Created for company team training on DiSC Personality Profiles. I took basic talking points and tried to make them visually interesting, personifying each of the four types with an animal and primary color scheme.
The document summarizes key points from the book "Execution: The Discipline of Getting Things Done" by Larry Bossidy and Ram Charan. It discusses that execution is integral to strategy and is the main job of business leaders. There are three building blocks of effective execution: the leader's behaviors, creating an execution culture, and ensuring the right people are in the right roles. The three core processes of execution are the strategy, people, and operational processes. It provides an overview of the book's content and reviews.
DiSC Profile Insight offers its buyers a step by step overview of what their profiles mean; how to read them, how to interpret the graphs and translate what values and assets can be taken out of the report to better your work environment, and communication.
This document discusses personal effectiveness and goal setting. It provides tips for becoming more effective such as knowing your strengths and weaknesses, being organized, and setting SMART goals. The key points are:
1) Set specific, measurable, attainable, relevant, and time-bound goals to improve yourself through activities like reading, training, and managing your time well.
2) Write goals down and make an action plan to achieve them in order to stay motivated and on track.
3) Some example goals are to get work done to high standards, advance your career, and influence others through developing strong communication and people skills.
This document discusses toxic managers and their negative impact on work environments and employees. It identifies different types of toxic managers such as narcissistic and aggressive managers. Toxic managers can create toxic work environments that damage employee morale, retention, and productivity. They reduce employee motivation, commitment, and work quality. As a result, human resources must deal with toxicity through measures such as screening candidates, providing leadership training, and developing protocols to address toxic behaviors. The document concludes with recommendations for preventing and managing toxicity, such as conducting thorough applicant screening, mandating emotional intelligence training, and ensuring HR and management goals are aligned.
How to make a world of difference in a challenging world. It starts with a big enough reason to lead, then a reviewing and reorganising of our mindset, engaging team commitment through effective communications, and inspiring your followers to step up with excitement. It\'s not easy - and yet it\'s worth the effort.
Created for company team training on DiSC Personality Profiles. I took basic talking points and tried to make them visually interesting, personifying each of the four types with an animal and primary color scheme.
The document summarizes key points from the book "Execution: The Discipline of Getting Things Done" by Larry Bossidy and Ram Charan. It discusses that execution is integral to strategy and is the main job of business leaders. There are three building blocks of effective execution: the leader's behaviors, creating an execution culture, and ensuring the right people are in the right roles. The three core processes of execution are the strategy, people, and operational processes. It provides an overview of the book's content and reviews.
DiSC Profile Insight offers its buyers a step by step overview of what their profiles mean; how to read them, how to interpret the graphs and translate what values and assets can be taken out of the report to better your work environment, and communication.
This document discusses personal effectiveness and goal setting. It provides tips for becoming more effective such as knowing your strengths and weaknesses, being organized, and setting SMART goals. The key points are:
1) Set specific, measurable, attainable, relevant, and time-bound goals to improve yourself through activities like reading, training, and managing your time well.
2) Write goals down and make an action plan to achieve them in order to stay motivated and on track.
3) Some example goals are to get work done to high standards, advance your career, and influence others through developing strong communication and people skills.
This document discusses toxic managers and their negative impact on work environments and employees. It identifies different types of toxic managers such as narcissistic and aggressive managers. Toxic managers can create toxic work environments that damage employee morale, retention, and productivity. They reduce employee motivation, commitment, and work quality. As a result, human resources must deal with toxicity through measures such as screening candidates, providing leadership training, and developing protocols to address toxic behaviors. The document concludes with recommendations for preventing and managing toxicity, such as conducting thorough applicant screening, mandating emotional intelligence training, and ensuring HR and management goals are aligned.
How to make a world of difference in a challenging world. It starts with a big enough reason to lead, then a reviewing and reorganising of our mindset, engaging team commitment through effective communications, and inspiring your followers to step up with excitement. It\'s not easy - and yet it\'s worth the effort.
From Peer to Leader: How to Develop Your First-Time ManagersBizLibrary
The transition from individual contributor to manager can be a daunting task. A survey by CEB, now Gartner, revealed that more than 50% of new managers fail. Balancing new responsibilities while learning how to lead former peers is a common challenge that most first-time managers struggle to overcome.
