This document provides an introduction to implementing an automotive CRM system for dealerships. It emphasizes that CRM projects often fail due to flawed implementation approaches. The document recommends dealerships first define their business requirements and processes to improve before automating them with software. It also suggests implementing CRM in high-win projects to minimize risk and maximize momentum. Overall, the document provides guidance on taking a strategic, process-focused approach to CRM implementation for dealership success.
3. Table of Contents
Introduction ................................................................................................................ 1
What Are You Really Trying To Accomplish By Implementing CRM?............................ 2
Business Requirements Are The Key To Success ...................................................... 4
Use High-Win Projects To Minimize Project Risk
And Maximize Project Momentum .............................................................................. 5
The 10 Beliefs & Attitudes That Kill CRM Projects ...................................................... 6
Summary.................................................................................................................. 10
Who’s Project Should It Be? .................................................................................... 11
What’s Next? ............................................................................................................ 11
A Final Thought ........................................................................................................ 12