Awareness Smh Overview July 2010
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The document discusses how companies have struggled to control their brand messaging across numerous social media channels, lack centralized strategic management of their social media efforts, and need tools to better measure the ROI and success of their social media programs. It then introduces the social media management platform called Awareness that aims to help companies gain control over their social media initiatives, evolve from tactical to strategic programs, and provide quantitative metrics and reporting. Awareness offers a fast track implementation program and pricing information to assist companies with adopting its social media management solution.
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Roi series-10th-whitepaper
This whitepaper discusses best practices for creating an effective social media strategy within an organization. It recommends first prioritizing listening to social media conversations to understand consumer feedback and insights. It then suggests developing a five-step strategy: 1) plan objectives based on listening insights, 2) ongoing listening, 3) engage and participate, 4) measure and report results, and 5) refine the strategy. Finally, it provides examples of how companies like Ford, Best Buy, Southwest Airlines and Dell successfully leverage social media through dedicated teams and collaboration across departments.
Accelerating Social Maturity
The document discusses how data-driven strategies can help companies mature their social media marketing efforts. It outlines a strategic roadmap for social marketing adoption that involves establishing goals, building social media presence and listening to audiences, gaining social opt-ins, engaging in integrated cross-channel conversations, and using customer data to personalize campaigns. The roadmap provides a pragmatic approach for companies to increase their social media ROI over time.
Adtech b2b multi channel download
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Customer Experience and Predictive Analytics
The document discusses customer experience optimization and the increasing complexity of digital marketing. It notes that moving from basic multi-channel campaigns to fully integrated programs that optimize customer value is difficult. It also discusses the need to master six domains like customer insights, targeting, and agility to create sustainable competitive advantages. Finally, it describes LSC Digital's predictive intelligence engine called PIE that integrates customer data to improve marketing and sales effectiveness at each customer engagement stage.
CM2 Class Social Media Strategy Development
Session 2 - Guest Lecture for the Customer Management 2 Class, Dept of Marketing, University of Strathclyde, April 2011
The New Wave of Real-Time Social Media Marketing
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You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
Building a B2B Social Media Strategy: How Businesses Can Stay Relevant
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
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Banks are increasingly using online communities and social media to engage with customers, but must walk a fine line between being a helpful resource and becoming too familiar. The document discusses strategies banks can use to develop online communities through social media platforms like Facebook, Twitter, blogs and mobile apps. It emphasizes starting small, clearly defining goals and measuring results. Successful programs provide value to customers through community building, customer service and transparency, helping banks appeal to customers on a personal level while encouraging advocacy.
Timo Elliott
This document discusses social media and Web 2.0 best practices from SAP. It covers:
1) Topics around Web 2.0, social media, and SAP's involvement including blogs and communities.
2) Why companies should embrace social media, including increased revenue, brand awareness, and search rankings.
3) Common pitfalls around social media like not having clear objectives or engaging audiences. It provides tips on avoiding these pitfalls through strategy and goals.
Cloudforce Essentials - Marketing Cloud
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Somnio digital trends_q4_16
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The Corporate Social Media Summit New York 2010
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Spredfast brian-solis-social-evolution-leadership-webinar-130425120310-phpapp02
The document discusses the evolution of social business strategies from 2010 to the present. It identifies common challenges such as misaligned executives, lack of clear metrics, and siloed efforts. Survey data shows that while listening and engagement have increased, many companies still struggle with issues like holistic strategies, metrics, and executive alignment. The document advocates developing social strategies in stages, beginning with listening and moving towards integration across the enterprise. It provides best practices and advice for each stage of social business maturity.
IAB Social Media Buyers Guide 2010
The document provides a social media buyer's guide created by the Interactive Advertising Bureau's (IAB) Social Media Committee. It covers key aspects of planning, implementing, and measuring social media campaigns including understanding objectives, audiences, platforms, production considerations, pricing models, and success metrics. The guide is intended to help marketers and agencies navigate the social media buying process.
Planning For 2009 (12 11 08 Final)
Planning 2009 is a Vocus Webinar Presentation and a strategic look at PR planning, which integrates traditional and social media communications.
Measuring Social Return on Investment
The document provides guidance on developing an effective social media measurement strategy. It outlines a 9-step framework: 1) select a use case like brand health or marketing optimization; 2) define success measures and key performance indicators; 3) ensure metrics have meaning and align to business priorities; 4) decide which social data matters; 5) choose the right technology; 6) collect data through links, tagging and integrated measurement; 7) visualize data to tell the story; and sustain efforts by iterating and benchmarking. The framework helps companies prove the value of social media by integrating measurement and tying efforts to business outcomes.
Social Listening: Harness Marketing Insights from Consumer Conversations
Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
Distributing social data and insights across the enterprise
Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
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Awareness Smh Overview July 2010
- 1. July 2010 © 2010 Awareness CONFIDENTIAL
- 2. Agenda AwarenessOverview Solution & Demo Pricing Social Media Challenges Questions 1 2 3 4 5
- 4. The pioneer and leader in social marketing software
- 5. Deployed 200+ communities for some of the world’s biggest brands
- 6. Partnered with leading digital and interactive agenciesPARTNERS CUSTOMERS
- 7. Corporate Adoption of Consumer SM has Exploded 2 Population Adoption Social Marketing Maturity © 2010 Awareness CONFIDENTIAL
- 9. Understand who published what, where and when?
- 11. Metrics are project specific at best – not strategic
- 13. Multiple departments & people with different agendas
- 15. Social Marketing Today Product Marketing Manager Corporate Marketing Product Marketing Manager ? ? ? ? Corporate Owned Communities Individuals Consumer Communities © 2010 Awareness CONFIDENTIAL
- 16. Introducing… 3
- 19. Evolve from tactical programs to strategic social media
- 20. Measure Success for multiple channels and assets
- 21. Publish : Centralized social network distribution
- 22. Manage : Bidirectional information and content exchange
- 23. Measure : Quantitative data for reporting and metrics© 2010 Awareness CONFIDENTIAL
- 24. Awareness in Action © 2010 Awareness CONFIDENTIAL DEMO
- 25. Fast Track Implementation Program You are assigned a Client Success Manager 5 step program to go from zero to live: Account and strategy review session Account set up session Social Marketing Hub Branding User training session Reporting/metrics review Quarterly assessment/reviews © 2010 Awareness CONFIDENTIAL
- 26. Awareness Pricing Effective July 1, 2010 © 2010 Awareness CONFIDENTIAL
- 28. 36K check-ins across all locations
- 29. 26K (60%+) are unique check-ins
- 31. Nameconsistancy (Chilis, Chili’s, Chili’s Grill, Chili’s Grille, Chili’s Bar and Grille, etc)
- 32. Little to no categories/No consistancy
Editor's Notes
- So the net of that is…Companies are overwhelmedThey’re losing control of their brandSocial media is an ROI black holeThis has been almost unanimous across all the companies we talk to.
- [RH will write out this slide]