This audience profile describes two individuals - a 19 year old male student who has similar music tastes to his friends, enjoys horror films, is in a band, and likes going to concerts and hanging out with friends; and a 17 year old female student who listens to music in her free time, has a distinctive fashion sense as an aspiring designer, and spends time with a small group of close friends.

1. Audience ProfileMaleFriends have a similar music tasteHas a part time jobStudent19 years oldFavourite film genre is horrorIn a bandEnjoys a broad range of other musicEnjoys going to gigsLikes to g out drinking with friends

2. Audience ProfileFemaleListen to music in her downtimeStereotypical appearance Small, close group of friends17 years oldHas a very specific fashion senseAspiring fashion designerStudent