This document outlines Richard R. Lee's presentation on data leadership and building a predictive enterprise. The presentation focuses on developing a strategic framework called the Data Leadership Nexus, which connects three key factors: top-down executive leadership, an organizational culture engaged with and competent in data and analytics, and leveraging data, information, and analytics as core competencies. The goal is for organizations to become predictive enterprises that use data and analytics to optimize decision making, mitigate risk, and gain competitive advantages. The presentation provides examples of effective data leaders and discusses how to develop an engaged culture, leverage core competencies, and build a predictive enterprise through the Data Leadership Nexus framework.

1. Embracing The Data
Leadership Nexus
A Framework for Strategic Success
as A Predictive Enterprise
April 20 - 22, 2015 | Santa Clara, CA
Richard R. Lee
Managing Partner
IMECS, LLC

2. Please Check
your Mobile at
the Door!

3. Expectation Setting
• I am a Management Consultant by trade. I focus on Strategic Issues for my
Clients. I coach and mentor Senior Executives & Board Members in their
quest for Strategic Success.
• I hate Hype & Manipulation. I am here for a “Fact-based Discussion”.
• My quest is to help each of you find Clarity of Thought on the virtues of Top-
Down Data Leadership.
• I want you to leave here feeling Empowered to Help Create “A Predictive
Enterprise”.
• I want you as potential Data Leaders to become Fully Accountable for All
Strategic Outcomes that leverage Data, Information & Analytics as Core
Competencies.

4. Thoughts to frame our conversation with
• “We can neither transform, nor reach successful strategic
outcomes without strong and effective Leadership from the
Top-Down”. (Warren Bennis: Leadership maven).
• “In the early days (the past 60 years) we had a scarcity of data
and isolated pockets of analytical skills. Today, we have an
abundance of data and a growing portfolio of skills in Analytics
and Decision Science. However, along this entire timeline we
have had precious few CEO’s with any Data, Analytics or
Decision Science acumen or expertise.” (A Central Tenant of
The Data Leadership Nexus)

5. Agenda for Today
We have 60 minutes to discuss The Data Leadership Nexus and Becoming a
Predictive Enterprise. It is meant to be interactive. No need to save your questions
to the end. Let’s have a conversation on this important topic.
• Big Data, Analytics & The Role of Leadership
• The Data Leadership Nexus (Overview)
• Top-Down Executive Leadership & Accountability
• Organizational Culture
• Data, Information & Analytics as Core Competencies
• Building a Predictive Enterprise
• Profiles in Data Leadership
• Closing Remarks
• Q&A
5

6. Big Data, Analytics & Leadership
• Big Data & Analytics in spite of being over-hyped are disruptive
forces in virtually all market sectors; Public, Private & NFP.
• Most Organizations are in the early stages of Investment &
Operationalization. Others have been exploiting BD&A for quite
some time and may be enjoy some competitive differentiation and
optimization.
• The vast majority treat Big Data & Analytics as an “IT Function” with
specialist analytics teams spread across numerous Business
domains.
• The typical Senior Executive Team, Board of Directors and Others
responsible for Strategy & Governance are not “Data & Analytics
Illiterate”.

7. The Data Leadership Nexus
• The Data Leadership Nexus is a pathway to Strategic Success when
it comes to realizing the disruptive power of Big Data & Analytics.
• This Power has been extolled by many, yet realized by few (until now!)
• The Data Leadership Nexus is the linchpin of your Strategic Plan for
building and sustaining “A Predictive Enterprise”.
• Evidence-based Decisioning from Front-Line to Boardroom
• Full exploitation of all Knowledge & Insights
• Optimized Operational Performance
• By Definition The Data Leadership Nexus is the intersection of;
• Top-Down Executive Leadership
• A Fully-aligned Organizational Culture
• The Use of Data, Information & Analytics as Core Competencies
• The Data Leadership Nexus is Your Pathway to becoming a
Predictive Enterprise!

