These 50 metrics are must haves for any CMOs, CDOs, CIOs and CFOs. They help to illustrate why marketing is important and how marketing will help your organization.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
On Thursday, March 9th 2017, Lena Chudasama, Sr. Success Manager at Taboola, Jonathan Riftin, Taboola Partners Lead, and guest speaker Christopher Butlin, CEO of Stringo Media, joined to host the live session of "All Things Taboola." This was the first broadcast in the three-part series in which they will cover everything you need to know about Taboola's discovery platform. Why is this the best solution for your agency and how to pitch it to your clients. Join the team and become an expert in a few steps!
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
The (Ultimate) Guide for Marketplace AnalyticsWilly Braun
We divided the guide in 2 parts: (1) marketplace dynamics, where we try to grasp the overall picture, (2) marketplace KPIs, where we make a snapshot of the different parts of the business and look at them overtime.
And as a super bonus, we’ve prepared an open-source dashboard (Google Spreadsheet) to structure your activity.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
On Thursday, March 9th 2017, Lena Chudasama, Sr. Success Manager at Taboola, Jonathan Riftin, Taboola Partners Lead, and guest speaker Christopher Butlin, CEO of Stringo Media, joined to host the live session of "All Things Taboola." This was the first broadcast in the three-part series in which they will cover everything you need to know about Taboola's discovery platform. Why is this the best solution for your agency and how to pitch it to your clients. Join the team and become an expert in a few steps!
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
The (Ultimate) Guide for Marketplace AnalyticsWilly Braun
We divided the guide in 2 parts: (1) marketplace dynamics, where we try to grasp the overall picture, (2) marketplace KPIs, where we make a snapshot of the different parts of the business and look at them overtime.
And as a super bonus, we’ve prepared an open-source dashboard (Google Spreadsheet) to structure your activity.
Notes on commonly missed aspects of designing an analytics strategy.
The first part of the presentation deals with well known lean-startup principles that many new practitioners seem (from my personal experience) to consistently overlook.
The second and third part deal with Churn and Customer Acquisition Cost, two important but not nice-looking metrics that startups seem to avoid or oversimplify because... they both "hurt".
Presentation delivered at Balkan Venture Forum 2015 in Zagreb.
- what is difference between digital marketer and growth hacker?
- how can we use growth hacking to increasing revenue ?
- how can Data analysis can improve growth hacking process in your startup / company ?
- how can company / startup using growth hacking step by step ?
- is growth hacking hype or not ?
- is growth hacking depend on person or not ?
and the other answer about growth hacking ....
These are the Branch Company values - they guide how we work everyday and how we interact with each other, our customers, vendors and potential new team members.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Slack's Ali Rayl on Scaling Support for User GrowthHeavybit
In this Heavybit Speaker Series Presentation, Ali Rayl talks about building Slack's Support Stack particularly after the company's exponential growth spikes. Ali Rayl is the Director of Quality and Support at Slack where she’s built the team to manage more than 5,000 corporate clients including Stripe, Rdio, Medium, Airbnb, Expedia and Buzzfeed. In the past she was the Director of QA at Songbird — an open-source cross platform music player built on Mozilla’s XULRunner and GStreamer.
Full Video available Here: http://www.heavybit.com/library/developer-operations/video/2014-09-16-ali-rayl
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
50 chỉ số đo lường - đánh giá hiệu quả Digital Marketing mà bạn cần nắm. Tất nhiên, theo từng nền tảng số khác nhau, trong các chỉ số này, bạn vẫn cần chọn các chỉ số phù hợp tương ứng để đánh giá.
In today's data-driven marketing landscape, understanding key metrics is crucial for success. This comprehensive presentation empowers you with a deep dive into 15 essential digital marketing metrics. You'll learn:
Website Traffic Analysis: Track visitors, understand their journey, and identify opportunities for improvement. (Metrics covered: Total Visits, Unique Visitors, Traffic Sources)
Engagement & User Behavior: Gauge how visitors interact with your website and content. (Metrics covered: Bounce Rate, Time on Site, Pageviews per Session)
Conversions & Lead Generation: Measure the effectiveness of your efforts in driving desired actions. (Metrics covered: Conversion Rate, Cost per Lead (CPL), Customer Acquisition Cost (CAC))
Brand Awareness & Social Media: Track your brand's reach and engagement across social media platforms. (Metrics covered: Impressions, Click-Through Rate (CTR), Social Media Engagement)
Return on Investment (ROI): Evaluate the financial success of your marketing campaigns. (Metrics covered: Customer Lifetime Value (CLV), Return on Ad Spend (ROAS))
Learn valuable tips and tricks to interpret your data effectively and translate insights into actionable strategies.
