Social Marketing Hub
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This document discusses social media challenges faced by companies and introduces the Awareness social media management solution. It outlines issues with losing control of brand messaging across multiple social channels and departments. It also notes difficulties measuring ROI from social media efforts. The Awareness solution aims to help companies centralize, publish, manage and measure their social media activities in one place. It provides publishing to multiple channels, workflow tools, reporting and analytics.
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Social Media Command Center - What's the Point?
The document discusses the uses of a social media command center. It describes how command centers can be used for engagement opportunities, customer service, crisis management and PR, real-time marketing, regional and competitive benchmarking, and bringing company awareness to employees. It then discusses things to consider before purchasing a command center like analytics, customization, permission management, data integrations, scalability, and customer service. Finally, it provides recommendations for implementing a successful command center focused on clarity of purpose, structure, leadership, layout, and access to information.
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Canobie Landing LLC
This document discusses scaling social media efforts within large organizations. It provides an overview of Tanya Donnelly's experience and strategies for developing a multi-year social media plan. The document outlines steps to start such as assessing the current state, gaining executive support, and identifying business milestones. It also discusses establishing central oversight and metric tools to track performance across business units over time. The goal is to evolve from decentralized efforts to an integrated social media approach managed holistically across the organization.
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This document discusses social media and Web 2.0 best practices from SAP. It covers:
1) Topics around Web 2.0, social media, and SAP's involvement including blogs and communities.
2) Why companies should embrace social media, including increased revenue, brand awareness, and search rankings.
3) Common pitfalls around social media like not having clear objectives or engaging audiences. It provides tips on avoiding these pitfalls through strategy and goals.
Planning For 2009 (12 11 08 Final)
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Mastering Social Media Workshop 1
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The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
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The Social Media Landscape
The document discusses social media trends and strategies for businesses to build a successful social media presence. It provides definitions of social media, discusses the current social media landscape and survey results on business usage. It then outlines key strategies for businesses, including developing a social media strategy, setting goals and metrics, allocating resources, and promoting social media integration. The document advocates that social media requires a strategic, long term approach beyond just engaging customers.
Community Management 2.0 - LiNC 2010
This document discusses the evolution of community management from 1995 to the present day and beyond. It outlines three eras: from 1995-2005 where companies enabled customer interaction; from 2005-2015 where companies listened to customer experiences; and from 2015-2025 where companies will partner with customers to dynamically create products and processes. It also lists many job titles that involve community management and discusses tools needed to support community management into the future.
ASVA - Social Media Strategy Workshop, 3rd March 2011
Ppt slides from our Social Media Strategy Workshop, 3rd March 2011 - for the Association of Scottish Visitor Attractions
11.11.14
Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your brand wherever they are—whether it’s researching products and services on your website, downloading deals via a mobile app, flipping through a catalog, engaging on social media, or visiting your brick-and-mortar store. While it can be challenging to implement omni-channel customer service, the rewards are worth it, such as ROI, consumer insights, and increased sales.
As we head into the holiday season and a new year, join our panel of experts and us to learn how to provide a consistent, complementary journey for consumers. By 2017, 50 percent of all U.S. retail sales will be omni-channel, according to Forrester Research. Are you ready to capture these customers and leave your competitors behind? This live, one-hour webinar will help prepare your brand as we discuss:
· All the benefits of omni-channel customer service
· Obstacles to keeping up with the consumer’s shopping journey
· Technology hurdles that can hinder your omni-channel customer service
· Real-life success stories of brands providing seamless customer service
FSB Social Media Workshop, 3rd March 2011
The document discusses developing a successful social media strategy for businesses. It recommends evaluating the social media landscape, conducting an internal readiness assessment, developing a strategic plan with objectives and key performance indicators, implementing the plan professionally, and ongoing monitoring and measurement of performance and return on investment. It emphasizes engaging customers through dialogue rather than one-way broadcasting to build relationships and leverage social media for business goals.
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ASVA - Social Media Strategy Workshop, 3rd March 2011
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Social Marketing Hub
- 1. Publish, Manage & Measure across all your Social Media Channels © 2010 Awareness CONFIDENTIAL
- 2. Agenda AwarenessOverview Solution & Demo Pricing Social Media Challenges Questions 1 2 3 4 5
- 4. The pioneer and leader in social marketing software
- 5. Deployed 200+ communities for some of the world’s biggest brands
- 6. Partnered with leading digital and interactive agenciesPARTNERS CUSTOMERS
- 7. Corporate Adoption of Consumer SM Exploded 2 Population Adoption Social Marketing Maturity © 2010 Awareness CONFIDENTIAL
- 9. Understand who published what, where and when?
- 10. Even the best laid plans change – personnel, content, messagingEnterprise Social Media Concerns
- 12. Understand who published what, where and when?
- 14. Metrics are project specific at best – not strategic
- 16. Understand who published what, where and when?
- 18. Metrics are project specific at best – not strategic
- 20. Multiple departments & people with different agendas
- 22. Social Marketing Today Product Marketing Manager Corporate Marketing Product Marketing Manager ? ? ? ? Corporate Owned Communities Individuals Consumer Communities © 2010 Awareness CONFIDENTIAL
- 23. 3 Communities Communities Communities Awareness Solution
- 25. Manage : Workflow, permissioning, moderation
- 26. Measure : One stop for reporting and metrics© 2010 Awareness CONFIDENTIAL
- 27. Awareness in Action © 2009 Awareness CONFIDENTIAL DEMO
- 28. Fast Track Implementation Program You are assigned a Client Success Manager 5 step program to go from zero to live: Account and strategy review session Account set up session Social Marketing Hub Branding User training session Reporting/metrics review Quarterly assessment/reviews © 2009 Awareness CONFIDENTIAL
- 29. Pricing Awareness Social Marketing Hub: $24,000 Annual subscription Multi-channel publishing, reporting & management Unlimited users and 2 support contacts Support for up to 5 channels One time setup, branding & training: $3,000 Additional channels start monthly at: $400 Channel packs available at volume pricing © 2009 Awareness CONFIDENTIAL 4
- 30. Questions… 5 Robin Hopper Founder, VP Strategy & Services Awareness, Inc. www.awarenessnetworks.com Email: robin.hopper@awarenessnetworks.com Twitter: @rhopper Phone: 617.633.5537