8. The Data Leadership Nexus
Your Predictive Enterprise
Core
Competencies
of your Strategy
• Data
• Information
• Analytics
Organizational
Culture
• Engaged
• Data & Analytics
Competent
Top-Down
Executive
Leadership
• CEO
• Board
• Analytics Literate

9. Critical Definitions
Core Competencies: “a defining capability or advantage that distinguishes
an enterprise from its competitors” i.e. the inherent intellectual capabilities
& acumen found broadly within the Organization and pervasively utilized
across the entire Enterprise.
Organizational Culture: The shadow of the CEO (and Board). It is found
behind every door and felt down every corridor in the Organization. It is the
single thread that ties everyone together within any Organization.
The Data Leadership Nexus: A strategic framework which connects Core
Competencies, Executive Leadership and Organizational Culture to create
strategic impact, deep competitive differentiation and enterprise value
within every organization striving to become a Predictive Enterprise.
Predictive Enterprise: The pervasive use of predictive capabilities (data,
information & analytics) to optimize decision making, mitigate risk and
exploit insights for competitive advantage

10. Leadership always comes from the Top-Down
The CEO, Board and Senior Executive Team have been
“Missing in Action” during the entirety of the Big Data & Analytics
journey to date.
• A Critical Inhibitor of Strategic Success
• They provide a very limited vision, some funding (CapEx) & headcount,
a few consultants in support of the IT Dept. but no Top-Down
Leadership
There is a Total Disconnect between the Strategic Leadership
function and the means to successfully execute the Disruptive
Strategies that Big Data & Analytics portend.
The vast majority (95%+) of Senior Executives & Board
Members are “Analytics Illiterate”

11. An Engaged Culture competent
in Data & Analytics
The Culture of any Organization is a reflection of the long-term strategic journey that
has been taken over the course of its history.
• It is shaped daily by the actions & activities of the Senior Executive Team.
• It appears as the “shadow of the Chief Executive” and is found behind each door and down every
corridor in the Organization.
• It is the single thread that ties everyone together in any Organization.
Effective Data Leadership shapes the Organizational Culture to;
• Treat “Information as an Asset” in terms of exploitation and stewardship
• Embrace “Evidence-based Decisioning”
• To employ “Information-driven Risk Management”
• To create sustainable sources of Competitive Advantage through “analytics everywhere”.
Cultural Adoption is a Transformational Endeavor
• Tone is set by “Top-Down” direction and engagement
• Driven by formalized Change & Organizational Development activities
• Success is realized by Relevance and Continuous Application of new Paradigm activities.

12. Core Competencies of your Strategy
(not IT Functions!)
• Data, Information & Analytics must become “defining capabilities/
advantages which distinguish your Organization from its
Competition” i.e. Core Competencies
• Data, Information & Analytics are not Technical Disciplines, but
ubiquitous Core Competencies in the form of;
• Data Curation to develop, enhance and steward historical, reference, transactional and
operational data sources to create & sustain intrinsic value & agility
• Information Exploitation by full business contextualization and leverage.
• Pervasive Analysis by using the continuous application of statistical, descriptive,
predictive & cognitive Decision Science in every aspect of daily business activities.
• Driven by a Collaborative Framework between Data Leadership
(Executive-level) and the IT/Service Delivery Organization (Internal
or External)

13. Defining & Building Your “Predictive
Enterprise”
• Becoming a Predictive Enterprise is the “holy grail of Big Data
& Analytics”.
• Predictive Enterprise’s outperform their peers & competitors
by fully leveraging their Intellectual Capital, Information Assets
& Culture using The Data Leadership Nexus as their Strategic
Framework.
• The journey to becoming a Predictive Enterprise is
Transformational.
• No more backwards-looking, gut-based, hierarchical decision making
• Everyone is empowered to use facts, insights and proven decision logic to
make real-time, more exacting decisions as close to the customer
(opportunity) or challenge (risk) as possible

14. Strategic & Competitive Advantages
• Strategic Advantage with Big Data & Analytics can be
• attained by;
• Effective Leadership
• A Committed Organizational Culture
• The Full Exploitation of Core Competencies
• The Data Leadership Nexus brings these components
together in an integrated framework to create the foundation
for “Building a Predictive Enterprise”.
• A Predictive Enterprise: Uses Predictive Capabilities driven by
data, information & analytics to; Optimize Decision Making,
Facilitate Strategic & Operational Outcomes, to Mitigate Risk
and to Exploit Insights across the entire Enterprise.