By the end of this presentation, you'll be equipped to:
Set clear and measurable marketing goals.
Track and analyze key metrics with confidence.
Optimize your campaigns for better performance.
Make data-driven decisions to achieve your marketing objectives.
In today's data-driven marketing landscape, understanding key metrics is crucial for success. This comprehensive presentation empowers you with a deep dive into 15 essential digital marketing metrics. You'll learn:
Website Traffic Analysis: Track visitors, understand their journey, and identify opportunities for improvement. (Metrics covered: Total Visits, Unique Visitors, Traffic Sources)
Engagement & User Behavior: Gauge how visitors interact with your website and content. (Metrics covered: Bounce Rate, Time on Site, Pageviews per Session)
Conversions & Lead Generation: Measure the effectiveness of your efforts in driving desired actions. (Metrics covered: Conversion Rate, Cost per Lead (CPL), Customer Acquisition Cost (CAC))
Brand Awareness & Social Media: Track your brand's reach and engagement across social media platforms. (Metrics covered: Impressions, Click-Through Rate (CTR), Social Media Engagement)
Return on Investment (ROI): Evaluate the financial success of your marketing campaigns. (Metrics covered: Customer Lifetime Value (CLV), Return on Ad Spend (ROAS))
Learn valuable tips and tricks to interpret your data effectively and translate insights into actionable strategies.
By the end of this presentation, you'll be equipped to:
Set clear and measurable marketing goals.
Track and analyze key metrics with confidence.
Optimize your campaigns for better performance.
Make data-driven decisions to achieve your marketing objectives.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
101 guide to the basics of paid social media, complete with platform (Facebook, Twitter, YouTube, Vine, Outbrain, Tumblr & Snapchat) average spend and content size requirements for campaigns.
Simple adwords by mahesh gangurde with lt's digitalGangurde Mahesh
Let's Digital is a digital marketing company of Mr. Mahesh Gangurde based in Mumbai, India. We believe, great performance is produced with Passion and Perseverance. And that’s what who Am I!
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
What do you know about search engine marketing (SEO)jishavijayan70
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
18 Marketing KPIs to Track (And How to Calculate Them)Kayla Perry
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand? Read the full post: https://www.brafton.com/blog/strategy/which-marketing-kpis-are-the-most-important/
Similar to 50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs (20)
Based on Brian Solis' great new book, X: The Experience When Business Meets Design, we've compiled 10 X-Factors that businesses need to follow to be successful.
Super Bowl XLIX – 10 Fan Engagement Insights Provided by Purview Application ...Vala Afshar
For Super Bowl XLIX, Extreme Networks (Official Wi-Fi Provider for the NFL, and Official Wi-Fi Analytics Provider for Super Bowl XLIX) ran Purview on the wireless network to monitor and report on fan engagement.
The Role of the CIO and CMO in the Digital Transformation of EducationVala Afshar
Colleges and universities face economic, technological, and market forces that challenge the traditional ways of recruiting students, raising money, delivering services, and insuring student success. Rapid growth in BYOD, apps, online education, and an explosion of new competitors, such as MOOCs are adding to the pressure. At the same time, marketing has become data intensive and technology driven. Gartner points to the CMO as the champion of the technology budget in the near future. CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiency. The current period of transition creates opportunities for institutions that learn to embrace change and form a collaborative relationship between the CIO and CMO.
by Vala Afshar, Chief Marketing Officer, Extreme Networks
As marketing is getting more and more complex, data intensive and technology driven, it is important for CIOs to understand the new marketing era we live in. The pressure for CIOs to earn a seat at the strategic table was greatly enhanced by Gartner's report in 2012 that pointed to the CMO as the champion of the technology budget in the near future. Specifically, CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiency. A collaborative relationship between the CIO and CMO is a must in today's evolving IT landscape, as they drive towards ensuring a customer-driven approach that benefits the entire business.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. Share of Voice
The proportion of the total
audience commanded by a
media group or a brand across
its full range of media activities.
Share of Voice shows where
you rank compared to your
competitors when people talk
Your Company’s advertising for a given
about your industry advertising for a
industry.
product/Total
given product.