During this webinar, Learning & Development Manager Libby Mullen will discuss this challenge and five others that new managers face. She’ll explain why management training is a crucial element to success as your newly promoted managers transition to roles that require new, and frequently unfamiliar, skills and competencies.
Key takeaways:
Identify key strengths and improve weaknesses of first-time managers
Improve the relationship of new managers and their employees through emotional intelligence development and coaching techniques
Create a training plan that builds confidence and increases productivity for your new managers
The document discusses the role and responsibilities of a manager as a coach. It outlines that coaching involves helping employees improve their performance, managing the work environment, providing feedback, shaping values, and building teams. Effective coaching skills include giving competent feedback, demonstration, advising, instruction, and recognition. As a coach, a manager shapes behaviors and develops people, not just teaches skills, by focusing on progression toward goals.
Situational leadership involves assessing a follower's competence and commitment levels to determine the appropriate leadership style. There are four leadership styles based on levels of directive and supportive behavior: directing, coaching, supporting, and delegating. The goal is to match the leadership style to the follower's development level to increase their competence and commitment over time.
This document discusses how defining and living by core organizational values can improve an organization. It outlines that core values can increase productivity, guide decision-making and boost employee morale. The webinar agenda covers what core values are, their advantages, why they fail, how to define them, how to live them, and includes case studies from companies like Zappos and HootSuite. The webinar advocates selecting a group to define the values, teaching and recognizing the values, and incorporating them into performance management.
This document discusses ownership, accountability, and how to move from accountability to ownership. It begins by defining accountability and distinguishing it from ownership. It then outlines five levels of accountability and four levels of ownership. It discusses how victimization differs from accountability. Finally, it provides seven steps to move from accountability to ownership, with each step focusing on a key word like passion, preparedness, or perspective. The overall goal is to help people understand ownership and accountability and how to foster a culture of ownership.
This document provides templates and guidance for performance management processes including planning, coaching, feedback, review, and development. It includes templates for setting goals, evaluating performance against criteria, conducting one-on-one meetings, and creating development plans. The overall aim is to align employee performance with business goals through ongoing communication and development.
Developing Leaders Through a Structured Leadership Development ProgramWong Yew Yip
Many organizations realize the importance of effective leadership to enable an organization to achieve its vision, mission and strategic objectives and to make the organization successful. These organizations place high priority on the training and development of their leaders at various levels and embark on leadership development programs.
Unfortunately, many organizations go for the so-called "quick wins" by conducting a 2-5 days leadership development program, believing this will solve their leadership issues and booster business performance. These organizations have got to be realistic as it is just impossible to develop and turn people into instant effective leaders in 2-5 days.
To develop effective leaders, a Structured Leadership Development Program is needed with a proper process and blueprint for implementation, the duration of which could be at least 6 months.
Tatva Leadership : Our Leadership development program in Pune are designed specifically to advance the leadership capabilities of senior executives and help them assume a broader role within their organizations. Leadership Training in Pune provides leadership development for Senior Management, Middle Management, and Women Leaders.
Strong Leaders at all levels within an organization are a requisite for business success. Yet the leadership pipeline –internal architecture for growing leaders is often broken or
nonexistent. This updated edition of the bestselling book has been revised to help address the challenges of today’s business environment. Anchored in experience based case studies, this
remarkable book synchronizes a proven model for planning leadership succession and development for corporate organizations. The Second edition is an improvement based on
learning and review of the authors who have drawn their work at more than one hundred international companies over a period of ten years since the first edition of the book with the same title was published. The book under review is addressed to the leading corporate organizations, where the succession path of leaders/ chief executives is being formulated & executed on a continuous basis to perpetuate the organization and make it strong and robust while facing trials and tribulations of corporate growth and success.
As a progressive leader in talent management, you have undoubtedly noticed that there has been continuous volatility and change in your world.
To survive in this new normal, organizations must do things differently when it comes to their people. Our guidebook offers a path forward, an opportunity to move beyond best practices and create a business-changing talent strategy.
