and women of the extended
Bacardi family of professionals. Around the globe we employ nearly
6,000 people who are guardians of a tradition of excellence dating
back 150 years. Our products are sold in more than 150 global
markets worldwide by our own companies and third party
distributors and we operate 27 production facilities – for bottling,
distilling and manufacturing – in 16 countries.
Bacardi Limited refers to the Bacardi group of companies, including
Bacardi International Limited. It is headquartered in Hamilton,
Bermuda.
For additional information, please visit:
www.BacardiLimited.com

3. OUR GLOBAL PRESENCE
A global habitat
Headquarters
Our Bacardi Limited is headquartered in Bermuda and incorporated
under Bermudian law.
Production
We currently operate 27 production facilities, that cover bottling,
distilling and manufacturing. These are located strategically in 16
countries, including the United States, Scotland, Italy, France, Spain,
Germany and Mexico.
Distribution
We also operate a global distribution network for our brands and
selected third-party agency brands. Our customers are independent
distributors, wholesalers and retail outlets worldwide, including major
grocers, convenience stores, hotels, restaurants and duty-free shops
and stores. Consumers therefore have access to our brands from a
variety of distribution channels.
Production sites
Geographical regions
Headquarters

4. The Bacardi values are an integral part of our
employees’ lives, influencing individual and corporate
behaviour.
Our values are:
TRUST “True to Each Other”
We are firmly committed to supporting each other in
achieving our collective goals. We are connected in our
aspirations and trust each other to deliver them.
PASSION “Inspired by our heritage and our vision”
Our enduring passion is the prime motivator and driver for
consistently achieving excellence.
CARING “In all that we do”
We have a strong desire to protect our company’s identity
and nurture its future success – while never losing sight of
remaining responsible and respectful.
EXCELLENCE “Beyond what is expected”
We settle for nothing less than the best. Focusing on clear
targets followed through with controlled actions, we can all
achieve unbeatable performance.
At Bacardi, ‘Outstanding People’ means
talented and engaged employees who
are valued for their unique contributions
to the Company. By demonstrating their
commitment to our values of Trust, Caring,
Passion and Excellence, our people are the
best ambassadors for our Company and brands.
OUR CULTURE AND VALUES
Our Latin heritage infuses us with passion and energy
3.76
Our overall employee
engagement score
was 3.76 out of 5.
Best-in-class engagement
starts at 4.0.*
92%
Our first-ever Global
Employee Engagement
Survey achieved a
best-in-class response
rate of 92%.*
*Results from 2012 survey

5. CORPORATE RESPONSIBILITY
Living our values
Ensuring a strong legacy for the future
Employees are most proud of Bacardi’s commitment to the area of Corporate Responsibility and in being able to make a positive
difference across Bacardi and the communities in which we operate. Our corporate values of Trust, Caring, Passion and Excellence
guide our approach to Corporate Responsibility. To deliver a best-in class program, we are focused on delivering continual
improvement and excellence in our performance, guided by five key pillars.
Our five key pillars
These reflect our main areas of activity:
Marketplace
Our ambition is to be best-in-class in promoting responsible drinking and to ensure we market our products in a
responsible way. To help achieve this, we build on the recognition already received for our award-winning responsible
drinking campaigns and continue to uphold our excellent compliance record against responsible marketing codes.
Environment, Health & Safety
Our values of Excellence and Caring underpin our aim to achieve best-in-class environmental and safety
performance. Most of our products’ environmental impacts are in our supply chain and we work in our own facilities
and with our suppliers to reduce impacts and risks across our whole value chain.
Responsible Sourcing
Our vision for Responsible Sourcing is for all of our raw materials and packaging to come from sustainably sourced,
renewable or recycled materials – reducing environmental and social impacts while maintaining or enhancing the
economic status of growers and suppliers.
People
Within the People pillar, we aim to unleash the potential of our people by creating a working environment where every
employee takes advantage of the development opportunities Bacardi offers. We will inspire, engage and support our
people and intend to become recognized internally and externally as a Great Place to Work.
Philanthropy & Community Development
We operate in many locations around the world and always aim to make a positive contribution to our local
communities. Our employees are members of these communities and taking part in community activities generates a
strong sense of pride. We provide support in four broad areas: arts and culture; education; environment; and health
and social services.
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6. Bacardi is a social business and our size means
that our employees have the opportunity and
encouragement to connect with colleagues
across the globe.
With a limited hierarchy, we pride ourselves on having a highly
personal atmosphere, meaning our employees have greater
chance to develop richer, more meaningful relationships.
Our lean structures mean that we tend to work more closely
together with colleagues across functions and geographies to
achieve our common goals. We share ideas and best practices –
encouraging creativity and recognising personal contributions and
initiatives. We also foster a culture of learning from our mistakes
as well as from our successes.
Our employees contribute to shaping the direction of their area of
responsibility. Everyone is willing to roll-up their sleeves to ensure
things move forward and are implemented in the right way.
As a privately owned company, we have a strong connection to
the heritage of both the Bacardi family and the iconic brands in
our portfolio. We are committed to protecting the integrity of the
brands and in ensuring a strong company for the next generation
of the Bacardi family.
WHAT IS IT LIKE TO WORK WITHIN BACARDI?
Taking others under our wing

7. “Bacardi people want to win,
but not in an egocentric way”
“It’s an intense culture. Bacardi
runs through people’s veins”
“We all pick up the
shovel and dig”
“We don’t go for aggressive, individualistic types.
They have to have a strong sense of team spirit”
“This is not a company for sharks. You need to have
determination to win, but values are important too”
“You might feel like a number at other
multinationals, but never at Bacardi”
“You need to be able to roll-up your sleeves up and be fairly self
sufficient, have a good nose for getting things done”
“You need to be able to roll-up your sleeves up and be fairly self
sufficient, have a good nose for getting things done”
“It’s the kind of culture that allows
you to take the initiative”
“Its more than can-do here, you’re pushed
to do more and do better all the time”
WHAT OUR EMPLOYEES SAY
True heart. Winning spirit

