Azure Tutors is an e-learning business and platform that offers free, paid and customized training and learning solutions for individuals, organizations and institutions.

1. The Brand Platform

2. De#inition
of
the
Business
Azure Tutors is an e-learning
business and platform that offers
free, paid and customized training
and learning solutions for individuals,
organizations and institutions.
Confidential. Brand platform. September 2014 2

3. Services
(Broad)
1. E-learning solutions to a broad
audience across multiple disciplines.
2. Customized training for learners,
trainers (B2C & B2B)
3. Consulting services on disruptive
innovations in e-learning.
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4. Objectives
1. Brand development: Build a learning and
development brand inspired by
ubiquitous learning and the power of
technology.
2. Awareness: Create awareness for the
business, its services and brand as a
whole.
3. Gain market share and drive profitability.
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5. Strategy
The following undergird Azure Tutors’ strategy;
1. Building a predominantly free e-learning platform that offers a wide
range of courses/modules/workshops/trainings across multi-disciplinary
lines.
2. Incorporating educational learning standards in every course module.
3. Partnering with local and international course providers.
4. Full employ social media in communicating the brand end engaging
prospects and stakeholders.
5. Build robust customizable e-learning HR solutions for B2B clients and
NGOs amongst other institutions.
6. Build a community of free thinkers, creative minds and tech savvy
people seeking relevant knowledge to positively affect their world.
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6. The
AZURE
TUTORS
Brand
Platform
Purpose
Vision
Mission
Values
Positioning
Target audience
Segmentation
Personality
Character
Colour
Tone
Promise
Value proposition
Brand essence
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7. Azure
Tutors
Purpose
7

8. Mission
Why
we
exist
To improves lives by offering and
creating access to cutting-edge
learning and training alternatives
to individuals, groups and
institutions.
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9. Vision
Our
Aspiration
To be the foremost e-learning
and alternative
training provider in Nigeria.
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10. Values
What
guides
how
we
act
Continuous
Learning
We believe that learning
and sharing is a
continuous process that
makes the world a better
place.
People
centricity
Though technology
savvy, we are really
in the business of
improving lives from
our customers to our
staff, partners and
community, we are
committed to
helping people.
Excellence
Always striving for the
best. Global outlook
localized.
Integrity
Committed to
professionalism,
honesty and mutual
respect. Building a
trusted brand is
fundamental to us.
Collaboration
We believe in working
collaboratively and
tapping into a diverse
pool of talents and
partners to achieve
goals bigger than any
one individual. We are
open, flexible and
friendly
Confidential. Brand platform. September 2014 10

11. Azure
Tutors
Personality
11

12. Personality
Attributes
Attributes
Resilient | Patient
Simple
Friendly
Intelligent
Adventurous
Playful
Smart
Caring
Hardworking
Confident
Animal Archetype
People oriented
Friendly
Patient
Highly intelligent and
Trainable
Trustworthy/Loyal
Affectionate
Dog: Labrador Retriever
Colours
Yellow- Positive, optimistic,
imagination
Blue- technology, trust, calm, truth
Orange-enthusiasm
Gray- Intellect, modesty, Knowledge
Tone
Friendly, clear, direct and original
Azure Tutors personified is
a strong mother figure
who wants to secure a
better future for her family.
She is a teacher, a friend
a shoulder you can lean
on. Emotionally strong,
she’s caring, resilient and
intelligent.
A hard worker with a
positive outlook on life.
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13. Brand
Archetype
Using the Pearson Archetypal system, this brand largely displays Care giver.
Care giver
Caregiver individuals are most fulfilled when they can
make a difference for someone else. Naturally
compassionate, nurturing, and dedicated, they enjoy
demonstrating their supportiveness and can motivate
others to provide better service or care. They’re usually
excited and challenged by responding to needs.
Caregiver organizations often are most successful at providing consistent, high-quality service or care; creating stable and
nurturing environments; and advocating for others at a very high level.
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14. Azure
Tutors
Promise
14

15. Value
Proposition
Functionally, we offer easy access
and flexibility to critical knowledge
using innovative and alternative
media channels.
Emotionally, we help break
boundaries.
We make people feel in control
and make them come across as
smart and resourceful
Only Azure Tutors truly
combines effective learning
techniques with disruptive
innovations to help make
learning easier, relevant
and readily accessible to
individuals, organizations
and institutions.
Confidential. Brand platform. September 2014 15

16. Azure
Tutors
Positioning
16

17. Positioning
Statement
We are a tech savvy alternative learning
platform that offers general and
customized training and development
solutions to individuals, corporates and
institutions.
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18. Azure
Tutors
Brand
Essence
18

19. Essence
A brand’s essence is the
soul and the source of
everything that gives life to
the entity. It can be distilled
from a deep understanding
of the purpose, promise,
positioning and all the
brand’s major activities.
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20. Execution
Edge
|Brand
Essence
Learning Shared
Azure Tutors (AT) at its core, is driven by the need to make relevant
knowledge easily accessible in a changing world characterized by
short attention spans, distractions from social media, proliferation of
interactive devices and the thinning line between geographical
boundaries. The world as a global village is a tangible reality today, the
world is hyper-connected. Information consumption and dissemination
methods have changed. People now converge online through
communities and groups and feel comfortable learning in these
spaces or platforms.
AT believes in making education fun, simple, customizable and
accessible. Through its online platform and other offline channels, AT is
able to combine professional educational standards with innovate
techniques and tools to deliver enriching learning solutions.
It’s primary programs are largely free and generally affordable in
comparison with formal or traditional learning arrangements. It employs
technology to harmonize learners, instructors, employers and
publishers in a less intrusive way making learning and knowledge
easily shared anywhere, anytime anyplace.
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