Bacardi hosted a launch party for its new Mango Fusion flavored rum at a rooftop location in Tribeca, New York City. The party decorated the space with rare sneakers paying homage to basketball culture and featured a documentary on tattoos in mainstream culture. Guests enjoyed basketball-themed cocktails made with the new Mango Fusion rum while listening to music by Just Blaze.

1. NYC Party Celebrates New Bacardi Flavored RumNYC Party Celebrates New Bacardi Flavored Rum

2. •On April 15, Bacardi introduced the newest member
of its flavored rum family: BACARDI Mango Fusion.
To celebrate the occasion, the brand hosted its
Fusion Lounge Party at New York City's chic Tribeca
Rooftop. BACARDI drew inspiration from modern
basketball culture for the party's theme and décor,
lining the walls with rare and specially designed
sneakers from Sneaker Pimps. Jake Ferrato designed
a special python leather and lambskin Mango Fusion
sneaker for the event, and famous tattooist Mister
Cartoon also added a unique element to the party
environment. Additionally, one corner of the space
featured a short documentary called “Mark'd Up,”
which outlines the integration of tattoos into
mainstream culture.

3. •Attendees listened to music by Just Blaze while
enjoying a series of cocktails that featured the new
Mango Fusion rum. Named according to the
basketball theme, these drinks included the
“Sneakerhead” and the “Three-Pointer,” a shot
composed of BACARDI coconut and mango fusion
rums with a splash of grenadine.