The document discusses the GROW model of coaching which involves setting goals, checking current reality, exploring options, and determining the way forward. It emphasizes that coaching builds awareness, responsibility, and self-belief through transformational thinking like exploring new boundaries and dreaming big. Coaching uses the GROW model and SMART goals to help set short and long-term goals, understand the current situation, identify alternative strategies, and commit to a plan of action.
Leadership Development Program Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Create efficiencies to deliver better results using the Leadership Development Program Powerpoint Presentation Slides. Highlight the elements of a successful leadership training program by utilizing leadership development program PPT visuals. Also, mention the aims of leadership training. Discuss the strategies to promote leadership in the workplace by utilizing succession planning PPT visuals. The market leadership, client engagement, and business accountability can be discussed with this succession planning PowerPoint layouts. Showcase the stages of learning such as concrete experience, observation, and reflection, forming abstract concepts. Utilize the leadership development PPT slideshow to showcase how good leadership is essential in order to improve quality across the organization. Discuss how power and politics influence organizational leadership. Highlight essential leadership skills such as problem-solving and decision making, communications, handling conflicts, etc. Thus, focus on the organization’s future and vision by downloading our ready to use leadership training program PPT Presentation. https://bit.ly/3AQG87U
Working in teams is challenging and understanding MBTI can make the experience more engaging while increasing team effectiveness . Know yourself, your individual personality type, and the type of your team as a whole. Learn how to work together for positive results. Make good happen in your organization.
Curious where you fall among the sixteen personality types created by Isabel Briggs Myers? This presentation explains how to discover your own type by understanding the four key dimensions of personality.
The document provides an overview of the Enneagram personality system. It describes that there are 9 personality types in the Enneagram, each with distinct characteristics. People can have qualities of their core type and related types, shifting between types depending on stress levels. The Enneagram aims to understand how personalities function and develop, where people get stuck, and how they can grow. It teaches that our greatest strengths can become weaknesses.
This document discusses different theories of leadership, including trait theories, behavioral theories, and contingency theories. Trait theories focus on personality traits that differentiate leaders from non-leaders, but no universal traits have been identified. Behavioral theories propose that leadership can be taught and examine specific behaviors. Contingency theories emphasize that leadership effectiveness depends on matching a leader's style to the situation.
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project managementand business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
The document discusses characteristics of Interbrand's Breakthrough Brands - brands that are achieving exceptional growth. It identifies several common hallmarks among highly-growing brands, including: embracing artificial intelligence to solve problems; engaging in brand activism and social enterprise to address social issues through profitable business models; prioritizing digital agility, people-first approaches, and opportunities in the growing gig economy. The document argues that while each brand's path is unique, the most successful share qualities like tackling societal challenges, focusing on customers, and adapting to technological changes.
From Peer to Leader: How to Develop Your First-Time ManagersBizLibrary
The transition from individual contributor to manager can be a daunting task. A survey by CEB, now Gartner, revealed that more than 50% of new managers fail. Balancing new responsibilities while learning how to lead former peers is a common challenge that most first-time managers struggle to overcome.
During this webinar, Learning & Development Manager Libby Mullen will discuss this challenge and five others that new managers face. She’ll explain why management training is a crucial element to success as your newly promoted managers transition to roles that require new, and frequently unfamiliar, skills and competencies.
Key takeaways:
Identify key strengths and improve weaknesses of first-time managers
Improve the relationship of new managers and their employees through emotional intelligence development and coaching techniques
Create a training plan that builds confidence and increases productivity for your new managers
The document discusses the role and responsibilities of a manager as a coach. It outlines that coaching involves helping employees improve their performance, managing the work environment, providing feedback, shaping values, and building teams. Effective coaching skills include giving competent feedback, demonstration, advising, instruction, and recognition. As a coach, a manager shapes behaviors and develops people, not just teaches skills, by focusing on progression toward goals.
Situational leadership involves assessing a follower's competence and commitment levels to determine the appropriate leadership style. There are four leadership styles based on levels of directive and supportive behavior: directing, coaching, supporting, and delegating. The goal is to match the leadership style to the follower's development level to increase their competence and commitment over time.
This document discusses how defining and living by core organizational values can improve an organization. It outlines that core values can increase productivity, guide decision-making and boost employee morale. The webinar agenda covers what core values are, their advantages, why they fail, how to define them, how to live them, and includes case studies from companies like Zappos and HootSuite. The webinar advocates selecting a group to define the values, teaching and recognizing the values, and incorporating them into performance management.
