The United Spirits Group is the 3rd largest spirits marketer in the world with sales of around 60 million cases annually. It offers 140 brands at various price points to attract consumers with different tastes. Some of its popular brands like McDowell's No. 1 Whisky and Rum are among the top sellers in India and globally, with McDowell's No. 1 Brandy being the largest selling brandy worldwide.
Howard Davidson Arlington MA - Molson beer fridge returns to CanadaHoward Davidson
Howard Davidson Arlington MA - Molson beer fridge returns to Canada
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.
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Marco Dacal, a private student of mine and a good friend, compiled this wonderful presentation that depicts the history of a legend, The Harley Davidson motorcycle. Hope you all enjoy it
Howard Davidson Arlington MA - Molson beer fridge returns to CanadaHoward Davidson
Howard Davidson Arlington MA - Molson beer fridge returns to Canada
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.
www.howardjdavidson.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.
Marco Dacal, a private student of mine and a good friend, compiled this wonderful presentation that depicts the history of a legend, The Harley Davidson motorcycle. Hope you all enjoy it
SVEDKA Vodka (A)As he waited for his wife to meet him, Guillau.docxssuserf9c51d
SVEDKA Vodka (A)
As he waited for his wife to meet him, Guillaume Cuvelier sat in a downtown Manhattan restaurant sipping vodka straight up. As founder and managing director of Spirits Marque One, a liquor importer, Cuvelier wondered if patrons of such an upscale bar would soon be ordering his new vodka by its name: SVEDKA. It was mid-1998, and the product was set to launch in just a few months. Scanning the bar for the competition’s vodka bottles, Cuvelier ran through the marketing campaign in his head.1
The U.S. government defined vodka as a neutral spirit “without distinctive character, aroma, taste, or color.” As one food and beverage writer explained, “Good vodka is considered to be one without the harsh, rubbing-alcohol fumes of ethanol.”2 The now-popular liquor originated in the fourteenth century in either Russia or Poland (depending on which history you believe) as a spirit distilled from rye or wheat. In the early 1800s, the introduction of filtration and dilution techniques allowed vodka to evolve into something more refined but no less potent.
As Cuvelier enjoyed his drink, the image of James Bond came to mind—described years earlier by an industry observer as “the first upscale vodka drinker.”3 Consumers were increasingly imitating Bond’s discerning taste for high-priced vodka. In this climate, Cuvelier reviewed his own pricing, distribution, and positioning one last time. He hoped he was right that the vodka market was ready for a mid-priced option: Was there really an opportunity below the Bond tier and above the very low-priced products? With a small marketing budget, Cuvelier had to be correct in his efforts to position his brand as he created a new segment.
On Trend
Trends in the marketplace inspired Cuvelier to take a closer look at opportunities in the spirits business (whiskey, gin, and vodka were among those classified as spirits). In 1991, he had received his MBA from the Darden School of Business at the conclusion of a two-year hiatus from his position with LVMH’s Möet Hennessy-Louis Vuitton.
As an industry insider during the 1980s and early 1990s, Cuvelier had been inspired by Absolut vodka’s success as a product, brand, and category leader. “Pre-Absolut, you could say that vodka was vodka was vodka,” he said.
Cuvelier believed there was room to compete in the category by offering his own twist on the concept of name-brand vodka. With that purpose in mind, in 1998, Cuvelier founded a small entrepreneurial team of industry experts in New York City. That same year, vodka was the top-selling distilled spirit, representing 24% of total spirits consumption in the United States, up 3.6% in volume sales from 1997. The growth in premium vodka was in stark contrast to the negative long-term trend for most other spirits. (See Exhibit 9-1 for vodka sales from 1975 to 1998 and projections for the category.)
The Market
Branded vodka dated back to the late 1860s, when Smirnoff cultivated the endorsement of the czar, engaged in co ...
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Beverage Alcohol
1.
2. The UB Group is 3rd largest spirits marketer in the world, with overall sales reaching 60 million cases.
Subsequent to the acquisition of Shaw Wallace & Company Limited, The UB Group spirits divison offers 140 brands at varying p
points, attracting consumers of every taste. Combined with its unparalleled reach it has become an object of envy for the comp
Five of UB Group's brands, viz., Bagpiper Whisky, McDowell's No.1 Whisky, Director's Special Whisky, McDowell's No.1 Brandy
McDowell's Celebration Rum have been included in Impact International's Top 100 Distilled Spirits Brands Worldwide by Retail
Spirits
United Spirits Limited ( Formerly Mcdowell & Company Limited & Herbertsons Limited)
Shaw Wallace & Company Ltd.
