The document discusses developing an effective data strategy. It begins by introducing Micheline Casey and Peter Aiken, experts in data strategy. It then discusses what a data strategy is, why it is important to have one, and key characteristics of an effective data strategy. The document outlines the process for developing a data strategy, including pre-planning, aligning with organizational goals, prioritizing initiatives, and performing assessments. It emphasizes the importance of implementing foundational data practices before advanced practices. The presentation concludes with discussing challenges to developing a data strategy and taking a question.