This document discusses ownership, accountability, and how to move from accountability to ownership. It begins by defining accountability and distinguishing it from ownership. It then outlines five levels of accountability and four levels of ownership. It discusses how victimization differs from accountability. Finally, it provides seven steps to move from accountability to ownership, with each step focusing on a key word like passion, preparedness, or perspective. The overall goal is to help people understand ownership and accountability and how to foster a culture of ownership.
This document provides templates and guidance for performance management processes including planning, coaching, feedback, review, and development. It includes templates for setting goals, evaluating performance against criteria, conducting one-on-one meetings, and creating development plans. The overall aim is to align employee performance with business goals through ongoing communication and development.
Developing Leaders Through a Structured Leadership Development ProgramWong Yew Yip
Many organizations realize the importance of effective leadership to enable an organization to achieve its vision, mission and strategic objectives and to make the organization successful. These organizations place high priority on the training and development of their leaders at various levels and embark on leadership development programs.
Unfortunately, many organizations go for the so-called "quick wins" by conducting a 2-5 days leadership development program, believing this will solve their leadership issues and booster business performance. These organizations have got to be realistic as it is just impossible to develop and turn people into instant effective leaders in 2-5 days.
To develop effective leaders, a Structured Leadership Development Program is needed with a proper process and blueprint for implementation, the duration of which could be at least 6 months.
Tatva Leadership : Our Leadership development program in Pune are designed specifically to advance the leadership capabilities of senior executives and help them assume a broader role within their organizations. Leadership Training in Pune provides leadership development for Senior Management, Middle Management, and Women Leaders.
Strong Leaders at all levels within an organization are a requisite for business success. Yet the leadership pipeline –internal architecture for growing leaders is often broken or
nonexistent. This updated edition of the bestselling book has been revised to help address the challenges of today’s business environment. Anchored in experience based case studies, this
remarkable book synchronizes a proven model for planning leadership succession and development for corporate organizations. The Second edition is an improvement based on
learning and review of the authors who have drawn their work at more than one hundred international companies over a period of ten years since the first edition of the book with the same title was published. The book under review is addressed to the leading corporate organizations, where the succession path of leaders/ chief executives is being formulated & executed on a continuous basis to perpetuate the organization and make it strong and robust while facing trials and tribulations of corporate growth and success.
As a progressive leader in talent management, you have undoubtedly noticed that there has been continuous volatility and change in your world.
To survive in this new normal, organizations must do things differently when it comes to their people. Our guidebook offers a path forward, an opportunity to move beyond best practices and create a business-changing talent strategy.
The document discusses the GROW model of coaching which involves setting goals, checking current reality, exploring options, and determining the way forward. It emphasizes that coaching builds awareness, responsibility, and self-belief through transformational thinking like exploring new boundaries and dreaming big. Coaching uses the GROW model and SMART goals to help set short and long-term goals, understand the current situation, identify alternative strategies, and commit to a plan of action.
Leadership Development Program Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Create efficiencies to deliver better results using the Leadership Development Program Powerpoint Presentation Slides. Highlight the elements of a successful leadership training program by utilizing leadership development program PPT visuals. Also, mention the aims of leadership training. Discuss the strategies to promote leadership in the workplace by utilizing succession planning PPT visuals. The market leadership, client engagement, and business accountability can be discussed with this succession planning PowerPoint layouts. Showcase the stages of learning such as concrete experience, observation, and reflection, forming abstract concepts. Utilize the leadership development PPT slideshow to showcase how good leadership is essential in order to improve quality across the organization. Discuss how power and politics influence organizational leadership. Highlight essential leadership skills such as problem-solving and decision making, communications, handling conflicts, etc. Thus, focus on the organization’s future and vision by downloading our ready to use leadership training program PPT Presentation. https://bit.ly/3AQG87U
Working in teams is challenging and understanding MBTI can make the experience more engaging while increasing team effectiveness . Know yourself, your individual personality type, and the type of your team as a whole. Learn how to work together for positive results. Make good happen in your organization.
