Social data from different departments within a company should be integrated onto a single platform to provide more comprehensive insights. Combining social data from marketing, sales, customer support, and product can help each department better serve customers by gaining a deeper understanding of habits, sentiment, and social behaviors. A unified platform offers scalability, real-time analytics, integration with other data sources, and expansive insights which allows a company to more effectively manage social media in a coordinated way.

1. October 8, 2015
Breaking Social out
of its Silo
The Importance of Integrating Siloed Data and
Departments

2. Today’s Presenter
Danielle Gerson, Solutions Engineer, Tracx

3. Integration
Social data should be integrated, as opposed to living in silos.
Combining social data from the various departments within a company helps each
to better serve customers by gaining more insight into habits, sentiment and
overall social behavior.
Marketing Sales Customer
Support
Product

4. Integration of Data
Individual departments should be
monitoring social on the same
platform:
• Promotes free communication
• Single entity houses all data
• Helps to avoid missed
correlations

5. The Single Platform
For a company to be socially agile, a single platform offering the following
elements will help companies better manage social:
• Scalability
• Real-time analytics and engagement
• Seamless integration to 1st and 3rd party data
• Expansive and comprehensive insights
• Sentiment / Influencers / Trend Analysis / Geo data / Audience Profiling