15. Profiles in Data Leadership

16. True Data Leaders
• The Data Leadership Nexus is a Framework for Strategic Success
i.e. Becoming a Predictive Enterprise. It’s Central Tenant is “Top-
Down Leadership”.
• The Senior Executive Team (including CEO) and the Board have
been “Missing in Action” for far too long when it comes to Big Data &
Analytics.
• Funding is not a Proxy for Leadership
• Filling this vacuum with “Chief Whatever Officers” is nonsensical and unhelpful.
• Unicorns & Griffins are not helpful.
• Accountability is essential to Effective Leadership.
• The Organization will not follow, much less Transform w/o The CEO and Board setting
the Tone & Direction.

17. No Data Leadership Posers Allowed!
Hi There I’m your
“Chief Whatever
Officer”
(aka Proxy Leader)

18. Brian Cornell - Target Corporation
• “I am a dyed-in-the-wool data guy who
likes nothing more than nosing around
a store and getting a feel for what’s
going on”.
• “My first action as CEO was to move
my office down the hall a few steps
away from our global data nerve
center”
• “We are using data to define the
signature categories we’re going to
stand for, the ones that can
differentiate the brand going forward”.
Data-Driven Customer Insights Maven “The New CEO”

19. Martin O’Malley: ‘16 Presidential Candidate?
• “Our story, Maryland's story, is the
story of better choices and better
results”.
• “The “Stats Program” is a Top-Down
Leadership Strategy designed to use
data to product specific results at
every level of Government” – Robert
Behn, Harvard-Kennedy School.
• “Our Strategic Plans were driven by
data, insights & performance metrics.
All exceeded expectations”
Citi/State/Bay-Stats Data-driven Leader” Government CEO (State & Local)

20. Jim Smith - Thomson Reuters
• Thomson Reuters is the world’s leading
source of intelligent information for
businesses and professionals
• “The Singular Strategic Objective of our
merger was to operate as an enterprise
rather than a set of distinct portfolio
businesses. We want to reap the benefits
of scale in order to better serve our
customers…..”
• “We’ve stepped up our data-driven
innovation initiatives to invest in new ideas
which can be leveraged across the
business”.
“Information is our Business” President & CEO

21. Take-Aways
• The Data Leadership Nexus is a Framework, not a panacea.
• Becoming a Predictive Enterprise is both a Journey and a
potential Minefield.
• The Data Leadership Nexus is based on 3x Factors;
• Top-Down Leadership & Accountability
• An Engaged & Motivated Organizational Culture
• The Leverage of Core Competencies in Data, Information & Analytics.
• The Predictive Enterprise is clearly differentiated from its
Peers and Competition by sustainable sources of Competitive
Advantage.
• The Data Leadership Nexus framework is a catalyst for Strategic Success.

22. Closing Remarks
• I developed the The Data Leadership Nexus strategic
framework in response to the growing hype-storm around the
“Chief Whatever Officer”, the “Data Scientist” and other
nonsense that is killing the compelling value proposition
represented by Big Data & Analytics.
• Top-Down (Business-side) Leadership has been MIA for 60
years now in respect to assuming their accountabilities for
Data, Information & Analytics.
• The Predictive Enterprise has been espoused by many
Strategists & IT Analysts. They describe it in flowery terms,
but have no idea how to achieve it. I do.

23. Q & A

24. For More Information
• Read my monthly columns in Information Age (UK), the IBM Big
Data & Analytics Hub & IBM Data Magazine
• www.information-age.com
• http://www.ibmbigdatahub.com/blog/author/richard-lee
• http://ibmdatamag.com/2014/06/elevating-the-big-data-and-analytics-
acumen-of-business-leaders/
• Subscribe to my “The Data Leadership Nexus” blog:
www.infomgmtexec.me to learn more about the Framework and
Predictive Enterprises.
• Follow me on Twitter @InfoMgmtExec
• Invite me to meet with your CEO, Board & SET to discuss your
pathway to becoming a Predictive Enterprise.

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