United Spirits limited is the major player in the spirits business.
o Is the 3rd largest spirits marketer in the world with sales of approx. 60 million cases.
o The 'Millionaire' Brands belonging to United Spirits has increased to 15.
o McDowell's No.1 Brandy is the largest selling brandy in the world.
o McDowell's No. 1 Whisky is one of the fastest growing whisky brands in the world with sales of over 6.07 milli
cases.
o McDowell's No.1 Celebration Rum is one of the fastest growing rum brands in the world with sales of over 5.4
million cases.
o McDowell's No.1 Whisky is the 5th largest non-scotch whisky and 8th largest whisky (including Scotch) in the
o Offers 140 brands.
o Bagpiper Whisky is India's Largest selling whisky with sales of over 10 million cases last year.
o John Exshaw Brandy has joined the millionaire club. Bagpiper Whisky and Honey Bee Brandy are millionaire b
o Bagpiper Whisky is the 4th largest selling whisky and largest selling non-scotch whisky brand in the world
The Group's spirits business sold around 60 million cases .The Division has scaled unprecedented global heights and now occup
position of the 3rd largest spirits marketer in the world .It offers 140 brands at varying price points - attracting consumers of e
taste- and combined with its unparalleled reach has become an object of envy for the competition. Some of its brands like McD
No.1 Whisky, No.1 Celebration Rum and No.1 Brandy occupy the top rungs in India in terms of volume. McDowell No.1 Brandy i
largest selling brandy in the world.
United spirits (Formerly Mcdowell & Company Limited & Herbertsons Limited ) has always powered ahead riding on innovation
series of packaging innovations have added value and assurance for the customer. These include holograms, non-refillable 'gua
3. caps, tamper proof tear off caps based on German technology. Not surprisingly,United spirits occupies the pride of place in UB
contributing to a major chunk of the Group's turnover. Herbertsons Limited was incorporated into the UB fold in 1973 as the m
channel for the Group's Indian Made Foreign Liquor (IMFL) brands, the third largest beverage alcohol company in India. Today
brands Bagpiper Whisky and Honey Bee Brandy are millionaire brands Bagpiper Whisky is the 4th largest selling whisky and la
selling non-scotch whisky brand in the world. HL sells over 12 Million cases per year.
On 16th May ,2007 USL acquired hundred percent of Whyte & Mackay for £595m.
Whyte & Mackay is a leading distiller of Scotch Whisky, owning brands including The Dalmore, Isle of Jura, Glayva, Fettercairn,
Vladivar vodka and the eponymous Whyte & Mackay blended Scotch.
Founded on the docks of Glasgow in 1844, Whyte & Mackay has remained true to itself and its founders James Whyte and Char
Mackay’ s pioneering spirit for over 160 years.
Today, when the traditional masculine value of pride, integrity and style are often forfeited in favour of profit, expediency and
celebrity, Whyte & Mackay Blended Scotch Whiskey remains the No.1 choice of Scots, who appreciate its rich, smooth flavour,
achieved by maintaining the time-honoured Double marriage Blending process, something that all Scotch whisky distillers did b
accountants took over the world.
5. www.vladivar.com
www.isleofjura.com
www.glayva.com
Shaw Wallace & Co. Limited
Ever since its inception in 1886, Shaw Wallace has established a legacy in India that is drenched in the spirit of the Nation for t
120 years. The company came into existence at a time when the country was battling for its freedom against the colonialism of
British regime.
Shaw Wallace after a modest beginning blossomed into one of the forerunners in the alcohol and beverage industry. In 1987, t
company came under the leadership of the late Mr. M. R. Chhabria.
In yet another historic development, in June 2005, Shaw Wallace was taken over by The UB Group, spearheaded under the dyn
leadership of Dr. Vijay Mallya. Heralding a complete new era for the erstwhile corporate entity, Dr. Mallya completed the acquis
taking over as the company's Chairman, making the combined entity of McDowell, Herbertsons and Triumph Distilleries & Vintn
SWC as the third largest distilled spirits marketer in the world.
6. www.shawwallace.com
Beer
United Breweries Limited (UBL)
Upon demerger of the beer business from the erstwhile United Breweries Limited, the newly constituted UBL has become the m
brewing company of the UB Group. The latter has now been renamed as United Breweries (Holdings) Limited. UBL has been as
with brewing for over five decades and and commands a domestic market share in excess of 50%. Its leading brands readily br
cheer all over India and abroad - that include Kingfisher, UB Export, London Pilsner, Premium Ice and Kalyani Black Label.
The Kingfisher towers over every beer brand not only in India but on foreign shores too. While
Kingfisher Premium has raced to sales of 18.8 million cases, Kingfisher Strong became the fastest
growing brand. Its sales crossed the 10 million cases mark within 5 years of introduction. The brand
has also comfortably outpaced the industry average growth- notching up 29 % growth as against 3%
for the industry.
Relentless innovation has played a major part in these achievements. For non stop partying, a 5 litre
keg of Kingfisher draught beer has been introduced that blends versatility with economy. A four pack
has also been introduced by London Pilsner -another brand within the fold. An attractive new value
pack has also been introduced for the traditional markets.
To build upon its leadership position, UBL has broken new grounds with a multi-faceted strategic
alliance with Scottish & Newcastle Plc. (S&N). While allowing UBL to market S&N's international
brands in India, it will also leverage S&N's global network while further globalizing the Kingfisher
brand.
commands a domestic market share of over 50%
Leading brands are Kingfisher, UB Export, London Pilsner, Premium Ice and Kalyani Black
Label.
Kingfisher to bring in quot;international good timesquot; with S & N's brands. And Kingfisher will also
bring cheer abroad.
Kingfisher is the only Indian Beer brand available in 52 countries and also on international
flights.
Every third beer sold in India is Kingfisher.