Curious where you fall among the sixteen personality types created by Isabel Briggs Myers? This presentation explains how to discover your own type by understanding the four key dimensions of personality.
The document provides an overview of the Enneagram personality system. It describes that there are 9 personality types in the Enneagram, each with distinct characteristics. People can have qualities of their core type and related types, shifting between types depending on stress levels. The Enneagram aims to understand how personalities function and develop, where people get stuck, and how they can grow. It teaches that our greatest strengths can become weaknesses.
This document discusses different theories of leadership, including trait theories, behavioral theories, and contingency theories. Trait theories focus on personality traits that differentiate leaders from non-leaders, but no universal traits have been identified. Behavioral theories propose that leadership can be taught and examine specific behaviors. Contingency theories emphasize that leadership effectiveness depends on matching a leader's style to the situation.
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project managementand business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
The document discusses characteristics of Interbrand's Breakthrough Brands - brands that are achieving exceptional growth. It identifies several common hallmarks among highly-growing brands, including: embracing artificial intelligence to solve problems; engaging in brand activism and social enterprise to address social issues through profitable business models; prioritizing digital agility, people-first approaches, and opportunities in the growing gig economy. The document argues that while each brand's path is unique, the most successful share qualities like tackling societal challenges, focusing on customers, and adapting to technological changes.
This document discusses branding basics and the importance of personal branding. It defines a brand as the expectations and experiences customers associate with a company beyond just logos or slogans. Strong personal brands can strengthen an organizational brand, while poor personal brands can damage an organization. The document provides exercises to help individuals assess their personal brand attributes and develop a brand promise. Building a strong personal brand requires understanding how others perceive you and finding ways to continuously improve your personal brand value.
The document outlines 21 steps to help businesses succeed. It discusses the importance of standing out from competitors, being adaptable to change, understanding that success requires hard work, having self-belief, focusing on improving the business rather than just working in it, paying attention to detail, surveying clients for feedback, continuously learning, building a strong brand, and engaging with customers online through social media. Success requires implementing these lessons and addressing both the business idea and the hard work needed for execution. Ignoring the online business world is a risk for any company.
22 immutable laws of marketing by Suhag MistrySuhag Mistry
100% working Marketing techniques for businesses. Use mentioned rules and develop great marketing plan. And YES it still works. I use it for developing Marketing plan for my consultant as a Business consultant.
This Presentation was delivered by Sir Eric Seyram A at the “iSpace Women’s Entrepreneurs” Program. organised by ispace, a technology hub in Accra supporting start ups and in partnership with Google for Entrepreneurs,
The program was a three-week intensive program aimed at women entrepreneurs who are looking to create a winning business proposal and business pitch. Participants were coached by Sir Eric Seyram A and other industry experts on how to write their business proposal and present themselves to potential investors. Some selected business proposals got a sponsored package from iSpace and also a one on one mentoring with few of the leading women in business in Ghana today.
The program run from 1st April to 18th April 2014 within which there were 9 lecture sessions.
The presentation was captioned Carving your Marketing Strategy and sought to orient participants on how they can create value for their customers and other stakeholders to ensure competitiveness, profitability and sustainability.
This is a presentation on Brand and Branding, written and presented by me recently.
The presentations tells about, what a brand is and how does it differs from other existing competitors. It tells about the difference between branding and marketing.
It covers certain examples of successful brands which have become one by adopting certain marketing strategies.
The presentation also comprises of certain Q & A's which could be helpful in becoming a brand. Though there is no specific method in this world to be able to become a brand.
The questions must be answered and the answers must be evaluated such that one could understand the importance of being a brand.
I strongly believe that becoming a brand is more important than sales and marketing. Sales and marketing are just two constituents of a brand.
In the race of achieving the targets and doing sales, almost all the companies miss upon the things which could have led them to become a brand.
As the inflow of money is faster than becoming a brand, companies usually suffer temporary profits rather permanent brand loyalty of the people they sell their product and solutions to.
I hope it will be useful for a pretty basic level of understanding.
Al believes the primary function of a marketing organization is to position the brand.
He also believes that Marketing is 90% strategy and 10% execution unlike Jack Welch who said “You pick a general direction and implement like hell.”
Improving product and cost cutting can not be marketing strategy. They are everyday business practice.