4. CPL –
Cost-per-Lead
Total cost of generating one lead either in total
or from a specific lead generation campaign.
Generating leads needs to be as
efficient as possible.
Total investment on marketing campaigns /
total leads generated.
5. Social Interactions
The number of total interactions your social media
account received over a specific time period.
Focus on increasing your social interactions
to build rapport with your network.
6. Social Media Page Views
The number of times a web page is
viewed as a result of being directed
from a social media channel.
Focusing on social media led page views
enables you to understand what content
truly resonates with your audience.
7. Amplification
Rate
The rate at which your
followers take your
content and share it
through their network.
Higher the amplification
rate, the further the content
will reach.
Number of leads generated / number of contacts made
8. Lead Volume
Amount of leads that you are receiving
from campaigns.
Know what programs are the
most effective and conduct
real-time measurements.
9. Lead Origination
The first contact point for a new lead.
Understand what activities
influence your pipeline.
10. Follower
Growth
by Channel
Change in the number of followers
for a given social media account.
Different channels will grow at
different rates. Focus your
efforts on what is working.
12. Market Share
Market share is your company’s
percentage of an industry or market’s
total sales over a specified time period.
Validates your position in the market
and helps you fine-tune your overall
marketing plan.
13. CPC –
Cost-per-Click
A specific type of cost-per-action program
where advertisers pay for each time a user
clicks on an ad or link.
How valuable is each online ad
you post?
CPM (Cost per 1,000 impressions) / (1000 × Click Through Rate)
14. PageRank
PageRank is an algorithm used by the
Google web search engine to rank websites in their search engine results. 80%
of traffic to your sites is organic. Optimize
your online presence for optimal ranking.
Do you have the most
relevant content when a
prospect looks for
information?
15. Organic Search
Results of viewers that visit your
site due to non-paid search results.
Search Engine Optimization (SEO) drives
better organic search results.
16. Unique
Visits
A count of how many different
people access your web site
in a given amount of time.
Marketer’s goal should be
to increase the number of
unique visitors to the site
to expand market reach.
17. Time on Site
How much time the average user
spends on your site.
An engaged viewer can turn into an
engaged customer.
18. PageViews
A pageview is an instance of a page being
loaded by a browser. The Pageviews metric is
the total number of pages viewed; repeated
views of a single page are also counted.
Pageviews shows that your site
works well enough to allow the
viewer to go from one page to the
next. And you have content that
keeps them engaged.
19. Funnel Visualization
Helps track the movement of prospects
through different stages (new, engaged,
marketing qualified, sales accepted, sales
rejected, closed won) in the funnel.
Funnel visualization shows strengths and
weaknesses in the marketing/sales process.
20. Return Visits
How many unique visitors are returning
more than once in a given time period.
Returning visitors are a great
indicator of engagement.
21. Bounce Rate
A measurement of the number of users
who leave a web site after viewing only
one web page.
Bounce rate measures the
ineffectiveness of a page or site.
22. Quality Score
A score assigned by Google to each
keyword marketed that is calculated
from an ad’s click-through rate, keyword
relevance per keyword group and the
relevance of the landing page, which
Google accesses over 200 factors.
Those who achieve higher quality
scores are rewarded with top
placement and lower bid cost.
23. CVR –
Conversion Rate
The percentage of time a website visit turns into
a lead or contact.
Is your site effective? Yes or No?
24. Referral
Traffic Growth
This metric cover changes in referral traffic and
referral traffic sources.
Referral traffic growth tells you where to refocus your efforts.
25. CTR –
Click-Through Rate
The number of click-throughs per ad impression,
expressed as a percentage.
Learn what is enticing people to click
on your ads, and repeat this success.
26. Inbound Link
Back links, also known as incoming links,
inbound links, inlinks, and inward links, are
incoming links to a website or web page.
They are a key component in improving
one’s website ranking.
Always focus on number of links coming to your
site and from where. A link from high ranked site
is worth more than low ranked site.
27. Social Media
Publishing
Volume
Metric shows, on average, how often
you post a tweet or status update to a
certain network.
People want content from you
on a regular basis. Too much
and they tune you out, too little
and they forget you exist.
28. Highest
Trafficked Pages
The pages on your website that receive the
most web traffic.
Know what pages your visitors are
going to, and make sure those pages
lead to conversion.
