This audience profile describes two individuals - a 19 year old male student who has similar music tastes to his friends, enjoys horror films, is in a band, and likes going to concerts and hanging out with friends; and a 17 year old female student who listens to music in her free time, has a distinctive fashion sense as an aspiring designer, and spends time with a small group of close friends.

1. Audience Profile Male Friends have a similar music taste Has a part time job Student 19 years old Favourite film genre is horror In a band Enjoys a broad range of other music Enjoys going to gigs Likes to g out drinking with friends

2. Audience Profile Female Listen to music in her downtime Stereotypical appearance Small, close group of friends 17 years old Has a very specific fashion sense Aspiring fashion designer Student