8. WHAT MAKES FOR A SUCCESSFUL CANDIDATE?
A winning instinct
At Bacardi, we receive tens of
thousands of applications a year
from across the globe. Though
we meet many great candidates,
our aim is to attract and recruit
talent who are excited at the idea
of working for Bacardi, are
aligned with our values and have
the experiences and potential to
contribute to our strong legacy –
today and in the future. Below
is a guide to what a successful
candidate looks like to us.
PERFORMANCE + VALUES =
PERFORMANCE – VALUES =
VALUES – PERFORMANCE =
Trust
- Good at developing positive personal
relationships with others and work successfully in
multifunctional/multinational teams.
- High integrity, cares for the people around
them, able to model the values of the
organisation, build trust, work collaboratively
and exercise discretion.
Passion
- Positive and optimistic. Personal drive and focus
motivates and inspires others.
- Strong in execution, but also knows that this should
not come at all costs and are conscious of the
impact of their choices on both the people around
them and the brands they work with.
Caring
- Understands how to conduct themselves in the right
way. Promotes socially responsible practices and
considers the results of their actions. Gives as much
importance to how things are done as well as what
is achieved.
- Respects and values every person as an individual.
Shares credit with others for their contribution.
- Strong interpersonal and communication skills as
well as a customer-focused/service mindset.
Excellence
- Proactive and result oriented, with the ability to take
decisions and deliver high quality results quickly
when necessary and the resilience to challenge
and be challenged.
- Ability to prioritize and manage multiple projects
and competing priorities. High energy, with an
entrepreneurial willingness to “roll up the sleeves”
and get the job done.
Learning Agility
- Ability to work at a strategic level and create
alignment, but also function at a tactical level.
- Build effective relationships and have a good
degree of self-awareness.
- Quick learner who is able to understand our industry
and the business, define problems, collect data,
establish facts, draw valid conclusions and make
innovative, sound recommendations.
Experience
- We look for people with potential to grow within
our organisation. We value loyalty and look for
candidates who have a proven commitment to roles
and companies.
- As we are a highly collaborative, global organisation,
we value individuals who have an International
mind-set and proven cross-cultural skills.
- As a fast-moving, consumer-focused company, we
have a strong preference for candidates with a
similar mind-set, drive and professional background
(i.e. FMCG, Alcohol, Luxury Goods industries).
People Leadership
- For people leaders in our organisation, we
additionally look for individuals who:
- Actively seek and apply feedback to further
enhance their own capabilities as leaders of others.
- Make talent development a priority and provide
coaching, feedback and stretching experiences
to their employees.
- View talent as an enterprise asset and encourage
talent sharing across the business.

9. Diversity is core to our business:
by embedding diversity into all
aspects of our culture, we maximize
the opportunity to achieve sustainable
business success and growth.
For Bacardi to succeed, we need to recruit the best and brightest
talent from the widest possible pool. We recognise that a well-
balanced employee population that reflects the diversity of
contemporary society and its markets will enable us to drive
greater business success. We want to ensure that the unique
talents of every one of our employees are fully utilized, that
employees can feel they are able to be themselves at work and
be the best they can be. And that our customers receive the best
possible treatment regardless of race, nationality, religion or
belief, age, sexual orientation, physical ability or gender.
As Recruitment professionals we are in a unique position to
make a significant contribution to ensure diverse talent is hired
into the organization. There are opportunities for us to apply
positive action to improve the diversity of candidates at each
stage of the recruitment process before final selection by the
business. Having recognised that our Recruitment Partners are
our extended Ambassadors in the market, we are also asking
for your commitment to help us achieve our goals.
DIVERSITY AT BACARDI
We fly higher by working together
Stephanie MacLeod
Master Blender

10. OUR RECRUITMENT PARTNERS
A natural harmony
What we expect from you:
To ensure we have the right partners in place to assist us in finding the best talent, going forward, we expect all of our partners to:
Be committed by having their own Diversity and Equality policy/code
of conduct in place and being able to demonstrate how this affects the
service they (intend to) provide to Bacardi.
Provide counsel to our HR/Managers regarding the market and to
advise them on how best to achieve a strong and diverse
slate of talent.
Help set us up for success by working with our HR/Managers to ensure
that the position’s roles, responsibilities, essential qualifications and
opportunities are clearly defined in a job description before starting
the search.
Be committed partners by providing a diverse range
of qualified candidates:
• Every longlist must include talented women
(ideally, at least 30%)
• Every shortlist must have at least one qualified
female candidate:
- In situations where this is an issue, a review will be
conducted to find out why there are no qualified
candidates and to identify opportunities for the future.
Act as Bacardi Ambassadors by representing the brand in a favourable
light to the market:
• Communicating on our behalf that Bacardi is an equal
opportunity employer that truly values workforce diversity.
• When describing our organisation, highlighting our
authentic culture and corporate values.
Provide a Positive Candidate experience:
• All candidates who have applied for a Bacardi
opportunity must:
- Receive an acknowledgement within a week of
receipt of their application
- Receive a response regarding the final outcome
of their application
• Provide appropriate support to first-time candidates,
helping them to prepare for interviews and guiding them
through the process.
• All candidates being interviewed by Bacardi should
receive regular feedback on their application to maintain
engagement throughout the process.

11. Deborah O’Brien – Talent Acquisition Manager.
For more information on Bacardi, please visit:
www.bacardilimited.com