To enter a new category, new brand is a better solution instead of Line extension.
With right product, right name, the right target audience, the right position and right timing, most marketing program bound to work.
W3 Reading MarketingPositioning and ProductsThis week we will .docxcelenarouzie
W3 Reading Marketing
Positioning and Products
This week we will discuss positioning and branding. When we talk about positioning, we are referring to how the customer thinks about the product.
· The customer wants to know the key feature that the product has separates it from all the rest.
· In other words, positioning shows the brand's meaning in the consumers mind and compares it to the meaning the consumer applies to the competitor's brands.
The positionstatement is an assertion that represents how the product should be perceived in the minds of the consumer.
· Compare it to the thesis statement of an essay; the thesis statement is a short sentence usually 25 to 35 words or less that sums up the entire essay.
· The positioning statement should in fact stay around 40 words and include who you are, what you do, and the value you bring to the consumer. A positioning statement for a day care might be:
. We are a preschool providing high quality care and instruction for toddlers aged two to five in the Central Pennsylvania area. Our teachers are pre-K certified and create an individualized curriculum for each child to develop academic and social skills.
In the article "Positioning Your Product," Aaker and Shansby suggest six approaches to positioning: by attribute, price-quality, use or applications, product-user, the product-class, and the competitor (2001, p.57).
· Attribute is probably the most often-used approach; it shows the consumer the feature of the product or service that provides a benefit to the consumer.
· In the example above, the value (or benefit) the business brings to the consumer is the individualized curriculum for each child.
To create the position for company, is important to understand your target market as discussed in week two.
· What is your target market looking for?
· Is it something new, something cheaper, something more efficient?
There are times when product needs to be repositioned so that the view your target market has of the product is changed.
There are several reasons why a product might need to be repositioned.
· These include changes in the marketplace, changes the product, changes in the target market, changes in competition, changes in the location in the product life cycle, and simply time for a change.
· For example, Kentucky Fried Chicken had to respond to the changes in consumers' healthier eating habits.
. To do this they stop using the name Kentucky Fried Chicken and now go by KFC.
. They now offer healthier options to their fried chicken and mashed potatoes and this is apparent in their marketing and advertising.
· Cadillac is another brand that needed to be repositioned.
. Cadillac cars used to be associated with retirement and grandparents.
. Cadillac started a new positioning towards the younger crowd by streamlining their cars and adding the Escalade SUV.
Repositioning is looking to embed a new message in the mind of the customer using one of the six approaches: by attribute, price-qualit.
How To Sell To Businesses - Sales Advice for StartupsNicolas Deville
How To Sell To Businesses: actionable insights from years in the trenches.
Sales Advice for Startups.
B2C vs. B2B
SME vs. Enterprise
How to differentiate yourself
How to get the first 10 clients
Presentation on 30th July 2015 in London to early stage startups, part of @WayraUK, Telefonica's startup accelerator.
The Essential Startup Marketing Playbook by Steve MannSteve Mann
These are workshop slides which take you thru all the elements of startup marketing - building the foundation with branding, personas, positioning and segmentation, getting started with sales and marketing mapping and metrics and finally determining how to execute with inbound and outbound marketing and the startup marketing technology stack
Essential Steps to Run a Successful Business - Courtney DarlingtonCourtney Darlington
Here Courtney Darlington has guided the important tips to run a business and its ways through which you can grow your opportunities for success in business.
This document discusses strategies for building and strengthening brand equity. It advises learning from successful brands that have built trust with customers through consistent delivery on their brand promises. Strong brands align their culture, products, customer interactions and communications to differentiate themselves and create emotional bonds with customers. The document recommends conducting annual brand audits and research to monitor the brand's perception and ensure brand-related activities are creating value and profits. It also provides tips for small organizations to focus on value and use limited resources efficiently to implement a branding strategy.
The document identifies seven deadly sins of branding: 1) Brand Pride, 2) Brand Greed, 3) Brand Envy, 4) Brand Wrath, 5) Brand Lust, 6) Brand Gluttony, and 7) Brand Sloth. It provides a brief definition and example for each sin, explaining how committing these sins can negatively impact a brand. The document concludes by offering the services of Lopez-Bonilla Resources to assess brands and identify areas to avoid these sins.