29. Traffic by Device
What devices (PC, Tablet, Mobile etc.) were used
to access a web page or site the most.
Web pages look different on different devices. Make sure your
content is formatted properly for all prospects.
30. Total Website
Conversions
The number of web visitors that took an action
that resulted in the conversion you wanted.
Getting visitors to convert is the true value of the site.
31. Marketing-Originated
Campaign Influence
Directly shows what portion of overall customer
acquisition originated in Marketing and where
Marketing touched and nurtured the lead at any
point during the sales process.
What effect are marketing campaigns having
on driving/influencing customer acquisition?
32. Email Campaign
Open Rate
The number of emails that were received
and opened pertaining to your campaign.
Open rate is a measure of
relevance, and determines the
effectiveness of subject lines.
33. Social Reach
How far your message reaches across
social media.
Demonstrates level of content viewership.
34. Unsubscribe Rate
The number of people that chose not to receive
anymore updates or alerts from your website or
email campaigns.
You never want to lose a viewer, but it
can be good to know what is driving
someone away from your content.
35. Total Indexed
Pages
This metric tells you how many pages on your site
are indexed by search engines.
Total indexed pages allows you to determine which landing
pages receive the highest percentage of visits.
36. Impressions
One view or display of an ad. Ad reports list total
impressions per ad, which tells you the number
of times your ad was served by the search engine
when searchers entered your keywords (or viewed
a content page containing your keywords).
Impressions are a relative measure
of ad effectiveness.
37. Referring URLs
Any link received by a web page from
another web page.
Referring URLs enhances
your share of voice.
38. Media Coverage
The number of media outlets that
discuss, report or critique your
company news in a given time period.
The more media pick-ups,
the more viewers will see
your news.
39. Click by Channel
The number of clicks on a specific link
that came from each individual social
media channel (Facebook, Twitter,
LinkedIn etc.).
Knowing how your visitors get
to your content tells you which
channels you should focus on.
40. Average Interactions
per Post
The average number of external interactions one
social media post receives.
Measuring interactions allow you shape theme and
direction of future content.
41. Advertising Value
Equivalency (AVE)
What your editorial coverage would cost if it were
advertising space (or time).
Although it appears to be evaluative, the dollar-denominated
calculations have nothing to do with profitability, and can confuse
senior managers who are not familiar with marketing metrics.
42. Marketing-Qualified Lead
A lead that is more qualified to turn over for
sales follow-up because of their activity.
MQLs help sales prioritize lead
follow-up driving more efficient
pipeline creation.
43. Keyword Ranking
by Position
The position of your content in the search
results with the specific keyword you’re
searching for on a search engine.
Formula
Allows you to see where your content with
specific keywords ranks compared to
other content. A lower ranking indicates a
need for better SEO.
44. Drop-Off Rate
The number of visitors or attendees who left
the conversion process without completing it.
Drop-off rate shows you where
prospects stop the sales process,
often pointing out a weakness in
your strategy.
45. Customer
Sentiment
Tells in what tone or context (positive, negative
or neutral) people are discussing your brand in.
By ignoring negative or even positive
sentiment, you’re missing key opportunities to engage consumers and build
brand advocates.
46. Subscribers
People who receive regular automatic updates to
your blog, website or mailing list.
These people have let you
know that they want to receive
your content.
47. Media Tone
The tone (positive, neutral or negative)
of your media coverage.
Most media coverage can be expected
to be neutral, but you should try and
minimize anyof closed deals that marketing touched once /
negative coverage.
Number
total number of closed deals.
48. Data Quality
Poor data quality is one of the key contributors to
marketing campaign effectiveness.
Data quality management is not only critical
for the success of marketing automation, it’s
also a key for customer satisfaction.
49. Visitor Demographics
Tells you the country,
city, language and other
demographic information
that pertains to your
website visitors.
Visitor demographics can help you curate content specific to a
certain area or language if you’re seeing high viewership rates.
Lets you understand who’s reading your content from where.
50. Marketing-Influenced
Sales Pipeline
Marketing-sourced measures % of leads in pipeline uniquely
created by marketing. Marketing-influenced is % of leads
touched at least once by marketing during the sales process.
How effective are marketing campaigns at
influencing pipeline.
51. Acquisition
Rate
The total participants who accepted an
offer on a marketing campaign divided
by the total audience.
How effective was your offer
or messaging?