The manufacturer of some of the world’s most popular spirits, Bacardi Limited has teamed up with the World Wildlife Fund (WWF) in an effort to create a model sugarcane farm program in Fiji. Bacardi uses molasses, which is a byproduct of sugarcane, as one of the main ingredients in its world famous BACARDÍ rum. The goal of the program is to preserve Fiji’s tropical farmland and the Great Sea Reef, aid the country's economy, and promote sustainable practices.

1. By Bacardi Cuba

2.  The manufacturer of some of the world’s most
popular spirits, Bacardi Limited has teamed up
with the World Wildlife Fund (WWF) in an effort to
create a model sugarcane farm program in Fiji.
Bacardi uses molasses, which is a byproduct of
sugarcane, as one of the main ingredients in its
world famous BACARDÍ rum. The goal of the
program is to preserve Fiji’s tropical farmland
and the Great Sea Reef, aid the country's
economy, and promote sustainable practices.

3.  Through the model sugarcane farm initiative,
Bacardi and WWF aim to ensure the viable
production of sugarcane. Fiji’s oldest industry is
sugar, which has been at the forefront of its
economic development and growth for over 10
years.
Small changes such as separating sugarcane rows
and terracing have resulted in a reduction in the
runoff of seeds and nutrients into the Great Sea
Reef. The model sugarcane farm program aims to
preserve Fiji’s economy and its natural beauty.