The document provides tips for closing the first 10 B2B deals by focusing on finding early adopters and unaffiliated customers, getting reviews and referrals through an advocacy program to build social proof, and using customer advocates as the new sales team by empowering them through incentives and engagement. It emphasizes aiming for the right target customers, developing competitors' status quo, and using different traction channels like networking, early adopter programs, and referrals to accelerate deals through existing satisfied customers.
As the digital ecosystem changes and your career evolves, so will your personal brand. Adjust your persona accordingly as you meet different people, find new networking opportunities, and grow in your career. As long as it reflects your professional life, don’t hesitate to create a brand that lets you shine.
For more information, watch my Youtube Video by clicking the link in the description box:
https://youtu.be/v7Dd_nhGRyk
This document summarizes key findings from a report analyzing data on Pinterest user engagement and growth. Some of the main points are:
- Pins are highly viral, with 80% being re-pins, much higher than the early re-tweet rate on Twitter.
- Pinterest is retaining users 2-3 times more efficiently than Twitter did early on based on engagement levels.
- Later cohorts of Pinterest users are 2-3 times less active in their first month compared to earlier cohorts, indicating quality decay from rapid growth.
- However, engagement levels on Pinterest show little decay over time, unlike most other sites, due to low attrition and increasing engagement of continuing users.
The document summarizes the marketing principles of Sergio Zyman, former CMO of Coca-Cola. Some key points are:
- Marketing should have a sole purpose of selling more to more people at higher prices. It is a serious, professional discipline.
- Marketing is a science of experimentation, measurement and analysis to create results, not an art or mystery.
- Marketers must define a clear strategy and destination, then develop tactics to get there. Strategy guides all marketing decisions.
- Marketing should give consumers reasons to choose a product and return, not just build awareness. It must focus on profit and consumption, not volume.
What is a Sales Value Proposition and how do I get one?Steve Gough
The document defines a sales value proposition (SVP) as a succinct statement that articulates the unique benefits and value a client receives from a company's products or services. It discusses how SVPs are important for differentiation in a competitive market. Without a clear SVP, customers are more likely to use price as the main criteria when choosing between similar offerings. The document then provides guidance on developing an effective personal SVP by answering three key questions about your experience, uniqueness, and customer value.
Similar to B2B Challenger Brands and positionings - rethink and rebel! (20)
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
2. 2
Rethink and Rebel
“There are no dull products, only dull marketing” – David Ogilvy
B2B challenger brands
3. 3
Rethink and Rebel
Salesforce: from a Start-up (challenging Microsoft and Oracle) to a $10bn co. in 14yrs
▪ Don’t just focus on the Product, focus on the benefit of using it
• Salesforce are members of the ‘It’s about them, not us’ club
▪ Creative stand-out
• Salesforce combat the ‘B2B is always boring’ stereotype with cartoon visuals that
are light, fun and almost child-like
▪ Talk about your customers, but also celebrate your brand positioning
• Salesforce also talk about their views on equality and inclusivity in the workplace,
as well as their environmental awareness
B2B challenger brands
4. 4
Rethink and Rebel
Grant Thornton: Status Go’ campaign credited with adding $60m+ in Global revenues
▪ Sell the problem you solve not the product
• Grant Thornton found that 54% of their new clients identified with “Big 4” fatigue.
In contrast, Grant Thornton can help beyond the status quo
▪ Category leaders are often seen to operate on “auto pilot”
• Businesses believe they’re constantly evolving. Promoting the same messages
as larger, more established players doesn’t create cut-through
▪ You can bring swagger and differentiation to B2B comms
▪ Grant Thornton’s strategy was not to take the fight to the Big 4 but present a
compelling alternative
B2B challenger brands
5. 5
Rethink and Rebel
Challengers
• Can evidence momentum
• Focus on the customer
• Are Agents of Change
• Redefine behaviour
• Are admired for their ambition
• Disrupt
• Seek advocacy
Market Leaders
• Dominate on market share
• Talk about themselves
• Maintain the Status Quo
• Reinforce traditional behaviour
• Competent and trusted
• Reassure
• Seek satisfaction
Market Leaders vs. Challengers